Like most automakers, Ford aims to introduce subscription services as the industry moves to a new digital, electric era. Ford’s tech leader, Doug Field, hired from Apple, says the transition is already underway, with the next steps expected to roll out with the automaker’s upcoming next-gen EVs.
Field began his career as a development engineer at Ford from 1987 to 1993, sparking an impressive career spanning companies like Apple, Tesla, and Segway.
In September 2021, Ford rehired Field to the position of chief tech officer. Before that, he was at Apple, where he held the position of VP of “special projects,” including Apple’s special auto program and developing hardware for the Mac.
Before Apple, Field spent five years at Tesla, including serving as senior vice president of Engineering, leading the development of the Model 3.
As chief advanced product development and technology officer at Ford, Field’s role includes overseeing “design and vehicle hardware engineering across the enterprise” and leading the development of Ford’s electric vehicles and digital systems within Ford Model e.
Field explained at a recent shareholder event that Ford plans to streamline most computing decisions by consolidating them into a centralized processor powered by in-house software – a move that could make Ford EVs even more like an Apple iPhone with subscription services.
At a Ford event last year Field told us that making cars where you “take the wheels off and you’d still have a compelling product” was the goal. Ford underestimated EVs but thinks that Entertainment and Gaming are going to be a big part of EVs going forward.
Ford has also committed to CarPlay numerous times as GM has said it will abandon it, starting with EVs.
Ford to introduce Apple-like subscriptions for its EVs
Speaking to the Associated Pressrecently, Field explained, “The transition has happened where we designed the hardware and the software for the immediate user interface, the center screen.”
He said this is already being rolled out with the Ford F-150 Lightning. Field continued, “The next step is with our next generation of electric vehicles,” due out in 2025.
We’re expanding to control the overall vehicle and control over the autonomy system. There will be software in parts that comes from suppliers that is appropriate. The reason for that is to make it as fast as possible.
For drivers, this means paying for more services, such as an autonomous system designed to keep the vehicle centered in a lane. Field explained:
There’s a camera. We can’t say to the customer that we’re going to give you a dash cam for free or for a subscription where it’s always running. And if we detect any kind of a bump or anything like that, you’ve got a 30-second recording. We will be able to do that. We talked a little bit about our ability to predict if the car is heading toward a failure or a wear-out situation. I want to count wiper strokes combined with how much water is coming down and where it’s being driven and how dirty it is. Maybe develop an algorithm that knows exactly when your wiper blades are wearing out.
According to Ford’s tech leader, the model is already transitioning from simply buying a car to “you can get a free trial.” He continued:
We are going to build a whole set of services around this. The car is the most sophisticated sensor that you have in your life, and the number of accelerometers and microphones and cameras and things on it will allow it to be not only something that protects you when you’re in the car, but it’ll actually be useful when you’re not there. Even acting as a remote sentry if there’s stuff going on outside the house.
Field explained that affordability will be critical: “The way the business model is changing is going to require it.”
Electrek’s Take
Ford’s CEO, Jim Farley, has also emphasized the importance of a software-based model to drive revenue. On the company’s Q1 earnings call, Farley pointed to his visit to China as a “real epiphany,” saying:
It’s interesting to see how customers are no longer just attracted to traditional luxury brands with EVs or even hardware design anymore.
Farley says, “The best new brands are offering integrated digital, retail, lifestyle, and experience that are software-defined.” Despite scaling back operations in China, Ford plans to use it as a “listening post” to gain insights on the latest EV battery tech.
Ford isn’t the only one heading towards this business model; Hyundai/Kia, GM, BMW, Mercedes-Benz, and essentially the entire industry have plans or are already offering subscriptions.
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It’s been a busy time for the North American EV industry’s transition to NACS, the charging standard originally advanced by Tesla and now standardized by SAE.
But this past couple weeks were supposed to be even busier, with Kia having previously planned to roll out Supercharger access on January 15th, according to an announcement the company made back in September. Unfortunately there was a delay, and Kia owners will have to wait until later this quarter for official support.
In the meantime, though, owners had found that you could trick the system into letting you charge by telling it that you have a Hyundai. Hyundai and Kia both build their EVs on the same E-GMP platform, so there are a lot of similarities between them.
Kia, like Hyundai, is also in the process of shipping some of the first vehicles with a native NACS port, with the 2025 EV6 including a native NACS port, much like the 2025 Ioniq 5 does. So this similarity seemed to be able to trick the Supercharger network, and Kia EV6s could charge on it for a little while, assuming use of a third-party adapter.
But that method no longer works, according to several Kia owners. Now, when attempting to charge at a Tesla Supercharger with an EV6 and adapter, the Tesla app will tell you “Unknown error occurred – Your vehicle is not able to charge at Superchargers at this time.” This has been confirmed to be the case even on Supercharger sites that were previously working.
Probably one of the reasons for this is the use of third-party adapters. While third-party adapters are available, manufacturers are always wary when owners use non-verified equipment – especially when it’s related to the most expensive part of the car, the battery.
Kia themselves told us that “warranty coverage may be impacted by use of a third party or aftermarket adapter, and we expect to have our authorized version available in late Q1 2025” when we contacted them about our previous article (though we’re not sure how that would shake out legally – there are a lot of laws covering car warranties and what can and cannot void them).
This isn’t the first time we’ve seen some mix-ups with Supercharger access. Last November, Tesla announced that Nissan cars had access to Superchargers, but it turned out they jumped the gun. Everything is hunky-dory now for Nissan, and it seems like a bunch of new brands will gain access in the coming months, but we expect a few more fits and starts along the way (chaos tends to happen when you fire the whole Supercharger team for no reason).
But, once EV6s do gain access to Superchargers, we expect to see them show exceptional charge performance. The EV6’s cousin, the Ioniq 5, recently showed that it can charge faster than a Tesla, even on Tesla’s home turf. The EV6 should be able to accomplish similar feats, once it is unleashed onto North America’s biggest charging network.
If you’re looking to buy one of the fastest-charging EVs on the road today, use our link to check local dealers and get in line for when they get the new 2025 Kia EV6s in stock.
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Jaguar Land Rover’s investment arm InMotion Ventures has invested $2 million in rare earth magnets recycling company Cyclic Materials, bringing its Series B funding round to $55 million.
Jaguar Land Rover’s InMotion Ventures has invested in a range of technologies including supply chain traceability, battery repair, reuse and recycling, and now, rare earth magnets recycling.
“Cyclic Materials is leading the way in creating a sustainable supply chain for rare earth elements (REEs) and critical materials,” said Mike Smeed, managing director at InMotion Ventures. “Their innovative technologies address a vital need for rare earth magnets recycling, supporting the automotive industry’s transition toward a cleaner and more resilient future.”
Cyclic Materials says it will use the investment to accelerate the expansion of its operations across North America and Europe, boost its processing capabilities, and refine its recycling technologies.
This Series B extension builds on Cyclic Materials’ earlier $53 million round that already has the backing of BMWi, Microsoft, and Hitachi.
Rare earth magnet recycling
Rare earth magnets are a type of permanent magnet made from alloys of REEs, which are part of a set of 17 chemical elements in the periodic table. Rare earth magnets, particularly neodymium magnets, are essential in electric traction motors in EVs. Their strong magnetic fields help deliver high performance and efficiency, which extend an EV’s driving range and reduce battery load.
Rare earth magnets can also be found in everything from data centers and wind turbines to cell phones and power tools.
However, less than 1% of REEs are currently recycled, while the global demand already exceeds supply and is projected to grow threefold by 2030. Ontario-based Cyclic Materials says its proprietary MagCycle and REEPure technologies recycle REEs from a wide range of end-of-life products, establishing a circular supply chain for recycled Mixed Rare Earth Oxides.
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Nissan plans to buy 20 GWh of batteries from SK On, enough to power around 300,000 EVs to be sold in the US. However, after delaying EV production in the US again, when will the new EVs finally arrive?
Nissan revealed plans to invest $500 million in its Canton, Mississippi, plant almost three years ago to prepare the facility for its newest electric vehicles.
Production was initially set to begin in Canton this year, but Nissan pushed the start date back until 2026 last January with concerns over profitability and EV demand. According to the Madison County Journal, the company is now pushing the start date until 2028.
Just yesterday, an Automotive News report claimed Nissan was also canceling plans to build a smaller electric SUV in the US. The SUV was expected to sit between the LEAF and Ariya.
The smaller electric SUV was expected to be the fifth EV built in Canton, following a pair of Nissan and Infiniti electric sedans. Nissan spokesperson Brian Brockman said the company was focusing on other, more profitable projects that would see more demand.
Nissan to buy batteries from SK On for new EVs in the US
Despite the delays, the automaker is still expanding its supply chain in the US to prepare for the upcoming EVs.
A Nikkei report on Thursday claimed that Nissan secured a battery supply from SK On for EV models sold in the US. Nissan agreed to buy 20 GWh of batteries, or enough to power roughly 300,000 EVs.
The automaker will reportedly begin installing the new SK-supplied batteries by 2028, which is when it plans to start building EVs in the US.
Nissan’s battery supply deal comes as the company looks to establish a domestic supply chain for EVs in the US.
Although Nissan announced plans to team up with Honda in December to keep pace with EV leaders like BYD and Tesla, it doesn’t expect to realize any substantial benefits until around 2030.
Nissan Motor’s, including Infiniti’s, US market share has dropped 2.1% over the past five years to just 5.8%. In 2024, the automaker sold just over 31,000 electric vehicles in the US, including roughly 20,000 Ariya models and 11,000 LEAFs.
Honda, which began delivering the Prologue just last March based on GM’s Ultium platform, sold over 33,000 models last year.
The new battery supply deal is a start, but in 2028, Nissan will face an influx of new EV models with which it will have to compete.
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