What comes up must come down — at least in the case of user engagement on Threads, Meta‘s new Twitter competitor.
Last week, the text-based social media platform reported a record 100 million sign-ups in just five days, but according to data from Sensor Tower and Similarweb, the service has seen some dropoff in growth and engagement.
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“The Threads launch really did ‘break the internet,’ or at least the Sensor Tower models,” Anthony Bartolacci, managing director at Sensor Tower, a marketing intelligence firm, told CNBC. “In the 10-plus years Sensor Tower has been estimating app installs, the first 72 hours of Threads was truly in a class by itself.”
But, he added, Sensor Tower data suggests a significant pullback in user engagement since Threads’ launch: On Tuesday and Wednesday, the platform’s number of daily active users were down about 20% from Saturday, and the time spent for user was down 50%, from 20 minutes to 10 minutes.
“These early returns signal that despite the hoopla during its launch, it will still be an uphill climb for Threads to carve out space in most users’ social network routine,” Bartolacci said. “The backing of Meta and the integration with Instagram likely gives Threads a much higher flood than other services, but it will need a more compelling value proposition than simply ‘Twitter, but without Elon Musk.'”
Data from Similarweb, a digital data and analytics company, showed similar trends. Threads saw a dropoff of more than 25% in daily active users between its July 7 peak and Monday for Threads users on Android phones worldwide. The company is not yet finished calibrating its model with iOS data.
Similarweb data also suggested that usage time dropped by more than half, with the average amount of time U.S. users spent on the app dropping from about 20 minutes on July 6 to just over 8 minutes on July 10.
“We did see engagement drop somewhat over the weekend, and on Monday we estimate Threads had 36.6 million active users on Android,” David Carr, senior insights manager at Similarweb, told CNBC, adding, “While there was intense interest in checking out the app initially, not every user has made a habit of visiting Threads as often as they might other social apps.”
Since its debut on July 5, Threads made headlines for its Instagram sign-up integration, algorithmic feed and positive sentiment from advertisers. Within one day of Threads’ launch, The Verge reported that users had already posted more than 95 million posts and 190 million likes, based on internal company data it had viewed.
Threads is still in its extremely early days, and it’s natural for a sign-up boom to taper off as users explore a new service and whether the community, and the topics it pushes, are a fit.
A Meta spokesperson noted, “While it’s early days, we’re excited about the initial success of Threads, which has surpassed our expectations. We launched the app just over a week ago, and our focus now is on ensuring stable performance, delivering new features and continuing to improve the experience in the coming months.” The company also noted that CEO Mark Zuckerberg has commented on Threads that most of its growth to 100 million sign-ups was organic, not the result of promotions.
At the expense of Twitter
Adam Mosseri, head of both Instagram and Threads at Meta, has been vocal about the fact that he does not plan to prioritize news or politics on the new platform, meaning that it may not serve as an apples-to-apples Twitter replacement for some power users.
“Politics and hard news are inevitably going to show up on Threads – they have on Instagram as well to some extent – but we’re not going to do anything to encourage those verticals,” Mosseri wrote on Threads.
“Meta only needs 1 in 4 Instagram users to use Threads monthly for it to be as big as Twitter,” Jasmine Enberg, principal analyst at Insider Intelligence, said in a statement.
“Some of the engagement Threads has enjoyed seems to have been siphoned straight from Twitter,” Similarweb’s Carr told CNBC. “In the first couple of days of peak Threads activity, last Thursday and Friday, Twitter web traffic was down about 5% from the same days of the previous week. These are admittedly very early indicators, but they do show Threads has the potential to steal significant usage away from Twitter, particularly as the Threads app team starts to fill in missing features like hashtags and topical search.”
Elon Musk’s health tech company Neuralink labeled itself a “small disadvantaged business” in a federal filing with the U.S. Small Business Administration, shortly before a financing round valued the company at $9 billion.
Neuralink is developing a brain-computer interface (BCI) system, with an initial aim to help people with severe paralysis regain some independence. BCI technology broadly can translate a person’s brain signals into commands that allow them to manipulate external technologies just by thinking.
Neuralink’s filing, dated April 24, would have reached the SBA at a time when Musk was leading the Trump administration’s Department of Government Efficiency. At DOGE, Musk worked to slash the size of federal agencies.
MuskWatch first reported on the details Neuralink’s April filing.
According to the SBA’s website, a designation of SDB means a company is at least 51% owned and controlled by one or more “disadvantaged” persons who must be “socially disadvantaged and economically disadvantaged.” An SDB designation can also help a business “gain preferential access to federal procurement opportunities,” the SBA website says.
Musk, the world’s wealthiest person, is CEO of Tesla and SpaceX, in addition to his other businesses like artificial intelligence startup xAI and tunneling venture The Boring Company. In 2022, Musk led the $44 billion purchase of Twitter, which he later named X before merging it with xAI.
Jared Birchall, a Neuralink executive, was listed as the contact person on the filing from April. Birchall, who also manages Musk’s money as head of his family office, didn’t immediately respond to a request for comment.
Neuralink, which incorporated in Nevada, closed a $650 million funding round in early June at a $9 billion valuation. ARK Invest, Peter Thiel’s Founders Fund, Sequoia Capital and Thrive Capital were among the investors. Neuralink said the fresh capital would help the company bring its technology to more patients and develop new devices that “deepen the connection between biological and artificial intelligence.”
Under Musk’s leadership at DOGE, the initiative took aim at government agencies that emphasized diversity, equity and inclusion (DEI). In February, for example, DOGE and Musk boasted of nixing hundreds of millions of dollars worth of funding for the Department of Education that would have gone towards DEI-related training grants.
Defense manufacturing startup Hadrian on Thursday announced the closing of $260 million Series C funding round led by Peter Thiel‘s Founders Fund and Lux Capital.
The machine parts company said it will use the funding to build a new 270,000 square foot factory in Mesa, Arizona, and expand its Torrance, California, location as it looks to beef up its shipbuilding and naval defense capabilities.
“What we really need in this country is this quantum leap above China’s manufacturing model,” said CEO Chris Power in an interview with CNBC’s Morgan Brennan. “It’s about supercharging the worker versus replacing them.”
Defense tech startups like Hadrian are disrupting the mainstay defense contracting industry, which is led by leaders such as Northrop Grumman and Lockheed Martin, and battling it out to boost U.S. defense production while scooping up Department of Defense contracts.
An overall view of the manufacturing line in a Hadrian Automation Inc. factory.
Courtesy: Hadrian Automation, Inc.
Hadrian said the Arizona space will be four times the size of its California facility and start operations by Christmas. The factory will create 350 local jobs. The Hawthrone, California-based company said it is working on four to five new facilities to support production over the next year to support Department of Defense needs.
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Hadrian said it uses robotics and artificial intelligence to automate factories that can “supercharge American workers.”
Power said demand is rapidly growing, but the lack of U.S.-based talent is a major hurdle to building American dominance in shipbuilding and submarines.
Using its tools, the company said it can train workers within 30 days, making them 10 times more productive. Its workforce includes ex-marines and former nurses who have never set foot in a factory.
An overall view of the manufacturing line in a Hadrian Automation Inc. factory.
Courtesy: Hadrian Automation, Inc.
“We have to do a lot more … but certainly we’re able to keep up with the scale right now, and grateful to our team and customers for letting us go and do that,” he said. “As a country, we have to treat this like a national security crisis, not just the economics of manufacturing.”
The fresh raise also includes investments from Andreessen Horowitz and new stakeholders such as Brad Gerstner’s Altimeter Capital.
The company closed a $92 million funding round in late 2023.
Attendees walk through an exposition hall at AWS re:Invent, a conference hosted by Amazon Web Services, in Las Vegas on Dec. 3, 2024.
Noah Berger | Getty Images
Amazon is laying off some staffers in its cloud computing division, the company confirmed on Thursday.
“After a thorough review of our organization, our priorities, and what we need to focus on going forward, we’ve made the difficult business decision to eliminate some roles across particular teams in AWS,” Amazon spokesperson Brad Glasser said in a statement. “We didn’t make these decisions lightly, and we’re committed to supporting the employees throughout their transition.”
The company declined to say which units within Amazon Web Services were impacted, or how many employees will be let go as a result of the job cuts.
Reuters was first to report on the layoffs.
In May, Amazon reported a third straight quarterly revenue miss at AWS. Sales increased 17% to $29.27 billion in the first quarter, slowing from 18.9% in the prior period.
Amazon said the cuts weren’t primarily due to investments in artificial intelligence, but are a result of ongoing efforts to streamline the workforce and refocus on certain priorities. The company said it continues to hire within AWS.
Amazon CEO Andy Jassy has been on a cost-cutting mission for the past several years, which has resulted in more than 27,000 employees being let go since 2022. Job reductions have continued this year, though at a smaller scale than preceding years. Amazon’s stores, communications and devices and services divisions have been hit with layoffs in recent months.
AWS last year cut hundreds of jobs in its physical stores technology and sales and marketing units.
Last month, Jassy predicted that Amazon’s corporate workforce could shrink even further as a result of the company embracing generative AI.
“We will need fewer people doing some of the jobs that are being done today, and more people doing other types of jobs,” Jassy told staffers. “It’s hard to know exactly where this nets out over time, but in the next few years, we expect that this will reduce our total corporate workforce.”