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Meta’s Threads racked up more than 30 million sign-ups within about 18 hours of its launch, emerging as the first real threat to Elon Musk-owned Twitter, as it took advantage of its access to billions of Instagram users and a similar look to that of its rival.

Dubbed as the “Twitter-Killer,” Threads was the top free app on Apple’s App Store in the UK and the US on Thursday. Its arrival comes after Meta CEO Mark Zuckerberg and Twitter’s Musk have traded barbs for months, even threatening to fight each other in a real-life mixed martial arts cage match in Las Vegas.

“The cage match has started, and Zuckerberg delivered a major blow. In many ways, it’s exactly what you’d expect from Meta: Stellar execution and an easy-to-navigate user interface,” Insider Intelligence principal analyst Jasmine Enberg said.

Twitter responded on Thursday by threatening to sue Meta, according to the publication Semafor, citing a letter delivered to Zuckerberg by a lawyer for Twitter.

Numerous competitors to Twitter have sprung up following Musk’s $44 billion purchase of the social media platform last year, which was followed by a series of chaotic decisions that have alienated both users and advertisers. Musk’s latest move involved limiting the number of tweets users can read per day.

Twitter’s stumbles make room for a well-funded competitor like Meta Platforms, analysts and experts said, particularly because of its access to Instagram users and its advertising strength.

“Meta’s release of Threads came at the perfect time to give it a fighting chance to unseat Twitter,” said Niklas Myhr, professor of marketing at Chapman University, referring to the turmoil at Twitter after it limited the number of tweets users can see.

“Threads will be off to a running start as it is built upon the Instagram platform with its massive user base and if users adopt Threads, advertisers will be following closely behind.”

Other competitors have found limited success. Mastodon, another Twitter-like app, has 1.7 million monthly active users, according to its website, while Twitter co-founder Jack Dorsey-backed Bluesky has about 265,000 users.

Twitter had 229 million monthly active users in May 2022, according to a statement made before Musk’s buyout.

While Threads is a standalone app, users can log in using their Instagram credentials, which makes it an easy addition for Instagram’s more than 2 billion monthly active users.

Threads’ launch was clearly a first stab at a service as it currently lacks the bells and whistles of Twitter.

“There should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will,” Zuckerberg said on Threads, where he now has a million followers.

Threads does not have hashtags and keyword search functions, which means users cannot follow real-time events like on Twitter. It also does not yet have a direct messaging function and lacks a desktop version that certain users, such as business organizations, rely on.

Some users including tech reviewer Marques Brownlee posted about the need for a feed that only consists of the people one follows. Users currently have little control over the main feed.

Twitter CEO Linda Yaccarino, who was hired by Musk in May to shore up advertiser confidence, said in tweet on Thursday that “everyone’s voice matters” on the app. “We’re often imitated — but the Twitter community can never be duplicated.”

Currently there are no ads on the Threads app and Zuckerberg said the company would only think about monetization once there was a clear path to 1 billion users.

Existing ad relationships from Instagram and Facebook should help Threads’ revenue, said Pinar Yildirim, associate professor of marketing at the University of Pennsylvania’s Wharton School.

“Facebook is a less uncertain bet compared to Twitter and a bigger player in the ad market.”

Some analysts said Threads was reminiscent of Meta’s success in integrating crucial features of platforms such as Snapchat and TikTok in the case of Instagram’s Stories and Reels.

At least four brokerages raised their price target on Meta, whose shares have already more than doubled in value this year.

On Thursday, Meta shares were down 0.2% amid a broader market selloff, after rising 3% on Wednesday ahead of Threads’ launch.

The app is available in over 100 countries, but Bloomberg News reported that it won’t be launched in the European Union as of now as Meta works out how data sharing between the new platform and its Instagram app will be regulated.

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Memo: MLB to modify uniforms after complaints

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Memo: MLB to modify uniforms after complaints

Major League Baseball plans to address its uniform fiasco after changes this spring to the standard jerseys and pants led to widespread complaints from players and fans, according to a memo obtained Sunday night by ESPN.

The most prominent modifications include a return to larger lettering on the back of jerseys, remedying mismatched grey tops and bottoms, and addressing the new Nike jersey’s propensity to collect sweat, according to the memo distributed to players by the MLB Players Association on Sunday.

The changes, which will happen at the latest by the beginning of the 2025 season, will also include fixes to the pants, widely panned this spring for being see-through.

The union informed players of the coming changes in a letter that placed the blame on Nike and the debut of its Vapor Premier uniform, which was advertised for its superior performance but remains disliked by players.

“This has been entirely a Nike issue,” the memo to players said. “At its core, what has happened here is that Nike was innovating something that didn’t need to be innovated.”

The union also absolved Fanatics, the manufacturer of the uniform that has received the majority of public scorn for the uniform mess, saying the company “recognizes the vital importance of soliciting Player feedback, obtaining Player buy-in and not being afraid to have difficult conversations about jerseys or trading cards. Our hope is that, moving forward, Nike will take a similar approach.”

While the new uniformed debuted at the 2023 All-Star Game, its rollout this spring led to reams of bad publicity. The shrinking of letter size on players’ nameplates gave jerseys an amateur look. The pants — which, according to the memo, will “return to the higher quality zipper used in 2023” — had myriad issues, including the see-through fabric, a lack of tailoring and blowouts players believed unnecessary.

Nike’s partnership with MLB began in 2019, when it took over as the league’s official uniform supplier as part of a 10-year, $1 billion deal for MLB. Fanatics has partnerships with both the league and the union.

“We cautioned Nike against various changes when they previewed them in 2022, particularly regarding pants,” the union memo said. “MLB had been, and has been, aware of our concerns as well. Unfortunately, until recently Nike’s position has essentially boiled down to — ‘nothing to see here, Players will need to adjust.’ “

MLB declined comment. Nike did not offer immediate comment when reached by ESPN. Fanatics did not respond to a request for comment. The MLBPA declined comment.

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Ryan Truex goes back-to-back at Dover for 2nd win

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Ryan Truex goes back-to-back at Dover for 2nd win

DOVER, Del. — Make it three straight NASCAR wins for the Truex kids at the Monster Mile.

Ryan Truex won the Xfinity Series race Saturday at Dover Motor Speedway for the second straight year, giving the younger brother of Martin Truex Jr. the only NASCAR victories of his career.

Truex went back-to-back at the Monster Mile to give him two wins in 194 career starts over the three national series. The No. 20 Toyota pulled away over the final two laps in a race that went eight laps over its scheduled 200-lap finish. The race was slowed by rain, but it sure didn’t matter to Truex, who does not have a fulltime Xfinity ride and made just his fourth start this season.

The Truex family had a special weekend last year at Dover. Ryan Truex dominated on the concrete-mile track and swept all three stages of the Xfinity race, leading 124 of the 200 laps. Two days later, Martin Truex Jr. won the Cup Series race at Dover — with their dad on hand to celebrate with both sons.

“Really in this sport, what you did last year doesn’t mean a thing,” Martin Truex Jr. said earlier Saturday. “He felt pretty good about his car yesterday. He didn’t get the lap he wanted in qualifying.”

Hours later, Ryan Truex got the laps he wanted down the stretch.

“I can’t believe it,” he said. “Our car was just good at the end when it mattered. I was so loose all day.”

Joe Gibbs Racing won its 200th career Xfinity race with Toyota.

The 32-year-old Truex huffed and puffed during a postrace interview saying: “I think I held my breath the last two laps.”

Truex was again joined by his father and brother in victory lane — and also his fiancee, who had started to leave the track with under 20 laps left before she hitched a ride back on a cart.

“Martin was pretty pumped-up again. Not as much as last year,” Truex said, laughing. “He was still pretty pumped up. And so was my dad.”

Martin Truex Jr. starts 15th in Sunday’s Cup race.

“The pressure is definitely on Martin tomorrow,” Truex said.

With his NASCAR champion father rooting him on, Carson Kvapil finished second. The 21-year-old Kvapil was trying to win his first career NASCAR race in just his second start in the developmental series. His dad, Travis, won NASCAR’s Truck Series championship in 2003.

“I know he can do it,” the elder Kvapil said on TV ahead of the final laps.

His kid almost delivered.

“I thought we had a pretty good restart,” he said. “It sucked, right, to get that close? I really don’t even know what to say. I think we had a really fast Chevrolet here. I’m just really fortunate to be in the spot that I am. I’m happy that I had a shot to win the race at the end there.”

Sam Mayer, Sheldon Creed and Cole Custer rounded out the top five.

Anthony Alfredo finished ninth and took a $100,000 bonus from the series’ Dash-4-Cash program.

“We’ve been punching above our weight this year,” Alfredo said. “The money is kind of overwhelming us.”

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Larson undaunted by Indy 500-NASCAR attempt

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Larson undaunted by Indy 500-NASCAR attempt

DOVER, Del. — Kyle Larson ran into his first speed bump in his busy May.

Larson next month will become the fifth driver in history to attempt to complete “The Double” and run 1,100 miles in one day, starting with the Indianapolis 500 in an Indy car and then flying to Charlotte to drive in the Coca-Cola 600, NASCAR’s longest race of the year.

But ahead of the milestone attempt, Larson will stay in Indianapolis on May 17 to practice for the 500 rather than travel to North Wilkesboro Speedway to practice and qualify for the NASCAR All-Star race.

He is expected to qualify for the Indy 500 on May 18 before — barring any complications — he travels to North Carolina to compete in an All-Star heat race later that night. The All-Star race at North Wilkesboro is May 21, hours after the top 12 cars on the starting grid is set in Indianapolis.

“Hopefully, I’ll be able to run a heat race,” Larson said. “I hope to make it back in time for the race itself. Kind of don’t really know yet. Kind of depends on how the week is going in Indy. For sure, won’t be able to practice, I know that.”

Larson’s next time on the track at Indy won’t be until May 14, when IMS opens for Indy 500 preparations. Larson is running an entry co-fielded by McLaren and Hendrick Motorsports, his NASCAR team and Rick Hendrick’s first entry into the Indianapolis 500.

“I need to get as much laps in Indy as possible,” Larson said. “The plane will be ready for me to go whenever it’s free for me to leave.”

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