Like most automakers, Ford aims to introduce subscription services as the industry moves to a new digital, electric era. Ford’s tech leader, Doug Field, hired from Apple, says the transition is already underway, with the next steps expected to roll out with the automaker’s upcoming next-gen EVs.
Field began his career as a development engineer at Ford from 1987 to 1993, sparking an impressive career spanning companies like Apple, Tesla, and Segway.
In September 2021, Ford rehired Field to the position of chief tech officer. Before that, he was at Apple, where he held the position of VP of “special projects,” including Apple’s special auto program and developing hardware for the Mac.
Before Apple, Field spent five years at Tesla, including serving as senior vice president of Engineering, leading the development of the Model 3.
As chief advanced product development and technology officer at Ford, Field’s role includes overseeing “design and vehicle hardware engineering across the enterprise” and leading the development of Ford’s electric vehicles and digital systems within Ford Model e.
Field explained at a recent shareholder event that Ford plans to streamline most computing decisions by consolidating them into a centralized processor powered by in-house software – a move that could make Ford EVs even more like an Apple iPhone with subscription services.
At a Ford event last year Field told us that making cars where you “take the wheels off and you’d still have a compelling product” was the goal. Ford underestimated EVs but thinks that Entertainment and Gaming are going to be a big part of EVs going forward.
Ford has also committed to CarPlay numerous times as GM has said it will abandon it, starting with EVs.
Ford to introduce Apple-like subscriptions for its EVs
Speaking to the Associated Pressrecently, Field explained, “The transition has happened where we designed the hardware and the software for the immediate user interface, the center screen.”
He said this is already being rolled out with the Ford F-150 Lightning. Field continued, “The next step is with our next generation of electric vehicles,” due out in 2025.
We’re expanding to control the overall vehicle and control over the autonomy system. There will be software in parts that comes from suppliers that is appropriate. The reason for that is to make it as fast as possible.
For drivers, this means paying for more services, such as an autonomous system designed to keep the vehicle centered in a lane. Field explained:
There’s a camera. We can’t say to the customer that we’re going to give you a dash cam for free or for a subscription where it’s always running. And if we detect any kind of a bump or anything like that, you’ve got a 30-second recording. We will be able to do that. We talked a little bit about our ability to predict if the car is heading toward a failure or a wear-out situation. I want to count wiper strokes combined with how much water is coming down and where it’s being driven and how dirty it is. Maybe develop an algorithm that knows exactly when your wiper blades are wearing out.
According to Ford’s tech leader, the model is already transitioning from simply buying a car to “you can get a free trial.” He continued:
We are going to build a whole set of services around this. The car is the most sophisticated sensor that you have in your life, and the number of accelerometers and microphones and cameras and things on it will allow it to be not only something that protects you when you’re in the car, but it’ll actually be useful when you’re not there. Even acting as a remote sentry if there’s stuff going on outside the house.
Field explained that affordability will be critical: “The way the business model is changing is going to require it.”
Electrek’s Take
Ford’s CEO, Jim Farley, has also emphasized the importance of a software-based model to drive revenue. On the company’s Q1 earnings call, Farley pointed to his visit to China as a “real epiphany,” saying:
It’s interesting to see how customers are no longer just attracted to traditional luxury brands with EVs or even hardware design anymore.
Farley says, “The best new brands are offering integrated digital, retail, lifestyle, and experience that are software-defined.” Despite scaling back operations in China, Ford plans to use it as a “listening post” to gain insights on the latest EV battery tech.
Ford isn’t the only one heading towards this business model; Hyundai/Kia, GM, BMW, Mercedes-Benz, and essentially the entire industry have plans or are already offering subscriptions.
FTC: We use income earning auto affiliate links.More.
Hyundai’s first three-row electric SUV is finally here, and it’s even better than we expected. The IONIQ 9 arrives with “class-leading” interior space, up to 335 miles of range, and much more. Hyundai is showing off just how spacious the IONIQ 9 really is.
Hyundai highlights how spacious the 3-row IONIQ 9 is
It’s been less than two months since the first IONIQ 9 models rolled off the assembly line at Hyundai’s massive new manufacturing plant in Georgia.
With its first three-row electric SUV about to reach dealerships any day, Hyundai wants you to know that the IONIQ 9 is spacious enough for just about anyone.
“The IONIQ 9 is more than just a vehicle; it’s a space where life happens,” Hyundai Motor America’s marketing chief, Sean Gilpin, explained.
Advertisement – scroll for more content
Hyundai launched a new ad campaign on Friday, ” Space to Connect, ” to highlight the SUV’s class-leading interior space.
With the second and third-row seats folded, the IONIQ 9 boasts up to 2,462 liters (87 cubic feet) of interior cargo space. That’s even more than the 2025 Ford Explorer with up to 2,429 liters (85.8 cubic feet). With all seats upright, the IONIQ 9 still has 620 liters of cargo capacity.
It’s not only spacious, but the IONIQ 9’s interior is packed with Hyundai’s most advanced software and connectivity tech.
As part of a curved panoramic display, the infotainment system includes dual 12″ driver display and infotainment screens.
Earlier this month, Hyundai announced that the 2026 IONIQ 9 will start at $58,995. With a $1,600 destination fee, the base RWD S model, which has a range of up to 335 miles, also starts at $60,555.
For $64,365 (including destination), you can upgrade to the AWD SE model with 303 horsepower and 320 miles range. Meanwhile, the range-topping IONIQ 9 AWD Performance Calligraphy Design trim, which gets added Matte paint, 21″ wheels, and 311 miles driving range, starts at $78,090.
2026 Hyundai IONIQ 9 Model
EV Powertrain
Drivetrain
Driving Range (miles)
Starting Price (including destination fee)
IONIQ 9 RWD S
160-kW (215-HP) Electric Motor
Rear- Wheel Drive
335
$60,555
IONIQ 9 AWD SE
226.1 kW (303-HP) Dual Electric Motors
All-Wheel Drive
320
$64,365
IONIQ 9 AWD SEL
226.1-kW (303-HP) Dual Electric Motors
All-Wheel Drive
320
$67,920
IONIQ 9 AWD PERFORMANCE LIMITED
314.6-kW (422-HP) Dual Electric Motors
All-Wheel Drive
311
$72,850
IONIQ 9 AWD PERFORMANCE CALLIGRAPHY
314.6-kW (422-HP) Dual Electric Motors
All-Wheel Drive
311
$76,590
IONIQ 9 AWD PERFORMANCE CALLIGRAPHY DESIGN
314.6-kW (422-HP) Dual Electric Motors
All-Wheel Drive
311
$78,090
2026 Hyundai IONIQ 9 prices and driving range by trim (*including a $1,600 destination fee)
The IONIQ 9 has a native NACS port to access Tesla Superchargers. Using a 350 kW DC fast charger, it can charge from 10% to 80% in as little as 24 minutes.
While you wait for the three-row IONIQ 9, Hyundai’s smaller IONIQ 5 is currently on sale. With leases starting at just $209 per month, the IONIQ 5 is hard to pass up right now. You can use our link to find Hyundai IONIQ 5 models at a dealer near you today.
FTC: We use income earning auto affiliate links.More.
Federal tax credits are starting to waver under the current administration, but as of May 2025, you can still take advantage of up to $4,000 off the purchase of a used EV. If you’d rather not listed to me talk, you can skip right to all the BEVs and PHEVs that currently qualify by clicking here.
How the current tax credit works for used EVs
As part of revised terms in the Inflation Reduction Act signed by President Biden, federal tax credits have been extended (for now) and include revamped benefits for used EV purchases. That said, your used EV purchase must fit certain criteria to qualify for a credit up to $4,000. Per the IRS:
Beginning January 1, 2023, if you buy a qualified previously owned electric vehicle (EV) or fuel cell vehicle (FCV) from a licensed dealer for $25,000 or less, you may be eligible for a previously owned clean vehicle tax credit under Internal Revenue Code Section 25E.
Used EVs face terms that offer a credit equal to 30% of the sale price (up to $4,000). That should help consumers like yourselves get some change back in their pockets at the end of the fiscal year, as long as you stick to these terms as outlined by the IRS.
To qualify as a customer, you must:
Advertisement – scroll for more content
Be an individual who bought the vehicle for use and not for resale
Must be an individual (no businesses)
Not be the original owner
Not be claimed as a dependent on another person’s tax return
Not have claimed another used clean vehicle credit in the 3 years before the EV purchase date
Modified adjusted gross income must not exceed $75k for individuals, $112,500 for heads of households, and $150k for joint returns
Additionally, in order for used EV to qualify for federal tax credits, it must:
Have a sale price of $25,000 or less
Have a model year at least 2 years earlier than the calendar year when you buy it
For example, a vehicle purchased in 2023 would need a model year of 2021 or older
Not have already been transferred after August 16, 2022, to a qualified buyer
Have a gross vehicle weight rating of less than 14,000 pounds
Be an eligible FCV or plug-in EV with a battery capacity of least 7 kilowatt hours (kWh)
Be for use primarily in the United States
Purchased from a certified dealer:
For qualified used EVs, the dealer reports required information to you at the time of sale and to the IRS
A used vehicle qualifies for tax credit only once in its lifetime
These used EVs qualify for credits as of May 2025
It’s important to note that this is not the end-all, be-all list of used EVs that qualify for tax credits in the US. As always, we recommend speaking with a tax professional and EV dealer directly to ensure what you and your new vehicle qualify for. Without further ado, here are the all-electric models that currently qualify:
Tesla (TSLA) shareholders were getting excited on social media about a “Tesla prototype” that turned out to be a competitor’s prototype vehicle.
A new electric vehicle prototype started showing up on social media, and Tesla shareholders started sharing it, assuming it was a Tesla prototype.
A Tesla shareholder part of the “Rebellionaire” group on X, a group of Tesla stock pumpers, even shared it, claiming that it is “what gets him ultra bullish” on Tesla:
The only problem is that it wasn’t even a Tesla prototype.
Advertisement – scroll for more content
Faraday Future (FF) came out and confirmed that it is a prototype mule of their new ‘Faraday X’:
That’s our testing vehicle, a Faraday X Prototype Mule.
FF is better known for its very high-end FF91, but it is currently developing less expensive next-generation vehicles under its new Faraday X brand.
Tesla shareholders got excited because some are still holding on to the idea that Tesla is going to release new cheaper electric vehicles under new models.
Tesla has confirmed all that in their most recent financial results and earnings calls, but some are still holding on to the idea that Tesla plans to release completely new models due to Musk’s comments.
Electrek’s Take
I think part of Tesla’s problems right now are due to its shareholder base not recognizing its problems and blindly believing what Elon Musk says, despite a long history of misleading and plain wrong.
This is a prime example.
Tesla has now confirmed what we have been reporting for a year: the new vehicles are just going to be stripped-down versions of Model 3 and Model Y.
No new models are coming to market other than supposedly the Cybercab, but as long as this is only planned without a steering wheel, it is useless until it can solve unsupervised self-driving, which it has yet to do.
This is a problem that shareholders are either ignoring or don’t believe.
Tesla launched a single new model in the last five years, the Cybertruck, which was a commercial flop.
At some point, shareholders must wake up and realize that Musk is destroying Tesla’s EV business and that self-driving vehicles are not coming to save the day.
FTC: We use income earning auto affiliate links.More.