Rolls-Royce CEO compares Spectre EV to first Apple iPhone; flipping is prohibited
Don’t try flipping the new Rolls-Royce all-electric Spectre, or you may get blacklisted from the brand. While comparing the automaker’s first EV to the first Apple iPhone, Rolls-Royce CEO Torsten Müller-Ötvös says flippers will be “immediately on a blacklist.”
In October, Rolls-Royce unveiled the Spectre, its first fully electric car, calling it the world’s first ultraluxury EV super coupe.
Despite releasing the EV just last year, electrification has been a part of the company’s history for over 100 years. Rolls-Royce Founder Charles Royce explained in 1900, “The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged.”
With charging stations rolling out at a record pace, Rolls-Royce has no more excuses. The number of charging ports in the US increased more in 2022 than in the previous three years combined.
In addition, thanks to government and private funding, the US is on track to deploy a network of 1.2 million EV chargers by 2030, up from almost 130,000.
Rolls-Royce introduced the Spectre as the next generation of the brand and successor to the Phantom Coupe.
Rolls-Royce Spectre EV reminiscent of the first iPhone?
In a recent interview with Car Dealer Magazine, Müller-Ötvös explained, “Many buyers see Spectre as the very first proposition in the ultra-luxury segment to go electric, and that is quite something,” with 40% of buyers new to the brand. He added:
It’s a similar kind of feeling as in 2007, to carry your very first iPhone in your pocket to be seen behind the wheel of a Spectre.
Unlike the iPhone, Rolls-Royce will not allow its electric Spectre super coupe to be traded like a phone. Müller-Ötvös told dealers that buyers looking to flip the Spectre for a profit would be banned from buying another Rolls-Royce model for life.
At a launch event in California, the brand’s leader said you first need to qualify for the car, and “then you might get a slot for an order.” If buyers try to resell for a profit, he says:
They’re going immediately on a blacklist and this is it – you will never ever have the chance to acquire again.
The first Rolls-Royce EV goes on sale this summer, with deliveries beginning in the fall. Prices start around $424K (£330,000), but according to the report, most will leave the factory with a price tag upward of $578K (£450,000).
Despite the claims, some have already lined up buyers. Supercar dealer Tim Hartley, known for selling used secondhand Rolls-Royce vehicles, said he has already agreed to two $65K (£50,000) premiums for Spectre models.
Hartley disagrees with the brand’s leader, saying:
Money talks and manufacturers will never stop successful entrepreneurs, businessmen and aristocrats from selling their cars.
He says he doesn’t believe it’s “fair for car makers to tell customers who have spent close to half a million pounds on a car what they can do with it.” He added, “It’s not right. People’s circumstances change, they could have a genuine reason for the sale, such as financial problems.”
Electrek’s Take
I get where Müller-Ötvös is coming from, as he wants to protect the legacy of the brand’s first all-electric model, but to blacklist people for flipping is a little extreme.
As Hartley explains, the new Spectre will have a premium, or a window where you can sell it for more than you bought it, but it will only be a short time, and “some owners will want to cash in on that.” Many Rolls-Royce buyers are in business, and “in that world sometimes a healthy profit talks.”
What do you all think? Is Rolls-Royce out of line for blacklisting customers for flipping its first EV for a profit? Or is Müller-Ötvös on to something? Let us know in the comments.
Image credit: Rolls-Royce
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Tesla’s Q2 results are in, and they are way, way down from Q2 of 2024. At the same time, Nissan seems to be in serious trouble and the first-ever all-electric Dodge muscle car is getting recalled because its dumb engine noises are the wrong kind of dumb engine noises. All this and more on today’s deeply troubled episode of Quick Charge!
We’ve also got an awesome article from Micah Toll about a hitherto unexplored genre of electric lawn equipment, a $440 million mining equipment deal, and a list of incompetent, corrupt, and stupid politicians who voted away their constituents’ futures to line their pockets.
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OpenAI is distancing itself from Robinhood‘s latest crypto push after the trading platform began offering tokenized shares of OpenAI and SpaceX to users in Europe.
“These ‘OpenAI tokens’ are not OpenAI equity,” OpenAI wrote on X. “We did not partner with Robinhood, were not involved in this, and do not endorse it.”
The company said that “any transfer of OpenAI equity requires our approval — we did not approve any transfer,” and warned users to “please be careful.”
Robinhood announced the launch Monday from Cannes, France, as part of a broader product showcase focused on tokenized equities, staking, and a new blockchain infrastructure play. The company’s stock surged above $100 to hit a new all-time high following the news.
“These tokens give retail investors indirect exposure to private markets, opening up access, and are enabled by Robinhood’s ownership stake in a special purpose vehicle,” a Robinhood spokesperson said in response to the OpenAI post.
Robinhood offered 5 euros worth of OpenAI and SpaceX tokens to eligible EU users who signed up to trade stock tokens by July 7. The assets are issued under the EU’s looser investor restrictions via Robinhood’s crypto platform.
“This is about expanding access,” said Johann Kerbrat, Robinhood’s SVP and GM of crypto. “The goal with tokenization is to let anyone participate in this economy.”
The episode highlights the dynamic between crypto platforms seeking to democratize access to financial products and the companies whose names and equity are being represented on-chain
U.S. users cannot access these tokens due to regulatory restrictions.
Despite the warnings, BYD continues introducing new discounts. On Wednesday, BYD’s luxury off-road brand began offering over 50% Huawei’s smart driving tech.
BYD introduces new discounts on smart driving tech
After BYD cut prices again in May, the China Automobile Manufacturers Association (CAMA) warned that the ultra-low prices are “triggering a new round of price war panic.”
Although they didn’t single out BYD, it was pretty obvious. BYD slashed prices across 22 of its vehicles by up to 34%, triggering several automakers to follow suit in China.
BYD’s cheapest EV, the Seagull, typically starts at about $10,000 (66,800 yuan). After the price cuts, the Seagull is listed at under $8,000 (55,800 yuan).
It doesn’t look like China’s EV leader plans to slow down anytime soon. Fang Cheng Bao, BYD’s luxury off-road brand, introduced new discounts on Huawei’s smart driving tech on Wednesday.
The limited-time offer cuts the price of Huawei’s Qiankun Intelligent Driving High-end Function Package to just 12,000 yuan ($1,700).
Buyers who order the smart driving tech in July will save over 50% compared to its typical price of 32,000 yuan ($4,500).
Earlier this year, Fang Chang Bao launched the Tai 3, its most affordable vehicle, starting at 139,800 yuan ($19,300). The Tai 3 is about the size of the Tesla Model Y, but costs about half as much.
The Tai 3 will spearhead a new sub-brand of electric SUVs following the more premium Bao 8 and Bao 5 hybrid SUVs.
BYD’s luxury off-road brand sold 18,903 vehicles last month, up 50% from May and 605% compared to last year. Fang Cheng Bao has now sold over 10,000 vehicles for three consecutive months.
The Chinese EV giant sold 382,585 vehicles in total in June, an increase of 12% from last year. In the first half of the year, BYD’s cumulative sales reached over 2.1 million, a YOY increase of 33%.
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