Just sixteen hours after launch, Instagram’s text-based social network Threads has already surpassed 30 million signups, Meta CEO Mark Zuckerberg said early Thursday. It was also the top free app in Apple’s App Store as of Thursday morning.
The app is Meta’s answer to Twitter, which has seen some of its users and advertisers flee since billionaire Elon Musk acquired the social media platform. On Saturday, Twitter began limiting the number of posts users can read per day to address “extreme levels of data scraping,” which only served to further frustrate users.
A number of Twitter alternatives have emerged in recent months, including decentralized messaging app Mastodon and Bluesky, which is backed by Twitter co-founder Jack Dorsey. But neither platform has been able to match Twitter’s user base and popularity.
Threads may have an easier time attracting users. It’s built on top of Instagram and is automatically linked to a user’s account on the photo-sharing app. Initially, users could only access the service through a roundabout way in the Instagram app. But as of Thursday, the app is available for download from Apple’s App Store, and it’s free to use.
How to use Threads
Users are required to have an Instagram account in order to use Threads. Once you download the app, it will prompt you to login using your Instagram account. From there, Threads will automatically port over your Instagram username, but you can still customize your profile.
Threads gives you the option to automatically follow all of the same accounts you follow on Instagram, or just a few of them, so that you don’t have to painstakingly locate all your friends and followers on Threads.
Meta is pitching Threads as Instagram’s “text-based conversation app.” And in many ways, Threads looks very similar to Twitter.
Users primarily post text-based messages, or “threads,” that are limited to 500 characters each. You can tag specific users in a thread by using the @ symbol in front of their username. Users can limit replies on their thread to only their followers, or people they’ve tagged in the post. You can also include photos or videos in a thread.
Threads appear in a scrolling feed, where users can like, reply, repost or quote other users’ threads.
What it’s missing
Threads may look a lot like its rival, but it’s missing some critical features.
The most glaring omission is direct messaging, or DMs. One-on-one, private messaging is a hallmark of nearly every other major social media network, including Twitter and Meta’s own Instagram and Facebook. Threads didn’t launch with direct messaging, which can pose a problem for journalists, who often receive messages from potential sources, or for brands, which can offer customer service through social media messaging.
The Threads feed pulls in posts from all users, not just the ones you follow. It can be hard to find the content posted by the users or brands that you’ve followed, and as of now, there’s no way to change the way the feed loads.
Like Instagram, Threads isn’t serving up posts in a chronological order. Content is apparently algorithmically ranked and served up to users no matter what time it’s posted.
There are also no paid ads in Threads, yet. Many brands have already joined up, though. Instagram head Adam Mosseri, who oversees the new app, told the Verge that advertising would be a “champagne problem” if Threads is able to scale.
Threads also lacks the ability to include hashtags in posts. Hashtags are a core feature of Twitter, and have made it easy for users to discover posts under a certain topic, as well as surface trending content in one place. Similarly, Threads doesn’t have a feature that allows users to search for specific text or phrases.
Another key differentiator is that Threads doesn’t have a desktop website, so you can only access the service via iOS or Android apps.
There’s also one significant downside to Threads being linked to Instagram. For now, Meta says there’s no way to delete your Threads account without also deleting your Instagram account.
From left, Parker Conrad, co-founder and CEO of Rippling, and Kleiner Perkins investor Ilya Fushman speak at the venture firm’s Fellows Founders Summit in San Francisco in September 2022.
Rippling
Human resources software startup Rippling said Friday that its valuation has swelled to $16.8 billion in its latest fundraising round.
The company raised $450 million in the round, and has committed to buying an additional $200 million worth of shares from current and previous employees. The company’s valuation is up from $13.5 billion in a round a year ago.
Rippling said there was no lead investor. Baillie Gifford, Elad Gil, Goldman Sachs Growth and others participated in the round, according to a statement from the San Francisco-based company.
With the tech IPO market mostly dormant over the past three-plus years, and President Donald Trump’s new tariffs on imports leading several companies to delay planned offerings, the most high-profile late-stage tech startups continue to tap private markets for growth capital. Rippling co-founder and CEO Parker Conrad told CNBC in an interview the the company isn’t planning for an IPO in the near future.
Conrad also highlighted a change that’s taken place in public markets in recent years, since inflation began soaring in late 2021, followed by higher interest rates. With concerns about the economy swirling, many tech companies downsized and took other steps toward generating and preserving cash.
“It does look a lot like, in order to be successful in the public markets, your growth rates have to come down so that you can be profitable,” said Conrad, who avoided enacting layoffs. “And so for us, that sort of pushes things out until the company looks profitable and probably slower growing, right?”
At Rippling, annual revenue growth is well over 30%, Conrad said, though he didn’t provide an updated sales figure. The information reported last year that Rippling doubled annual recurring revenue to over $350 million by the end of 2023 from a year prior.
Given the pace of expansion, Conrad said he isn’t fixated on profits at the moment at Rippling, which ranked 14th on CNBC’s Disruptor 50 list.
Rippling offers payroll services, device management and corporate credit cards, among other products. Competitors include ADP, Paychex, Paycom Software and Paylocity.
There’s also privately held Deel, which Rippling sued in March for allegedly deploying a spy who collected confidential information. Conrad suggested that the publicity surrounding the case may be boosting business.
“I think it’s too early to say, looking at the data, how all of this is going to evolve from a market perspective, but certainly we see some companies that have said, ‘Hey, we’re talking to Rippling because of this,'” Conrad said.
Fortnite was booted from iPhones and Apple’s App Store in 2020, after Epic Games updated its software to link out to the company’s website and avoid Apple’s commissions. The move drew Apple’s anger, and kicked off a legal battle that has lasted for years.
Last month’s ruling, a victory for Epic Games, said that Apple was not allowed to charge a commission on link-outs or dictate if the links look like buttons, paving the way for Fortnite’s return.
Apple could still reject Fortnite’s submission. An Apple representative didn’t respond to a request for comment. Apple is appealing last month’s contempt ruling.
The announcement by Epic Games is the latest salvo in the battle between it and Apple, which has taken place in courts and with regulators around the world since 2020. Epic Games also sued Google, which operates the Play Store for Android phones.
Last month’s ruling has already shifted the economics of app development for iPhones.
Apple takes between 15% and 30% of purchases made using its in-app payment system. Linking to the web avoids those fees. Apple briefly allowed link-outs under its system but would charge a 27% commission, before last month’s ruling.
Developers including Amazon and Spotify have already updated their apps to avoid Apple’s commissions and direct customers to their own websites for payment.
Before last month, Amazon’s Kindle app told users they could not purchase a book in the iPhone app. After a recent update, the app now shows an orange “Get Book” button that links to Amazon’s website.
Fortnite has been available for iPhones in Europe since last year, through Epic Games’ store. Third-party app stores are allowed in Europe under the Digital Markets Act. Users have also been able to play Fortnite on iPhones and iPad through cloud gaming services.
People walk past a neon sign advertising a Bitcoin and Ethereum crypto currency exchange in Warsaw, Poland on 19 May, 2024.
Jaap Arriens | Nurphoto | Getty Images
Cryptocurrencies extended their rally to end the week, with bitcoin holding steady above the $100,000 level while ether rallied to its best week since 2021.
The price of bitcoin was higher by 2% at $103,249.99 on Friday, according to Coin Metrics. Earlier, it rose as high as $104,324.65, its highest level since Jan. 31. For the week, bitcoin is up more than 6% and on pace for its fourth positive week in a row – and first four-week win streak since November.
“This move above $100,000 should be viewed as more than mere euphoria, but rather as evidence of a flows-driven shift,” said Gadi Chait, head of investment at bitcoin-native Xapo Bank. “Whales have been accumulating on-chain, ETF demand continues to set new records, and investors seek ‘neutral’ assets amid a tariff-shadowed macro environment. Meanwhile, the announcement of a U.S.–U.K. ‘mini-deal’ and hints of tariff relief with China have reduced overall risk aversion, lifting equities, oil, and, notably, Bitcoin.”
The risk-on sentiment bled into altcoins, or cryptocurrencies that aren’t bitcoin, most of which have struggled to keep pace with bitcoin’s gains this year. Ether, one of the biggest stragglers, jumped 10%, bringing its two-day gain up to 29%. A 6% increase in the token tied to Solana brought its two-day gain to 16%.
This week the Ethereum network also completed its latest technology upgrade, dubbed Pectra, which enables lower network fees, streamlined ether staking and support for smart wallets.
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Ether heads for its best week since 2021
Ether is up 25% week to date and on pace for its best week since May 2021. The Solana token has added 14.3% this week, which is on track to be its best week since January.
Year to date, however, ether and other major altcoins – with the exception of XRP – are still deep in the red compared to bitcoin. While the flagship crypto is up 10%, ether and the Solana token are down 31% and 12%, respectively.
Bitcoin’s market structure changed after the introduction of spot bitcoin ETFs in 2024, with demand now coming from retirement accounts, macro funds, and corporate bonds such as Strategy. By contrast, altcoins still rely on crypto-native, risk-on capital, which hasn’t shown significant growth alongside the greater tech sector due to the current interest rate environment, according to Eric Chen, Co-Founder of Injective.
Bitcoin is likely to keep outperforming until broader capital flows into altcoins, he added, given their steady supply and lack of a structural buyer base, which are likely to take prices lower until they attract speculative interest.
“For us, there remains one singular strategy for crypto investors: stick to BTC until risk on headwinds dissipate,” Wolfe Research analyst Read Harvey said in a note this week. “The coin is one of just two in our basket positive on the year and it continues to dominate the rest of the space on a relative basis. The question now shifts towards if it can maintain recent outperformance vs. equities, or if Gold was right all along.”
—CNBC’s Nick Wells contributed reporting
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