Ex-Apple, Tesla exec wants to bring subscription services to Ford’s electric vehicles
Like most automakers, Ford aims to introduce subscription services as the industry moves to a new digital, electric era. Ford’s tech leader, Doug Field, hired from Apple, says the transition is already underway, with the next steps expected to roll out with the automaker’s upcoming next-gen EVs.
Field began his career as a development engineer at Ford from 1987 to 1993, sparking an impressive career spanning companies like Apple, Tesla, and Segway.
In September 2021, Ford rehired Field to the position of chief tech officer. Before that, he was at Apple, where he held the position of VP of “special projects,” including Apple’s special auto program and developing hardware for the Mac.
Before Apple, Field spent five years at Tesla, including serving as senior vice president of Engineering, leading the development of the Model 3.
As chief advanced product development and technology officer at Ford, Field’s role includes overseeing “design and vehicle hardware engineering across the enterprise” and leading the development of Ford’s electric vehicles and digital systems within Ford Model e.
Field explained at a recent shareholder event that Ford plans to streamline most computing decisions by consolidating them into a centralized processor powered by in-house software – a move that could make Ford EVs even more like an Apple iPhone with subscription services.
At a Ford event last year Field told us that making cars where you “take the wheels off and you’d still have a compelling product” was the goal. Ford underestimated EVs but thinks that Entertainment and Gaming are going to be a big part of EVs going forward.
Ford has also committed to CarPlay numerous times as GM has said it will abandon it, starting with EVs.
Ford to introduce Apple-like subscriptions for its EVs
Speaking to the Associated Press recently, Field explained, “The transition has happened where we designed the hardware and the software for the immediate user interface, the center screen.”
He said this is already being rolled out with the Ford F-150 Lightning. Field continued, “The next step is with our next generation of electric vehicles,” due out in 2025.
We’re expanding to control the overall vehicle and control over the autonomy system. There will be software in parts that comes from suppliers that is appropriate. The reason for that is to make it as fast as possible.
For drivers, this means paying for more services, such as an autonomous system designed to keep the vehicle centered in a lane. Field explained:
There’s a camera. We can’t say to the customer that we’re going to give you a dash cam for free or for a subscription where it’s always running. And if we detect any kind of a bump or anything like that, you’ve got a 30-second recording. We will be able to do that. We talked a little bit about our ability to predict if the car is heading toward a failure or a wear-out situation. I want to count wiper strokes combined with how much water is coming down and where it’s being driven and how dirty it is. Maybe develop an algorithm that knows exactly when your wiper blades are wearing out.
According to Ford’s tech leader, the model is already transitioning from simply buying a car to “you can get a free trial.” He continued:
We are going to build a whole set of services around this. The car is the most sophisticated sensor that you have in your life, and the number of accelerometers and microphones and cameras and things on it will allow it to be not only something that protects you when you’re in the car, but it’ll actually be useful when you’re not there. Even acting as a remote sentry if there’s stuff going on outside the house.
Field explained that affordability will be critical: “The way the business model is changing is going to require it.”
Electrek’s Take
Ford’s CEO, Jim Farley, has also emphasized the importance of a software-based model to drive revenue. On the company’s Q1 earnings call, Farley pointed to his visit to China as a “real epiphany,” saying:
It’s interesting to see how customers are no longer just attracted to traditional luxury brands with EVs or even hardware design anymore.
Farley says, “The best new brands are offering integrated digital, retail, lifestyle, and experience that are software-defined.” Despite scaling back operations in China, Ford plans to use it as a “listening post” to gain insights on the latest EV battery tech.
Ford isn’t the only one heading towards this business model; Hyundai/Kia, GM, BMW, Mercedes-Benz, and essentially the entire industry have plans or are already offering subscriptions.
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The US wind industry installed just 5.2 gigawatts (GW) in 2024 – the lowest level in a decade, according to Wood Mackenzie’s new US Wind Energy Monitor report. Installations are expected to rebound in 2025, but the real concern lies in US wind’s sharply downgraded 5-year outlook. As for the reason behind that bleak forecast, we’ll give you one guess as to why, and it starts with a T.
Wood Mac reports that 3.9 GW of onshore wind came online last year, along with 1.3 GW of onshore repowers and 101 megawatts (MW) of offshore wind.
Onshore wind
The US is expected to achieve more than 160 GW of installed onshore capacity by 2025, and onshore growth is projected to bounce back from 2024 and surpass 6.3 GW this year.
“The cliff in 2023 and 2024 created by the Production Tax Credit (PTC) push in 2022 will come to an end,” said Stephen Maldonado, research analyst at Wood Mackenzie. “Despite the uncertainty created by the new administration, the massive number of orders placed in 2023 culminating in projects now under construction support the short-term forecast.”
The pipeline for onshore has 10.8 GW currently under construction through 2027, with another 3.9 GW announced.
GE Vernova led onshore wind installations in 2024 with 56% of the market and will continue to lead in connections for the next five years. It was followed by Vestas (40%) and Siemens Gamesa (4%).
Offshore wind
Offshore wind is projected to increase in 2025 as well, with 900 MW of installed capacity, up from a disappointing 101 MW in 2024. However, several projects have been shelved in the wake of Trump’s anti-wind executive orders, which downgraded the five-year outlook by 1.8 GW.
Electrek’s Take on US wind’s 5-year outlook
According to Wood Mac, 33 GW of new onshore wind capacity will be installed through 2029, along with 6.6 GW of new offshore capacity and 5.5 GW of repowers. However, due to Trump’s anti-wind policy and economic uncertainty, this five-year outlook is 40% less than a previous total of 75.8 GW. Growth will happen, but it’s going to be slower.
The main reason is Trump’s flourish of his Sharpie on executive orders that include “temporary” withdrawal of offshore wind leasing areas and putting a stop to onshore wind on federal lands. Plus, firing all those federal employees will likely make permitting wind farms a slower process. (Trump just wrote more executive orders today allowing coal projects on federal lands; he won’t have federal employees to issue permits for those, either.) He’s worked to throw up obstacles for wind projects in favor of fossil fuels. He won’t stop the wind industry, but he’s managed to get some projects canceled, and he’ll make things more of a slog over the next few years.
Read more: Coal is dead and Trump’s executive order won’t revive it
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BYD’s cheapest EV in China just got even more affordable. After cutting prices this month, the BYD Seagull EV starts at just 56,800 yuan, or under $8,000.
BYD cuts Seagull EV price to under $8,000 in April
Despite an intensifying EV price war in China, BYD is cutting prices once again. The Chinese EV giant announced a new promotion this month across several Ocean Series models, including the Seagull.
The 2025 BYD Seagull EV is available starting at just 56,800 yuan ($7,800). The offer is for the non-Smart Driving Vitality Edition model, which usually starts at 69,800 yuan ($9,500).
After launching the new Seagull last year, BYD said the low-cost electric car officially opened “a new era of electricity being lower than oil.” Earlier this year, it upgraded most of its vehicles, including the Seagull, with its new “God’s Eye” smart driving system at no extra charge.
BYD’s Seagull is offered in three trims in China: Vitality, Freedom, and Flying. It has two battery options, 30.1 kWh or 38.9 kWh, which is good for the 305 km (190 mi) and 405 km (252 mi) CLTC range, respectively.
At just 3,780 mm long, 1,715 mm wide, and 1,540 mm tall, the Seagull is even smaller than the former Chevy Bolt EV (4,145 mm long, 1,765 mm wide, and 1,611 mm tall). It’s about the size of a Fiat 500e.
The price cut comes as BYD’s sales continue surging. With another 377,420 new energy vehicles (EVs and PHEVs) sold last month, the Chinese automaker has now sold over one million NEVs in 2025.
BYD’s EVs accounted for 416,388 while PHEV sales reached 569,710, an increase of 39% and 76% from last year, respectively.
| BYD Seagull EV trim | Starting Price | Range (CLTC) |
| Vitality | Normal: $9,500 (69,800 yuan) Now: $8,000 (56,800 yuan) |
190 mi (305 km) |
| Freedom | $10,300 (75,800 yuan) | 190 mi (305 km) |
| Flying | $11,700 (85,800 yuan) | 252 mi (405 km) |
Perhaps even more importantly, BYD sold over 206,000 vehicles overseas in 2025, more than doubling from last year. The Seagull EV is also sold in other global markets like Mexico and Brazil as the Dolphin Mini.
Later this year, it will launch in Europe as the Dolphin Surf, with expected prices starting under £20,000 ($26,000). Although it may not be the cheapest EV, BYD’s executive vice president, Stella Li, recently told Autocar it will be “the best value” when it arrives.
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