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close video CEO distances Anheuser-Busch from Bud Light Dylan Mulvaney controversy: ‘Not a formal campaign’

Anheuser-Busch InBev CEO Michel Doukeris weighed in on the controversy around Bud Light’s Dylan Mulvaney promotion Thursday on an earnings call, saying it was “not a formal campaign.”

Anheuser-Busch issued a response to Dylan Mulvaney after the transgender influencer alleged the beer giant never reached out during the backlash over their controversial partnership. 

In an Instagram post Thursday, Mulvaney, who identifies as female, described a torrent of online "bullying and transphobia" that erupted after Bud Light put Mulvaney's face on a customized beer can. "I was waiting for the brand to reach out to me, but they never did," the TikTok star said. 

"For a company to hire a trans person and then not publicly stand by them is worse in my opinion than not hiring a trans person at all because it gives customers permission to be as transphobic and hateful as they want," Mulvaney said. 

Anheuser-Busch did not immediately respond to a request for comment. The company has issued a generic statement to multiple outlets pledging its support for the LGBTQ+ community without mentioning Mulvaney by name. 

BUD LIGHT SALES SLUMP AS MODELO TAKES TOP SPOT

Bud Light has faced intense backlash from longtime customers over recent campaign with transgender activist Dylan Mulvaney. (Instagram/Fox News / Fox News)

"As we've said, we remain committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community," an Anheuser-Busch spokesperson said. "The privacy and safety of our employees and our partners is always our top priority. As we move forward, we will focus on what we do best – brewing great beer for everyone and earning our place in moments that matter to our consumers."

The Bud Light boycott has not relented in the months since Mulvaney's April 1 post with the personalized can went viral. Anheuser-Busch sent the cans to celebrate Mulvaney's first full year of "womanhood," and the influencer posted about this "best gift ever" with "#budlightpartner."

ANHEUSER-BUSCH LAUNCHES NEW AD CAMPAIGN AMID BACKLASH OVER PARTNERSHIP WITH DYLAN MULVANEY

Since late March, the companys market value has dropped by $36.8 billion following its partnership with trans influencer Dylan Mulvaney. (Fox News)

A follow-up video that featured Mulvaney drinking Bud Light in a bathtub was ridiculed online and many Bud Light drinkers vowed to abandon the brand. 

Bud Light sales have crashed since the controversy and don't seem to be making a comeback. 

BUT LIGHT LAUNCHES SUMMER MARKETING CAMPAIGN IN WAKE OF MULVANEY CONTROVERSY

Dylan Mulvaney attends her Day 365 Live! at The Rainbow Room on March 13, 2023 in New York City. ((Photo by Roy Rochlin/Getty Images) / Getty Images)

NiselsenIQ data provided to FOX Business by Bump Williams Consulting showed that for the week ending June 3, Bud Light sales were down 24.4% compared to a year ago. Over the last four weeks ending June 3, the data showed Bud Light sales were down 24.6% relative to the same period last year.

Modelo Especial has passed Bud Light as the #1 Selling Beer Brand on a dollar basis for the four week and single week period ending June 3. 

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Meanwhile, sales of Coors Light increased by 25.8% and Miller Lite rose by 21.4% over the same period.

Anheuser-Busch InBev has seen its stock price and market cap decline by roughly 17% from its March highs as of mid-June. 

Despite the recent declines, Bud Light remains America’s top-selling beer year-to-date through June 17 but Modelo surpassed it in U.S. retail store sales during the last four weeks prior to that date, racking up 8.4% sales share versus Bud's 7.3% in the same four-week period.

Fox Business' Eric Revell contributed to this report. 

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Politics

Reform UK tops landmark poll for first time

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Reform UK tops landmark poll for first time

Reform have topped a Sky News/YouGov poll for the first time as the party continues to shake up British politics.

Nigel Farage’s Reform UK has edged in front on 25%, with Labour pushed into second on 24% and the Tories on 21%.

The YouGov poll, taken on Sunday and Monday, also puts the Lib Dems on 14% and Greens on 9%.

Watch and follow reaction and analysis live in the Politics Hub

Reform have overtaken Labour in the latest Sky News/YouGov poll

All the polling moves that push Reform UK to the top for the first time this week are within the margin of error and the overall picture remains unchanged – with Britain in a new period of three party politics in the polls.

However, the symbolism of Reform UK topping the poll is likely to be seized on by MPs from all parties.

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One in five Tory voters at the last election would now vote for Reform.

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Is Reform UK winning the ‘bro vote’?

The Tories are likely to be the hardest hit by the poll, having been in third place since YouGov restarted polling after the general election.

The Sky News/YouGov poll also found Kemi Badenoch has slipped behind Nigel Farage when voters are asked whether they have a favourable or unfavourable opinion of the leaders.

Last month, Badenoch has a net favourability rating of -25, but that has now dropped to -29 this month.

This puts her below Farage, who had a net favourability rating of -32 last month, which has now risen to -27 this month.

Conservative Party leader Kemi Badenoch giving a speech at 116 Pall Mall.
Pic: PA
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Kemi Badenoch has fallen behind Nigel Farage in terms of net favourability rating. Pic: PA

Keir Starmer is less popular than both Farage and Badenoch, with his net favourability rating now at -36.

Lib Dem leader Ed Davey is much more popular, with his net favourability rating now at -9 – although this is not directly translated across into voting intention.

These figures are likely to restart the debate in the Tory party about whether they should consider merging with Reform UK, something which Badenoch has repeatedly rejected.

Prime Minister Keir Starmer. Pic: PA
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Sir Keir Starmer is less popular than both Kemi Badenoch and Nigel Farage. Pic: PA

A total of 43% of those polled who voted Tory in the last general election support a merger, compared with 31% against.

Reform UK voters are more likely to oppose, with 40% against and 31% for.

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Politics

Starmer must delicately balance his risky EU reset as UK braces for Trump’s next move on tariffs

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Starmer must delicately balance his risky EU reset as UK braces for Trump's next move on tariffs

As Donald Trump kicks off his threatened trade war by slapping tariffs on both friends and foes alike, Number 10 is preparing for the moment he turns his attention to the UK.

The unpredictability of the returning president, emboldened by a second term, means the prime minister must plan for every possible scenario.

Under normal circumstances, the special relationship might be the basis for special treatment but the early signs suggest, maybe not.

Donald Trump and Keir Starmer.
Pic:Reuters
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Donald Trump and Keir Starmer. Pic: Reuters

It was never going to be an easy ride, with Sir Keir Starmer’s top team racking up years of insults against Trump when they were in opposition.

The bad feeling continued when Peter Mandelson was proposed as the UK’s new ambassador to the US – prompting speculation he might even be vetoed.

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Tariffs against Canada ‘will put US jobs at risk’

Amid all of this, the much-anticipated call between the two leaders seemed slow to take place, although it was cordial when POTUS finally picked up the phone last Sunday, with a trip to Washington to come “soon”.

It is against this slightly tense backdrop that the future of transatlantic trade will be decided, with Westminster braced for the impact of the president’s next move.

So, it’s unsurprising that as he waits, Sir Keir will spend the next few days resetting a different trading relationship – with Europe.

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Sky’s Ed Conway explains Donald Trump’s plan for tariffs

In this area, he is on slightly firmer ground, as the spectre of a global trade war makes European leaders want to huddle closer together to weather the storm.

And conversely, the Labour government’s track record works in their favour here, as they cash in their pro-EU credentials and wipe the slate clean after the bad-tempered Boris Johnson years.

Read more:
Lib Dem leader shrugs off Musk insult
Home secretary’s warning about recruiting from abroad

Ursula von der Leyen and  Keir Starmer address the media in Brussels.
Pic: Reuters
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Ursula von der Leyen and Keir Starmer address the media in Brussels in October. Pic: Reuters

It is still, however, an ambitious and risky endeavour to begin the delicate process of removing some of the most obstructive post-Brexit bureaucracy.

For minimal economic benefits on both sides, the UK must convince the Europeans that they are not letting Britain “have its cake and eat it”.

At the same time, Brexiteers back at home will cry betrayal at any hint that the UK is sneaking back into the bloc via the back door.

Donald Trump takes questions as he speaks to reporters.
Pic Reuters
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Pic: Reuters

To make it even trickier, it must all be done with one eye on Washington, because while a united Europe may be necessary in the Trump era, the prime minister will not want to seem like he is picking sides so early on.

As with so many things in politics, it’s a delicate balancing act with the most serious of consequences, for a prime minister who is still to prove himself.

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Environment

GM is cutting a shift at its EV plant in Mexico because of the Honda Prologue

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GM is cutting a shift at its EV plant in Mexico because of the Honda Prologue

GM cut a shift at its Ramos Arizpe manufacturing plant in Mexico, where it builds the Chevy Equinox EV and Honda Prologue. According to GM, the move was due to Honda’s decision to slow Prologue output. With sales of its sole electric SUV in the US surging, why is Honda cutting back?

GM cuts shift at Mexico EV plant over Prologue output

Although GM just added a third shift in May 2024, the plant returned to a two-shift schedule starting on January 20.

The move was initially thought to be because its contract to build the Prologue ended, but it turns out that Honda is scaling back.

“This change is mainly due to our customer Honda’s strategy of reducing the production volume of the Prologue model,” GM said in a statement. The shift was added to meet higher export demand for gas engines and Ultium-based EVs like the Chevy Equinox and Blazer EVs and Honda’s Prologue.

With less Prologue EV output, GM no longer needs the extra shift in Mexico. According to Mexico Business News, the company is eliminating 800 jobs at the plant due to the changes.

GM-shift-Mexico-EV
2024 Honda Prologue Elite (Source: Honda)

GM also said the changes were due to “an adjustment in the mix of production of GM vehicles at the site,” so it wasn’t entirely the Prologue’s fault. The company also builds gas-powered Chevy Blazers at the site.

Honda didn’t confirm the changes, but a spokesperson (via Automotive News) said, “It is quite normal for our business to make production adjustments during the year in order to meet customer needs and market conditions. We will continue to carefully manage production and inventory for our entire product lineup to meet anticipated demand in 2025.”

GM-shift-Mexico-EV
Chevy Equinox EV LT (Source: GM)

After delivering the first models in March, Honda’s Prologue was one of the best-selling EVs in the US in 2024. With over 33,000 models sold last year, Honda’s electric SUV was the seventh top-selling EV, ahead of the Chevy Equinox EV (28,874).

Electrek’s Take

Given that the Prologue is one of the top-selling EVs, why is Honda slowing production? Honda is moving away from GM’s Ultium platform with its upcoming 0 Series EVs, but that isn’t the reason yet.

The Prologue was once again one of the top-selling EVs in the US last month. With 3,744 models sold, it outsold Ford’s Mustang Mach-E (3,529), the Hyundai IONIQ 5 (2,250), and the Kia EV6 (1,542).

The move to slow output at this point is questionable. As more details unfold, we’ll learn more. Check back for more information on the situation.

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