Rad Power Bikes gives up on European e-bike market, focuses on US instead
After half a decade of operations in Europe, Seattle-based Rad Power Bikes is closing down its EU operations this year. The company cited its intention to refocus on the North American market.
The company has been selling its models in Europe since 2018, when its EU launch marked the entry of widely affordable electric bikes into the market.
At the time, the RadWagon’s European entry was described as the “first high-powered longtail cargo e-bike to be available in the European market.” The RadRover, which was launched as the RadRhino in Europe, also helped boost the popularity of fat tire adventure-style e-bikes in the market, similarly to the American model’s effect in the US market several years earlier.
The streets of Amsterdam and other European cities are full of RadRunners and other e-bikes from Rad Power Bikes, which I’ve personally seen zipping around on several of my recent EU trips.
But all of that is about to change as Rad Power Bikes announces that it is pulling the plug on its European operations.
Rad Power Bikes is expected to layoff its several dozen employees and cease European sales by 2024, instead preferring to focus entirely on the North American market.
As Rad Power Bikes CEO Phil Molyneux explained:
“This change really allows us to continue to set the standard for the e-bike revolution in North America, which as you know, that was our starting place. And to continue to have a real laser focus on safety, reliability, continued innovation, going into the future and the aspiration of delivering the highest quality products at affordable prices for our customers.”
The move comes after Rad started the year with a letter from Molyneux explaining that the company had “made mistakes” and promising a recommitment to safety and support for its customers.
Rad has suffered several setbacks in the past two years, including facing multiple lawsuits and several rounds of layoffs.
The e-bike maker, long considered to be the largest in the US, may also be witnessing its title slip away as rapidly growing Lectric Ebikes continues to boost its sales. Neither company shares its sales figures publicly, but industry data suggests that Lectric’s sales may rival or have even surpassed that of Rad’s.
Two areas where Rad Power Bikes maintains a commanding lead is in the size of its customer service team as well as the breadth of its accessory lineup. As the company refocuses its efforts entirely on the North American market, both areas could become key linchpins in its strategy.
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Environment
Trump targets solar and wind with tighter federal permitting in another blow to renewable industry
Lucid Motors’ (LCID) shares soared over 50% after the company secured a multi-hundred-million dollar investment from Uber to deploy robotaxis. So, why did Lucid just announce plans for a reverse stock split?
Why did Lucid announce a reverse stock split?
Lucid and Uber announced a new alliance on Thursday to deploy 20,000 electric robotaxis over the next six years.
The new robotaxi service, set to launch next year, will combine Lucid’s advanced software-defined EV platform with Nuro’s Level 4 self-driving tech.
As part of the new alliance, Uber plans to make “multi-hundred-million-dollar investments” in Lucid and Nuro. The first autonomous prototype is already in operation on a closed track at Nuro’s facility in Las Vegas.
Lucid’s interim CEO, Marc Winterhoff, said, “This investment from Uber further validates Lucid’s fully redundant zonal architecture and highly capable platform as ideal for autonomous vehicles.” Winteroff claimed that the new alliance “is the start of our path to extend our innovation and technology leadership into this multi-trillion-dollar market.”
The Lucid Gravity boasts an impressive EPA-estimated range of 450 miles. Its electric sedan, the Lucid Air, just broke a Guinness World Record after traveling 749 miles (1,205 km) on a single charge.
Lucid’s partnership with Uber sent share prices surging over 50% during trading hours on Thursday. In a separate filing with the SEC today, Lucid announced plans to initiate a 1-for-10 reverse stock split.
The split won’t affect shareholder ownership, except in cases where fractional shares are created. In that case, shareholders will receive a cash payment.
Lucid said it believes the reverse stock split “will allow the company’s common stock to be more attractive to a broader range of investors and other market participants.”
A vote of confidence
During an interview with Bloomberg on Thursday, Winterhoff explained that a portion of the $300 million investment from Uber will be used to develop the self-driving tech with Nuro. Winterhoff added that Lucid’s surging share price was “a vote of confidence.”
According to Winterhoff, the reverse stock split is not due to Lucid’s fear of being delisted, but rather to attract larger investors.
It was also more of a “technical” strategy to reduce volatility and help Lucid participate in the broader stock market.
Many institutional investors avoid stocks priced below $5 due to the higher risk and price swings. The proposed stock split still requires shareholder approval, which will be voted on at an upcoming special stockholders’ meeting.
After that, Lucid’s Board of Directors will determine whether it’s still in the best interest of the company and its stockholders to proceed.
Lucid’s stock rose over 36% on Thursday, closing at $3.12 per share. Although shares of LCID are up just slightly (+2%), they are now up year-to-date. However, they are still down 18% over the past year and nearly 95% from their all-time high of over $58 a share in February 2021.
Last week, after meeting with Lucid’s CFO, Taoufiq Boussaid, Benchmark analyst Mickey Legg set a target share price of $5.00, which was subsequently raised to $7.00 following the announcement of the Uber partnership.
Legg wrote a note to investors, “After meeting with LCID’s CFO Taoufiq Boussaid on Tuesday and reviewing 2Q production and deliveries, we remain confident in the company’s path to scale.”
Lucid delivered a record 3,309 vehicles in Q2, its seventh straight quarter with higher deliveries. The company aims to produce 20,000 vehicles this year, more than double the roughly 9,000 it made in 2024.
After ending the first quarter with $5.76 billion in liquidity, Lucid said that it has sufficient funding to last until the second half of 2026, when it plans to launch its more affordable midsize EV platform. The first two models will be a midsize SUV and sedan, starting at about $50,000.
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IONNA, the EV charging joint venture backed by eight automakers – BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, and Toyota – just announced its biggest charging deal yet. It’s teaming up with convenience store favorite Wawa to roll out ultra-fast EV chargers at locations across the US.
The first site opens next week at Wawa’s W. International Speedway in Daytona Beach, Florida. More Rechargeries (yup, that’s what IONNA calls them) are already under construction in Bradenton, Pensacola, and Orlando. The partnership will be a big boost to both IONNA’s national charging goals and Wawa’s growing EV infrastructure.
The Daytona Beach Wawa will feature IONNA’s blue-and-orange 400kW Genuine Charge Dispensers, canopy coverage, car care essentials, and, of course, access to Wawa’s refreshments and restrooms.
“Next week’s opening of the IONNA Rechargery at Wawa in Daytona Beach will bring our total bay count to 212 live and 3,064 contracted. That is over 10% contracted to our 2030 live bay goal in just over a year,” said IONNA CEO Seth Cutler.
Wawa’s chief fuel officer, Rich Makin, added, “With an ongoing commitment to providing our customers with speed and convenience, our new collaboration with IONNA does just that.”
IONNA aims to install 30,000 fast charging bays across North America by 2030.
Read more: Waffle House is getting DC fast chargers – and it’s a genius move
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