The logo of Threads is displayed on a mobile phone screen in front of a computer screen displaying the logo of Instagram in Ankara, Turkiye on July 04, 2023.
Emin Sansar | Anadolu Agency | Getty Images
Meta will officially release Threads, its text-based Twitter competitor, on Thursday, but for those who want to get ahead of the launch, there’s a way to access your invitation now.
The social media giant, which owns Instagram and Facebook, will debut its new app days after Elon Musk said Twitter would temporarily limit the number of tweets users can read. The rate limits drove users to competing apps like Bluesky, the app backed by Twitter co-founder Jack Dorsey, which experienced “record-high traffic” on Saturday.
But while Bluesky remains in an invite-only beta phase, Meta doesn’t seem to have restrictions on who can use Threads, besides the requirement to have an Instagram account. Although the app is set to launch in the U.S. on Thursday, users based in the EU will reportedly have to wait.
Here’s how you can get started.
1. Open the Instagram app, search “Threads”
Open the Instagram app and open the Explore page by clicking the magnifying glass icon in the bottom left.
Type the word “Threads” into the search bar, and you should see a small ticket emoji appear on the far right.
2. Tap the “Admit One” ticket in the search bar
Click the “Admit One” ticket, and your Threads invitation should appear. The invite includes your username, the Threads launch date and time, a QR code, a numeric code and a “Get Threads” button at the bottom of the screen, which takes you to the App Store.
Even though Threads is listed in the App Store, it’s not available for download yet.
3. Open your profile, tap the three lines
If you don’t see a ticket appear in the search bar, you can also access the invite by clicking the three lines on the top right of your profile.
A “Threads” option will appear near the top of the drop-down menu. Click it to view your invite.
As of now, your Threads username appears the same as your Instagram username. It is unclear whether it’s possible to change it, and users will know more once the app officially launches Thursday.
Baidu has launched a slew of AI applications after its Ernie chatbot received public approval.
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Chinese tech giant Baidu saw its shares in Hong Kong soar nearly 16% on Wednesday as the company ramps up its artificial intelligence plans and partnerships.
Shares in the Beijing-based firm, which holds a dominant position in China’s search engine market, had gained nearly 8% overnight in U.S. trading.
The strong stock performance comes after Baidu earlier this week secured an AI-related deal with China Merchants Group, a major state-owned enterprise, focused on transportation, finance, and property development.
“Both sides plan to focus on applications of large language models, AI agents and ‘digital employees,’ vowing to make scalable and sustainable progress in industrial intelligence based on real-life business scenarios,” according to Baidu’s statement translated by CNBC.
Baidu has been aggressively pursuing its AI business, which includes its popular large language model and AI chatbot Ernie Bot.
As it seeks to gain an edge in China’s competitive AI space, the company on Tuesday disclosed a 4.4 billion yuan ($56.2 million) offshore bond offering. This follows a $2 billion bond issuance back in March.
Other Chinese AI players, such as Tencent, have also been raising funds, including via debt sales this year, to support the billions being poured into their AI capabilities.
Signs of AI strength
At a developer conference last week, Baidu unveiled a series of AI advancements, including the company’s latest reasoning model, Ernie X 1.1.
According to the company, multiple benchmark results showed that its model’s overall performance surpassed that of Chinese AI start-up DeepSeek’s latest reasoning model. CNBC could not independently verify that claim.
To train its AI models, the company has also started using internally designed chips, The Information reported last week, citing people with direct knowledge of the matter.
In addition to providing a new potential business venture, Baidu’s chip drive could help it reduce reliance on AI chips from Nvidia, which has been subject to shifting export controls from Washington.
Gimme Credit Senior Bond Analyst, Saurav Sen, said in a report last week that Baidu’s recent capital allocation revealed that the company is making an “all-in AI pivot.”
Baidu, whose Hong Kong shares have gained nearly 59% this year, reported a drop in second-quarter revenue last month as its core advertising business struggled and returns from AI investments remained limited.
Andy Jassy, CEO of Amazon, speaks during an unveiling event in New York on Feb. 26, 2025.
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Amazon CEO Andy Jassy said Tuesday that he’s working to root out bureaucracy from within the company’s ranks as part of an effort to reset its culture.
Speaking at Amazon’s annual conference for third-party sellers in Seattle, Jassy said the changes are necessary for the company to be able to innovate faster.
“I would say bureaucracy is really anathema to startups and to entrepreneurial organizations,” Jassy said. “As you get larger, it’s really easy to accumulate bureaucracy, a lot of bureaucracy that you may not see.”
A year ago, as part of a mandate requiring corporate employees to work in the office five days a week, Jassy set a goal to flatten organizations across Amazon. He called for the company to increase worker-to-manager ratios by at least 15% by the end of the first quarter of this year.
Jassy also announced the creation of a “no bureaucracy email alias” so that employees can flag unnecessary processes or excessive rules within the company.
Amazon has received about 1,500 emails in the past year, and the company has changed about 455 processes based on that feedback, Jassy said.
The changes are linked to Jassy’s broad strategy to overhaul Amazon’s corporate culture and operate like the “world’s largest startup” as it looks to stay competitive.
Jassy, who took the helm from founder Jeff Bezos in 2021, has been on a campaign to slash costs across the company in recent years. Amazon has laid off more than 27,000 employees since 2022, and axed some of its more unprofitable initiatives. Jassy has also urged employees to do more with less at the same time that the company invests heavily in artificial intelligence.
Transforming Amazon into a startup-like environment isn’t an easy task. The company operates sprawling businesses across retail, cloud computing, advertising, and other areas. It’s the U.S. second-largest private employer, with more than 1.5 million employees globally.
“You have to keep remembering your roots and how useful it is to be scrappy,” Jassy said.
The StubHub logo is seen at its headquarters in San Francisco.
Andrej Sokolow | Picture Alliance | Getty Images
Online ticket platform StubHub is pricing its IPO at $23.50, CNBC’s Leslie Picker confirmed on Tuesday.
The pricing comes at the midpoint of the expected range that the company gave last week. At $23.50, the pricing gives StubHub a valuation of $8.6 billion. StubHub will trade on the New York Stock Exchange under the symbol “STUB.”
The San Francisco-based company was co-founded by Eric Baker in 2000, and was acquired by eBay for $310 million seven years later. Baker reacquired StubHub in 2020 for roughly $4 billion through his new company Viagogo, which operates a ticket marketplace in Europe.
StubHub has been trying to go public for the past several years, but delayed its public debut twice. The most recent stall came in April after President Donald Trump‘s “Liberation Day” tariffs roiled markets.
The company filed an updated prospectus in August, effectively restarting the process to go public.
The IPO market has bounced back in recent months after an extended dry spell due to high inflation and rising interest rates. Klarna made its debut on the NYSE last week after the online lender also delayed its IPO in April. Tyler and Cameron Winklevoss’ Gemini, stablecoin issuer Circle, Peter Thiel-backed cryptocurrency exchangeBullish and design software company Figma have all soared in their respective debuts.
At the top of the pricing range StubHub offered last week, the company would have been valued at $9.2 billion. StubHub had sought a $16.5 billion valuation before it began the IPO process, CNBC previously reported.
StubHub said in its updated prospectus that first-quarter revenue increased 10% from a year earlier to $397.6 million. Operating income came in at $26.8 million for the period.
The company’s net loss widened to $35.9 million from $29.7 million a year ago.