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Tech titans Mark Zuckerberg and Elon Musk are in a fierce business rivalry that has spilt over into a playground spat, with the two men offering to fight each other in a cage.

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Meta has officially debuted its Twitter-like messaging app Threads, which the company is pitching as Instagram’s “text-based conversation app.”

Mark Zuckerberg, Meta’s CEO and co-founder, announced the debut of Threads on Wednesday, marking the official release of the social networking giant’s new text-focused messaging app. Threads represents Meta’s attempt to capture the wave of users who have left Twitter amid the often unpredictable ownership of Tesla and SpaceX CEO Elon Musk.

The Threads app is now available to download for free on the Apple App Store and Google Play online store in over 100 countries, Meta said in a blog post. Threads shares Twitter’s visual aesthetic as a text-based social messaging app in which users can post short messages that others can like, share, and comment upon, according to screenshots of Threads that are available on Apple’s App Store.

People will be able to follow the same Threads accounts that they follow on Instagram and reply to other public posts in a way akin to how people use Twitter.

The official release comes after Instagram released on Monday a pre-order for Threads on the Apple App Store, which said that at the time that the app was expected to debut on July 6. Many Instagram users were also recently able to obtain invitations to access Threads from within their Instagram accounts.

Although Threads is linked to Instagram, with users able to use their existing Instagram usernames, the messaging service is a separate app that people will need to download.

“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” Instagram said in a description of Threads on the Apple App Store. “Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.”

Meta said in the blog post that people’s individual feeds on the new messaging app will include “threads” that were posted by other users that they follow, in addition to recommended content shared from creators who users may not know.

People will be able to publish Threads posts that are up to 500 characters long, and while the app is geared toward text, people will also be able so share links, photos and videos that can be as long as 5 minutes. Instagram users will also be able to share their Threads posts via the app’s story feature in addition to “any other platform you choose,” the blog post said.

Meta said that it developed Threads “with tools to enable positive, productive conversations,” and people will be able to manage who is mentioning or is replying to them within the app.

“Like on Instagram, you can add hidden words to filter out replies to your threads that contain specific words,” the blog post said. “You can unfollow, block, restrict or report a profile on Threads by tapping the three-dot menu, and any accounts you’ve blocked on Instagram will automatically be blocked on Threads.”

Racing into the gap as Twitter implodes

The release of Threads comes as Twitter has suffered a wave of mishaps under the ownership of Tesla CEO Elon Musk, leaving the popular social messaging app vulnerable to competing apps.

Most recently, Musk said that Twitter users will only be able to see a certain number of Tweets per day in an attempt to deal with “extreme levels of data scraping” and “system manipulation” on the messaging service.

Numerous Twitter users publicly complained about Musk imposing a temporary so-called “rate limit” on Twitter, saying that the Tweet limits make the app a less engaging experience.

BlueSky, a rival social messaging app that is backed by Twitter co-founder Jack Dorsey, said that it recorded “record-high traffic” after Musk announced the Twitter rate limit, and it temporarily paused sign-ups to deal with the influx of new users, who must currently be invited to use the app.

Like BlueSky, Threads will use decentralized technology that theoretically lets users control and manage their data across other apps that incorporate the same underlying software.

Whereas BlueSky is built on the decentralized networking technology dubbed the AT Protocol, Threads will eventually incorporate another decentralized technology called ActivityPub, Instagram head Adam Mosseri said in a Threads post on Wednesday that was briefly available to the public. The ActivityPub software also powers another Twitter-like messaging app called Mastadon, which has also experienced an influx of new users seeking an alternative to Twitter.

Mosseri said that his team wasn’t able to include support for ActivityPub in time for Threads’ official release because of “a number of complications that come along with a decentralized network.” But he reiterated that support is coming.

“If you’re wondering why this matters, here’s a reason: you may one day end up leaving Threads, or, hopefully not, end up de-platformed,” Mosseri said. “If that ever happens, you should be able to take your audience with you to another server. Being open can enable that.”

Meta added in its blog post that ActivityPub will enable people without Threads accounts to view Threads and interact with Threads users who have public profiles via other social apps that incorporate the same decentralized technology.

“If you have a public profile on Threads, this means your posts would be accessible from other apps, allowing you to reach new people with no added effort,” Meta said in the blog post. “If you have a private profile, you’d be able to approve users on Threads who want to follow you and interact with your content, similar to your experience on Instagram.”

Meta said that Threads is the company’s first app “envisioned to be compatible with an open social networking protocol,” which it believes could usher “in a new era of diverse and interconnected networks.”

In 2019, Meta, then known as Facebook, debuted a messaging app for Instagram users that was also called Threads. Unlike the current iteration of Threads that caters to text-based messages, the previous Threads app was instead centered around people sending short video and photo messages to their friends like they were using Snapchat.

Meta eventually shuttered Threads in 2021, and redirected people to use Instagram to see all their previous Threads messages.

Musk moves in on Murdoch: Is he the new king of conversative media?

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SoftBank CEO says he’s ‘all in’ on OpenAI, reveals he’s long wanted Microsoft’s spot as main backer

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SoftBank CEO says he's 'all in' on OpenAI, reveals he's long wanted Microsoft's spot as main backer

Masayoshi Son, chairman and chief executive officer of SoftBank Group Corp., speaks during the company’s annual general meeting in Tokyo, Japan, on Friday, June 27, 2025.

Bloomberg | Bloomberg | Getty Images

SoftBank is “all in” on OpenAI, CEO Masayoshi Son said on Friday, as the Japanese tech giant looks to realize its vision of “artificial superintelligence.”

This year, the Japanese multinational conglomerate has been increasing its investments in OpenAI and participating in joint ventures such as the $500 billion Stargate project. 

According to Son, SoftBank is now “all in” on the artificial intelligence company, with total planned investments in the company reaching about 4.8 trillion Japanese yen ($33.2 billion), despite it being unlisted and unprofitable.

“I think that OpenAI will be listed eventually and, in my belief, will become the most valuable company in the world,” Son said. He added, however, that it “takes bravery to invest” in such a company. 

As it turns out, Son has long held that conviction. During the shareholders’ meeting, he revealed that before 2019, OpenAI CEO Sam Altman had asked him if SoftBank would invest $10 billion into the company.

“I said, yes, I would … I was serious because I had financial resources thanks to Vision Fund’s performance. But obviously, Sam talked to other potential investors, and eventually, they picked Microsoft,” he said.  

Microsoft ultimately inked the deal, which made it the exclusive provider of computing power for OpenAI’s research, products, and programming interfaces for developers. However, Microsoft lost its status as OpenAI’s exclusive cloud provider at the start of this year.

And that relationship now appears to be on rocky footing. According to recent reports, Microsoft hasn’t approved an OpenAI restructuring plan that would turn it into a more conventional for-profit company.

Touching upon the reports, Son suggested that Altman should have chosen SoftBank, not Microsoft, as its initial partner, though he noted that SoftBank was smaller at the time and that Microsoft had its global supply chains, technical talents and brand value to offer. 

SoftBank has previously stated that it could reduce its portion of its $30 billion investment in OpenAI’s latest funding round in March to $20 billion if it doesn’t restructure into a for-profit entity by Dec. 31.

However, on Friday, Son said that his conviction on OpenAI has only grown stronger and that SoftBank will continue to deepen its relationship with the company, regardless of what happens with Microsoft. 

Artificial superintelligence

Part of Son’s belief in OpenAI stems from his desire for SoftBank to be at the center of “artificial superintelligence,” which he has described as AI that is 10,000 times smarter than humans. 

Son said on Friday that he wants SoftBank to become the biggest platform provider for this ASI within the next decade, serving as the “organizer of the industry in the artificial superintelligence era.” 

He added that SoftBank’s partnership with OpenAI, along with British semiconductor company Arm, which SoftBank acquired in 2016, would be essential to those plans.

SoftBank has been increasingly aggressive in its AI-related investments, which included an acquisition of U.S.-based chips designer Ampere for $6.5 billion earlier this year.

Bloomberg News reported last week, citing people familiar with the matter, that Son is also considering establishing a $1 trillion industrial complex in the U.S. that will develop AI. 

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SpaceX crane collapse in Texas being investigated by OSHA

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SpaceX crane collapse in Texas being investigated by OSHA

The SpaceX Starbase industrial complex and rocket launch facility in Boca Chica, Texas, US, on Thursday, April 17, 2025.

Mark Felix | Bloomberg | Getty Images

A SpaceX crane collapse at the company’s Starbase, Texas facility on Tuesday has prompted an investigation by the Occupational Safety and Health Administration, the federal agency told CNBC in an email.

The crane collapse was captured in a livestream by Lab Padre on YouTube, a SpaceX-focused channel. Clips from Lab Padre were widely shared on social media, including on X, which is owned by SpaceX CEO Elon Musk.

It wasn’t immediately clear whether any SpaceX workers were injured as a result of the incident. Musk and other company executives didn’t respond to a request for comment.

A spokesperson for OSHA told CNBC that more details will be available after the investigation is complete.

SpaceX has a history of workplace injuries that exceed industry average, Reuters previously reported. In 2014, one of the company’s employees, Simon LeBlanc, died on the job due to what OSHA concluded was a failure by the company to protect him from a clear hazard.

Earlier this year, the Department of Government Efficiency (DOGE), a Musk-led effort by the Trump administration to slash the size of the federal government, cut OSHA’s resources and shuttered at least 11 of its field offices. Through DOGE, Musk sought to reduce federal agency budgets, personnel and even certain regulations, limiting their ability to investigate and enforce existing laws.

The SpaceX crane collapse followed a string of explosions and other setbacks for the company’s Starship Super Heavy launch vehicle, the largest rocket ever flown, which is key to Musk’s ambition to transport equipment and people to Mars.

Environmental activists in the U.S. and Mexico say those explosions have harmed sensitive habitat, wildlife and marine life. SpaceX said, in posts online, that its activity had not harmed the surrounding area during the most recent explosion on June 18.

Starship was previously expected to play an important part in NASA’s effort to return to the moon. SpaceX had earned more than $20 billion in federal government contracts mostly from the Department of Defense and NASA.

Meanwhile, NASA’s proposed lean budget for the next year has not yet been authorized by Congress and could impact the agency’s business with SpaceX, and shift the focus of its missions.

Musk, who was President Donald Trump’s biggest financial backer, sought to appoint his friend Jared Issacman, a commercial astronaut, to lead NASA under the second Trump administration. Trump withdrew his nomination of Isaacman as the president bickered with Musk in the waning days of the billionaire’s formal involvement with the White House.

WATCH: SpaceX valuation may be conservative, investor says.

SpaceX valuation is maybe even conservative, says Sequoia's Shaun Maguire

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What’s driving Wall Street stablecoin interest? Trillions up for grabs in the future and banks getting ready for it

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What's driving Wall Street stablecoin interest? Trillions up for grabs in the future and banks getting ready for it

After a brief pullback this week, shares of stablecoin issuer and recent IPO darling Circle were in rally mode again, soaring double-digits on a percentage basis during trading on Thursday and ending the day up close to 8%, after having moved up by more than 600% percent since its debut on the New York Stock Exchange earlier this month.  

Bitcoin and ether have led a recent crypto rise, as digital assets joined the resumption of the risk-on rally, with additional factors such as the potential for lower interest rates later this year, some more moderate talk from the White House on tariffs, and at least temporary easing of tensions in the Middle East.

But when it comes to Circle and the stablecoin boom, there’s a more fundamental driver as Wall Street interest in the technology continues to evolve, and more ties are built between the old rails of the financial world and the new digital assets infrastructure.

Fiserv debuted a stablecoin earlier this week. Mastercard then linked that stablecoin to its network.

Credit cards are a good place to understand the opportunity, according to Zach Abrams, Bridge co-founder and CEO, who told CNBC’s MacKenzie Sigalos that the market is estimated to grow into the trillions and could be the biggest global money-moving shift since the introduction of credit cards.

Some of the top private companies are already making major use of stablecoins today. Abrams cited the example of ScaleAI, into which Meta just invested over $14 billion, and which uses Bridge to pay data labelers all over the world. SpaceX also uses Bridge to convert payments made for its Starlink internet services in local currencies and bring the money back to the U.S.

“We think that stablecoins are an entirely new money-movement platform, like credit cards were decades ago,” Abrams said in an interview for Thursday’s “Crypto World.”

“[Credit cards] created trillions in value and I think stablecoins will be the same,” he said. “We think it’s going to be a very big change that will play out over many years,” he added.

Bridge was recently acquired by private fintech giant Stripe for $1.1 billion.

Abrams said as regulatory clarity increases, more traditional financial players will want to get in on the opportunity. Stablecoins, less than a decade old, are today a $400 billion market, and Abrams says that if, as most banks think, the market “will get to a few trillion” it is a market where peeling off some of that share has to be a focus.

Today, it is served almost entirely by Tether and Circle, he said. Ultimately, there is a role not just for big financial firms like JPMorgan Chase and Bank of America, but Fiserv and local banks. In fact, the move up to trillions in stablecoin market value won’t happen, Abrams said, without “a huge percentage” being handled by traditional financial institutions.

Wall street’s embrace of tokenization keeps growing in other ways as well. New York-based investment startup Republic announced this week it will allow users to buy tokens that represent private companies like SpaceX, OpenAI and Anthropic. Republic will offer these tokens for a minimum of $50, lower than the roughly $10,000 typically required for investing in private companies. 

You can watch the full interview with Abrams above in Thursday’s “Crypto World.”

In other crypto news of note on Thursday:

Ripple and the SEC can’t put their legal battle behind them, yet.

A federal judge rejected the joint motion by the crypto firm and the regulator to endorse Ripple’s reduced $50 million fine to settle the civil lawsuit over the alleged sale of unregistered securities, saying they lacked the authority to make the deal. Ripple-linked cryptocurrency XRP was down over 2% on Thursday. Ripple’s chief legal officer Stu Alderoty laid out the company’s options in an X post.

Also, more from “Crypto World” on the news that first broke yesterday that the Trump administration is working to let home buyers include their crypto in federal mortgage applications.

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