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If I get through a meeting without saying a word, I consider it a great success.

Unfortunately, there are times when I can no longer stay under the radar. The microphone must be unmuted, the camera might have to go on, and all the attention is on me.

At least, that was the case until this week.

Thanks to a new iPhone feature that lets anyone clone their voice with no technical chops and little time required, meeting anxiety temporarily became a thing of the past.

Announced back in May and now available as part of the public beta for iOS 17, the next major software update for Apple‘s smartphone due out in September, the “personal voice” tool lets my voice read aloud any text whatsoever without needing to speak for myself.

How does it work?

The feature lives in the accessibility section of the iPhone’s settings app, under the speech heading.

To make your own on-demand digital voice, your handset tasks you with reading aloud 150 pretty random phrases, which takes about 15 or 20 minutes depending on your patience.

iPhone personal voice feature
Image:
Personal voice is an accessibility setting designed for people who are losing the ability to speak

“A German-born author won the prize for writing”, “during the Middle Ages in Europe, people bathed less often”, and “Ancient Greeks laid the foundation of Western culture” were some of the sentences I was given. I got some weird questions afterwards from people who could hear me in the next room.

The phone needs plenty of time to process the voice as it’s all done on the device itself, rather than uploaded to powerful computers somewhere at Apple HQ.

It needs to be locked and kept on charge, so probably best you leave it to work overnight.

With the voice ready for action, you enable the “live speech” function in settings and pick your personal voice. Triple tapping the phone’s side button will open a text box, and anything you enter will be spoken aloud.

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iPhone personal voice feature
Image:
It requires the user to speak aloud 150 random phrases

Is it convincing?

Without wanting to expose certain relatives’ lack of tech know-how, it very much depends.

Digital me checked with my sister about the status of Taylor Swift tickets in a WhatsApp voice message and she seemed none the wiser. My mum replied to a cinema invitation with no qualms at all, until I asked whether anything about the message had sounded off.

Tech-savvy friends and loved ones were more immediately suspicious.

“Who are you and what have you done with Tom?” asked one.

“It kind of sounded like you, but as if someone made a robot version,” said another. They had me bang to rights.

As for meetings (undoubtedly my most ambitious attempt to replace myself), the longer the voice went on, the more colleagues realised I was up to some mischief.

But by and large, for something that takes just 15 minutes of work and a good sleep to set up, it’s impressive.

Like the rise of generative AI such as ChatGPT and the increasing realism of deep fake videos, it’s not just the power of such technology that has caught people’s attention, but the accessibility of it.

The digital news anchor that can read this article via the play button at the top of the page required a dedicated text-to-speech publishing company, a lengthy, professional recording session, and is constantly being tweaked to ensure she doesn’t trip up over certain words and phrases.

What I did is going to be available on everyone’s iPhone soon, with no such effort or expertise required.

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Isn’t this just asking for fraud trouble?

Apple says it’s an accessibility feature, designed for people who struggle to speak or are losing the ability to.

The company has explained the randomised nature of the personal voice process, with it all done on-device, keeps users’ information private and secure.

The voice cannot be shared, can be deleted, and all 150 recorded phrases can be downloaded and backed up.

Computer security company McAfee has warned voice cloning technology in general is fuelling a rise in scams, but indicated Apple’s protections should be sufficient and are unlikely to contribute to the problem.

McAfee researcher Oliver Devane told Sky News: “If you were to use an online service and there was a data breach, your voice clips could potentially be stolen.

“It only being on the device and you being able to delete the files removes that risk.

“There are already services people can use if they want to use this technology for malicious purposes.”

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McAfee recently surveyed 1,009 adults in the UK – and found almost a quarter had either experienced or knew someone who’d experienced some kind of AI voice scam.

It also found 65% of adults are not confident they could identify a cloned version from the real thing.

Earlier this year, voice technology company ElevenLabs provided a cautionary tale by releasing a public voice cloning suite that allowed users to upload any audio to generate an artificial voice.

It led to fake clips of Emma Watson reading Mein Kampf and Joe Biden announcing US troops will enter Ukraine.

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‘AI will threaten our democracy’

How can I identify a fake voice?

Regardless of how it was made, there are things you can do to protect yourself against a voice scam.

Question the source – you could ask the person something only they would know to verify them.

What sets them apartis their accent or pace off? Have they lost their stutter? Listen out for key vocal traits.

Call them back – if the voice sounds right, but the number doesn’t, call them back on their known number.

Identify theft protection services – these notify you if your data is compromised and ends up on the dark web.

A verbal codeword – a word or phrase to share with friends and family that you or they will say in the case of an emergency phone call, like when they’re not using their normal device.

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Donald Trump’s tariffs will have consequences for globalisation, the US economy and geopolitics

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Donald Trump's tariffs will have consequences for globalisation, the US economy and geopolitics

For decades, trade and trade policy has been an economic and political backwater – decidedly boring, seemingly uncontroversial. 

Trade was mostly free and getting freer, tariffs were getting lower and lower, and the world was becoming more, not less, globalised.

But alongside those long-term trends, there were some serious consequences.

Trump latest: US president announces sweeping global trade tariffs

Mature, developed economies like the UK and US became ever more reliant on cheap imports from China and, in the process, saw their manufacturing sectors shrink.

Large swathes of the rust belt in the US – and much of the Midlands and North of England – were hollowed out.

And to some extent that’s where the story of Donald Trump’s “Liberation Day” really began – with the notion that free trade and globalisation had a darker side, a side he wants to remedy via tariffs.

More on Donald Trump

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Trump’s tariffs: Ed Conway analysis

He imposed a set of tariffs in his first term, some on China, some on specific materials like steel and aluminium. But the height and the breadth of those tariffs were as nothing compared with the ones we have just heard about.

Not since the 1930s has the US so radically increased the level of tariffs on all nations across the world. Back then, those tariffs exacerbated the Great Depression.

It’s anyone’s guess as to what the consequences of these ones will be. But there will be consequences.

Consequences for the nature of globalisation, consequences for the US economy (tariffs are exceptionally inflationary), consequences for geopolitics.

President Trump with his list of tariffs for various countries. Pic: Reuters
Image:
Imports from the UK will face a 10% tariff, while EU goods will see 20% rates. Pic: Reuters

And to some extent, merely knowing that little bit more about the White House’s plans will deliver a bit of relief to financial markets, which have fretted for months about the imposition of tariffs. That uncertainty recently reached unprecedented levels.

But don’t for a moment assume that this saga is over. Nothing of the sort. In the coming days, we will learn more – more about the nuts and bolts of these policies, more about the retaliatory measures coming from other countries.

We will, possibly, get more of a sense about whether some countries – including the UK – will enjoy reprieves from the tariffs.

To paraphrase Churchill, this isn’t the end of the trade war, or even the beginning of the end – perhaps just the end of the beginning.

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Donald Trump announces sweeping global trade tariffs – including 10% on UK imports

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Donald Trump announces sweeping global trade tariffs - including 10% on UK imports

Donald Trump has announced a 10% trade tariff on all imports from the UK – as he unleashed sweeping tariffs across the globe.

Speaking at a White House event entitled “Make America Wealthy Again”, the president held up a chart detailing the worst offenders – which also showed the new tariffs the US would be imposing.

“This is Liberation Day,” he told a cheering audience of supporters, while hitting out at foreign “cheaters”.

Follow live: Trump tariffs latest

He claimed “trillions” of dollars from the “reciprocal” levies he was imposing on others’ trade barriers would provide relief for the US taxpayer and restore US jobs and factories.

Mr Trump said the US has been “looted, pillaged, raped, plundered” by other nations.

President Donald Trump holds a signed executive order during an event to announce new tariffs in the Rose Garden of the White House, Wednesday, April 2, 2025, in Washington. (AP Photo/Evan Vucci)
Image:
Pic: AP

His first tariff announcement was a 25% duty on all car imports from midnight – 5am on Thursday, UK time.

Mr Trump confirmed the European Union would face a 20% reciprocal tariff on all other imports. China’s rate was set at 34%.

The UK’s rate of 10% was perhaps a shot across the bows over the country’s 20% VAT rate, though the president’s board suggested a 10% tariff imbalance between the two nations.

It was also confirmed that further US tariffs were planned on some individual sectors including semiconductors, pharmaceuticals and critical mineral imports.

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Trump’s tariffs explained

The ramping up of duties promises to be painful for the global economy. Tariffs on steel and aluminium are already in effect.

The UK government signalled there would be no immediate retaliation.

Business and Trade Secretary Jonathan Reynolds said: “We will always act in the best interests of UK businesses and consumers. That’s why, throughout the last few weeks, the government has been fully focused on negotiating an economic deal with the United States that strengthens our existing fair and balanced trading relationship.

“The US is our closest ally, so our approach is to remain calm and committed to doing this deal, which we hope will mitigate the impact of what has been announced today.

“We have a range of tools at our disposal and we will not hesitate to act. We will continue to engage with UK businesses including on their assessment of the impact of any further steps we take.

“Nobody wants a trade war and our intention remains to secure a deal. But nothing is off the table and the government will do everything necessary to defend the UK’s national interest.”

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Who showed up for Trump’s tariff address?

The EU has pledged to retaliate, which is a problem for Northern Ireland.

Should that scenario play out, the region faces the prospect of rising prices because all its imports are tied to EU rules under post-Brexit trading arrangements.

It means US goods shipped to Northern Ireland would be subject to the EU’s reprisals.

The impact of a trade war would be expected to be widely negative, with tit-for-tat tariffs risking job losses, a ramping up of prices and cooling of global trade.

Research for the Institute for Public Policy Research has suggested more than 25,000 direct jobs in the UK car manufacturing industry alone could be at risk from the tariffs on car exports to the US.

The Society of Motor Manufacturers and Traders (SMMT) had said the tariff costs could not be absorbed by manufacturers and may lead to a review of output.

The tariffs now on UK exports pose a big risk to growth and the so-called headroom Chancellor Rachel Reeves was forced to restore to the public finances at the spring statement, risking further spending cuts or tax rises ahead to meet her fiscal rules.

Read more:
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A member of the Office for Budget Responsibility (OBR), David Miles, told MPs on Tuesday that US tariffs at 20% or 25% maintained on the UK for five years would “knock out all the headroom the government currently has”.

But he added that a “very limited tariff war” that the UK stays out of could be “mildly positive”.

He said: “There’s a bit of trade that will get diverted to the UK, and some of the exports from China, for example, that would have gone to the US, they’ll be looking for a home for them in the rest of the world.

“And stuff would be available in the UK a bit cheaper than otherwise would have been. So there is one, not central scenario at all, which is very, very mildly potentially positive to the UK. All the other ones which involve the UK facing tariffs are negative, and they’re negative to very different extents.”

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Business

Donald Trump’s tariffs will have consequences for globalisation, the US economy and geopolitics

Published

on

By

Donald Trump's tariffs will have consequences for globalisation, the US economy and geopolitics

For decades, trade and trade policy has been an economic and political backwater – decidedly boring, seemingly uncontroversial. 

Trade was mostly free and getting freer, tariffs were getting lower and lower, and the world was becoming more, not less, globalised.

But alongside those long-term trends, there were some serious consequences.

Trump latest: US president announces sweeping global trade tariffs

Mature, developed economies like the UK and US became ever more reliant on cheap imports from China and, in the process, saw their manufacturing sectors shrink.

Large swathes of the rust belt in the US – and much of the Midlands and North of England – were hollowed out.

And to some extent that’s where the story of Donald Trump’s “Liberation Day” really began – with the notion that free trade and globalisation had a darker side, a side he wants to remedy via tariffs.

More on Donald Trump

He imposed a set of tariffs in his first term, some on China, some on specific materials like steel and aluminium. But the height and the breadth of those tariffs were as nothing compared with the ones we have just heard about.

Not since the 1930s has the US so radically increased the level of tariffs on all nations across the world. Back then, those tariffs exacerbated the Great Depression.

It’s anyone’s guess as to what the consequences of these ones will be. But there will be consequences.

Consequences for the nature of globalisation, consequences for the US economy (tariffs are exceptionally inflationary), consequences for geopolitics.

President Trump with his list of tariffs for various countries. Pic: Reuters
Image:
Imports from the UK will face a 10% tariff, while EU goods will see 20% rates. Pic: Reuters

And to some extent, merely knowing that little bit more about the White House’s plans will deliver a bit of relief to financial markets, which have fretted for months about the imposition of tariffs. That uncertainty recently reached unprecedented levels.

But don’t for a moment assume that this saga is over. Nothing of the sort. In the coming days, we will learn more – more about the nuts and bolts of these policies, more about the retaliatory measures coming from other countries.

We will, possibly, get more of a sense about whether some countries – including the UK – will enjoy reprieves from the tariffs.

To paraphrase Churchill, this isn’t the end of the trade war, or even the beginning of the end – perhaps just the end of the beginning.

Continue Reading

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