Ford F-150 Lightning gets $10K price cut, $50K MSRP as ramping supply meets demand
Ford Motor Company says it is in the home stretch of massive upgrade to its Rouge Electric Vehicle Center in Michigan – soon enabling the facility to triple F-150 Lightning production. This level of scaling paired with reduced raw materials costs is now enabling Ford to cut the price of all trims of the F-150 Lightning, delivering MSRPs closer to numbers originally promised when the electric pickup first debuted. But is the price cut purely supply side?
As Ford continues to pivot its global business strategy for the all-electric age, its no wonder one of the first conversions on its to-do list was the F-150 pickup – the best selling truck in the US for nearly 50 years. Not only did Ford successfully create an all-electric version of its most popular model, but did so with specs and a price point consumers ate up – leading the EV to sell out its first tow years of production.
To keep up with growing demand, Ford committed to a global investment of $50 billion to repurpose its production facilities to build EVs – including the Rouge Electric Vehicle Center (REVC) in Dearborn, Michigan. This past March, Ford shared plans to triple Lightning production at Rouge, but while the American automaker was continuing to try and scale, other economic woes rattled its bottom line.
Raw material costs in batteries for instance as well as the costs of the aforementioned facility upgrades did affect Ford – who had to raise the price of its Lightning trims and even had to suspend new reservations at one point to come up for air.
By May, reservations had reopened, and a month later, Ford was reporting it remained on track to reach scale at the REVC by this fall – prioritizing XLT deliveries for new customers. Still, higher prices have stuck with the Lightning models – but as Ford looks to reopen the REVC, major MSRP discounts will coincide.
Ford’s plant upgrade enables lower priced Lightnings
Per news out of Ford HQ this morning, the automaker appears poised to reached scaled Lightning production promised months ago, enabling it to lower the price of all trims for new customers. The
Ford shared that the Rouge facility has been temporarily shuttered to complete the final upgrades toward its complete EV production revamp – enabling an annual output rate of 150,000 electric pickups beginning this fall.
Beginning as early as this October, new customers will be able to build their own Lightning truck to order at a price closer to what was originally promised a couple years ago. Ford cites upgrades to the REVC and improved battery material costs as the catalysts to lower MSRPs, which will now be as follows:
| Lightning Model | Previous MSRP | Updated MSRP | Savings |
| Pro | $59,974 | $49,995 | $9,979 |
| XLT 311A | $64,474 | $54,995 | $9,479 |
| XLT 312A | $68,474 | $59,995 | $8,479 |
| XLT 312A Extended Range | $78,874 | $69,995 | $8,879 |
| Lariat 510A | $76,974 | $69,995 | $6,979 |
| Lariat Extended Range | $85,974 | $77,495 | $8,479 |
| Platinum Extended Range | $98,074 | $91,995 | $6,079 |
In addition to the price cuts above, Ford customers can take advantage of an additional $1,000 bonus if they build their own XLT, Lariat, or Platinum (still no Pros, sorry) Lightning through Ford’s website or dealer network before July 31. Ford Model e’s chief customer officer Marin Gjaja spoke to the new pricing opportunities:
Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints and other factors drove up the cost of the EV truck for Ford and our customers. We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.
It also important to note that at these reduced prices, most of the Ford F-150 Lightning models (excluding Platinum) may qualify for up to $7,500 in federal tax credits under the Inflation Reduction Act. Let’s also not forget that future F-150 Lightning drivers are going to have access to Tesla’s Supercharger network next year. Big wins all around, except for the the Ford (F) stock price which dropped over 4%
Electrek’s take
As we’ve said on Tesla’s many price reductions, the motives aren’t all supply side as Ford has laid out. Auto manufacturers will sell their vehicles at the highest prices the market will bear and it appears that Ford can now out-produce the demand at its previous price points.
Tesla’s Cybertruck is also set to enter the conversation later this year and the Chevy Silverado EV is now selling to fleet customers with 100+ more miles of range.
We also know that Ford isn’t yet profitable on EVs so cutting prices on F-150s would seem to be a demand-focused change.
Either way, it means lower price points for consumers which we love to see and combined with IRA discounts, this $1000 bonus and other incentives like drastically lowered cost of ownership, will spur on EV adoption.
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The 2025 Hyundai IONIQ 5 got a major glow up with extra driving range, a sleek interior and exterior facelift, and even Tesla Supercharger access with an added NACS port. With leases starting at just $179 per month, the Hyundai IONIQ 5 might be your best bet to get into an EV right now.
How much does the 2025 Hyundai IONIQ 5 cost to lease?
Hyundai upgraded its best-selling electric SUV in every way possible for the 2025 model year. The 2025 IONIQ 5 can drive up to 318 miles on a single charge, recharge from 10% to 80% in under 20 minutes, and is available starting at just $42,500.
After cutting lease prices last month, the 2025 Hyundai IONIQ 5 was available to lease for as low as $179 per month.
The offer was set to end on July 7, but Hyundai extended it through its new “Hyundai Getaway Sales Event.” The 2025 Hyundai IONIQ 5 SE Standard Range model is still available for lease, starting at just $179 per month.
That’s for the base version, which has a range of up to 245 miles. The offer is for a 24-month lease with $3,999 due at signing.
The long-range SE RWD variant, with a driving range of up to 318 miles, can be leased for as little as $199 per month. Upgrading to the AWD model will cost $249 per month. You can even snag the off-road XRT variant for $299 a month right now.
Hyundai upgraded the IONIQ 5 with a sleek facelift, adding to its already bold design. Inside, the 2025 IONIQ 5 features a redesigned center console, steering wheel, and HVAC control system based on driver feedback.
It also features a more powerful, next-gen infotainment system. The setup includes dual 12.3″ driver display and infotainment screens with standard wireless Apple CarPlay and Android Auto, voice-recognition, and more.
If you’re looking for something a little bigger, Hyundai’s three-row electric SUV, the IONIQ 9 (Check out our review), is listed for lease starting at just $419 per month.
| 2025 Hyundai IONIQ 5 Trim | EV Powertrain | Driving Range (miles) | Starting Price* | Monthly lease price July 2025 |
| IONIQ 5 SE RWD Standard Range | 168-horsepower rear motor | 245 | $42,500 | $179 |
| IONIQ 5 SE RWD | 225-horsepower rear motor | 318 | $46,550 | $199 |
| IONIQ 5 SEL RWD | 225-horsepower rear motor | 318 | $49,500 | $209 |
| IONIQ 5 Limited RWD | 225-horsepower rear motor | 318 | $54,200 | $309 |
| IONIQ 5 SE Dual Motor AWD | 320-horsepower dual motor | 290 | $50,050 | $249 |
| IONIQ 5 SEL Dual Motor AWD | 320-horsepower dual motor | 290 | $53,000 | $259 |
| IONIQ 5 XRT Dual Motor AWD | 320 horsepower dual motor | 259 | $55,400 | $359 |
| IONIQ 5 Limited Dual Motor AWD | 320-horsepower dual motor | 269 | $58,100 | $299 |
To sweeten the deal, Hyundai is throwing in a free ChargePoint Level 2 home charger with the purchase or lease of a new 2025 IONIQ 5 or 2026 IONIQ 9.
Both the 2025 IONIQ 5 and 2026 IONIQ 9 are built at Hyundai’s new EV plant in Georgia. The current lease offers include the $7,500 federal EV tax credit, which is set to expire at the end of September. Hyundai’s new deals are available through September 2, 2025.
Ready to test one out for yourself? We can help you get started. You can use our links below to find deals on the Hyundai IONIQ 5 and IONIQ 9 near you.
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Environment
Tesla Semi efficiency improves in real-world trucking test covering 4,494 miles over 3 weeks
The Tesla Semi, Tesla’s electric Class 8 semi-truck, saw its efficiency improve in a new real-world trucking test covering 4,494 miles over three weeks.
The Tesla Semi underwent significant changes over the years of delays.
Tesla officially unveiled the “production version” in 2022, but the vehicle never entered volume production. It is expected to finally happen at the end of the year at a new factory in Nevada.
When unveiling the “production version”, which turned out not to be the final production version, Elon Musk said that the Tesla Semi has an efficiency of 1.7 kWh per mile.
In September 2024, Tesla reported improvements in its own fleet after covering 250,000 miles. It claimed to be achieving 1.6 kWh per mile.
Last year, two Tesla Semi customers got closer to what Musk claimed in 2022. DHL got 1.72 kWh per mile in their own test, and Saia got 1.73 kWh per mile.
Now, Tesla Semi appears to have improved quite a bit in a new real-world test by logistics company ArcBest.
The company claims to have put Tesla Semi through regular operations, varying from lane dispatch to regional runs over three weeks:
Over a three-week period, ABF operated a Tesla Semi across typical dispatch lanes, including over-the-road routes between service centers in Reno, Nevada and Sacramento, California. The pilot also included regional runs in the Bay Area and rail shuttle operations.
ArcBest claims that Tesla Semi averaged 1.55 kWh per mile during the three weeks:
The electric Semi logged 4,494 miles, averaging 321 miles per day with an overall energy efficiency of 1.55 kWh per mile.
Efficiency in the trucking business varies considerably based on several factors, including the load, but it is nonetheless an impressive performance.
Dennis Anderson, ArcBest chief innovation officer, commented on the test program:
“Freight transportation is a vital part of the global economy, and we know it also plays a significant role in overall greenhouse gas emissions. While the path to decarbonization presents complex challenges — such as infrastructure needs and alternative fuel development — it also opens the door to innovation. Vehicles like the Tesla Semi highlight the progress being made and expand the boundaries of what’s possible as we work toward a more sustainable future for freight.”
Tesla says that the truck should enter volume production toward the end of the year and customer deliveries are expected to start next year.
While the efficiency of the electric truck has improved, we previously reported that its price has increased significantly.
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Range Rover now has its own logo for the first time. The luxury automaker is unveiling a sleek new look as it gears up to launch its first electric SUV later this year.
Range Rover introduces its first logo
Since it launched its first vehicle in 1970, the Range Rover badge has become an iconic status symbol. You can’t miss the classic Range Rover look.
With its first EV due out later this year, the luxury automaker is preparing for a new era. JLR revealed the new Range Rover logo, a first for the luxury automaker, during an investor presentation.
The new logo is a stark contrast to the “Range Rover” badge we are accustomed to seeing, featuring a minimalist design similar to the Rolls-Royce emblem.
JLR told Autocar that the new logo won’t replace the signature Range Rover badge at the front or rear. Instead, it will be used to complement it.
“The Range Rover Motif has been developed as a smaller symbol for where our familiar Range Rover device mark does not fit, such as on a label or as part of a repeating pattern, and within event spaces where an emblem is more appropriate,” the company said.
With Range Rover’s first electric SUV set to hit showrooms later this year, will we see it featured on the new EV? JLR confirmed in May that the Range Rover Electric now has over 61,000 clients on the waitlist.
The company claims the new EV is undergoing “the most intensive testing any Range Rover vehicle has ever endured” ahead of its big debut later this year.
According to Thomas Müller, Range Rover’s executive director of product engineering, the electric SUV is already outperforming some of its top gas-powered models.
JLR has already begun testing new EV production lines at its Solihull, UK, plant in preparation for the new Range Rover model. Next year, the luxury brand is expected to introduce the smaller Sport and Velar EV models.
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