Meta’s Threads racked up more than 30 million sign-ups within about 18 hours of its launch, emerging as the first real threat to Elon Musk-owned Twitter, as it took advantage of its access to billions of Instagram users and a similar look to that of its rival.
Dubbed as the “Twitter-Killer,” Threads was the top free app on Apple’s App Store in the UK and the US on Thursday. Its arrival comes after Meta CEO Mark Zuckerberg and Twitter’s Musk have traded barbs for months, even threatening to fight each other in a real-life mixed martial arts cage match in Las Vegas.
“The cage match has started, and Zuckerberg delivered a major blow. In many ways, it’s exactly what you’d expect from Meta: Stellar execution and an easy-to-navigate user interface,” Insider Intelligence principal analyst Jasmine Enberg said.
Twitter responded on Thursday by threatening to sue Meta, according to the publication Semafor, citing a letter delivered to Zuckerberg by a lawyer for Twitter.
Numerous competitors to Twitter have sprung up following Musk’s $44 billion purchase of the social media platform last year, which was followed by a series of chaotic decisions that have alienated both users and advertisers. Musk’s latest move involved limiting the number of tweets users can read per day.
Twitter’s stumbles make room for a well-funded competitor like Meta Platforms, analysts and experts said, particularly because of its access to Instagram users and its advertising strength.
“Meta’s release of Threads came at the perfect time to give it a fighting chance to unseat Twitter,” said Niklas Myhr, professor of marketing at Chapman University, referring to the turmoil at Twitter after it limited the number of tweets users can see.
“Threads will be off to a running start as it is built upon the Instagram platform with its massive user base and if users adopt Threads, advertisers will be following closely behind.”
Other competitors have found limited success. Mastodon, another Twitter-like app, has 1.7 million monthly active users, according to its website, while Twitter co-founder Jack Dorsey-backed Bluesky has about 265,000 users.
Twitter had 229 million monthly active users in May 2022, according to a statement made before Musk’s buyout.
While Threads is a standalone app, users can log in using their Instagram credentials, which makes it an easy addition for Instagram’s more than 2 billion monthly active users.
Threads’ launch was clearly a first stab at a service as it currently lacks the bells and whistles of Twitter.
“There should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will,” Zuckerberg said on Threads, where he now has a million followers.
Threads does not have hashtags and keyword search functions, which means users cannot follow real-time events like on Twitter. It also does not yet have a direct messaging function and lacks a desktop version that certain users, such as business organizations, rely on.
Some users including tech reviewer Marques Brownlee posted about the need for a feed that only consists of the people one follows. Users currently have little control over the main feed.
Twitter CEO Linda Yaccarino, who was hired by Musk in May to shore up advertiser confidence, said in tweet on Thursday that “everyone’s voice matters” on the app. “We’re often imitated — but the Twitter community can never be duplicated.”
Currently there are no ads on the Threads app and Zuckerberg said the company would only think about monetization once there was a clear path to 1 billion users.
Existing ad relationships from Instagram and Facebook should help Threads’ revenue, said Pinar Yildirim, associate professor of marketing at the University of Pennsylvania’s Wharton School.
“Facebook is a less uncertain bet compared to Twitter and a bigger player in the ad market.”
Some analysts said Threads was reminiscent of Meta’s success in integrating crucial features of platforms such as Snapchat and TikTok in the case of Instagram’s Stories and Reels.
At least four brokerages raised their price target on Meta, whose shares have already more than doubled in value this year.
On Thursday, Meta shares were down 0.2% amid a broader market selloff, after rising 3% on Wednesday ahead of Threads’ launch.
The app is available in over 100 countries, but Bloomberg News reported that it won’t be launched in the European Union as of now as Meta works out how data sharing between the new platform and its Instagram app will be regulated.
Sir Keir Starmer will deliver a speech today defending the decisions the government made in the budget, following criticisms of sweeping tax rises and accusations the chancellor lied to the country about the state of public finances.
The prime minister is expected to set out how the budget, which saw £26bn of tax rises imposed across the economy, “moves forward the government’s programme of national renewal”, and set “the right economic course” for Britain, Downing Street says.
He will also confirm that ministers will try again to reform the “broken” welfare system, after Labour MPs forced the government to U-turn on its plans to narrow the eligibility for Personal Independence Payments (PIP) earlier this year.
Image: Sir Keir Starmer will give a speech later defending last week’s budget. Pic: Reuters
“We have to confront the reality that our welfare state is trapping people, not just in poverty, but out of work – young people especially. And that is a poverty of ambition,” Sir Keir will say.
“And so while we will invest in apprenticeships and make sure every young person without a job has a guaranteed offer of training or work, we must also reform the welfare state itself – that is what renewal demands.”
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8:46
Sky’s Ed Conway looks at the aftermath of the budget and explains who the winners and losers are
The prime minister will add: “This is not about propping up a broken status quo. Nor is it because we want to look somehow politically ‘tough’. The Tories played that game and the welfare bill went up by £88bn. They left children too poor to eat and young people too ill to work. A total failure.”
More on Budget 2025
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Instead, he will argue it is about “potential”, saying: “If you are ignored that early in your career, if you’re not given the support you need to overcome your mental health issues, or if you are simply written off because you’re neurodivergent or disabled, then it can trap you in a cycle of worklessness and dependency for decades, which costs the country money, is bad for our productivity, but most importantly of all – costs the country opportunity and potential.
“And any Labour Party worthy of the name cannot ignore that. That is why we have asked Alan Milburn on the whole issue of young people, inactivity and work. We need to remove the incentives which hold back the potential of our young people.”
The announcement will come after the Conservative opposition described the budget as one for “benefits street”, following the chancellor’s decision to lift the two-child benefit cap from April, at a cost of £3bn.
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4:30
Prime Minister defends the budget
‘Government must go further and faster on growth’
The prime minister is also expected to launch a staunch defence of the budget overall, saying it will bear down on the cost of living through measures like money off energy bills and frozen rail fares; increase economic stability; and protect investment in public services and infrastructure that will drive economic growth.
He will argue that “economic growth is beating the forecasts”, but that the government must go “further and faster” to encourage it.
He will also reiterate his vow to scrap regulation across the economy, which he will argue is not only pro-business, but also a way to deal with the cost of living.
Please use Chrome browser for a more accessible video player
2:57
How will your personal finances change following the budget announced by the chancellor?
“Rooting out excessive costs in every corner of the economy is an essential step to lower the cost of living for good, as well as promoting more dynamic markets for business,” the prime minister will say.
He will confirm reforms to the building of nuclear power plants, after the government’s nuclear regulatory taskforce found that “pointless gold-plating, unnecessary red-tape and well-intentioned, but fundamentally misguided environmental regulation had made Britain the most expensive place to build nuclear power”.
“We urgently need to correct this,” the prime minister will say.
Business secretary Peter Kyle will be tasked with applying the same deregulatory approach to major infrastructure schemes and to accelerate the implementation of Labour’s industrial strategy.
In response, Tory shadow chancellor Sir Mel Stride said: “It is frankly laughable to hear the prime minister say Rachel Reeves’s Benefits Street budget has put the country on the right course and that he wants to fix the welfare system.
“His chancellor has just hiked taxes by £26bn to pay for a welfare splurge, penalising people who work hard and making them pay for those who don’t work at all. And she misrepresented why she was doing it, claiming there was a fiscal black hole to fill that she knew didn’t exist.
“Labour’s leadership have repeatedly shown they lack the backbone to tackle welfare and instead are just acting to placate their left-wing backbenchers.”
Please use Chrome browser for a more accessible video player
0:58
Rachel Reeves tells Sky News she did not lie about the state of the public finances
Chancellor accused of ‘lying’
Sir Mel is referring to the chancellor’s speech on 4 November in which she laid the ground for tax rises due to the decision by the independent Office for Budget Responsibility (OBR) to review and downgrade productivity over recent years, at a cost of £16bn, which led to a black hole in the public finances.
But the OBR revealed on Friday that it had told the Treasury days earlier that there was actually a budget surplus of £4.2bn, leading to outrage and claims that she misled the country about the state of the public finances.
Rachel Reeves was asked directly by Sky’s Trevor Phillips if she lied, and she replied: “Of course I didn’t.”
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1:51
Why did Reeves make the situation sound ‘so bleak’?
She said: “I said in that speech that I wanted to achieve three things in the budget – tackling the cost of living, which is why I took £150 off of energy bills and froze prescription charges and rail fares.
“I wanted to continue to cut NHS waiting lists, which is why I protected NHS spending. And I wanted to bring the debt and the borrowing down, which is one of the reasons why I increased the headroom.
“£4bn of headroom would not have been enough, and it would not give the Bank of England space to continue to cut interest rates.”
Ms Reeves also said: “In the context of a downgrade in our productivity, which cost £16bn, I needed to increase taxes, and I was honest and frank about that in the speech that I gave at the beginning of November.”
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1:30
Badenoch says Rachel Reeves should resign
But Tory leader Kemi Badenoch said: “I think the chancellor has been doing a terrible job. She’s made a mess of the economy, and […] she has told lies. This is a woman who, in my view, should be resigning.”
Report due on OBR breach
The tumultuous run-up to the 26 November budget culminated in the OBR accidentally publishing its assessment of the chancellor’s measures 45 minutes before the speech began, in what was an unprecedented breach of budget security.
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The chair of the OBR, Richard Hughes, apologised for the “error”, and announced an investigation into how it happened.
The chancellor has said that she retains confidence in him, despite the “serious breach of protocol”, and confirmed to Trevor that the investigation report will be delivered to her on Monday, although it is not clear when it will be published.
Sir Keir Starmer will deliver a speech today defending the decisions the government made in the budget, following criticisms of sweeping tax rises and accusations the chancellor lied to the country about the state of public finances.
The prime minister is expected to set out how the budget, which saw £26bn of tax rises imposed across the economy, “moves forward the government’s programme of national renewal”, and set “the right economic course” for Britain, Downing Street says.
He will also confirm that ministers will try again to reform the “broken” welfare system, after Labour MPs forced the government to U-turn on its plans to narrow the eligibility for Personal Independence Payments (PIP) earlier this year.
Image: Sir Keir Starmer will give a speech later defending last week’s budget. Pic: Reuters
“We have to confront the reality that our welfare state is trapping people, not just in poverty, but out of work – young people especially. And that is a poverty of ambition,” Sir Keir will say.
“And so while we will invest in apprenticeships and make sure every young person without a job has a guaranteed offer of training or work, we must also reform the welfare state itself – that is what renewal demands.”
Please use Chrome browser for a more accessible video player
8:46
Sky’s Ed Conway looks at the aftermath of the budget and explains who the winners and losers are
The prime minister will add: “This is not about propping up a broken status quo. Nor is it because we want to look somehow politically ‘tough’. The Tories played that game and the welfare bill went up by £88bn. They left children too poor to eat and young people too ill to work. A total failure.”
More on Budget 2025
Related Topics:
Instead, he will argue it is about “potential”, saying: “If you are ignored that early in your career, if you’re not given the support you need to overcome your mental health issues, or if you are simply written off because you’re neurodivergent or disabled, then it can trap you in a cycle of worklessness and dependency for decades, which costs the country money, is bad for our productivity, but most importantly of all – costs the country opportunity and potential.
“And any Labour Party worthy of the name cannot ignore that. That is why we have asked Alan Milburn on the whole issue of young people, inactivity and work. We need to remove the incentives which hold back the potential of our young people.”
The announcement will come after the Conservative opposition described the budget as one for “benefits street”, following the chancellor’s decision to lift the two-child benefit cap from April, at a cost of £3bn.
Please use Chrome browser for a more accessible video player
4:30
Prime Minister defends the budget
‘Government must go further and faster on growth’
The prime minister is also expected to launch a staunch defence of the budget overall, saying it will bear down on the cost of living through measures like money off energy bills and frozen rail fares; increase economic stability; and protect investment in public services and infrastructure that will drive economic growth.
He will argue that “economic growth is beating the forecasts”, but that the government must go “further and faster” to encourage it.
He will also reiterate his vow to scrap regulation across the economy, which he will argue is not only pro-business, but also a way to deal with the cost of living.
Please use Chrome browser for a more accessible video player
2:57
How will your personal finances change following the budget announced by the chancellor?
“Rooting out excessive costs in every corner of the economy is an essential step to lower the cost of living for good, as well as promoting more dynamic markets for business,” the prime minister will say.
He will confirm reforms to the building of nuclear power plants, after the government’s nuclear regulatory taskforce found that “pointless gold-plating, unnecessary red-tape and well-intentioned, but fundamentally misguided environmental regulation had made Britain the most expensive place to build nuclear power”.
“We urgently need to correct this,” the prime minister will say.
Business secretary Peter Kyle will be tasked with applying the same deregulatory approach to major infrastructure schemes and to accelerate the implementation of Labour’s industrial strategy.
In response, Tory shadow chancellor Sir Mel Stride said: “It is frankly laughable to hear the prime minister say Rachel Reeves’s Benefits Street budget has put the country on the right course and that he wants to fix the welfare system.
“His chancellor has just hiked taxes by £26bn to pay for a welfare splurge, penalising people who work hard and making them pay for those who don’t work at all. And she misrepresented why she was doing it, claiming there was a fiscal black hole to fill that she knew didn’t exist.
“Labour’s leadership have repeatedly shown they lack the backbone to tackle welfare and instead are just acting to placate their left-wing backbenchers.”
Please use Chrome browser for a more accessible video player
0:58
Rachel Reeves tells Sky News she did not lie about the state of the public finances
Chancellor accused of ‘lying’
Sir Mel is referring to the chancellor’s speech on 4 November in which she laid the ground for tax rises due to the decision by the independent Office for Budget Responsibility (OBR) to review and downgrade productivity over recent years, at a cost of £16bn, which led to a black hole in the public finances.
But the OBR revealed on Friday that it had told the Treasury days earlier that there was actually a budget surplus of £4.2bn, leading to outrage and claims that she misled the country about the state of the public finances.
Rachel Reeves was asked directly by Sky’s Trevor Phillips if she lied, and she replied: “Of course I didn’t.”
Please use Chrome browser for a more accessible video player
1:51
Why did Reeves make the situation sound ‘so bleak’?
She said: “I said in that speech that I wanted to achieve three things in the budget – tackling the cost of living, which is why I took £150 off of energy bills and froze prescription charges and rail fares.
“I wanted to continue to cut NHS waiting lists, which is why I protected NHS spending. And I wanted to bring the debt and the borrowing down, which is one of the reasons why I increased the headroom.
“£4bn of headroom would not have been enough, and it would not give the Bank of England space to continue to cut interest rates.”
Ms Reeves also said: “In the context of a downgrade in our productivity, which cost £16bn, I needed to increase taxes, and I was honest and frank about that in the speech that I gave at the beginning of November.”
Please use Chrome browser for a more accessible video player
1:30
Badenoch says Rachel Reeves should resign
But Tory leader Kemi Badenoch said: “I think the chancellor has been doing a terrible job. She’s made a mess of the economy, and […] she has told lies. This is a woman who, in my view, should be resigning.”
Report due on OBR breach
The tumultuous run-up to the 26 November budget culminated in the OBR accidentally publishing its assessment of the chancellor’s measures 45 minutes before the speech began, in what was an unprecedented breach of budget security.
Spotify
This content is provided by Spotify, which may be using cookies and other technologies.
To show you this content, we need your permission to use cookies.
You can use the buttons below to amend your preferences to enable Spotify cookies or to allow those cookies just once.
You can change your settings at any time via the Privacy Options.
Unfortunately we have been unable to verify if you have consented to Spotify cookies.
To view this content you can use the button below to allow Spotify cookies for this session only.
The chair of the OBR, Richard Hughes, apologised for the “error”, and announced an investigation into how it happened.
The chancellor has said that she retains confidence in him, despite the “serious breach of protocol”, and confirmed to Trevor that the investigation report will be delivered to her on Monday, although it is not clear when it will be published.
China’s central bank has flagged stablecoins as a risk and has promised to refresh its crackdown on crypto trading, which it has banned since 2021.
The People’s Bank of China said on Saturday, after a meeting with 12 other agencies, that “virtual currency speculation has resurfaced” due to various factors, posing new challenges for risk control.
“Virtual currencies do not have the same legal status as fiat currencies, lack legal tender status, and should not and cannot be used as currency in the market,” the bank said, according to a translation of its statement.
“Virtual currency-related business activities constitute illegal financial activities.”
China’s central bank banned crypto trading and mining in 2021, citing a need to curb crime and claiming that crypto posed a risk to the financial system.
Bank says stablecoins of concern
China’s central bank highlighted stablecoins as a particular concern, stating that the tokens weren’t meeting legal requirements and were being used in criminal activities.
“Stablecoins are a form of virtual currency, and currently cannot effectively meet requirements for customer identification and Anti-Money Laundering, posing a risk of being used for illegal activities such as money laundering, fundraising fraud, and illegal cross-border fund transfers,” the bank said.
The People’s Bank of China, headquartered in Beijing (pictured), noted stablecoins as a concern at an inter-agency meeting on Saturday. Source: Wikimedia
The bank said it would “persistently crack down on illegal financial activities” related to crypto to “maintain the stability of the economic and financial order.”
The 13 agencies that attended the meeting stated that they would “deepen coordination and cooperation” in tracking down crypto users by strengthening information sharing and enhancing monitoring capabilities.
Reuters reported on Wednesday that China had the third-highest share of Bitcoin (BTC) mining, with its market share reaching 14% by the end of October.
In August, China’s financial regulators reportedly instructed brokers to cancel seminars and stop promoting research on stablecoins over concerns that it could be exploited as a tool for fraudulent activities.
Meanwhile, Hong Kong opened the doors to licensing stablecoin issuers in July, but some tech companies suspended plans to launch stablecoins in the region after Chinese regulators reportedly intervened to pause the offerings.