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SAE has voted unanimously to form a task force to expedite its NACS standardization process, and thinks that this process could finish by the end of the year – much earlier than we expected. We spoke with the chair of the task force for some insight on what the process might look like.

Tesla released specifications of its charging connector in November 2022. It called it the “North American Charging Standard,” which was somewhat of an absurd name at the time, given that Tesla was the only company using it.

However, Tesla’s argument was that most of the cars and most of the DC charging stations in America already used Tesla’s connector, so it should be considered a de facto standard anyway.

For a few months not many people took this seriously, until Ford shook up the industry by announcing it would adopt the NACS plug on upcoming vehicles. Soon after, GM made the same move, and now basically everyone else has.

So now that we have what looks like a standard, the professional engineering organization which develops industry standards has taken up the flag of creating a real, independent standard that is no longer in the hands of Tesla.

This is an important move because many governments and companies would understandably have an issue with a single company having control over a standard that, at this point, it seems like everyone is planning to use.

NACS standard could come this year, named “J3400”

We talked to Rodney McGee, Ph.D., of the University of Delaware, who is chairing SAE’s NACS task force.

The most important thing he told us is that the SAE Task Force aims to publish its work by the end of this year, only around six months after the start of the standards process. This is significantly faster than we thought it would take to complete the process.

McGee said that SAE is the only standards-setting organization that would be able to publish NACS this quickly, because the timelines for meetings and consensus in the ISO and IEC, two other standards organizations, are much longer due to the complex document processes used by these international organizations.

Another reason for this quicker timeline is because the NACS connector already exists on millions of vehicles, and makes up the majority of the installed base in the US. Since their stations are listed to UL standards and have been proven in the real world, many questions are already answered.

The standard will likely take the official name “J3400,” similar to the name of the current J1772 plug used in SAE CCS chargers. Though it could colloquially be known as J3400, NACS, or even “the Tesla plug,” depending on which name the EV-owning public seizes on.

But McGee told us that this his interest in NACS isn’t just on the DC side of charging, where most of the public’s imagination has focused, but on AC charging where the vast majority of actual charge sessions occur. It turns out that NACS is superior to J1772 for AC charging in one significant way – it can use an input voltage of up to 277 volts, whereas J1772 uses 208-240V.

This not only enables faster AC charging due to higher voltages, but more importantly makes for easier setup on commercial electricity supplies, which is often supplied as 480-volt three-phase power, of which a 277-volt single-phase circuit can be used for charging. This could make public AC charging – in parking garages for apartment buildings or workplaces, for example – cheaper and easier to install since commercial customers won’t need to install their own transformers.

McGee said that Tesla has been very helpful with the process in the last two weeks since SAE proposed making NACS a real standard, and is leaving the future of NACS up to a consensus-based standards process.

This has helped to allay some concerns across the industry, especially in Europe, which was skeptical that NACS could be a protectionist move. Europe has mandated non-proprietary charging connectors before and recently wasn’t happy about EV protectionism in the US Inflation Reduction Act, so this recent groundswell of support for a standard controlled by one American company was met with some skepticism. Having a standards-setting organization in control of the future of NACS makes it much more palatable (and might have led to Mercedes’ announcement to adopt it last week).

Why Plug & Charge is broken and how to fix it

Plug & Charge, a colloquial name for the ISO 15118 standard which allows simple “plug in & walk away” operation of public charging stations, has had a long and difficult implementation process. For years charging station providers have promised it’s just around the corner, but it seems to never materialize.

This is part of why Tesla leads in charging experience satisfaction, because plugging into a Supercharger is a simple process that takes seconds, whereas other chargers might require a subscription, a payment app, swiping a credit card, or at the very least waiting the better part of a minute for authentication to occur before charging initiates.

Besides these user experience issues, McGee pointed out one of the lesser-discussed reasons the standard has been hard to implement in the US, and how the SAE has been working on that problem since before NACS, and sees NACS as a opportunity to further its effort.

Plug & Charge requires a Public Key Infrastructure on the back-end to authenticate vehicles and payments. Public keys are a cryptographic mechanism that allow for secure authentication – one example is website certificates, so your computer can know that it is looking at a legitimate website.

In Europe, this PKI is provided by a company called Hubject, which verifies charging sessions on European public chargers.

But in the US, nobody has coalesced around a single company or organization to provide these certificate services yet. McGee said this is a major obstacle to Plug & Charge in the ISO 15118 standard, first published in 2014, since it is a technical standard did not initially prescribe solutions that were practical for the market.

SAE participants see the wider efforts around the NACS process as an opportunity to solve this problem going forward. Since the industry is shifting to NACS, this disruption could serve as the right time to solve this problem. It is engaging with industry (through SAE-ITC) to create a PKI for NACS which will hopefully solve this problem going forward.

Electrek’s Take

We were surprised to hear that NACS could be certified as a standard by the end of this year.

In the past, standards have taken much longer to develop – in fact, that’s why we even have the Tesla plug in the first place.

When Tesla was building the Model S, there wasn’t a standard that could do both AC and fast DC charging in the same plug. The rest of the industry – and the SAE – was slowly working out the CCS standard, but Tesla couldn’t wait any longer and went its own way, building the Tesla plug and later revealing the Supercharger network.

Now, more than a decade later, that Tesla connector looks likely to become the main charging standard in North America.

So the idea that this could be approved by the end of the year definitely raised our eyebrows, given the history of charging standards implementation and sometimes-long timelines involved.

And we’ve had a lot of questions about Plug & Charge and how long it has taken to implement in the past, so the conversation with McGee was enlightening on that front. It’s good to hear that a solution might finally be around the corner.

But this is a bit of a double-edged sword – while the NACS disruption gives an opportunity to solve the Plug & Charge problem for NACS, increased focus on the new charging standard might mean that nobody bothers to fix it for CCS, as it rapidly becomes considered a “legacy standard” the likes of CHAdeMO.

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Google and Anthropic announce cloud deal worth tens of billions of dollars

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Google and Anthropic announce cloud deal worth tens of billions of dollars

Google, Anthropic agree to cloud deal worth tens of billions of dollars

Anthropic and Google officially announced their cloud partnership Thursday, a deal that gives the artificial intelligence company access to up to one million of Google’s custom-designed Tensor Processing Units, or TPUs.

The deal, which is worth tens of billions of dollars, is the company’s largest TPU commitment yet and is expected to bring well over a gigawatt of AI compute capacity online in 2026.

Industry estimates peg the cost of a 1-gigawatt data center at around $50 billion, with roughly $35 billion of that typically allocated to chips.

While competitors tout even loftier projections — OpenAI’s 33-gigawatt “Stargate” chief among them — Anthropic’s move is a quiet power play rooted in execution, not spectacle.

Founded by former OpenAI researchers, the company has deliberately adopted a slower, steadier ethos, one that is efficient, diversified, and laser-focused on the enterprise market.

Anthropic launches Claude Sonnet 4.5, its latest AI model

A key to Anthropic’s infrastructure strategy is its multi-cloud architecture.

The company’s Claude family of language models runs across Google’s TPUs, Amazon’s custom Trainium chips, and Nvidia’s GPUs, with each platform assigned to specialized workloads like training, inference, and research.

Google said the TPUs offer Anthropic “strong price-performance and efficiency.”

“Anthropic and Google have a longstanding partnership and this latest expansion will help us continue to grow the compute we need to define the frontier of AI,” said Anthropic CFO Krishna Rao in a release.

Anthropic’s ability to spread workloads across vendors lets it fine-tune for price, performance, and power constraints.

According to a person familiar with the company’s infrastructure strategy, every dollar of compute stretches further under this model than those locked into single-vendor architectures.

Google, for its part, is leaning into the partnership.

“Anthropic’s choice to significantly expand its usage of TPUs reflects the strong price-performance and efficiency its teams have seen with TPUs for several years,” said Google Cloud CEO Thomas Kurian in a release, touting the company’s seventh-generation “Ironwood” accelerator as part of a maturing portfolio.

Anthropic takes a page from Palantir as AI battle with OpenAI goes global

Claude’s breakneck revenue growth

Anthropic’s escalating compute demand reflects its explosive business growth.

The company’s annual revenue run rate is now approaching $7 billion, and Claude powers more than 300,000 businesses — a staggering 300× increase over the past two years. The number of large customers, each contributing more than $100,000 in run-rate revenue, has grown nearly sevenfold in the past year.

Claude Code, the company’s agentic coding assistant, generated $500 million in annualized revenue within just two months of launch, which Anthropic claims makes it the “fastest-growing product” in history.

While Google is powering Anthropic’s next phase of compute expansion, Amazon remains its most deeply embedded partner.

The retail and cloud giant has invested $8 billion in Anthropic to date, more than double Google’s confirmed $3 billion in equity.

Still, AWS is considered Anthropic’s chief cloud provider, making its influence structural and not just financial.

Its custom-built supercomputer for Claude, known as Project Rainier, runs on Amazon’s Trainium 2 chips. That shift matters not just for speed, but for cost: Trainium avoids the premium margins of other chips, enabling more compute per dollar spent.

AWS outage ripples across internet, puts pressure on Amazon ahead of earnings

Wall Street is already seeing results.

Rothschild & Co Redburn analyst Alex Haissl estimated that Anthropic added one to two percentage points to AWS’s growth in last year’s fourth quarter and this year’s first, with its contribution expected to exceed five points in the second half of 2025.

Wedbush’s Scott Devitt previously told CNBC that once Claude becomes a default tool for enterprise developers, that usage flows directly into AWS revenue — a dynamic he believes will drive AWS growth for “many, many years.”

Google, meanwhile, continues to play a pivotal role. In January, the company agreed to a new $1 billion investment in Anthropic, adding to its previous $2 billion and 10% equity stake.

Critically, Anthropic’s multicloud approach proved resilient during Monday’s AWS outage, which did not impact Claude thanks to its diversified architecture.

Still, Anthropic isn’t playing favorites. The company maintains control over model weights, pricing, and customer data — and has no exclusivity with any cloud provider. That neutral stance could prove key as competition among hyperscalers intensifies.

WATCH: Anthropic’s Mike Krieger on new model release and the race to build real-world AI agents

Anthropic’s Mike Krieger on new model release and the race to build real-world AI agents

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JB Straubel’s Redwood snags $350M to deploy more US-made battery storage

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JB Straubel’s Redwood snags 0M to deploy more US-made battery storage

Redwood Materials, founded by former Tesla CTO and cofounder JB Straubel, has raised $350 million in new funding to scale its US-made battery storage systems and critical materials operations. The company is ramping up to meet surging demand from AI data centers and the clean energy sector.

The oversubscribed Series E round was led by Eclipse, with participation from NVentures, NVIDIA’s venture capital arm, and other new strategic investors.

As global supplies tighten, the US is racing to secure domestic production of critical materials like lithium, nickel, cobalt, and copper. In July, Redwood and GM signed a non-binding memorandum of understanding to turn new and second-life GM batteries into energy storage systems. Redwood launched a new venture in June called Redwood Energy that repurposes both new and used EV battery packs into fast and cost-effective energy storage systems.

Redwood says large-scale battery storage is the fastest and most scalable way to enable new AI data center rollout while unlocking stranded generation capacity and stabilizing the grid. Battery storage also helps industrial facilities electrify and balance renewable energy output. The company aims to deliver a new generation of affordable, US-built energy storage systems designed to serve the grid, heavy industry, and AI data centers, reducing dependence on imported Lithium Iron Phosphate batteries.

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Redwood will use the new capital to expand energy storage deployments, refining and materials production capacity, and its engineering and operations teams.

Read more: Redwood is repurposing GM’s EV batteries into energy storage


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Rivian to lay off about 4% of staff to possibly lean down ahead of 2026 R2 launch [Update]

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Rivian to lay off about 4% of staff to possibly lean down ahead of 2026 R2 launch [Update]

A report this morning detailed American EV automaker Rivian’s plans to lay off a portion of its current workforce as it tries to conserve cash while gearing up for the launch of its newest model, the R2, next year.

Update 10/23/25: As promised, Rivian followed up with more details of this morning’s report regarding layoffs. The following letter from Rivian founder and CEO, RJ Scaringe, was sent out to the automaker’s workforce moments ago:

Hi Team, 

I am writing to share a difficult update. 

With the launch of R2 in front of us and the need to profitably scale our business, we have made the very difficult decision to make a number of structural adjustments to our teams. These changes result in a reduction in the size of our team by roughly 4.5%. 

These are not changes that were made lightly. With the changing operating backdrop, we had to rethink how we are scaling our go-to-market functions. This news is challenging to hear, and the hard work and contributions of the team members who are leaving are greatly appreciated.  

To ensure we move forward with clarity, I want to summarize the areas most impacted. 

  • Streamlining the Customer Journey: To provide a seamless experience for our customers, we are integrating the Vehicle Operations workstreams into the Service organization to create fewer customer handoffs and clearer ownership. We are also integrating the Delivery and Mobile Operations into the Sales organization to ensure the purchase experience is as seamless as possible with a single touchpoint throughout the entire sales process and to delivery. 
  • Elevating Our Marketing Efforts: Historically we have had multiple functions that collectively capture what would typically be housed in a single marketing organization. We have made the decision to form a single marketing organization, and while we recruit our first Chief Marketing Officer (CMO), I will be acting as Interim CMO. Our Marketing Experiences team, led by Denise Cherry, and the Creative Studio team, led by Matt Soldan, will both report directly to me for now. 

These changes are being made to ensure we can deliver on our potential by scaling efficiently towards building a healthy and profitable business. I am incredibly confident in R2 and the hard work of our teams to deliver and ramp this incredible product. 

Thanks again everyone. 

RJ


Not much backstory here, so we’ll get right into it.

A report from the Wall Street Journal this morning shared brief details of Rivian’s layoff plans, which could affect approximately 4% of the current staff. At the end of 2024, Rivian’s workforce tally sat around 15,000 people, so the reported layoff could affect as many as 600 individuals, possibly more.

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Other outlets have pointed out that EV automakers like Rivian have faced a tougher market following the end of the $7,500 federal tax incentive. While that may be true to a certain extent, most of Rivian’s R1 variants didn’t qualify, unless it was a lease, and the automaker has deployed its own incentive programs.

In fact, Rivian’s Q3 2025 deliveries exceeded expectations. It remains speculative at this point until we receive an official statement from Rivian explaining the plans to lay off staff, but this could be a preemptive decision based on market forecasts.

Furthermore, Rivian is closer than ever to launching R2 in 2026, which has the makings of becoming a bestseller in the EV industry if sales match a mere portion of the hype surrounding it. The layoffs could also be a lean-down to conserve funds through the home stretch of that development process before beefing back up again in 2026 or 2027 when demand is (ideally) higher.

We really do not and will not know the reasoning behind the decision until Rivian shares more information.

We reached out to Rivian for comment and were told the automaker will have more to share this afternoon. We will update this story as new information becomes available.

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