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Workers retrieve boxes at an Amazon fulfillment center on Prime Day in Raleigh, North Carolina, June 21, 2021.

Rachel Jessen | Bloomberg | Getty Images

Online spending in the U.S. climbed 6.1% to $12.7 billion during Amazon‘s Prime Day promotion, according to Adobe Analytics, as deal-hungry consumers snapped up home goods and household essentials.

Amazon called the event its “biggest ever” Prime Day, with shoppers buying more than 375 million items worldwide over two days, up from 300 million items sold last year, the company said Thursday.

The 48-hour sales event kicked off Tuesday and ran through Wednesday. Amazon, which didn’t disclose total sales from the event, said the first 24 hours of Prime Day marked the “single largest sales day in company history.”

Home goods, fashion and beauty were among the top categories during the discount bonanza, while shoppers scooped up Fire TV sticks, Apple AirPods, and Laneige lip balm, the company said. Adobe also highlighted appliances, housekeeping products and office supplies as popular categories, while some of the deepest discounts were on electronics, apparel and toys.

Amazon started Prime Day in 2015 to lure new Prime subscribers and deepen existing members’ loyalty to the program, as well as drum up sales during the slower summer months. The company typically uses the event to promote and discount Amazon-branded devices such as its Echo smart speakers and Fire tablets.

Despite the strong showing, which Adobe said set “a new record for Prime Day,” the results still fell short of expectations. Adobe had forecast total U.S. online sales to grow 9.5% year over year to $13.1 billion during the two-day event. Last year, U.S. consumers spent more than $11.9 billion.

Rival retailers including Walmart, Target, Best Buy and Kohl’s hosted competing discount events alongside Prime Day.

Preliminary shopping data from the event indicates consumer spending may be stronger than feared in the face of economic uncertainty and still-high inflation. Shoppers spent more per order, with an average order size of $54.05, up from $52.26 during last year’s event, according to Numerator data as of Thursday morning.

Roughly 52% of the more than one million households surveyed by Numerator said they purchased items during Prime Day they’d been holding off on buying until they were on sale.

WATCH: Consumer feeling stretched and looking for deals during Amazon Prime Day

Consumer feeling stretched and looking for deals during Amazon Prime Day, says Gerald Storch

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Xreal debuts first glasses to run Google’s Android XR operating system to take on Meta and Apple

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Xreal debuts first glasses to run Google's Android XR operating system to take on Meta and Apple

Xreal said its Project Aura glasses will run Google Android XR.

Xreal

Xreal on Tuesday announced a set of so-called “extended reality” glasses that run Google’s Android XR software, as the companies look to take on Meta and Apple in a new arena.

The launch marks an early step from Alphabet‘s Google to become a major operating system for future virtual and augmented reality smart glasses and headsets, much like Android has turned into a default option for most smartphones.

Xreal, a Chinese company backed by Alibaba, calls its glasses Project Aura and describes them as a lightweight extended reality — or XR — product. XR is a broad term encompassing technologies that merge real and virtual worlds.

Android XR, Google’s operating system for these products, was launched last year and is infused with its AI assistant Gemini.

Samsung’s Project Moohan, a type of headset that looks to rival Apple’s $3,500 Vision Pro, was the first device announced that runs Android XR. Samsung plans to launch the hardware this year.

Xreal’s Project Aura is the second device announced that will operate on Android XR, and it is the first such device in the glasses format.

Few details have been released about the tech, which was announced at the Google I/O conference. Xreal said the glasses will have Qualcomm‘s Snapdragon XR chips, which are specially designed for these pieces of hardware.

Xreal also said the glasses will be “tethered,” meaning they will connect to another device to run. The company has not yet provided details on what the glasses will need to be linked to.

The startup has released previous products that have run its in-house operating system, featured its own chips and connected to its own second device. But Project Aura will now rely more heavily on Google’s software and on Qualcomm semiconductors.

The timeline and price of Project Aura were not immediately disclosed. Xreal will likely release a headset for developers to start experimenting and building apps first, then a consumer product at a later date.

For Google, the more devices that run Android XR, the more appealing it will be for developers to build apps for the operating system. A large part of any operating system’s success is the quality of apps available for users.

For Xreal, being an early partner with Google and working with Qualcomm will give it access to the latest technology in the XR space, as well as to marketing for its products.

The launch of Project Aura also marks a step up competition with Meta and its continued efforts with the Meta Ray-Ban product and the likes of Snap, which unveiled a new set of its Spectacles last year.

Glasses also offer an alternative to bulky headsets. Tech giants including Apple and Meta see extended reality as a potential new paradigm in computing.

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Palo Alto Networks beats on earnings and revenue, misses on gross margin

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Palo Alto Networks beats on earnings and revenue, misses on gross margin

Palo Alto Networks signage displays on the screen at the Nasdaq Market in New York City, U.S., March 25, 2025.

Jeenah Moon | Reuters

Palo Alto Networks reported better-than-expected earnings and revenue for the latest quarter but its gross margin was below estimates. The stock dropped 4% in extended trading on Tuesday.

Here’s how the company did, compared to analysts’ consensus estimates from LSEG:

  • Earnings per share: 80 cents, adjusted vs. 77 cents expected
  • Revenue: $2.29 billion vs. $2.28 billion expected

Sales in the company’s fiscal third-quarter grew 15% from $1.98 billion a year earlier. Net income fell to $262.1 million, or 37 cents per share, from $278.8 million, or 39 cents per share, a year ago.

The company said its fourth-quarter adjusted earnings will come be between 87 cents and 89 per share, ahead of analysts estimates of 86 cents.

Palo Alto Networks said that its non-GAAP gross margin was 76%, which trailed analysts’ estimates of 77.2%.

The company said capital expenditures for its latest quarter were $68.3 million, below Wall Street estimates of $70.8 million.

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Elon Musk says Tesla, xAI expect to keep buying chips from Nvidia and AMD

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Elon Musk says Tesla, xAI expect to keep buying chips from Nvidia and AMD

Elon Musk interviews on CNBC from the Tesla Headquarters in Texas.

CNBC

Elon Musk said Tuesday that he expects Tesla and xAI will continue buying chips from semiconductor giants Nvidia and AMD, and possibly others.

Musk’s artificial intelligence company, xAI, which now owns X (formerly Twitter) has already installed 200,000 GPUs at its Colossus facility in Memphis, the Tesla CEO told CNBC’s David Faber on Tuesday. XAI is also planning a 1 million GPU facility outside of Memphis, Musk said. 

He did not specify how many chips the company had already ordered and by which date they may be installed.

“A few years ago, I made a very obvious prediction, which is that the limitation on AI will be chips,” he said.

At his autos business, Tesla, Musk said the company’s Dojo supercomputer in Buffalo, New York is already used for training its Autopilot and Optimus robotics systems.

This is breaking news. Please refresh for updates.

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