If I get through a meeting without saying a word, I consider it a great success.
Unfortunately, there are times when I can no longer stay under the radar. The microphone must be unmuted, the camera might have to go on, and all the attention is on me.
At least, that was the case until this week.
Thanks to a new iPhone feature that lets anyone clone their voice with no technical chops and little time required, meeting anxiety temporarily became a thing of the past.
Announced back in May and now available as part of the public beta for iOS 17, the next major software update for Apple‘s smartphone due out in September, the “personal voice” tool lets my voice read aloud any text whatsoever without needing to speak for myself.
How does it work?
The feature lives in the accessibility section of the iPhone’s settings app, under the speech heading.
To make your own on-demand digital voice, your handset tasks you with reading aloud 150 pretty random phrases, which takes about 15 or 20 minutes depending on your patience.
Image: Personal voice is an accessibility setting designed for people who are losing the ability to speak
“A German-born author won the prize for writing”, “during the Middle Ages in Europe, people bathed less often”, and “Ancient Greeks laid the foundation of Western culture” were some of the sentences I was given. I got some weird questions afterwards from people who could hear me in the next room.
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The phone needs plenty of time to process the voice as it’s all done on the device itself, rather than uploaded to powerful computers somewhere at Apple HQ.
It needs to be locked and kept on charge, so probably best you leave it to work overnight.
With the voice ready for action, you enable the “live speech” function in settings and pick your personal voice. Triple tapping the phone’s side button will open a text box, and anything you enter will be spoken aloud.
Image: It requires the user to speak aloud 150 random phrases
Is it convincing?
Without wanting to expose certain relatives’ lack of tech know-how, it very much depends.
Digital me checked with my sister about the status of Taylor Swift tickets in a WhatsApp voice message and she seemed none the wiser. My mum replied to a cinema invitation with no qualms at all, until I asked whether anything about the message had sounded off.
Tech-savvy friends and loved ones were more immediately suspicious.
“Who are you and what have you done with Tom?” asked one.
“It kind of sounded like you, but as if someone made a robot version,” said another. They had me bang to rights.
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As for meetings (undoubtedly my most ambitious attempt to replace myself), the longer the voice went on, the more colleagues realised I was up to some mischief.
But by and large, for something that takes just 15 minutes of work and a good sleep to set up, it’s impressive.
Like the rise of generative AI such as ChatGPT and the increasing realism of deep fake videos, it’s not just the power of such technology that has caught people’s attention, but the accessibility of it.
The digital news anchor that can read this article via the play button at the top of the page required a dedicated text-to-speech publishing company, a lengthy, professional recording session, and is constantly being tweaked to ensure she doesn’t trip up over certain words and phrases.
What I did is going to be available on everyone’s iPhone soon, with no such effort or expertise required.
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1:31
How Sky News created an AI reporter
Isn’t this just asking for fraud trouble?
Apple says it’s an accessibility feature, designed for people who struggle to speak or are losing the ability to.
The company has explained the randomised nature of the personal voice process, with it all done on-device, keeps users’ information private and secure.
The voice cannot be shared, can be deleted, and all 150 recorded phrases can be downloaded and backed up.
Computer security company McAfee has warned voice cloning technology in general is fuelling a rise in scams, but indicated Apple’s protections should be sufficient and are unlikely to contribute to the problem.
McAfee researcher Oliver Devane told Sky News: “If you were to use an online service and there was a data breach, your voice clips could potentially be stolen.
“It only being on the device and you being able to delete the files removes that risk.
“There are already services people can use if they want to use this technology for malicious purposes.”
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McAfee recently surveyed 1,009 adults in the UK – and found almost a quarter had either experienced or knew someone who’d experienced some kind of AI voice scam.
It also found 65% of adults are not confident they could identify a cloned version from the real thing.
It led to fake clips of Emma Watson reading Mein Kampf and Joe Biden announcing US troops will enter Ukraine.
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1:32
‘AI will threaten our democracy’
How can I identify a fake voice?
Regardless of how it was made, there are things you can do to protect yourself against a voice scam.
• Question the source – you could ask the person something only they would know to verify them.
• What sets them apart – is their accent or pace off? Have they lost their stutter? Listen out for key vocal traits.
• Call them back – if the voice sounds right, but the number doesn’t, call them back on their known number.
• Identify theft protection services – these notify you if your data is compromised and ends up on the dark web.
• A verbal codeword – a word or phrase to share with friends and family that you or they will say in the case of an emergency phone call, like when they’re not using their normal device.
Ministers are considering a commitment to cut soaring industrial energy prices for British companies to the same level enjoyed by competitors in France and Germany as part of its industrial strategy.
Sky News understands proposals to make energyprices more competitive are at the heart of final discussions between the Department for Business and Trade and the Treasury ahead of the publication of its industrial strategy on Monday.
Industrial electricity prices in the UK are the highest in the G7 and 46% above the median for the 32 member states of the International Energy Agency, which account for 75% of global demand.
Image: Industrial electricity prices by country
In 2023, British businesses paid £258 per megawatt-hour for electricity compared to £178 in France and £177 in Germany, according to IEA data. Matching those prices will require a reduction of around 27% at a cost of several billion pounds.
Earlier this month, automotive giant Nissan said UK energy prices make its Sunderland plant its most expensive in the world.
Business secretary Jonathan Reynolds is understood to be sympathetic to business concerns, and chancellorRachel Reeves told the CBI’s annual dinner the issue of energy prices “is a question we know we need to answer”.
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Extending relief
While around 350 companies in energy-intensive industries, including steel, ceramics and cement, enjoy some relief from prices through the energy supercharger scheme, which refunds 60% of network charges and is expected to rise to 90%, there is currently no support for manufacturers.
Sky News understands ministers are considering introducing a similar scheme to support the 200,000 manufacturing businesses in the UK.
Cutting network costs entirely could save more than 20% from electricity prices.
The mechanism for delivering support is expected to require consultation before being introduced to ensure only businesses for whom energy is a central cost would benefit. This could be based on the proportion of outgoings spent on energy bills.
It is not clear how the scheme would be funded, but the existing industrial supercharger is paid for by a levy on energy suppliers that is ultimately passed on to customers.
A central demand
Bringing down prices, particularly for electricity, has been the central demand of business and industry groups, with Make UK warning high prices are rendering businesses uncompetitive and risk “deindustrialising” the UK.
The primary driver of high electricity costs in the UK is wholesale gas, which both underpins the grid and sets the price in the market, even in periods when renewables provide the majority of supply.
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Wholesale prices account for around 39% of bills, with operating costs and network charges – the cost of using and maintaining the grid – making up another 25%, and VAT 20%.
Business groups, including the manufacturers group Make UK, have called for a reduction in those additional charges, as well as the so-called policy costs that make up the final 16% of bills.
Image: UK industrial electricity prices
These are made up of levies and charges introduced by successive governments to encourage and underwrite the construction of renewable sources of power.
Make UK estimate that shifting policy costs into general taxation would cost around £3.8bn, but pay for itself over time in increased growth.
Government sources confirmed that energy prices are a central issue that the industrial strategy will address, but said no final policy decisions have been agreed.
The industrial strategy, which is delayed from its scheduled publication earlier this month, will set out the government’s plans to support eight sectors identified as having high-growth potential, including advanced manufacturing, life sciences, defence and creative industries.
Britain has the highest industrial electricity prices in the G7, a cost businesses say makes it impossible to compete internationally and risks “deindustrialising” the UK.
Electricity prices are driven by wholesale fuel prices, particularly natural gas, but include taxes and “policy costs” that business groups, including Make UK and the CBI, want the government to cut.
So what are the options, and why are prices so high in the first place?
How much does UK business pay for electricity?
Industrial electricity prices in 2023 were 46% higher than the average of the 32 members of the International Energy Agency, a group that includes EU and G7 nations that, between them, account for 75% of global demand.
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UK businesses paid an average of £258 per megawatt-hour, according to IEA data – higher than Italy (£218), France (£178) and Germany (£177), and more than four times the £65 paid on average in the USA.
While wholesale prices have been driven up in the last five years by external factors including post-pandemic demand and the Ukraine war, this is not a blip – UK prices have been consistently above the IEA average for decades.
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1:44
Britain’s big energy price problem
Why are prices so high?
The main determinant is exposure to wholesale gasmarkets. Gas underpins the UK grid, reliably filling the gaps renewables and nuclear sources cannot fill. Crucially, gas also sets the price in the electricity market even when it is not the primary source of energy.
The UK market uses a “marginal pricing system”, in which the price is set by the last, and thus most expensive, unit of power required to meet demand at any one time.
That means that while renewable sources, initially offered at a cheaper price, may provide the majority of power in a given period, the price for all sources is set by gas-fired power stations providing the balance of supply.
Industrial electricity bills are lower in markets that are less exposed to gas. In France, gas sets the price less than 10% of the time because its fleet of nuclear power stations underpin supply.
Image: Industrial electricity prices by country
What makes up electricity bills?
The biggest single element of electricity prices is wholesale gas costs, which make up 39% of the bill, according to industrial supplier SEFE.
The next largest element is “network costs”, charges imposed for using, maintaining and expanding the grid, which account for 23%. Operating costs are 2%, with VAT adding a further 20%.
The remaining 16% of electricity bills is made up of “policy costs”, levies and payments introduced over the last two decades to subsidise the construction of renewable power capacity, primarily wind power.
Image: Cost breakdown of UK industrial electricity prices
Increasing renewable supply and storage to reduce exposure has been the long-term solution favoured by successive governments. Sir Keir Starmer‘s administration has a target of shifting to a “clean power” grid by 2030 and achieving net-zero carbon emissions by 2050, a target Kemi Badenoch describes as “impossible”.
Some energy-intensive industries (EII), such as chemicals, steel, and cement, already receive support, with a 60% relief on network charges and a reduction of around 10% from the British Industry Supercharger fund, which the government is considering increasing.
What does business want?
Business groups are calling for these policy costs to be lifted and shifted into general taxation, calculating that a 15% reduction in prices would give them a chance of competing more equitably.
Make UK say cutting policy costs would cut 15% from bills, and is also proposing a “contract for difference” for manufacturers’ electricity, a model borrowed from the renewables market.
Under the plan, the government would guarantee a “strike price” for electricity 10% lower than the wholesale price. When prices are higher, the taxpayer would refund business, and when they are lower, industry would pay back the difference.
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Make UK estimate the cost to the exchequer of £3.8bn. They believe it will be cost-neutral courtesy of increased growth. The alternative, they say, is an uncompetitive manufacturing sector doomed to decline.
“We need to see the government remove those costs in the industrial strategy,” says Make UK chief executive Stephen Phipson.
“We believe it will be cost-neutral because of the benefit to the economy of retaining manufacturing in this country. If we don’t see it happen, we will risk deindustrialising the United Kingdom.”
A government spokesperson said: “Through our sprint to clean power, we will get off the rollercoaster of fossil fuel markets – protecting business and household finances with clean, homegrown energy that we control.”
The Bank of England has signalled that a weakening labour market could yet trump rising global challenges to allow for more interest rate cuts in the near term.
Policymakers on the nine-member monetary policy committee (MPC) voted 7-3 to maintain Bank rate at 4.25%.
There was greater support than was expected for a cut.
The Bank had previously signalled that a majority on the committee were cautious about the effects of global instability – especially the on-off US trade war.
It acknowledged, however, that there were potential challenges from the on-off US trade war and as a result of the Israel-Iran conflict.
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The barrage of warheads has already resulted in double-digit percentage spikes to oil and natural gas prices in the space of a week.
“Interest rates remain on a gradual downward path,” governor Andrew Bailey said while adding that there was no pre-set path.
“The world is highly unpredictable. In the UK we are seeing signs of softening in the labour market. We will be looking carefully at the extent to which those signs feed through to consumer price inflation,” he added.
The Bank maintained its core message that it would take a “gradual” and “careful” approach.
“Energy prices had risen owing to an escalation of the conflict in the Middle East. The committee would remain vigilant about these developments and their potential impact on the UK economy,” the Bank said.
The rise in the UK’s jobless rate, along with recent data on payrolled employment, has been linked to a business backlash against budget measures, which kicked in in April, that saw employer national insurance contributions and minimum pay demands rise.
While a weaker labour market, including a fall in vacancies, could allow room for the Bank to react through further interest rate cuts, the spectre of war in the Middle East is now clouding its rate judgements.
The last thing borrowers need is an inflation spike.
The UK’s core measure of inflation peaked above 11% in the wake of Russa’s invasion of Ukraine – giving birth to what became known as the cost of living crisis.
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1:21
Businesses facing fresh energy cost threat
Inflation across the economy was driven by unprecedented spikes in natural gas costs, which pushed up not only household energy bills to record levels but those for businesses too – with the cost of goods and services reflecting those extra costs.
Borrowing costs have eased, through interest rate cuts, as the pace of price growth has come down.
The rate of inflation currently stands at 3.4% but was already forecast to rise in the second half of the year before the aerial bombardments between Israel and Iran had begun.
LSEG data shortly after the Bank of England minutes were published showed that financial markets were expecting a quarter point cut at the Bank’s next meeting in August and at least one more by the year’s end.
Commenting on the Bank’s remarks Nicholas Hyett, investment manager at Wealth Club, said: “Conflict in the Middle East risks higher energy prices potentially pushing inflation higher – though calling the course of events there is almost certainly a mugs game, and the Bank has said that under current conditions it expects inflation to remain broadly at current levels for the rest of the year.
“The risk is that all the uncertainty leaves the Bank paralysed, with rates stuck at their current level,” he concluded.