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Tech titans Mark Zuckerberg and Elon Musk are in a fierce business rivalry that has spilt over into a playground spat, with the two men offering to fight each other in a cage.

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Meta has officially debuted its Twitter-like messaging app Threads, which the company is pitching as Instagram’s “text-based conversation app.”

Mark Zuckerberg, Meta’s CEO and co-founder, announced the debut of Threads on Wednesday, marking the official release of the social networking giant’s new text-focused messaging app. Threads represents Meta’s attempt to capture the wave of users who have left Twitter amid the often unpredictable ownership of Tesla and SpaceX CEO Elon Musk.

The Threads app is now available to download for free on the Apple App Store and Google Play online store in over 100 countries, Meta said in a blog post. Threads shares Twitter’s visual aesthetic as a text-based social messaging app in which users can post short messages that others can like, share, and comment upon, according to screenshots of Threads that are available on Apple’s App Store.

People will be able to follow the same Threads accounts that they follow on Instagram and reply to other public posts in a way akin to how people use Twitter.

The official release comes after Instagram released on Monday a pre-order for Threads on the Apple App Store, which said that at the time that the app was expected to debut on July 6. Many Instagram users were also recently able to obtain invitations to access Threads from within their Instagram accounts.

Although Threads is linked to Instagram, with users able to use their existing Instagram usernames, the messaging service is a separate app that people will need to download.

“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” Instagram said in a description of Threads on the Apple App Store. “Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.”

Meta said in the blog post that people’s individual feeds on the new messaging app will include “threads” that were posted by other users that they follow, in addition to recommended content shared from creators who users may not know.

People will be able to publish Threads posts that are up to 500 characters long, and while the app is geared toward text, people will also be able so share links, photos and videos that can be as long as 5 minutes. Instagram users will also be able to share their Threads posts via the app’s story feature in addition to “any other platform you choose,” the blog post said.

Meta said that it developed Threads “with tools to enable positive, productive conversations,” and people will be able to manage who is mentioning or is replying to them within the app.

“Like on Instagram, you can add hidden words to filter out replies to your threads that contain specific words,” the blog post said. “You can unfollow, block, restrict or report a profile on Threads by tapping the three-dot menu, and any accounts you’ve blocked on Instagram will automatically be blocked on Threads.”

Racing into the gap as Twitter implodes

The release of Threads comes as Twitter has suffered a wave of mishaps under the ownership of Tesla CEO Elon Musk, leaving the popular social messaging app vulnerable to competing apps.

Most recently, Musk said that Twitter users will only be able to see a certain number of Tweets per day in an attempt to deal with “extreme levels of data scraping” and “system manipulation” on the messaging service.

Numerous Twitter users publicly complained about Musk imposing a temporary so-called “rate limit” on Twitter, saying that the Tweet limits make the app a less engaging experience.

BlueSky, a rival social messaging app that is backed by Twitter co-founder Jack Dorsey, said that it recorded “record-high traffic” after Musk announced the Twitter rate limit, and it temporarily paused sign-ups to deal with the influx of new users, who must currently be invited to use the app.

Like BlueSky, Threads will use decentralized technology that theoretically lets users control and manage their data across other apps that incorporate the same underlying software.

Whereas BlueSky is built on the decentralized networking technology dubbed the AT Protocol, Threads will eventually incorporate another decentralized technology called ActivityPub, Instagram head Adam Mosseri said in a Threads post on Wednesday that was briefly available to the public. The ActivityPub software also powers another Twitter-like messaging app called Mastadon, which has also experienced an influx of new users seeking an alternative to Twitter.

Mosseri said that his team wasn’t able to include support for ActivityPub in time for Threads’ official release because of “a number of complications that come along with a decentralized network.” But he reiterated that support is coming.

“If you’re wondering why this matters, here’s a reason: you may one day end up leaving Threads, or, hopefully not, end up de-platformed,” Mosseri said. “If that ever happens, you should be able to take your audience with you to another server. Being open can enable that.”

Meta added in its blog post that ActivityPub will enable people without Threads accounts to view Threads and interact with Threads users who have public profiles via other social apps that incorporate the same decentralized technology.

“If you have a public profile on Threads, this means your posts would be accessible from other apps, allowing you to reach new people with no added effort,” Meta said in the blog post. “If you have a private profile, you’d be able to approve users on Threads who want to follow you and interact with your content, similar to your experience on Instagram.”

Meta said that Threads is the company’s first app “envisioned to be compatible with an open social networking protocol,” which it believes could usher “in a new era of diverse and interconnected networks.”

In 2019, Meta, then known as Facebook, debuted a messaging app for Instagram users that was also called Threads. Unlike the current iteration of Threads that caters to text-based messages, the previous Threads app was instead centered around people sending short video and photo messages to their friends like they were using Snapchat.

Meta eventually shuttered Threads in 2021, and redirected people to use Instagram to see all their previous Threads messages.

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SpaceX crane collapse in Texas being investigated by OSHA

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SpaceX crane collapse in Texas being investigated by OSHA

The SpaceX Starbase industrial complex and rocket launch facility in Boca Chica, Texas, US, on Thursday, April 17, 2025.

Mark Felix | Bloomberg | Getty Images

A SpaceX crane collapse at the company’s Starbase, Texas facility on Tuesday has prompted an investigation by the Occupational Safety and Health Administration, the federal agency told CNBC in an email.

The crane collapse was captured in a livestream by Lab Padre on YouTube, a SpaceX-focused channel. Clips from Lab Padre were widely shared on social media, including on X, which is owned by SpaceX CEO Elon Musk.

It wasn’t immediately clear whether any SpaceX workers were injured as a result of the incident. Musk and other company executives didn’t respond to a request for comment.

A spokesperson for OSHA told CNBC that more details will be available after the investigation is complete.

SpaceX has a history of workplace injuries that exceed industry average, Reuters previously reported. In 2014, one of the company’s employees, Simon LeBlanc, died on the job due to what OSHA concluded was a failure by the company to protect him from a clear hazard.

Earlier this year, the Department of Government Efficiency (DOGE), a Musk-led effort by the Trump administration to slash the size of the federal government, cut OSHA’s resources and shuttered at least 11 of its field offices. Through DOGE, Musk sought to reduce federal agency budgets, personnel and even certain regulations, limiting their ability to investigate and enforce existing laws.

The SpaceX crane collapse followed a string of explosions and other setbacks for the company’s Starship Super Heavy launch vehicle, the largest rocket ever flown, which is key to Musk’s ambition to transport equipment and people to Mars.

Environmental activists in the U.S. and Mexico say those explosions have harmed sensitive habitat, wildlife and marine life. SpaceX said, in posts online, that its activity had not harmed the surrounding area during the most recent explosion on June 18.

Starship was previously expected to play an important part in NASA’s effort to return to the moon. SpaceX had earned more than $20 billion in federal government contracts mostly from the Department of Defense and NASA.

Meanwhile, NASA’s proposed lean budget for the next year has not yet been authorized by Congress and could impact the agency’s business with SpaceX, and shift the focus of its missions.

Musk, who was President Donald Trump’s biggest financial backer, sought to appoint his friend Jared Issacman, a commercial astronaut, to lead NASA under the second Trump administration. Trump withdrew his nomination of Isaacman as the president bickered with Musk in the waning days of the billionaire’s formal involvement with the White House.

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What’s driving Wall Street stablecoin interest? Trillions up for grabs in the future and banks getting ready for it

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What's driving Wall Street stablecoin interest? Trillions up for grabs in the future and banks getting ready for it

After a brief pullback this week, shares of stablecoin issuer and recent IPO darling Circle were in rally mode again, soaring double-digits on a percentage basis during trading on Thursday and ending the day up close to 8%, after having moved up by more than 600% percent since its debut on the New York Stock Exchange earlier this month.  

Bitcoin and ether have led a recent crypto rise, as digital assets joined the resumption of the risk-on rally, with additional factors such as the potential for lower interest rates later this year, some more moderate talk from the White House on tariffs, and at least temporary easing of tensions in the Middle East.

But when it comes to Circle and the stablecoin boom, there’s a more fundamental driver as Wall Street interest in the technology continues to evolve, and more ties are built between the old rails of the financial world and the new digital assets infrastructure.

Fiserv debuted a stablecoin earlier this week. Mastercard then linked that stablecoin to its network.

Credit cards are a good place to understand the opportunity, according to Zach Abrams, Bridge co-founder and CEO, who told CNBC’s MacKenzie Sigalos that the market is estimated to grow into the trillions and could be the biggest global money-moving shift since the introduction of credit cards.

Some of the top private companies are already making major use of stablecoins today. Abrams cited the example of ScaleAI, into which Meta just invested over $14 billion, and which uses Bridge to pay data labelers all over the world. SpaceX also uses Bridge to convert payments made for its Starlink internet services in local currencies and bring the money back to the U.S.

“We think that stablecoins are an entirely new money-movement platform, like credit cards were decades ago,” Abrams said in an interview for Thursday’s “Crypto World.”

“[Credit cards] created trillions in value and I think stablecoins will be the same,” he said. “We think it’s going to be a very big change that will play out over many years,” he added.

Bridge was recently acquired by private fintech giant Stripe for $1.1 billion.

Abrams said as regulatory clarity increases, more traditional financial players will want to get in on the opportunity. Stablecoins, less than a decade old, are today a $400 billion market, and Abrams says that if, as most banks think, the market “will get to a few trillion” it is a market where peeling off some of that share has to be a focus.

Today, it is served almost entirely by Tether and Circle, he said. Ultimately, there is a role not just for big financial firms like JPMorgan Chase and Bank of America, but Fiserv and local banks. In fact, the move up to trillions in stablecoin market value won’t happen, Abrams said, without “a huge percentage” being handled by traditional financial institutions.

Wall street’s embrace of tokenization keeps growing in other ways as well. New York-based investment startup Republic announced this week it will allow users to buy tokens that represent private companies like SpaceX, OpenAI and Anthropic. Republic will offer these tokens for a minimum of $50, lower than the roughly $10,000 typically required for investing in private companies. 

You can watch the full interview with Abrams above in Thursday’s “Crypto World.”

In other crypto news of note on Thursday:

Ripple and the SEC can’t put their legal battle behind them, yet.

A federal judge rejected the joint motion by the crypto firm and the regulator to endorse Ripple’s reduced $50 million fine to settle the civil lawsuit over the alleged sale of unregistered securities, saying they lacked the authority to make the deal. Ripple-linked cryptocurrency XRP was down over 2% on Thursday. Ripple’s chief legal officer Stu Alderoty laid out the company’s options in an X post.

Also, more from “Crypto World” on the news that first broke yesterday that the Trump administration is working to let home buyers include their crypto in federal mortgage applications.

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Tesla head of manufacturing Omead Afshar fired by Elon Musk

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Tesla head of manufacturing Omead Afshar fired by Elon Musk

Elon Musk, chief executive officer of Tesla Inc., center left, Ying Yong, mayor of Shanghai, center right, and Omead Afshar, left, leave an event at the site of the company’s manufacturing facility in Shanghai, China, on Monday, Jan. 7, 2019.

Qilai Shen | Bloomberg | Getty Images

Tesla CEO Elon Musk has fired Omead Afshar, the automaker’s vice president of manufacturing and operations, CNBC has confirmed, following declines in car sales in key markets this year.

Afshar, who reported directly to Musk, led a team of more than a half-dozen high level employees, according to internal organizational charts viewed by CNBC.

Forbes first reported that Afshar was dismissed by Musk. Bloomberg reported earlier that Afshar had left the company.

Executives on Afshar’s team included Troy Jones, who is Tesla’s vice president of North American sales, and Joe Ward, vice president of the Europe, Middle East and Africa region. Also on his team was Karen Steakley, who now leads business development and policy for Tesla, and previously held the role of deputy director for legislative affairs for Texas Republican Governor Greg Abbott.

CNBC reached out to Afshar and to other Tesla executives as well as board members. They didn’t immediately respond to requests for comment.

Afshar was the subject of an internal investigation at Tesla in 2022, Bloomberg reported, which had focused on his orders of hard-to-get construction materials, including a special kind of glass for a secretive project for Musk.

Following that probe, Afshar also worked for SpaceX, Musk’s aerospace and defense contractor, but had returned to Tesla and was promoted to the vice president role.

Afshar’s termination follows the resignation of Milan Kovac, previously head of Tesla’s Optimus humanoid robotics program, earlier this month. Kovac said in a post on X that he was leaving in order to spend more time with his family. Musk has thanked Kovac publicly for his work.

Tesla’s stock price is down 19% this year, badly underperforming the Nasdaq and most of its megacap tech peers.

Tesla new car sales in Europe fell for a fifth straight month in May, according to data published on Wednesday from the European Automobile Manufacturers Association, or ACEA, as customers pivot to cheaper Chinese electric vehicles.

The company has faced brand and reputational damage in the past year, largely due to Musk‘s incendiary rhetoric and political activity. Musk spent nearly $300 million to help elect U.S. President Donald Trump to a second term and then led an initiative to slash federal agencies and their resources.

Musk also formally endorsed and promoted Germany’s far-right, anti-immigrant AfD party.

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