General Motors is slashing the prices of its Cadillac Lyriq by almost 14% amid heightening competition in China’s EV market. The move comes days after Volkswagen introduced a “historical low price” offer on its ID.3 electric car.
According to the company’s website and social media, the Cadillac Lyriq now starts at 379,700 yuan ($52,443), down 13.65% from its previous price of 439,700 yuan ($60,730).
Cadillac launched pre-orders of the all-electric Lyriq luxury SUV in China last November with a starting price of 479,900. Deliveries began just before the end of the year. Lyriq prices are down over 20% from when it was launched under eight months ago.
Based on GM’s Ultium platform, the Cadillac Lyriq has 608 km (377 m) CLTC range. The SUV produces up to 375 kW (502 hp) and 710 Nm max torque powered by two electric motors.
The inside features GM’s latest Virtual Cockpit System with 33.8-inch infotainment. The Lyriq stays true to Cadillac’s luxury roots with premium massaging front seats, a crystal electric control knob, a panoramic glass dome, and a 19-speaker studio-grade sound system.
Cadillac cuts Lyriq prices in China amid EV competition
GM’s Cadillac Lyriq price drop comes just days after Volkswagen revealed a limited-time offer on its smallest electric car, the ID.3.
Volkswagen’s ID.3 deal starts at 125,900 (roughly $17,500), down over $5,000 from its original prices, according to the company’s JV SAIC-VW.
After dominating the market, the German automaker watched overall sales fall 3.6% last year as the market transitions to pure EVs. Volkswagen sold just over 11.3K EVs in China in May, representing 2.9% of the market, down from 3.2% last year.
SAIC-VW ID.3 electric car (Source: SAIC-VW)
Volkswagen is facing intensifying pressure from shareholders regarding the China market. At the automaker’s general meeting in May, Shareholders brought up the increasing competition from Tesla and BYD.
CEO of Volkswagen Group, Oliver Blume, acknowledged the market in China was rapidly transitioning toward electric, highlighting its plans to remain competitive. Blume says the company will create EVs designed for buyers in China by working with local partners to win back market share.
Electrek’s Take
Domestic automakers like BYD and EV makers like Tesla continue to take their share of the Chinese auto market.
With the BYD starting at 116,800 yuan ($16,100) and the Yuan Plus starting at 134,000 yuan ($18,500), foreign automakers like Volkswagen and GM are having difficulty competing on price.
Meanwhile, the premium market is also gaining competition with Tesla and other domestic EV makers like NIO, taking from the luxury market. BYD sold nearly 30K Dolphin electric cars in May alone, about 11 times the ID.3.
In comparison, GM sold just over 900 Cadillac Lyriq models in the first three months of the year. Back in the US, GM is struggling with battery production as it works to bring its four Ultium battery cell plants online.
GM sold 1,348 Lyriq EVs in the US in the second quarter, up from 968 in Q1. Hummer EV sales fell 83% from last year, with only 47 sold in the second quarter. The Bolt EV and EUV continued carrying GM’s sales with 13,959 of the 15,652 EVs sold in Q2.
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It’s been a big day for big reveals with the all-new Volvo ES90, a new compact electric city car from Volkswagen, plus a pair of new, over-the-top EVs from General Motors that perfectly exemplify American excess. All this and maybe the dawn of the long-awaited “Tesla Killer” on today’s revealing episode of Quick Charge!
GM is practically daring the competition to build a bigger, badder EV with a new, bigger $133,000 Cadillac Escalade and 1,100 hp off-road special in the form of the new Chevrolet Silverado EV ZR2. Finally, you guys are never happy … try to enjoy this episode, anyway!
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
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Tesla is going to build a new Megafactory in Texas near Houston, according to a tax abatement agreement with Waller County.
At the time of writing, Tesla had yet to comment on the new project, but the Waller County Commissioners Court confirmed the project on Wednesday when they approved a tax abatement deal with the company:
Under the proposed agreement, Tesla will receive tax abatements from Waller County based on property improvements. The deal includes $44 million in facility improvements and $150 million in Tesla manufacturing equipment that Tesla will install. The next phase involves a new $31 million distribution facility with about $2 million in Tesla distribution equipment and building upgrades.
Tesla is going to take over a 1-million-sq-ft building that it already held the lease on at the Empire West industrial park near Katy, Texas – just outside of Houston.
Logistics company DB Schenker occupied the space where it handled parts for Tesla, but it will move out and Tesla plans to build Megapack production lines at the site:
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Tesla will operate a new Megapack battery storage manufacturing facility at a 1 million-square-foot building, which was initially constructed with no tenant on speculation that it would attract jobs and economic development.
Tesla has previously referred to plants producing Megapacks as “Megafactory”. The company already operates one in Lathrop, California, and one in Shanghai, China, where it just started production.
Those factories are set up for a production capacity of 40 GWh worth of Megapacks per year.
It’s not clear if Tesla plans for a similar capacity at this new factory, but the county announced project should result in creating 1,500 jobs.
In addition to the existing building, the project will include the construction of an additional “600,000-square-foot distribution facility with some manufacturing capabilities.”
Genesis is gearing up to unleash its alter ego with its upcoming Magma lineup, its debut into the world of high-performance luxury vehicles. First up is the Genesis GV60 Magma, due out later this year. As testing wraps up, the GV60 Magma was spotted alongside none other than the Porsche Taycan.
The first dedicated Genesis EV model, the GV60, will kick off another new chapter for the Korean luxury automaker.
Genesis unveiled the GV60 Magma last March, claiming it will kick off “the brand’s expansion into the realm of high-performance vehicles.” The performance EV includes an improved battery, chassis, and motor for added performance.
The Magma model boasts a wider, lower stance for more control. Other key upgrades include a wider front air intake to help cool the batteries, motor, and brakes. It also includes air curtains to maximize efficiency and an added roof fin channels air to the rear wing, generating downward force.
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Genesis upgraded the interior to match the GV60 Magma’s luxurious, sporty design. It includes unique sports car-like bucket seats with exclusive “double-diamond stitching” in the Magma orange and titanium coloring.
Genesis GV60 Magma spotted with the Porsche Taycan
With its official debut coming up, the sporty Genesis GV60 Magma was spotted testing alongside a Porsche Taycan and Hyundai’s IONIQ 5 and IONIQ 6 N models.
Despite the camouflage, the video from CarSpyMedia reveals a few new design elements, like the two-line headlight featured on the updated GV60 model.
Genesis GV60 testing alongside a Porsche Taycan, Hyundai IONIQ 5 N and IONIQ 6 N (Source: CarSpyMedia)
Genesis will launch the GV60 Magma later this year in its home market, followed by the US, Europe, and others. Production is scheduled to start in the third quarter of 2025.
Will the Genesis GV60 Magma keep up with the Porsche Taycan or Tesla Model S Plaid? Priced and specs will be revealed closer to launch, but it will sit above the Performance AWD trim, which starts at $69,900 in the US. With up to 429 horsepower and 516 lb-ft of torque, it can hit 0 to 60 mph in 3.7 seconds.
Horsepower
0 to 60 mph (seconds)
Starting Price
Genesis GV60 Performance
429
3.7
$69,900
Genesis GV60 Magma
?
?
?
Porsche Taycan
402
4.5
$99,400
Porsche Taycan Turbo GT (with Weissach Package)
1,092
2.1
$230,000
Tesla Model S Plaid
1,020
1.99
$89,990
Genesis GV60 Magma vs Porsche Taycan vs Tesla Model S Plaid
In comparison, the Porsche Taycan starts at $99,400 with up to 402 hp and a 0 to 60 mph time in 4.5 seconds. The Taycan Turbo GT, equipped with its Weissach package, packs 1,092 hp for a 0 to 60 mph sprint in just 2.1 seconds, but it costs $230,000.
Tesla’s Model S Plaid starts at $79,990 and can accelerate from 0 to 60 mph in 3.1 seconds with 1,020 horsepower. Which performance EV are you choosing?