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What comes up must come down — at least in the case of user engagement on Threads, Meta‘s new Twitter competitor.

Last week, the text-based social media platform reported a record 100 million sign-ups in just five days, but according to data from Sensor Tower and Similarweb, the service has seen some dropoff in growth and engagement.

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“The Threads launch really did ‘break the internet,’ or at least the Sensor Tower models,” Anthony Bartolacci, managing director at Sensor Tower, a marketing intelligence firm, told CNBC. “In the 10-plus years Sensor Tower has been estimating app installs, the first 72 hours of Threads was truly in a class by itself.”

But, he added, Sensor Tower data suggests a significant pullback in user engagement since Threads’ launch: On Tuesday and Wednesday, the platform’s number of daily active users were down about 20% from Saturday, and the time spent for user was down 50%, from 20 minutes to 10 minutes.

“These early returns signal that despite the hoopla during its launch, it will still be an uphill climb for Threads to carve out space in most users’ social network routine,” Bartolacci said. “The backing of Meta and the integration with Instagram likely gives Threads a much higher flood than other services, but it will need a more compelling value proposition than simply ‘Twitter, but without Elon Musk.'”

Data from Similarweb, a digital data and analytics company, showed similar trends. Threads saw a dropoff of more than 25% in daily active users between its July 7 peak and Monday for Threads users on Android phones worldwide. The company is not yet finished calibrating its model with iOS data.

Similarweb data also suggested that usage time dropped by more than half, with the average amount of time U.S. users spent on the app dropping from about 20 minutes on July 6 to just over 8 minutes on July 10.

“We did see engagement drop somewhat over the weekend, and on Monday we estimate Threads had 36.6 million active users on Android,” David Carr, senior insights manager at Similarweb, told CNBC, adding, “While there was intense interest in checking out the app initially, not every user has made a habit of visiting Threads as often as they might other social apps.”

Since its debut on July 5, Threads made headlines for its Instagram sign-up integration, algorithmic feed and positive sentiment from advertisers. Within one day of Threads’ launch, The Verge reported that users had already posted more than 95 million posts and 190 million likes, based on internal company data it had viewed.

Threads is still in its extremely early days, and it’s natural for a sign-up boom to taper off as users explore a new service and whether the community, and the topics it pushes, are a fit.

A Meta spokesperson noted, “While it’s early days, we’re excited about the initial success of Threads, which has surpassed our expectations. We launched the app just over a week ago, and our focus now is on ensuring stable performance, delivering new features and continuing to improve the experience in the coming months.” The company also noted that CEO Mark Zuckerberg has commented on Threads that most of its growth to 100 million sign-ups was organic, not the result of promotions.

At the expense of Twitter

Adam Mosseri, head of both Instagram and Threads at Meta, has been vocal about the fact that he does not plan to prioritize news or politics on the new platform, meaning that it may not serve as an apples-to-apples Twitter replacement for some power users.

“Politics and hard news are inevitably going to show up on Threads – they have on Instagram as well to some extent – but we’re not going to do anything to encourage those verticals,” Mosseri wrote on Threads.

“Meta only needs 1 in 4 Instagram users to use Threads monthly for it to be as big as Twitter,” Jasmine Enberg, principal analyst at Insider Intelligence, said in a statement.

“Some of the engagement Threads has enjoyed seems to have been siphoned straight from Twitter,” Similarweb’s Carr told CNBC. “In the first couple of days of peak Threads activity, last Thursday and Friday, Twitter web traffic was down about 5% from the same days of the previous week. These are admittedly very early indicators, but they do show Threads has the potential to steal significant usage away from Twitter, particularly as the Threads app team starts to fill in missing features like hashtags and topical search.”

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Lyft shares sink 6% on underwhelming fourth-quarter results

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Lyft shares sink 6% on underwhelming fourth-quarter results

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Lyft shares shed about 6% after the ride-sharing app reported lackluster fourth-quarter results and offered weak bookings guidance as it lowers prices to keep up with competition.

The company reported revenues of $1.55 billion, versus the $1.56 billion expected by analysts polled by LSEG. Revenues grew 27% from $1.22 billion a year ago. Bookings, which measures the charges posed to customers for rides and services, came in at $4.28 billion, behind a $4.32 billion FactSet estimate.

“I think what the future holds is great, because it’s a huge market, and we’re doing a great job,” CEO David Risher told CNBC’s “Squawk Box” on Wednesday. “We got to figure out how to get the traders on the bus.”

The company did beat expectations on fourth-quarter earnings, reporting an adjusted 29 cents per share compared to the LSEG expectation of 22 cents per share. The figure excluded certain amortization and compensation charges, and a gain from terminating a lease.

Lyft also said it anticipates a slowdown in gross bookings as it grapples with a lower pricing environment. The company expects bookings to range between $4.05 billion and $4.20 billion, versus a $4.24 billion FactSet forecast.

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During the earnings call, Chief Financial Officer Erin Brewer said the company lowered prices and used discounts in the end of the year to keep up with the market. Ongoing pricing headwinds could lead to a low single-digit percentage point impact on gross bookings, she added.

Brewer also said that the end of its partnership with Delta Air Lines will weigh on rides and gross bookings in the 1% to 2% range during the second quarter.

Last week, Uber shares also declined on mixed fourth-quarter results and soft guidance. The ridesharing competitor also signaled that it may take years to build out and commercialize autonomous vehicles.

Lyft reported net income of $62.8 million for the period, or 15 cents per share. That’s compared to a loss of $26.3 million a year ago, a loss of 7 cents per share.

During the fourth quarter, Lyft also recorded 24.7 million active riders, ahead of the 24.6 million StreetAccount estimate.

Alongside the results, the company announced a $500-million share repurchase plan and said it aims to roll out its Mobileye-powered taxis as soon as 2026 in Dallas.

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Neuralink competitor Paradromics secures investment from Saudi Arabia’s Neom

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Neuralink competitor Paradromics secures investment from Saudi Arabia's Neom

Paradromics scientists at work

Source: Paradromics

Texas-based neurotech startup Paradromics on Wednesday announced a strategic partnership with Saudi Arabia’s Neom and said it will establish a Brain-Computer Interface Center of Excellence in the region.

Neom is a developing area within northwest Saudi Arabia that’s touted as “a hub for innovation,” according to its website. The area’s strategic investment arm, the Neom Investment Fund, led the partnership. Paradromics declined to disclose the investment amount.

Paradromics is building a brain-computer interface, or a BCI, which is a system that deciphers brain signals and translates them into commands for external technologies. The company will work with Neom to “advance the development of BCI-based therapies” and set up the “premier center for BCI-based healthcare” in the Middle East and North Africa, it said in a release.

“Working together, we can accelerate the rate of innovation in BCI and expand access to impactful BCI-based therapies.” Paradromics CEO Matt Angle said in a statement.

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Paradromics is one of several companies racing to commercialize BCIs, including Elon Musk’s startup Neuralink. Earlier this month, Neuralink announced it has implanted three human patients with its technology, according to a blog post. Precision Neuroscience and Jeff Bezos and Bill Gates-backed Synchron have also implanted their systems in humans.

None of these companies have secured the FDA’s final stamp of approval.

Paradromics’ BCI, the Connexus Direct Data Interface, is an array of tiny electrodes designed to be implanted directly into the brain tissue. The system could eventually help patients with severe paralysis regain their ability to communicate by deciphering their neural signals. 

The company is gearing up to launch its first human trial this year, and announced its official patient registry in July. Paradromics’ technology has not yet been approved by the U.S. Food and Drug Administration, and it still has a long way to go before commercialization. In 2023, the company received the FDA’s Breakthrough Device designation, which aims to help accelerate the go-to-market process.

Watch: Inside Paradromics, the Neuralink competitor hoping to commercialize brain implants before the end of the decade

Inside Paradromics, the Neuralink competitor hoping to commercialize brain implants before the end of the decade

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Apple launches first major health study in 5 years. Here’s how you can opt in

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Apple launches first major health study in 5 years. Here's how you can opt in

Apple CEO Tim Cook delivers remarks before the start of an Apple event at the Apple headquarters in Cupertino, California, on Sept. 9, 2024.

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Apple is deepening its investment in health-care research by launching a new, years-long project called the Apple Health Study, the company announced on Wednesday. 

The study will analyze how data from devices like iPhones, AirPods and Apple Watches can monitor, manage and predict changes in users’ health. It will also explore connections between different components of health, like how mental health affects heart rate, for instance. 

The Apple Health Study is the first major health research project the company has announced since it unveiled the Apple Women’s Health Study, the Apple Hearing Study and the Apple Heart and Movement Study in 2019. Those projects are ongoing, and they’ve inspired many of the health features that Apple has introduced in recent years.

Apple rolled out a hearing test in the fall, for instance, which was developed using insights from the Apple Hearing Study, the company said. 

The new study will likely influence future product development. Apple CEO Tim Cook previously said he believes health features will be the company’s “most important contribution to mankind.”

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“We’re thrilled to bring forward the Apple Health Study, which will only accelerate our understanding of health and technology across the human body, both physically and mentally,” Dr. Sumbul Desai, Apple’s vice president of health, said in a statement. 

The Apple Health Study will be available through the company’s Research app, and participation is voluntary. Users will select each data type they’re willing to share with researchers, and they can stop sharing or completely discontinue their participation at any time. 

Apple has no access to participants’ identifiable information, the company said.  

Brigham and Women’s Hospital, a teaching affiliate of Harvard Medical School and a research hospital, is collaborating with Apple on the study. The project will last at least five years and may expand past that.

“We’ve only just begun to scratch the surface of how technology can improve our understanding of human health,” Dr. Calum MacRae, the principal investigator of the study at Brigham and Women’s Hospital, said in a statement. 

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