Tesla is the most wanted car brand in the US, and the world, according to a new study of Google search data.
Auto Trader released a new study analyzing Google search data of people searching to buy vehicles from specific brands.
In the US, Tesla was the most searched car brand in half of the states, including some of the most populous ones like California and New York:
Tesla came out as the car make people are looking to buy the most in the USA, topping the tables as the most searched for car for sale in 25 of the 50 states, including Pennsylvania, Illinois and Arizona. There are over 60,000 searches for ‘Teslas for sale’ in the USA each month and Tesla’s popularity is good news for the EV market, showing that there is a sustained appetite for electric vehicles in major auto countries.
Tesla also did very well on the world stage – dominating North America, Europe, and Asia:
Tesla was the number one searched car brand in 39 countries surveyed by Auto Trader:
The unique study from Auto Trader also looked further afield, analyzing global search data to see which cars people want to buy the most in different countries all over the world. Tesla, Jeep, Toyota, and BMW are amongst the most popular global brands. Tesla is the most searched for car brand for sale in 39 countries, including the USA, Canada, France, Spain, Australia and the United Arab Emirates.
Like in the US, Jeep surprisingly came in second:
Rank
Brand
No. of countries where this car brand is searched the most to buy
1
Tesla
39
2
Jeep
27
3
BMW
20
4
Toyota
18
5
Mercedes
11
6
Mercedes
12
7
Lamborghini
8
8
Ferrari
6
9
Land Rover
3
10
Hyundai
2
Electrek’s Take
It’s wild that an electric car brand is now the most searched brand in the world, especially when the searches are specifically about buying cars. It shows a strong interest in electric vehicles and other automakers need to take note.
The consumer mindset is shifting to electric vehicles much faster than they think.
Also, it shows that people do really have a strange fascination for Jeeps. They really need to become electric, and quickly.
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With the Trump Administration fully in power and Federal electric vehicle incentives apparently on the chopping block, many fleet buyers are second-guessing the push to electrify their fleets. To help ease their minds, Harbinger is launching the IRA Risk-Free Guarantee, promising to cover the cost of anticipated IRA credits if the rebate goes away.
In the case of a Harbinger S524 Class 5 chassis with a 140 kWh battery capacity with an MSRP of $103,200, the company will offer an IRA Risk-Free Guarantee credit of $12,900 at the time of purchase, bringing initial cost down to $90,300. This matches the typical selling price of an equivalent Freightliner MT-45 diesel medium-duty chassis.
“We created (the IRA Risk-Free Guarantee) program to eliminate the financial uncertainty for customers who are interested in EV adoption, but are concerned about the future of the IRA tax credit,” said John Harris, Co-founder and CEO of Harbinger. “For electric vehicles to go mainstream, they must be cost-competitive with diesel vehicles. While the IRA tax credit helps bridge that gap, we remain committed to price parity with diesel, even if the credit disappears. Our vertically integrated approach enables us to keep costs low, shields us from tariff volatility, and ensures long-term price stability for our customers.”
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Harbinger recently revealed a book of business consisting of 4,690 binding orders. Those orders are valued at approximately $500 million, and fueled a $100 million Series B raise.
Electrek’s Take
Harbinger truck charging; via Harbinger.
One of the most frequent criticisms of electric vehicle incentives is that they encourage manufacturers and dealers to artificially inflate the price of their vehicles. In their heads, I imagine the scenario goes something like this:
you looked at a used Nissan LEAF on a dealer’s lot priced at $14,995
a new bill passes and the state issues a $2500 used EV rebate
you decide to go back to the dealer and buy the car
once you arrive, you find that the price is now $16,995
While it’s commendable that Harbinger is taking action and sacrificing some of its profits to keep the business growing and the overall cause of fleet electrification moving forward, one has to wonder how they can “suddenly” afford to offer these massive discounts in lieu of government incentives – and how many other EV brands could probably afford to do the same.
Whoever is left at Nikola after the fledgling truck-maker filed for Chapter 11 bankruptcy protection last month is probably having a worse week than you – the company issued a recall with the NHTSA for 95 of its hydrogen fuel cell-powered semi trucks.
That complaint seems to have led to the posthumous recall of 95 (out of about 200) Nikola-built electric semi trucks.
The latest HFCEV recall is on top of the 2023 battery recall that impacted nearly all of Nikola’s deployed BEV fleet. Clean Trucking is citing a January 31, 2025 report from the NHTSA revealing that, as of the end of 2024, Nikola had yet to complete repairs for 98 of its affected BEVs. The ultimate fate of those vehicles remains unclear.
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Electrek’s Take
Image via Coyote Container.
I’ve received a few messages complaining that I “haven’t covered” the Nikola bankruptcy – which is bananas, since I reported that it was coming five weeks before it happened and there was no “new” information presented in the interim (he said, defensively).
Still, it’s worth looking back on Nikola’s headlong dive into the empty swimming pool of hydrogen, and remind ourselves that even its most enthusiastic early adopters were suffering.
“The truck costs five to ten times that of a standard Class 8 drayage [truck],” explained William Hall, Managing Member and Founder of Coyote Container. “On top of that, you pay five to ten times the Federal Excise Tax (FET) and local sales tax, [which comes to] roughly 22%. If you add the 10% reserve not covered by any voucher program, you are at 32%. Thirty-two percent of $500,000 is $160,000 for the trucker to somehow pay [out of pocket].”
After several failures that left his Nikola trucks stranded on the side of the road, the first such incident happening with just 900 miles on the truck’s odometer, a NHTSA complaint was filed. It’s not clear if it was Hall’s complaint, but the complaint seems to address his concerns, below.
Spring is just around the corner and the EV deals are heating up. Right now, several electric models are available to lease for under $300 a month, making it a great time to make the switch (or upgrade). Here are the cheapest EVs you can lease this March.
Cheapest EVs you can lease this March
After a record year with over 1.3 million EVs sold in the US in 2024, the trend is expected to continue in 2025 with around 15 new models arriving.
January marked the tenth straight month with over 100,000 EVs sold in the US. The top five selling models, the Tesla Model Y, Model 3, Volkswagen ID.4, Tesla Cybertruck, and Honda Prologue, accounted for over 50% of total sales in the month.
Outside of the Cybertruck, all of them can also be leased for under $300 a month. With the average monthly lease payment for an electric car $175 less per month than the average loan, it’s no wonder buyers are choosing to lease.
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According to the Xperian’s Q4 market report, the Tesla Model 3, Model Y, Honda Prologue, Hyundai IONIQ 5, and Chevrolet Equinox were among the most leased EVs, all of which are under $300 a month right now.
Hyundai’s new 2025 IONIQ 5 Limited with a Tesla NACS port (Source: Hyundai)
Hyundai, Kia, and Genesis
Lease From
Term (months)
Due at Signing
Effective rate per month (including upfront fees)
2025 Kia Niro EV
$129
24
$3,999
$295
2024 Kia EV6
$179
24
$3,999
$345
2024 Hyundai IONIQ 5
$189
24
$3,999
$355
2025 Hyundai IONIQ 5
$229
24
$3,999
$395
2024 Hyundai IONIQ 6
$149
24
$3,999
$315
2025 Hyundai IONIQ 6
$169
24
$3,999
$335
2025 Genesis GV60
$299
24
$5,999
$548
Kia and Hyundai continue to offer some of the most affordable, efficient electric vehicles on the market. The Niro EV is one of the cheapest EVs you can lease this month at just $129 per month.
Meanwhile, the new 2025 IONIQ 5 (now with more range and a Tesla NACS charging port) and IONIQ 6 are arriving with big discounts. Even the luxury 2025 Genesis GV60 can be leased for under $300 a month this March.
2024 Honda Prologue Elite (Source: Honda)
Honda Prologue and Acura ZDX
Lease From
Term (months)
Due at Signing
Effective rate per month (including upfront fees)
2024 Honda Prologue
$239
36
$1,399
$335
2024 Acura ZDX
$299
24
$2,999
$424
Honda’s electric SUV continues to take the US market by storm. In the second half of 2024, the Prologue was the second best-selling electric SUV behind the Tesla Model Y. With an ultra-low lease rate of just $239 per month, the Prologue is even more affordable than a Civic this month.
Acura’s luxury electric SUV can be leased for as low as $299 for 24 months. With only $2,999 due at signing, the ZDX is cheaper than the Genesis GV60 thanks to generous discounts. In some states, ZDX discounts reach as high as $28,000, also making it more affordable than a Civic to lease this month.
Chevy Equinox EV LT (Source: GM)
Chevy Blazer and Equinox EVs
Lease From
Term (months)
Due at Signing
Effective rate per month (including upfront fees)
2024 Chevy Equinox EV
$299
24
$3,169
$431
2024 Chevy Blazer EV
$299
24
$3,879
$461
Chevy’s new electric SUVs are quickly rolling out. The electric Equinox was among the top five best-selling EVs in the final three months of 2024. Both can be leased for under $300 a month this March. The Blazer EV is still slightly more expensive with $3,879. The Blazer deal also includes a $1,000 trade-in bonus.
Ford Mustang Mach-E (left) and F-150 Lightning (right) (Source: Ford)
Ford F-150 Lightning and Mustang Mach-E
Lease From
Term (months)
Due at Signing
Effective rate per month (including upfront fees)
2024 Ford Mustang Mach-E
$213
36
$4,462
$337
2024 Ford F-150 Lightning
$233
24
$6,792
$421
Although F-150 Lightning sales are down this year, the Mustang Mach-E remains a top-selling electric SUV behind Tesla’s Model Y, Honda’s Prologue, and the Hyundai IONIQ 5.
Ford is sweetening the deal with a free Level 2 home charger for any EV purchase or lease through its “Power Promise” along with a host of other benefits.
2024 Subaru Solterra (Source: Subaru)
Toyota bZ4X and Subaru Solterra
Lease From
Term (months)
Due at Signing
Effective rate per month (including upfront fees)
2025 Toyota bZ4X
$259
36
$2,999
$342
2024 Subaru Solterra
$279
36
$279
$287
Toyota bZ4X and Subaru Solterra sales are starting to pick up. With an effective cost of only $287 per month, the Solterra may be the better option this month with standard AWD.
Tesla Model 3 (Source: Tesla)
Tesla Model Y, Model 3 still among cheapest EVs in March
Lease From
Term (months)
Due at Signing
Effective rate per month (including upfront fees)
Tesla Model Y
$299
36
$2,999
$382
Tesla Model 3
$299
36
$2,999
$382
Tesla’s Model Y and Model 3 are still the best-selling EVs in the US and at under $300 a month, some of the cheapest you can lease this March.
Some of these rates may vary by region. The $239 per month Honda Prologue lease deal is offered in California and other ZEV states. Acura’s $299 ZDX promo is only available in CA, NY, OR, and other select states.
In other parts of the country, the Prologue is still listed at just $269 per month for 36 months. With $3,199 due at signing, the effective cost is still just $358 per month. However, a $1,000 conquest or loyalty offer can lower monthly payments to around $330.
With the Trump administration looking to end federal EV incentives, including the $7,500 tax credit, many of these savings could disappear soon. Automakers can offer such low lease prices right now largely because the tax credit is factored in.
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