Japan’s EV reluctance claims first casualty: Mitsubishi suspends business in China
Japanese automaker’s reluctance to go all-electric is already taking a toll on the nation’s auto industry. Mitsubishi Motors revealed this week it’s suspending operations in China due to its inability to keep up as EVs continue to take over the market.
China continues to lead the industry in the transition to EVs. Information from the China Association of Automobile Manufacturers (CAAM) shows battery electric passenger vehicle (BEV) sales reached over 2 million through the first five months of the year, up 51.5% YOY.
Meanwhile, CAAM reported sales of gas-powered dropped by 7% through the same period. Many analysts believe the momentum will continue.
Bank of America Securities’ head of Asia Pacific basic materials, Matty Zhao, sees China’s EV market growing another 27% this year, reaching 32% of overall auto sales, up from 26% last year. Some are predicting that number can grow to 50% in the next two years.
The shift comes after the Chinese government supported the transition with tax breaks for EV buyers, subsidies, and other policies that sparked growth in domestic EV makers.
Perhaps more importantly, China is making it harder to buy gas vehicles. The nation is implementing stricter vehicle emissions standards, pressuring automakers to transition their lineups and clear ICE vehicle inventory.
The new rules will ban production, sales, and imports of vehicles that do not comply, pressuring domestic and foreign automakers to go electric.
Mitsubishi, Japanese EV laggards fall behind in China
According to a memo released this week (via Bloomberg) making the rounds on Chinese social media, Mitsubishi’s sales have fallen drastically as China’s auto market moves to EVs, causing the automaker to suspend operations in China indefinitely.
The memo states:
In the past few months, management and shareholders have tried to the best of our ability, but due to market conditions and with great reluctance and regret, we must seize the opportunity to transition to new energy vehicles. The company will resurrect after going through trials and tribulations.
Mitsubishi cited China’s transition from ICE vehicles to EVs as the reason why sales are falling, coming in well below expectations.
After peaking in 2019 at around 134,500, Mitsubishi’s sales have nearly vanished in the region, with only 34,500 sold this past year. Its sole EV, the Airtrek electric SUV, sold only 515 units.
And Mitsubishi is not the only Japanese automaker feeling the heat after dragging its feet on EV tech.
Honda, Mazda, and Nissan’s sales have fallen for at least two years, and in 2022, Japan’s largest automaker, Toyota, saw sales decline for the first time in a decade.
Mazda CEO Masahiro Moro echoed Mitsubishi’s statement on China, saying this week, “Production output will be low for the time being while pressure on profits is increasing.” Although Mazda doesn’t plan to scale back, he said, “The important thing is to turn the tide and introduce electric vehicles one by one.”
Seeing the success EV makers like Tesla and BYD are having, nearly all Japanese automakers (almost all legacy automakers, in fact) have advanced plans to go electric.
Mitsubishi revealed plans in March to electrify its entire lineup by 2035, including four new EVs. Honda overhauled its business operations to ramp up EV efforts earlier this year. Nissan accelerated its strategy in February. And Toyota is now planning its own dedicated EV platform and next-gen batteries that are expected to improve range and efficiency.
To help boost domestic battery output, the Japanese government is awarding nearly 120 billion yen ($847 million) to fuel Toyota’s battery development plants.
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Climate XChange’s Annual EV Raffle is back for the 10th year running – and for the first time ever, Climate XChange has two raffle options on the table! The nonprofit has helped lucky winners custom-order their ideal EVs for the past decade. Now you have the chance to kick off your holiday season with a brand new EV for as little as $100.
About half of the raffle tickets have been sold so far for each of the raffles – you can see the live ticket count on Climate XChange’s homepage – so your odds of winning are better than ever.
But don’t wait – raffle ticket sales end on December 8!
Climate XChange is working hard to help states transition to a zero-emissions economy. Every ticket you buy supports this mission while giving you a chance to drive home your dream EV.
Here’s how Climate XChange’s 10th Annual Raffle works:
The Luxury Raffle
- Grand Prize: The winner can choose any EV on the market, fully customized up to $120,000. This year, you can split the prize between two EVs if the total is $120,000 or less.
- Taxes covered: This raffle comes with no strings – Climate XChange also pays all of the taxes.
- Runner-up prizes: Even if you don’t win the Grand Prize, you still have a chance at the 2nd prize of $12,500 and the 3rd prize of $7,500.
- Ticket price: $250.
- Grand Prize Drawing: December 12, 2025.
- Only 5,000 tickets will be sold for the Luxury Raffle.
The Mini Raffle (New for 2025)
- Grand Prize: Choose any EV on the market, fully customized, up to $45,000. This is the perfect raffle if you’re ready to make the switch to an EV but aren’t in the market for a luxury model.
- Taxes covered: Climate XChange pays all the taxes on the Mini Raffle, too.
- Ticket price: $100.
- Only 3,500 tickets will be sold for the Mini Raffle.
Why it’s worth entering
For a decade, Climate XChange has run a raffle that’s fair, transparent, and exciting. Every ticket stub is printed, and the entire drawing is live-streamed, including the loading of the raffle drum. Independent auditors also oversee the process.
Plus, your odds on the Luxury and Mini Raffles are far better than most car raffles, and they’re even better if you enter both.
Remember that only 5,000 tickets will be sold for the Luxury Raffle and only 3,500 for the Mini Raffle, and around half of the available tickets have been sold so far, so don’t miss your shot at your dream EV!
Climate XChange personally works with the winners to help them build and order their dream EVs. The winner of the Ninth Annual EV Raffle built a gorgeous storm blue Rivian R1T.
How to enter
Go to CarbonRaffle.org/Electrek before December 8 to buy your ticket. Start dreaming up your perfect EV – and know that no matter what, you’re helping accelerate the shift to clean energy.
Who is Climate XChange?
Climate XChange (CXC) is a nonpartisan nonprofit working to help states pass effective, equitable climate policies because they’re critical in accelerating the transition to a zero-emissions economy. CXC advances state climate policy through its State Climate Policy Network (SCPN) – a community of more than 15,000 advocates and policymakers – and its State Climate Policy Dashboard, a leading data platform for tracking climate action across the US.
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The CSC Monterey – one of the most charming little electric scooters on the US market – has dropped to a shockingly low $1,699, down from its original $2,899 MSRP. That’s nearly half off for a full-size, street-legal electric scooter that channels major Honda Super Cub energy, but without the gas, noise, or maintenance of the original.
CSC Motorcycles, based in Azusa, California, has a long history of importing and supporting small-format electric and gas bikes, but the Monterey has always stood out as the brand’s “fun vibes first” model. With its step-through frame, big retro headlight, slim bodywork, and upright seating position, it looks like something from a 1960s postcard – just brought into the modern era with lithium batteries and a brushless hub motor.
I had my first experience on one of these scooters back in 2021, when I reviewed the then-new model here on Electrek. I instantly fell in love with it and even got one for my dad. It now lives at his place and I think he gets just as much joy from looking at it in his garage as riding it.
You can see my review video below.
The performance is solidly moped-class, which is exactly what it’s designed for. A 2,400W rear hub motor pushes the Monterey up to a claimed 30 mph or 48 km/h (I found it really topped out at closer to 32 mph or 51 km/h), making it perfect for city streets, beach towns, and lower-speed suburban routes.
A 60V, roughly 1.6 kWh removable battery offers around 30–40 miles (48-64 km) of real-world range, depending on how aggressively you twist the throttle. It’s commuter-ready, grocery-run-ready, and campus-ready right out of the crate.
It’s also remarkably approachable. At around 181 pounds (82 kg), the Monterey is light for a sit-down scooter, making it easy to maneuver and park. There’s a small storage cubby, LED lighting, and the usual simple twist-and-go operation. And it comes with full support from CSC, a company that keeps a massive warehouse stocked with components and spare parts.
My sister has a CSC SG250 (I’m still trying to convert her to electric) and has gotten great support from them in the past, including from their mechanics walking her through carburetor questions over the phone. So I know from personal experience that CSC is a great company that stands behind its bikes.
But the real story here is the price. Scooters in this class typically hover between $2,500 and $4,500, and electric retro-style models often jump well above that.
At $1,699, the Monterey is one of the least expensive street-legal electric scooters available from a reputable US distributor, especially one that actually stocks parts and provides phone support.
If you’ve been curious about swapping a few car errands for something electric – or you just want a fun, vintage-styled runabout for getting around town – this is one of the best deals of the year.
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In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss a big Tesla Robotaxi setback, the new Mercedes-Benz CLA EV, Bollinger is over, and more.
Today’s episode is brought to you by Climate XChange, a nonpartisan nonprofit working to help states pass effective, equitable climate policies. Sales end on Dec. 8th for its 10th annual EV raffle, where participants have multiple opportunities to win their dream model. Visit CarbonRaffle.org/Electrek to learn more.
The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.
Here are a few of the articles that we will discuss during the podcast:
Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:
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