Meta’s Threads racked up more than 30 million sign-ups within about 18 hours of its launch, emerging as the first real threat to Elon Musk-owned Twitter, as it took advantage of its access to billions of Instagram users and a similar look to that of its rival.
Dubbed as the “Twitter-Killer,” Threads was the top free app on Apple’s App Store in the UK and the US on Thursday. Its arrival comes after Meta CEO Mark Zuckerberg and Twitter’s Musk have traded barbs for months, even threatening to fight each other in a real-life mixed martial arts cage match in Las Vegas.
“The cage match has started, and Zuckerberg delivered a major blow. In many ways, it’s exactly what you’d expect from Meta: Stellar execution and an easy-to-navigate user interface,” Insider Intelligence principal analyst Jasmine Enberg said.
Twitter responded on Thursday by threatening to sue Meta, according to the publication Semafor, citing a letter delivered to Zuckerberg by a lawyer for Twitter.
Numerous competitors to Twitter have sprung up following Musk’s $44 billion purchase of the social media platform last year, which was followed by a series of chaotic decisions that have alienated both users and advertisers. Musk’s latest move involved limiting the number of tweets users can read per day.
Twitter’s stumbles make room for a well-funded competitor like Meta Platforms, analysts and experts said, particularly because of its access to Instagram users and its advertising strength.
“Meta’s release of Threads came at the perfect time to give it a fighting chance to unseat Twitter,” said Niklas Myhr, professor of marketing at Chapman University, referring to the turmoil at Twitter after it limited the number of tweets users can see.
“Threads will be off to a running start as it is built upon the Instagram platform with its massive user base and if users adopt Threads, advertisers will be following closely behind.”
Other competitors have found limited success. Mastodon, another Twitter-like app, has 1.7 million monthly active users, according to its website, while Twitter co-founder Jack Dorsey-backed Bluesky has about 265,000 users.
Twitter had 229 million monthly active users in May 2022, according to a statement made before Musk’s buyout.
While Threads is a standalone app, users can log in using their Instagram credentials, which makes it an easy addition for Instagram’s more than 2 billion monthly active users.
Threads’ launch was clearly a first stab at a service as it currently lacks the bells and whistles of Twitter.
“There should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will,” Zuckerberg said on Threads, where he now has a million followers.
Threads does not have hashtags and keyword search functions, which means users cannot follow real-time events like on Twitter. It also does not yet have a direct messaging function and lacks a desktop version that certain users, such as business organizations, rely on.
Some users including tech reviewer Marques Brownlee posted about the need for a feed that only consists of the people one follows. Users currently have little control over the main feed.
Twitter CEO Linda Yaccarino, who was hired by Musk in May to shore up advertiser confidence, said in tweet on Thursday that “everyone’s voice matters” on the app. “We’re often imitated — but the Twitter community can never be duplicated.”
Currently there are no ads on the Threads app and Zuckerberg said the company would only think about monetization once there was a clear path to 1 billion users.
Existing ad relationships from Instagram and Facebook should help Threads’ revenue, said Pinar Yildirim, associate professor of marketing at the University of Pennsylvania’s Wharton School.
“Facebook is a less uncertain bet compared to Twitter and a bigger player in the ad market.”
Some analysts said Threads was reminiscent of Meta’s success in integrating crucial features of platforms such as Snapchat and TikTok in the case of Instagram’s Stories and Reels.
At least four brokerages raised their price target on Meta, whose shares have already more than doubled in value this year.
On Thursday, Meta shares were down 0.2% amid a broader market selloff, after rising 3% on Wednesday ahead of Threads’ launch.
The app is available in over 100 countries, but Bloomberg News reported that it won’t be launched in the European Union as of now as Meta works out how data sharing between the new platform and its Instagram app will be regulated.
A panel of international medical experts has given alternative causes of death in several cases against child serial killer Lucy Letby.
It comes as her defence lawyers announced they have asked for her case to be investigated as a miscarriage of justice.
Letby, 35, the UK’s most prolific child killer of modern times, is serving fifteen whole life terms in prison after she was convicted at Manchester Crown Court of murdering seven infants and attempting to murder seven others between June 2015 and June 2016.
Various methods were used to attack the babies while Letby worked as a nurse on the neonatal unit at the Countess of Chester Hospital.
One method was air being injected into the bloodstream which caused an air embolism, blocking the bloody supply and leading to sudden and unexpected collapses.
On Tuesday, retired neonatologist Dr Shoo Lee, who co-authored an academic paper on air embolisms (bubbles) in babies in 1989 which featured prominently during her trial, chaired a panel of 14 experts to compile an “impartial evidence-based report”.
Dr Lee said he believed his findings on skin mottling were misinterpreted by the prosecution. He said in a new paper he published in December 2024 that there were no cases of skin discolouration when air was injected into the veins.
At her trial in 2023, prosecutors pointed to skin discolouration in several of the victims as evidence that air had been injected into their veins by Letby.
“The notion that these cases are air embolism because they collapsed and because there were skin rashes has no basis in evidence. Let’s be clear about that,” Dr Lee said.
The panel laid out alternative causes of death in many of the cases, including natural causes and poor medical care at Countess of Chester Hospital.
“We did not find any murders,” Dr Lee said. “In all cases, death or injury were due to natural causes or just bad medical care.”
Asked about the Countess of Chester Hospital, Dr Lee, a retired medic from Canada, said: “I would say if this was a hospital in Canada, it would be shut down. It would not be happening.”
A spokesperson at the Countess of Chester Hospital NHS Foundation Trust said: “Due to the Thirlwall Inquiry and the ongoing police investigations, it would not be appropriate to comment further at this time.”
The Criminal Cases Review Commission (CCRC) will now review all the evidence after an application from the defence to determine if the case should be referred back to the courts.
A CCRC spokesperson said: “We are aware that there has been a great deal of speculation and commentary surrounding Lucy Letby’s case, much of it from parties with only a partial view of the evidence.
“We ask that everyone remembers the families affected by events at the Countess of Chester Hospital between June 2015 and June 2016.
“We have received a preliminary application in relation to Ms Letby’s case, and work has begun to assess the application.”
Opening the press conference, MP Sir David Davis described Letby’s convictions as “one of the major injustices of modern times”.
Findings will be earth-shattering for babies’ parents
This must have been one of the most distressing mornings for the grieving parents of the babies who died in Chester.
A 10-month trial concluded their new borns were murdered by Lucy Letby.
Now they have been presented with a body of evidence gathered by some of the world’s leading neonatal experts that could and probably will put some doubt against her conviction.
Every single baby’s death has been forensically analysed: the allegations presented in court with the circumstances of each death against what the panel claims are the clinical facts in the case.
Dr Shoo Lee, the panel chair, approached Letby’s lawyers following her conviction in 2023. He was convinced his 1989 paper on neonatal deaths used as evidence in the case against Letby had been misinterpreted.
The team he has assembled to examine each death is a world leader in their own respective field.
For parents learning today these experts believe some of the baby deaths were preventable and not the result of a serial killer nurse will come as nothing less than earth-shattering.
This expert panel review of each case, if true, could point to yet another systemic failure of NHS maternity care.
But now it will be for the Criminal Cases Review Commission to decide if Letby’s case is investigated as a potential miscarriage of justice.
Last year Letby lost two bids to challenge her convictions at the Court of Appeal – in May for seven murders and seven attempted murders, and in October for the attempted murder of a baby girl, which she was convicted of by a different jury at a retrial.
In December, the former nurse’s barrister, Mark McDonald, said he would seek permission from the Court of Appeal to re-open her case on the grounds Dr Dewi Evans, the lead prosecution medical expert at her trial, was “not reliable”.
Dr Evans, a retired consultant paediatrician, said concerns regarding his evidence were “unsubstantiated, unfounded, inaccurate”.
In September a public inquiry into how Letby was able to commit her crimes began hearing evidence. Closing legal submissions are expected in March and the findings are expected to be published this autumn.
Detectives from Cheshire Constabulary are also continuing their review of the care of some 4,000 babies admitted to the Countess of Chester Hospital from January 2012 to the end of June 2016, while Letby worked as a neonatal nurse, there. It also includes two work placements at Liverpool Women’s Hospital in 2012 and 2015.
Letby has been interviewed under caution at HMP Bronzefield in Ashford, Surrey, in relation to the ongoing investigation into baby deaths and non-fatal collapses.
At the gates of All Saints Catholic High School in Sheffield, the tributes to Harvey Willgoose continue to arrive.
Flowers bearing notes from friends and former teachers, balloons and cards, one woman even arrived with a shirt of his beloved Sheffield United.
The school remains closed but some youngsters were allowed through the locked gates by police to lay flowers at a small garden bed outside the main entrance.
Luisa Meco’s daughter knew Harvey from when they were both in nursery school and also attended All Saints.
She said: “It’s just shocking, really sad, heartbreaking.”
Her thoughts were with Harvey’s family. She said: “Obviously we’re all putting ourselves in their shoes and thinking ‘What on earth?’. It is hard to describe, it is just unreal.”
Luisa was also concerned with how her daughter would feel returning to school when it reopens.
“I will wait and see what she says and if she’s not comfortable, I will just have to keep her off for a couple of days,” she said.
She added: “It’s not something that’s easy to get over, it’s not an easy thing even as an adult to understand, how it could happen at school, so for 14 and 15-year-olds it’s even harder.”
Flowers have also been placed at the Bramall Lane home of Sheffield United.
The club said it was aware discussions were taking place about how best to pay tribute to Harvey.
A line of flowers had also appeared outside Harvey’s family home, on a quiet housing estate five miles from All Saints.
Not far from the home, a family friend, who saw Harvey on his way to school on the tram on Monday morning, said she was “in shock” at the death of a boy she considered to be “like a brother” to her.
The 17-year-old told Sky News that Harvey was “funny, he’s cheeky, he’s caring, just a lovely boy, he’d never hurt anyone. He’s never been nasty, he’s just not a nasty person at all”.
The girl and Harvey’s family went on numerous holidays together.
He was known for his role in the 1970s sitcoms Man About The House and George And Mildred.
News of his passing was shared by his wife Hi-de-Hi! actress Linda Regan.
Posting a picture of her kissing her husband, she said: “My love for you will never die. RIP sweetheart.”
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Born on the Isle of Wight, Murphy was a member of the Theatre Workshop, founded by Joan Littlewood, and was a jobbing actor before appearing in TV shows including Z-Cars.
In 1993, he starred in the first major stage version of the HG Wells science fiction classic The Invisible Man.
More recently, Murphy appeared in TV shows including the BBC’s Holby City and ITV’s Benidorm.