For the love of all things good, America needs smaller electric trucks
If you saw a good friend of yours, someone that you loved, backsliding again into their destructive habits, you’d say something, right? I would. And I have to do it now. America, you’re my friend. And we need to talk about all of these massive electric trucks.
It’s no secret that America has a love affair with massive vehicles, namely trucks and SUVs. But what is a bit less well known is exactly why. As you can probably guess though, it has to do with money, namely profits for manufacturers.
There was a time when the “big family car” in the US was a station wagon. It fit a seven-person family and the dog, plus everyone’s luggage, and became the iconic family road trip vehicle for decades. It was a simpler time, when cars weighed less, held more, and had better visibility.
So why did that change? Mostly it had to do with the US automotive industry successfully lobbying to get pickup trucks and SUVs classified as “light trucks,” a category previously reserved for commercial vehicles, and one that made it possible to avoid regulations. It was possible because this automotive class, as mostly commercial vehicles, was exempt from the more stringent safety and emissions standards applied to regular passenger cars.
So the US auto industry discovered they could sell vehicles that avoided stricter safety and emissions regulations, thus saving them money in manufacturing. And perhaps most egregious of all, automakers even discovered they could charge a premium doing it by pitching such large automobiles as lifestyle vehicles.
I had hoped that the advent of electric vehicles might finally provide a return to form once avoiding emissions regulations would no longer be a unique advantage of producing in the massive “light truck” category. But I underestimated the inertia of the American automotive industry. The problem is that automakers had already spent two decades telling Americans that if they don’t buy a bigger vehicle than their neighbor, then what were they even doing?
And so it should come as no surprise that in a country where the single best-selling vehicle of any type is a Ford F-150 pickup truck, the last couple years have seen the rollout of the 6,500 lb. Ford F-150 Lightning, the 7,000 lb. Rivian R1S & R1T, the 8,000 lb. Chevy Silverado EV and the gluttonous 9,000 lb. GMC HUMMER EV. All of these are 100% electric trucks and SUVs, and all of them are utterly massive. Listen America, we need to talk. Consider this an intervention.
It’s not your fault, America. It’s the automakers’ fault. As Americans, we once got by just fine with smaller trucks.
Remember the Ford Rangers and Chevy S10s of the early 1990s? Here’s the crazy thing. A 1993 Ford Ranger compact pickup truck weighed just 2,900 lb. and yet had a longer bed than Ford, Chevy, and Rivian’s massive electric trucks of today. Some comparisons are nearly comical, like Rivian’s 4’6″ bed compared to the 6′ standard and 7′ long bed on the cute little 2,900 lb. Ford Ranger that came 30 years earlier.
And if you think that’s bad, consider that those two trucks have the same payload capacity. That’s right, they are rated to haul the same amount of weight, around 1,250 to 1,500 lb. depending on the configuration, even though that payload is a full half the weight of the ’90s truck and less than a quarter of the weight of today’s massive trucks.
The even smaller 2,600 lb. Chevy S10 compact pickup truck had a 1,216 lb. payload capacity in 1993, which is nearly identical to the 1,300 lb. payload capacity of the 8,000 lb. Chevy Silverado EV pickup truck recently grabbing headlines. One truck weighs over three times as much as the other and yet they can both haul the same amount of weight.
Okay, so if the trucks have the same cargo capabilities, then where is all of that extra weight coming from on today’s massive e-trucks? It’s largely coming from two areas: gigantic powertrains and an excessive amount of fluffy creature comforts.
These lifestyle trucks aren’t just rolling living rooms. They’re also supercars. The Rivian R1T has a 3.1 second 0-60 mph time. The Ford F-150 Lightning does it in 3.8 seconds. Those are competition numbers, folks. There are dudes turning wrenches in their garages right now that could only dream of getting their cars to the mark in 3.1 seconds.
It’s a feat that is possible thanks to that massive torque and low-end power offered by electric motors, but it simply isn’t necessary for most people. There’s no case where the driver of an 8,000 lb. truck needs to get it up to 60 mph in 3.1 seconds, and in fact its ability to do so has been correctly highlighted as a danger in and of itself.
But what about towing?
Aha! There you go: towing. This is pretty much the only vestige of reasonableness left for these massively oversized electric trucks, and even this one is pretty thin. The extreme power that gives these 8,000 lb. vehicles faster acceleration than many sports cars also translates into impressive towing. It’s the one area where they best compact pickup trucks from 30 years ago, offering much higher towing capacities.
But here in lies the rub: Most people don’t need that kind of towing power. At least, they don’t need it very often. If you live south of the Mason-Dixon line, take a closer look at the sea of pickup trucks driving around every day. How many of them are towing anything? Almost none of them, that’s how many. In fact, how many of them have literally anything in the bed? Very few of them, that’s how many.
I’d wager that mosts Honda Civics have more junk floating around their trunks than most modern pickup trucks have in their beds. Next time you’re in the parking lot at Lowes or Home Depot, take a peek at how many of the pickup trucks have nice, shiny tail gates without a scratch on them.
But I digress, we were talking about towing. The standard argument is “but what if I need to tow something?” And the correct answer is, “most people rarely do.” Sure, some people live out of an Airstream trailer that is permanently connected to their truck. But most truck owners tow something heavy a few times a year, maximum. More common towing operations are smaller, lighter jobs that could be performed with a much smaller vehicle. In Europe, it is common to see people towing a camper behind a small family car.
Now if you’re a truck owner, I’m not saying that you specifically don’t use your truck. Or that you never tow or never haul. I’m just saying that almost every time you’ve used your truck recently, it’s probably been for a job that could have been done by a much smaller vehicle, or even… gasp! A compact pickup truck weighing a third as much.
And yes, I’m generalizing here. On average, most trucks on the road right now aren’t doing “truck” things. But not all of them. If you run a landscaping business and you have a 16-foot enclosed landscaping trailer behind your truck, then carry on, this isn’t about you. Thank you for your service. If you’re a diving instructor and pull a boat to the marina or two dozen scuba tanks as part of your job, then have at it. If you’re a plumber and have a bed full of pipes, ladders, and other assorted fitting gear, then go for it. There are people that use their trucks for trucking each and every day. That’s all good, go to town. Because yes, there are real uses for big trucks, so I’m not saying those trucks shouldn’t exist. But what I am saying is that most truck owners don’t actually need them and could instead use a much smaller truck, if they still want to be in a truck. These are the recreational truck owners. The lifestyle truck owners. The majority of truck owners, the majority of the time.
Most people that need “truck capabilities” end up needing to move a couch or a refrigerator once in a blue moon. It’s just like how many electric car owners will say they like knowing they have over 300 miles of range, but you’d be hard-pressed to find many that have actually driven over 300 miles in the car recently.
And if that’s you, the occasional “I need to move a couch or my dirt bike” truck owner, then first of all that could be done in a compact truck. And second of all, it could also be done in a rental truck, not one that you drive every day while wasting energy and putting both yourself and others in harm’s way with the increased size, diminished safety (fewer safety regulations for light trucks!), and reduced visibility.
I’m not trying to point fingers, but if I’m doing, then I’ll look inwards as well. I can even see it in my own family. My sister runs a furniture refinishing business and so she bought a Silverado (not the EV one). It’s massive. And yes, once in a while she moves a dresser or a table. But for every trip that she has furniture in the bed, there are probably 20 trips where she’s picking up a gallon of paint or a box of nails or dropping her kids off at school. All of those trips could just the same be performed in a compact truck or a family sedan or even on a bicycle. I love my sister and I hope she never reads this, but even in her case as a blue-collar small business owner, she’d be better off with a small car and just renting the occasional truck. Or even putting a trailer behind a small car. An expensive truck that actually “trucks” infrequently is simply a waste of money, energy, and resources. It’s also a waste of space, especially when you look at parking. Many parking lots simply can’t accommodate today’s larger trucks into existing parking spaces.
America needs to reform its microcar laws
One of the reasons we likely don’t see compact electric trucks (or really any compact trucks in serious numbers) anymore is because there just isn’t much profit in it. Automakers have already “sold” Americans on the idea that they need a bigger vehicle, and so now all of the profits are in producing those bigger vehicles and squeezing more add-on cash flow out of them in the form of accessories, servicing, etc.
But what could finally make a dent in that would be new electric mini-truck laws.
We almost had a true highway-capable electric mini-truck in the form of the recently unveiled TELO mini-truck, but there too the designers ended up screwing the pooch by chasing after the high-end market.
They gave it a top speed of 125 mph, which is ridiculous considering you can’t legally do anywhere close to that in the US. They gave it 500 horsepower, which is ridiculous in a freaking mini-truck. They gave it a 0-60 second time of 4.0 seconds, which again, is ridiculous in a mini-truck. And they gave it an estimated $50,000 price, which since no automaker has yet stuck to their estimated price, means it will be north of $50K if it ever makes it to market.
No one buys a mini-truck as a lifestyle vehicle or to make a statement (unless your statement is that your manhood is so appreciable that driving a mini-truck is doing the opposite of compensating for any, ummm, insufficiencies you may be hiding). People use mini-trucks for getting work done. They use them for hauling crap around town, making deliveries, and generally going about real daily work.
The problem is that the US’s microcar laws, which created a class known as Low Speed Vehicles to remove nearly all of the safety regulatory hurdles of larger cars, also has the unfortunate stipulation of limiting speeds of these vehicles to just 25 mph. That’s too slow for most people to feel comfortable driving a truck in a city or suburb, even if in actuality traffic often moves at far less than 25 mph in many cities and suburbs.
But if the US finally created a similar class of vehicles to quadricycles in Europe, a group of four-wheeled vehicles that have fewer regulations but are limited in speed to around 45-55 mph, then an entire new industry of electric mini-trucks could spring up nearly overnight.
Automakers could enjoy quicker paths to market and lower development costs, and consumers could enjoy lower-cost, smaller, and more convenient electric trucks. Because let’s face it, as much as you’d like a new 450-mile range Chevy Silverado EV truck, you don’t have the $77,000 for it.
But you might have $35K for a modern day Chevy S10 pickup compact pickup truck that just reaches highway speeds or $25K for an electric mini-truck that can hit city/suburb speeds.
As much as I’d like to see a new class of mini-truck and not-as-low-speed-vehicle laws, it’s unlikely to happen anytime soon. But that doesn’t mean it’s any less important of a goal to work toward. Electric mini-trucks are common in Asia and Europe precisely because they have laws that create a framework for their production and use.
That’s what the US needs. It needs electric mini-trucks that can legally reach 45 mph to more comfortably traverse suburbs and larger city streets. It needs automakers to return to the concept of compact pickup trucks, offering us electric versions that top out at 80 mph yet can haul as much as massive flagship electric trucks over twice their weight.
I’m not sure how we achieve that, but it seems like it needs to be an outside force. The automakers have demonstrated that they aren’t interested in doing it themselves. Weight-based vehicle registration fees have been presented in New York and other areas, and perhaps parking should be prioritized for smaller, more space efficient cars. There’s plenty of ways to help guide drivers towards cars that are smaller, safer, and more efficient.
I’m not saying the existing group of massive trucks need to go, though part of me wishes they would be relegated to commercial use as they were once intended. But we need to provide better offerings that more accurately match what drivers actually need, not what automakers tell them they need. Because for every pickup truck or SUV out there towing a boat right now, there are triple digits of pickup trucks and SUVs hauling a gallon of milk and little Timmy’s soccer bag. A more American road image, unfortunately I can not imagine.
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It’s a big day for upstart electric semi truck manufacturer Windrose. The company has lined up what could be a landmark, $60 million deal and announced plans to being shipping its innovative HDEV trucks to South America.
ChinaTrucks is reporting that Windrose has lined up a deal to supply several hundred of its long-range, battery-powered heavy-duty trucks to US-based, zero emissions logistics company Nevoya that, once finalized, will represent the startup’s largest North American order to date. The agreement, which is reportedly valued at more than 430 million yuan (approximately $60 million, as I type this), has initial deliveries of the Windrose R700 BEV semi planned by the end of 2025, with full deployment expected by the end of 2026.
To meet those ambitious delivery dates, Windrose has shipped its first batch of “knock-down kits” to the US, where the distinctive sleeper cabs will be joined to Windrose’s electric chassis.
The company used its own electric trucks to complete the logistics process between warehouses and ports in both Shanghai and Los Angeles, achieving what it’s calling a fully zero-emission transport loop. Windrose CEO Wen Han posted the knock-down kits arriving at the Port of Long Beach a few days ago, and it appears that these could be the first of hundreds of electric semi trucks destined for deployment at Nevoya.
Expansion plans
At the same time, Windrose announced expansion into its 5th continent, thanks to a partnership with Chilean logistics firm Trailerlogistics Sudamerica.
Chile has a goal of reaching 100% zero-emission sales of freight transport and intercity buses by 2045. This aligns with its broader National Electromobility Strategy, which targets carbon neutrality by 2050. Chile is ranked as the 5th largest economy in Latin America by nominal GDP and 46th in the world (just above Finland and Portugal). Further, Chile has the highest per-capita GDP in Latin America. In 2024, there were 14,267 trucks sold in Chile, according to National Automotive Association of Chile.
For their part, Trailerlogistics Sudamerica seems excited by the prospect of electrifying their fleet with Windrose. “I am completely convinced Chile is the perfect market to start with Windrose in South America,” says Hernan Searle Ferrari, the company’s founder and CEO. “Apart from having totally open trade agreements with all international markets, Chile boast world-class highways and a unique geography; from the desert in the north, all the way south down to Antarctica, covering a total of 4000km. This will allow us to continue developing the dominance of our long-haul EV technology in all terrains.”
The first Windrose trucks will arrive in Chile to begin route testing with Trailerlogistics later this year, with a stated goal of deploying up to 100 trucks by the end of 2026.
SOURCES | IMAGES: China Trucks; Windrose, via LinkedIn.
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Environment
ECOVACS Goat RTK robot mowers start from $850 low, Rad Power RadWagon 4 cargo e-bike $1,499, EcoFlow solar bundle flash sale, more
This week’s hump day Green Deals start off with the ECOVACS Goat O1000 RTK Robot Lawn Mower returning to its $850 low for the third time ever, while its upgraded A2500 model is down at its second-lowest price too. From there, we have a spotlight on Rad Power’s popular RadWagon 4 Cargo e-bike at $1,499 while the brand’s Back to School Sale continues through to next week, as well as EcoFlow’s final 24-hour July Monthly Madness flash sale that is taking up to 55% off DELTA 2 Max and DELTA 3 Pro solar generator bundles starting from $1,349, while also offering an increased EcoCredits purchase option. We also have a returning low on the 80V Pro-grade Greenworks 18-inch chainsaw, a one-day-only discount on Anker’s SOLIX C300X DC power station with a book-sized 60W folding panel, and more waiting for you below. Plus, all the hangover savings at the bottom of the page, like yesterday’s Navee ST3 Pro electric scooter savings, Aiper’s HydroComm pool monitor hitting its lowest price for the second time, and more.
Head below for other New Green Deals we’ve found today and, of course, Electrek’s best EV buying and leasing deals. Also, check out the new Electrek Tesla Shop for the best deals on Tesla accessories.
Save up to 35% on ECOVACS’ Goat RTK robot lawn mowers with fisheye cameras starting from an $850 low
Amazon is offering the ECOVACS Goat O1000 RTK Robot Lawn Mower for $849.99 shipped, which beats out the brand’s direct website pricing by $50. This newer lawn care solution has only been on the market for five months and normally goes for $1,000 at full price, with discounts having mostly taken the price down to $900, aside from the two recent falls to the $850 low in May and June, while getting skipped over during Prime Day sales. This is the third time that we’ve seen this all-time low price appear with $150 cut from the tag price, and you’ll also find its upgraded counterpart benefitting from a discount below.
The ECOVACS Goat O1000 robot mower is the base model of the series designed to handle up to 1/4 of an acre of land on each full charge, with it able to stop, charge, and return to its duties for larger yards. Forget having to deal with laying boundary wires here, as it’s been given RTK navigation that provides more accurate location tracking on top of efficient route planning, with bolstered support from the LiDAR (3D-ToF) and fisheye camera that can take over steering when it enters heavily shaded or tree-lined areas that the satellites can’t see into. There’s also AIVI 3D obstacle avoidance tech, with the added bonus that it can also identify small animals alongside everyday inanimate objects around your yard – whether in the sun or in the dark.
ECOVACS’ Goat robot mowers can fit into tighter spaces between fences and the like that a normal mower may struggle or fail to tackle well, thanks to the compact and narrow design of its body, with it even given an IPX6 waterproof construction should it need to tough out sudden weather changes as it works. There’s plenty of remote smart controls available via its companion app, giving you the means to adjust settings, monitor its real-time performance, and edit the 3D maps it creates.
There’s also the more advanced ECOVACS Goat A2500 RTK Robot Lawn Mower down at its second-lowest price of $1,299.99 shipped right now, down from its $2,000 price tag. This model comes with a 32V motor and dual-blade discs, with a 5Ah battery that allows it to cover up to 5,382 square feet of mowing on a single charge, which it can be ready to pick back up on after only 45 minutes of charging at its station. It brings much of the same smart capabilities for its navigation and obstacle avoidance as the above model, with the added bonus of responding to voice commands via Alexa or Google Assistant too.
Shepherd kids and packages with Rad Power’s popular RadWagon 4 cargo e-bike at $1,499
As part of its ongoing Back to School Sale running through August 6, Rad Power Bikes is offering its RadWagon 4 Cargo e-bike at $1,499 shipped, alongside the ongoing low RadExpand 5 pricing and the new RadRunner e-bike bundles. This popular model fetches $1,799 at full price, which we’ve only seen dropped down to $1,599 over the last year, with more frequent returns to $1,499 in 2025 or otherwise given some bundled accessory packages. This is the lowest price we have tracked in the last two years, beaten out by the $1,399 post-launch low from 2023 and the all-time $1,299 preorder low from its launch years before.
If you want to learn more about this model, be sure to check out our original coverage of this e-bike here, while you can also browse the entire Rad Power Back to School Sale lineup here.
EcoFlow’s final July Monthly Madness flash sale takes up to 55% off DELTA 2 Max and DELTA Pro 3 bundles starting from $1,349
As part of the final days of its July Monthly Madness Sale running through July 31, EcoFlow has launched the last of this sale’s scheduled 24-hour flash sales through tomorrow at 9 a.m. PDT / 12 p.m. EST with up to 55% discounts on two solar generator bundles and an increased EcoCredits one-time purchase promotion. The most budget-friendly of the two bundles gives you the DELTA 2 Max Portable Power Station with a 400W solar panel at $1,349 shipped, and that price matches at Amazon too. This bundle would normally cost you $2,298 at full price, with discounts having mostly kept costs between $1,399 and $1,599 over the year, though we have seen it go as low as $1,279 during Prime Day. You’re looking at a 55% markdown here for the next 24 hours that saves you $949 at the third-lowest price we have tracked. Head below to learn more about this unit and the other offers during this sale.
If you want to learn more about this power station or the other offers during this 24-hour flash sale, be sure to check out our original coverage of these deals here.
Cover storm cleanup, firewood, more with Greenworks’ Pro 80V 18-inch cordless chainsaw at $199 low
Amazon is offering the Greenworks Pro 80V 18-inch Brushless Cordless Chainsaw with 2.0Ah battery at $199 shipped, while it’s priced at $229 directly from the brand’s website. It carries a $350 MSRP direct from Greenworks, but we have been seeing it more often at $299 at Amazon, with discounts mostly keeping things at $229 on average, with two previous falls to the $199 low, most recently during Prime Day three weeks ago. You’re looking at the best price we have tracked on this pro-grade model, giving you significant power for sawing needs with $100 cut from the tag (and $151 off the MSRP).
If you want to learn more about this pro-tier tool, be sure to check out our original coverage of this deal here.
Carry Anker’s SOLIX C300X DC power station with a book-sized 60W folding solar panel at $237 (Today only)
As part of its Deals of the Day, Best Buy is now offering the Anker SOLIX C300X DC Portable Power Station bundled with a 60W foldable solar panel for $236.99 shipped. While this model starts for $330 at full price here, it carries a lower $300 tag directly from the brand’s website, where it’s currently sitting untouched by discounts, while Amazon’s matching grey colorway is priced $23 higher. For most of 2025, while there have been price cuts, they generally hit $250, though it did drop a tad lower to $230 during Prime Day, as well as $220 in February, with everything beaten out by the $190 Black Friday low. For the rest of the day, you can pick up this solar generator bundle with $63 off the going rate ($93 off the Best Buy tag) at the third-lowest price of the year and fourth-best overall.
If you want to learn more about this compact solar generator bundle, be sure to check out our coverage of this one-day-only deal here.
Best Summer EV deals!
- Aventon Ramblas Electric Mountain Bike: $2,599 (Reg. $2,899)
- Ride1Up Prodigy v2 Brose Mid-Drive Gates Belt CVT e-bike: $2,595 (Reg. $2,795)
- Ride1Up Revv 1 DRT Off-Road Moped-Style e-bike: $2,495 (Reg. $2,595)
- Ride1Up Revv 1 Full Suspension Moped-Style e-bike: $2,395 (Reg. $2,595)
- Rad Power RadRunner Max Cargo Utility e-bike with $139 bundle: $2,299 (No price cut)
- Ride1Up Prodigy v2 Brose Mid-Drive 9-Speed e-bike: $2,095 (Reg. $2,495)
- Segway Xafari Red e-bike: $2,000 (Reg. $2,400)
- Velotric Nomad 2 All-Terrain e-bike with $120 bundle (new model): $1,999 (No price cut)
- Rad Power Radster Road Commuter e-bike: $1,999 (Reg. $2,199)
- Rad Power Radster Trail Off-Road e-bike: $1,999 (Reg. $2,199)
- Lectric XPedition 2.0 35Ah Cargo e-bike w/ up to $654 bundle: $1,999 (Reg. $2,653)
- Tenways AGO X All-Terrain e-bike with $307 bundle: $1,899 (Reg. $2,499)
- Velotric Breeze 1 Cruiser e-bike with $150 bundle (new model): $1,799 (No price cut)
- Aventon Pace 4 Smart Cruiser e-bike (new model, first discount): $1,699 (Reg. $1,799)
- Lectric XPedition 2.0 26Ah Cargo e-bike w/ $505 bundle: $1,699 (Reg. $2,204)
- Lectric XPeak 2.0 Long-Range Off-Road e-bike with $390 bundle: $1,699 (Reg. $2,089)
- Aventon Aventure 2 All-Terrain e-bike: $1,699 (Reg. $1,999)
- Aventon Abound Cargo e-bike: $1,599 (Reg. $1,999)
- Rad Power RadRunner Cargo Utility e-bike with $109 bundle: $1,499 (No pirce cut)
- Lectric XPeak 2.0 Standard Off-Road e-bike with $227 bundle: $1,499 (Reg. $1,726)
- Lectric XP Trike2 with $227 preorder bundle (through July 28): $1,499 (Reg. $1,726)
- Rad Power RadWagon 4 Cargo e-bike: $1,499 (Reg. $1,799)
- Tenways CGO600 Pro e-bikes with $118 bundle: $1,499 (Reg. $1,899)
- Velotric Nomad 1 Plus All-Terrain e-bike: $1,499 (Reg. $1,899)
- Aventon Sinch 2 Folding e-bike (lowest price): $1,399 (Reg. $1,699)
- Lectric XPedition 2.0 13Ah Cargo e-bike with $326 bundle: $1,399 (Reg. $1,725)
- Aventon Level 2 Commuter e-bike (2025 low): $1,399 (Reg. $1,899)
- Ride1Up Roadster V3 Lightweight Premium e-bike: $1,395 (Reg. $1,495)
- Velotric T1 ST Plus Lightweight e-bike: $1,399 (Reg. $1,649)
- Lectric XPress 750 Commuter e-bikes with $410 bundle: $1,299 (Reg. $1,709)
- Lectric XP4 750 LR Folding Utility e-bikes with $356 bundle: $1,299 (Reg. $1,655)
- Lectric XP Lite 2.0 JW Black LR e-bike with $128 bundle: $1,099 (Reg. $1,227)
- Ride1Up Portola Folding e-bike with BOGO accessory promo: $995 (Reg. $1,095)
- Lectric XP4 Standard Folding Utility e-bikes with $79 bundle: $999 (Reg. $1,078)
- Lectric XP Lite 2.0 Long-Range e-bikes with up to $128 bundles: $999 (Reg. $1,127)
- Heybike Hauler Single-Battery Cargo e-bike: $999 (Reg. $1,499)
- Rad Power RadExpand 5 Folding e-bike (new low): $999 (Reg. $1,599)
- Navee ST3 Pro Electric Scooter (new model): $760 (Reg. $1,014)
- Navee GT3 Pro Electric Scooter (new model): $520 (Reg. $714)
Best new Green Deals landing this week
The savings this week are also continuing to a collection of other markdowns. To the same tune as the offers above, these all help you take a more energy-conscious approach to your routine. Winter means you can lock in even better off-season price cuts on electric tools for the lawn while saving on EVs and tons of other gear.
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Ford (F) reported Q2 2025 earnings on Wednesday, beating top and bottom line expectations. Despite the revenue growth, Ford is warning profits will take a hit thanks to Trump’s tariffs. We will also learn about Ford’s plans to build “breakthrough” EVs in the US very soon.
Ford Q2 2025 earnings preview
After suspending full-year guidance in May, Ford warned that it expected to take a $2.5 billion hit from Trump’s auto tariffs.
Given that Ford builds more vehicles in the US than any major automaker, outside of Tesla, it’s expected to see less of an impact from the 25% tariff on imports.
Ford imports just about 21% of the vehicles it sells in the US. In comparison, crosstown rival GM imports around 46%. GM announced last week that the tariffs cost it an extra $1.1 billion in the second quarter. For the full year, GM still expects a $4 billion to $5 billion impact.
Unlike GM, Ford breaks down earnings into three units, including Model e, its electric vehicle business. Ford’s Model e posted a nearly $1 billion loss in the first quarter, but new EVs rolling out in Europe boosted revenue.
Although Ford’s vehicle sales rose 14% to over 612,000 in Q2, EV sales dropped 31% to just 16,438. Ford spokesperson Martin Gunsberg told Electrek that both the Mustang Mach-E and F-150 Lightning were impacted by the changeover to the 2025 model year and the Mach-E recall.
According to Estimize, Wall Street expects Ford to post second-quarter EPS of $0.33 on revenue of $43.75 billion.
Improving costs and more EV news to come
Ford beat earnings estimates posting second quarter revenue a record $50.02 billion in revenue, up 5% YOY and an adjusted EPS of $0.37.
- Ford Q2 2025 Revenue: $50.02 billion vs $43.75 billion expected
- Ford Q2 2025 adjusted EPS: $0.37 vs $0.33 expected
Despite the higher revenue, Ford posted a $36 million net loss, which was due to a “field service action and expenses related to a previously announced cancellation of an electric vehicle program.” It also incurred an $800 million loss due to tariffs in the quarter.
Ford Pro continues to drive both top and bottom-line growth with high-margin revenue streams from software and services.
Its Model e EV business, on the other hand, lost another $1.3 billion in the second quarter. Through the first half of the year, Model e has now lost $2.2 billion.
Ford attributed the higher losses to tariff-related costs and investments in launching its new EV battery plant in Michigan.
After launching new EVs in Europe, like the Capri and electric Explorer, Model e’s revenue doubled to $2.4 billion. Mustang Mach-E and F-150 Lightning material costs also improved in the quarter.
Ford now expects full-year adjusted EBIT of $6.5 billion to $7.5 billion, including a $2 billion hit from tariffs. That’s down from the $7 billion to $8.5 billion it previously forecasted.
The company will partially offset a $3 billion gross adjusted EBIT impact, partially offset by $1 billion in recovery actions.
CEO Jim Farley announced an event on August 11 in Kentucky, where Ford will share more details about its “plans to design and build breakthrough electric vehicles in America.”
Check back for more info from Ford’s Q2 2025 earnings call. We will keep you updated with the latest.
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