Tech titans Mark Zuckerberg and Elon Musk are in a fierce business rivalry that has spilt over into a playground spat, with the two men offering to fight each other in a cage.
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Meta has officially debuted its Twitter-like messaging app Threads, which the company is pitching as Instagram’s “text-based conversation app.”
Mark Zuckerberg, Meta’s CEO and co-founder, announced the debut of Threads on Wednesday, marking the official release of the social networking giant’s new text-focused messaging app. Threads represents Meta’s attempt to capture the wave of users who have left Twitter amid the often unpredictable ownership of Tesla and SpaceX CEO Elon Musk.
The Threads app is now available to download for free on the Apple App Store and Google Play online store in over 100 countries, Meta said in a blog post. Threads shares Twitter’s visual aesthetic as a text-based social messaging app in which users can post short messages that others can like, share, and comment upon, according to screenshots of Threads that are available on Apple’s App Store.
People will be able to follow the same Threads accounts that they follow on Instagram and reply to other public posts in a way akin to how people use Twitter.
The official release comes after Instagram released on Monday a pre-order for Threads on the Apple App Store, which said that at the time that the app was expected to debut on July 6. Many Instagram users were also recently able to obtain invitations to access Threads from within their Instagram accounts.
Although Threads is linked to Instagram, with users able to use their existing Instagram usernames, the messaging service is a separate app that people will need to download.
“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” Instagram said in a description of Threads on the Apple App Store. “Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.”
Meta said in the blog post that people’s individual feeds on the new messaging app will include “threads” that were posted by other users that they follow, in addition to recommended content shared from creators who users may not know.
People will be able to publish Threads posts that are up to 500 characters long, and while the app is geared toward text, people will also be able so share links, photos and videos that can be as long as 5 minutes. Instagram users will also be able to share their Threads posts via the app’s story feature in addition to “any other platform you choose,” the blog post said.
Meta said that it developed Threads “with tools to enable positive, productive conversations,” and people will be able to manage who is mentioning or is replying to them within the app.
“Like on Instagram, you can add hidden words to filter out replies to your threads that contain specific words,” the blog post said. “You can unfollow, block, restrict or report a profile on Threads by tapping the three-dot menu, and any accounts you’ve blocked on Instagram will automatically be blocked on Threads.”
Racing into the gap as Twitter implodes
The release of Threads comes as Twitter has suffered a wave of mishaps under the ownership of Tesla CEO Elon Musk, leaving the popular social messaging app vulnerable to competing apps.
Most recently, Musk said that Twitter users will only be able to see a certain number of Tweets per day in an attempt to deal with “extreme levels of data scraping” and “system manipulation” on the messaging service.
Numerous Twitter users publicly complained about Musk imposing a temporary so-called “rate limit” on Twitter, saying that the Tweet limits make the app a less engaging experience.
BlueSky, a rival social messaging app that is backed by Twitter co-founder Jack Dorsey, said that it recorded “record-high traffic” after Musk announced the Twitter rate limit, and it temporarily paused sign-ups to deal with the influx of new users, who must currently be invited to use the app.
Like BlueSky, Threads will use decentralized technology that theoretically lets users control and manage their data across other apps that incorporate the same underlying software.
Whereas BlueSky is built on the decentralized networking technology dubbed the AT Protocol, Threads will eventually incorporate another decentralized technology called ActivityPub, Instagram head Adam Mosseri said in a Threads post on Wednesday that was briefly available to the public. The ActivityPub software also powers another Twitter-like messaging app called Mastadon, which has also experienced an influx of new users seeking an alternative to Twitter.
Mosseri said that his team wasn’t able to include support for ActivityPub in time for Threads’ official release because of “a number of complications that come along with a decentralized network.” But he reiterated that support is coming.
“If you’re wondering why this matters, here’s a reason: you may one day end up leaving Threads, or, hopefully not, end up de-platformed,” Mosseri said. “If that ever happens, you should be able to take your audience with you to another server. Being open can enable that.”
Meta added in its blog post that ActivityPub will enable people without Threads accounts to view Threads and interact with Threads users who have public profiles via other social apps that incorporate the same decentralized technology.
“If you have a public profile on Threads, this means your posts would be accessible from other apps, allowing you to reach new people with no added effort,” Meta said in the blog post. “If you have a private profile, you’d be able to approve users on Threads who want to follow you and interact with your content, similar to your experience on Instagram.”
Meta said that Threads is the company’s first app “envisioned to be compatible with an open social networking protocol,” which it believes could usher “in a new era of diverse and interconnected networks.”
In 2019, Meta, then known as Facebook, debuted a messaging app for Instagram users that was also called Threads. Unlike the current iteration of Threads that caters to text-based messages, the previous Threads app was instead centered around people sending short video and photo messages to their friends like they were using Snapchat.
Meta eventually shuttered Threads in 2021, and redirected people to use Instagram to see all their previous Threads messages.
From left, Parker Conrad, co-founder and CEO of Rippling, and Kleiner Perkins investor Ilya Fushman speak at the venture firm’s Fellows Founders Summit in San Francisco in September 2022.
Rippling
Human resources software startup Rippling said Friday that its valuation has swelled to $16.8 billion in its latest fundraising round.
The company raised $450 million in the round, and has committed to buying an additional $200 million worth of shares from current and previous employees. The company’s valuation is up from $13.5 billion in a round a year ago.
Rippling said there was no lead investor. Baillie Gifford, Elad Gil, Goldman Sachs Growth and others participated in the round, according to a statement from the San Francisco-based company.
With the tech IPO market mostly dormant over the past three-plus years, and President Donald Trump’s new tariffs on imports leading several companies to delay planned offerings, the most high-profile late-stage tech startups continue to tap private markets for growth capital. Rippling co-founder and CEO Parker Conrad told CNBC in an interview the the company isn’t planning for an IPO in the near future.
Conrad also highlighted a change that’s taken place in public markets in recent years, since inflation began soaring in late 2021, followed by higher interest rates. With concerns about the economy swirling, many tech companies downsized and took other steps toward generating and preserving cash.
“It does look a lot like, in order to be successful in the public markets, your growth rates have to come down so that you can be profitable,” said Conrad, who avoided enacting layoffs. “And so for us, that sort of pushes things out until the company looks profitable and probably slower growing, right?”
At Rippling, annual revenue growth is well over 30%, Conrad said, though he didn’t provide an updated sales figure. The information reported last year that Rippling doubled annual recurring revenue to over $350 million by the end of 2023 from a year prior.
Given the pace of expansion, Conrad said he isn’t fixated on profits at the moment at Rippling, which ranked 14th on CNBC’s Disruptor 50 list.
Rippling offers payroll services, device management and corporate credit cards, among other products. Competitors include ADP, Paychex, Paycom Software and Paylocity.
There’s also privately held Deel, which Rippling sued in March for allegedly deploying a spy who collected confidential information. Conrad suggested that the publicity surrounding the case may be boosting business.
“I think it’s too early to say, looking at the data, how all of this is going to evolve from a market perspective, but certainly we see some companies that have said, ‘Hey, we’re talking to Rippling because of this,'” Conrad said.
Fortnite was booted from iPhones and Apple’s App Store in 2020, after Epic Games updated its software to link out to the company’s website and avoid Apple’s commissions. The move drew Apple’s anger, and kicked off a legal battle that has lasted for years.
Last month’s ruling, a victory for Epic Games, said that Apple was not allowed to charge a commission on link-outs or dictate if the links look like buttons, paving the way for Fortnite’s return.
Apple could still reject Fortnite’s submission. An Apple representative didn’t respond to a request for comment. Apple is appealing last month’s contempt ruling.
The announcement by Epic Games is the latest salvo in the battle between it and Apple, which has taken place in courts and with regulators around the world since 2020. Epic Games also sued Google, which operates the Play Store for Android phones.
Last month’s ruling has already shifted the economics of app development for iPhones.
Apple takes between 15% and 30% of purchases made using its in-app payment system. Linking to the web avoids those fees. Apple briefly allowed link-outs under its system but would charge a 27% commission, before last month’s ruling.
Developers including Amazon and Spotify have already updated their apps to avoid Apple’s commissions and direct customers to their own websites for payment.
Before last month, Amazon’s Kindle app told users they could not purchase a book in the iPhone app. After a recent update, the app now shows an orange “Get Book” button that links to Amazon’s website.
Fortnite has been available for iPhones in Europe since last year, through Epic Games’ store. Third-party app stores are allowed in Europe under the Digital Markets Act. Users have also been able to play Fortnite on iPhones and iPad through cloud gaming services.
People walk past a neon sign advertising a Bitcoin and Ethereum crypto currency exchange in Warsaw, Poland on 19 May, 2024.
Jaap Arriens | Nurphoto | Getty Images
Cryptocurrencies extended their rally to end the week, with bitcoin holding steady above the $100,000 level while ether rallied to its best week since 2021.
The price of bitcoin was higher by 2% at $103,249.99 on Friday, according to Coin Metrics. Earlier, it rose as high as $104,324.65, its highest level since Jan. 31. For the week, bitcoin is up more than 6% and on pace for its fourth positive week in a row – and first four-week win streak since November.
“This move above $100,000 should be viewed as more than mere euphoria, but rather as evidence of a flows-driven shift,” said Gadi Chait, head of investment at bitcoin-native Xapo Bank. “Whales have been accumulating on-chain, ETF demand continues to set new records, and investors seek ‘neutral’ assets amid a tariff-shadowed macro environment. Meanwhile, the announcement of a U.S.–U.K. ‘mini-deal’ and hints of tariff relief with China have reduced overall risk aversion, lifting equities, oil, and, notably, Bitcoin.”
The risk-on sentiment bled into altcoins, or cryptocurrencies that aren’t bitcoin, most of which have struggled to keep pace with bitcoin’s gains this year. Ether, one of the biggest stragglers, jumped 10%, bringing its two-day gain up to 29%. A 6% increase in the token tied to Solana brought its two-day gain to 16%.
This week the Ethereum network also completed its latest technology upgrade, dubbed Pectra, which enables lower network fees, streamlined ether staking and support for smart wallets.
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Ether heads for its best week since 2021
Ether is up 25% week to date and on pace for its best week since May 2021. The Solana token has added 14.3% this week, which is on track to be its best week since January.
Year to date, however, ether and other major altcoins – with the exception of XRP – are still deep in the red compared to bitcoin. While the flagship crypto is up 10%, ether and the Solana token are down 31% and 12%, respectively.
Bitcoin’s market structure changed after the introduction of spot bitcoin ETFs in 2024, with demand now coming from retirement accounts, macro funds, and corporate bonds such as Strategy. By contrast, altcoins still rely on crypto-native, risk-on capital, which hasn’t shown significant growth alongside the greater tech sector due to the current interest rate environment, according to Eric Chen, Co-Founder of Injective.
Bitcoin is likely to keep outperforming until broader capital flows into altcoins, he added, given their steady supply and lack of a structural buyer base, which are likely to take prices lower until they attract speculative interest.
“For us, there remains one singular strategy for crypto investors: stick to BTC until risk on headwinds dissipate,” Wolfe Research analyst Read Harvey said in a note this week. “The coin is one of just two in our basket positive on the year and it continues to dominate the rest of the space on a relative basis. The question now shifts towards if it can maintain recent outperformance vs. equities, or if Gold was right all along.”
—CNBC’s Nick Wells contributed reporting
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