If I get through a meeting without saying a word, I consider it a great success.
Unfortunately, there are times when I can no longer stay under the radar. The microphone must be unmuted, the camera might have to go on, and all the attention is on me.
At least, that was the case until this week.
Thanks to a new iPhone feature that lets anyone clone their voice with no technical chops and little time required, meeting anxiety temporarily became a thing of the past.
Announced back in May and now available as part of the public beta for iOS 17, the next major software update for Apple‘s smartphone due out in September, the “personal voice” tool lets my voice read aloud any text whatsoever without needing to speak for myself.
How does it work?
The feature lives in the accessibility section of the iPhone’s settings app, under the speech heading.
To make your own on-demand digital voice, your handset tasks you with reading aloud 150 pretty random phrases, which takes about 15 or 20 minutes depending on your patience.
Image: Personal voice is an accessibility setting designed for people who are losing the ability to speak
“A German-born author won the prize for writing”, “during the Middle Ages in Europe, people bathed less often”, and “Ancient Greeks laid the foundation of Western culture” were some of the sentences I was given. I got some weird questions afterwards from people who could hear me in the next room.
Advertisement
The phone needs plenty of time to process the voice as it’s all done on the device itself, rather than uploaded to powerful computers somewhere at Apple HQ.
It needs to be locked and kept on charge, so probably best you leave it to work overnight.
With the voice ready for action, you enable the “live speech” function in settings and pick your personal voice. Triple tapping the phone’s side button will open a text box, and anything you enter will be spoken aloud.
Image: It requires the user to speak aloud 150 random phrases
Is it convincing?
Without wanting to expose certain relatives’ lack of tech know-how, it very much depends.
Digital me checked with my sister about the status of Taylor Swift tickets in a WhatsApp voice message and she seemed none the wiser. My mum replied to a cinema invitation with no qualms at all, until I asked whether anything about the message had sounded off.
Tech-savvy friends and loved ones were more immediately suspicious.
“Who are you and what have you done with Tom?” asked one.
“It kind of sounded like you, but as if someone made a robot version,” said another. They had me bang to rights.
Twitter
This content is provided by Twitter, which may be using cookies and other technologies.
To show you this content, we need your permission to use cookies.
You can use the buttons below to amend your preferences to enable Twitter cookies or to allow those cookies just once.
You can change your settings at any time via the Privacy Options.
Unfortunately we have been unable to verify if you have consented to Twitter cookies.
To view this content you can use the button below to allow Twitter cookies for this session only.
As for meetings (undoubtedly my most ambitious attempt to replace myself), the longer the voice went on, the more colleagues realised I was up to some mischief.
But by and large, for something that takes just 15 minutes of work and a good sleep to set up, it’s impressive.
Like the rise of generative AI such as ChatGPT and the increasing realism of deep fake videos, it’s not just the power of such technology that has caught people’s attention, but the accessibility of it.
The digital news anchor that can read this article via the play button at the top of the page required a dedicated text-to-speech publishing company, a lengthy, professional recording session, and is constantly being tweaked to ensure she doesn’t trip up over certain words and phrases.
What I did is going to be available on everyone’s iPhone soon, with no such effort or expertise required.
Please use Chrome browser for a more accessible video player
1:31
How Sky News created an AI reporter
Isn’t this just asking for fraud trouble?
Apple says it’s an accessibility feature, designed for people who struggle to speak or are losing the ability to.
The company has explained the randomised nature of the personal voice process, with it all done on-device, keeps users’ information private and secure.
The voice cannot be shared, can be deleted, and all 150 recorded phrases can be downloaded and backed up.
Computer security company McAfee has warned voice cloning technology in general is fuelling a rise in scams, but indicated Apple’s protections should be sufficient and are unlikely to contribute to the problem.
McAfee researcher Oliver Devane told Sky News: “If you were to use an online service and there was a data breach, your voice clips could potentially be stolen.
“It only being on the device and you being able to delete the files removes that risk.
“There are already services people can use if they want to use this technology for malicious purposes.”
Spreaker
This content is provided by Spreaker, which may be using cookies and other technologies.
To show you this content, we need your permission to use cookies.
You can use the buttons below to amend your preferences to enable Spreaker cookies or to allow those cookies just once.
You can change your settings at any time via the Privacy Options.
Unfortunately we have been unable to verify if you have consented to Spreaker cookies.
To view this content you can use the button below to allow Spreaker cookies for this session only.
McAfee recently surveyed 1,009 adults in the UK – and found almost a quarter had either experienced or knew someone who’d experienced some kind of AI voice scam.
It also found 65% of adults are not confident they could identify a cloned version from the real thing.
It led to fake clips of Emma Watson reading Mein Kampf and Joe Biden announcing US troops will enter Ukraine.
Please use Chrome browser for a more accessible video player
1:32
‘AI will threaten our democracy’
How can I identify a fake voice?
Regardless of how it was made, there are things you can do to protect yourself against a voice scam.
• Question the source – you could ask the person something only they would know to verify them.
• What sets them apart – is their accent or pace off? Have they lost their stutter? Listen out for key vocal traits.
• Call them back – if the voice sounds right, but the number doesn’t, call them back on their known number.
• Identify theft protection services – these notify you if your data is compromised and ends up on the dark web.
• A verbal codeword – a word or phrase to share with friends and family that you or they will say in the case of an emergency phone call, like when they’re not using their normal device.
For around 700,000 teenagers on the treadmill that is the English education system, the A and T-level results that drop this week may be the most important step of all.
They matter because they open the door to higher education, and a crucial life decision based on an unwritten contract that has stood since the 1960s: the better the marks, the greater the choice of institution and course available to applicants, and in due course, the value of the degree at the end of it.
A quarter of a century after Tony Blair set a target of 50% of school-leavers going to university, however, the fundamentals of that deal have been transformed.
Today’s prospective undergraduates face rising costs of tuition and debt, new labour market dynamics, and the uncertainties of the looming AI revolution.
Together, they pose a different question: Is going to university still worth it?
Image: Students at Plantsbrook School in Sutton Coldfield, Birmingham, look at their A-level results in 2024. File pic: PA
Huge financial costs
Of course, the value of the university experience and the degree that comes with it cannot be measured by finances alone, but the costs are unignorable.
For today’s students, the universal free tuition and student grants enjoyed by their parents’ generation have been replaced by annual fees that increase to £9,500 this year.
Living costs meanwhile will run to at least £61,000 over three years, according to new research.
Together, they will leave graduates saddled with average debts of £53,000, which, under new arrangements, they repay via a “graduate tax” of 9% on their earnings above £25,000 for up to 40 years.
A squeezed salary gap
As well as rising fees and costs of finance, graduates will enter a labour market in which the financial benefits of a degree are less immediately obvious.
Graduates do still enjoy a premium on starting salaries, but it may be shrinking thanks to advances in the minimum wage.
The Institute of Student Employers says the average graduate starting salary was £32,000 last year, though there is a wide variation depending on career.
Image: File pic: PA
With the minimum wage rising 6% to more than £26,000 this April, however, the gap to non-degree earners may have reduced.
A reduction in earning power may be compounded by the phenomenon of wage compression, which sees employers having less room to increase salaries across the pay scale because the lowest, compulsory minimum level has risen fast.
Taken over a career, however, the graduate premium remains unarguable.
Government data shows a median salary for all graduates aged 16-64 in 2024 of £42,000 and £47,000 for post-graduates, compared to £30,500 for non-graduates.
Graduates are also more likely to be in employment and in highly skilled jobs.
There is also little sign of buyer’s remorse.
A University of Bristol survey of more than 2,000 graduates this year found that, given a second chance, almost half would do the same course at the same institution.
And while a quarter would change course or university, only 3% said they would have skipped higher education.
Image: Students receive their A-level results at Ark Globe Academy in London last year. File pic: PA
No surprise then that industry body Universities UK believes the answer to the question is an unequivocal “yes”, even if the future of graduate employment remains unclear.
“This is a decision every individual needs to take for themselves; it is not necessarily the right decision for everybody. More than half the 18-year-old population doesn’t progress to university,” says chief executive Vivienne Stern.
“But if you look at it from a purely statistical point of view, there is absolutely no question that the majority who go to university benefit not only in terms of earnings.”
‘Roll with the punches’
She is confident that graduates will continue to enjoy the benefits of an extended education even if the future of work is profoundly uncertain.
“I think now more than ever you need to have the resilience that you acquire from studying at degree level to roll with the punches.
“If the labour market changes under you, you might need to reinvent yourself several times during your career in order to be able to ride out changes that are difficult to predict. That resilience will hold its value.”
The greatest change is likely to come from AI, the emerging technology whose potential to eat entry-level white collar jobs may be fulfilled even faster than predicted.
The recruitment industry is already reporting a decline in graduate-level posts.
Image: A maths exam in progress at Pittville High School, Cheltenham.
File pic: PA
Anecdotally, companies are already banking cuts to legal, professional, and marketing spend because an AI can produce the basic output almost instantly, and for free.
That might suggest a premium returning to non-graduate jobs that remain beyond the bots. An AI might be able to pull together client research or write an ad, but as yet, it can’t change a washer or a catheter.
It does not, however, mean the degree is dead, or that university is worthless, though the sector will remain under scrutiny for the quality and type of courses that are offered.
The government is in the process of developing a new skills agenda with higher education at its heart, but second-guessing what the economy will require in a year, never mind 10, has seldom been harder.
Universities will be crucial to producing the skilled workers the UK needs to thrive, from life sciences to technology, but reducing students to economic units optimised by “high value” courses ignores the unquantifiable social, personal, and professional benefits going to university can bring.
In a time when culture wars are played out on campus, it is also fashionable to dismiss attendance at all but the elite institutions on proven professional courses as a waste of time and money. (A personal recent favourite came from a columnist with an Oxford degree in PPE and a career as an economics lecturer.)
The reality of university today means that no student can afford to ignore a cost-benefit analysis of their decision, but there is far more to the experience than the job you end up with. Even AI agrees.
Ask ChatGPT if university is still worth it, and it will tell you: “That depends on what you mean by worth – financially, personally, professionally – because each angle tells a different story.”
The world’s two largest economies, the US and China, have again extended the deadline for tariffs to come into effect.
A last-minute executive order from US President Donald Trump will prevent taxes on Chinese imports to the US from rising to 30%. Beijing also announced the extension of the tariff pause at the same time, according to the Ministry of Commerce.
Those tariffs on goods entering the US from China were due to take effect on Tuesday.
The extension allows for further negotiations with Chinese Premier Xi Jinping and also prevents tariffs from rising to 145%, a level threatened after tit for tat increases in the wake of Trump’s so-called liberation day announcement on 2 April.
Please use Chrome browser for a more accessible video player
The countries reached an initial framework for cooperation in May, with the US reducing its 145% tariff on Chinese goods to 30%, while China’s 125% retaliatory tariffs went down to 10% on US items.
A tariff of 20% had been implemented on China when Mr Trump took office, over what his administration said was a failure to stop illegal drugs entering the US.
The rate of wage rises in the UK continued to slow as the number of job vacancies and people in work fell, according to new figures.
Average weekly earnings slowed to 4.6% down from 5%, while pay excluding bonuses continued to grow 5%, according to data from the Office for National Statistics (ONS) for the three months to June.
It means the gap between inflation – the rate of price rises – and wage increases is narrowing, and the labour market is slowing. Inflation stood at 3.6% in June.
The number of employees on payroll has fallen in ten of the last 12 months, with the falls concentrated in hospitality and retail, the ONS said. It came as employers faced higher wage bills from increased minimum wages and upped national insurance contributions.
As a result, it’s harder to get a job now than a year ago.
“Job vacancies, likewise, have continued to fall, also driven by fewer opportunities in these industries,” the ONS director of economic statistics, Liz McKeown, said.
The number of job vacancies fell for the 37th consecutive period and in 16 of the 18 industry sectors. Feedback from employers suggested firms may not be recruiting new workers or replacing those who left.
Unemployment remained at 4.7% in June, the same as in May.
The ONS, however, continued to advise caution in interpreting changes in the monthly unemployment rate due to concerns over the figures’ reliability.
The exact number of unemployed people is unknown, partly because people do not respond to surveys and answer the phone when the ONS calls.
The worst is yet to come
Wage rises are expected to fall further, and redundancies are anticipated to rise.
“Wage growth is likely to weaken over the course of the year as softening economic conditions, rising redundancies and elevated staffing costs increasingly hinder pay settlements,” said Suren Thiru, the economics director of the Institute of Chartered Accountants in England and Wales (ICAEW).
“The UK jobs market is facing more pain in the coming months with higher labour costs likely to lift unemployment moderately higher, particularly given growing concerns over more tax rises in this autumn’s budget.”
Please use Chrome browser for a more accessible video player
2:15
Tax rises playing ’50:50′ role in rising inflation
What does it mean for interest rates?
While wage rises are slowing, the fact that they’re still above inflation means the interest rate setters of the Bank of England could be cautious about further cuts.
Higher pay can cause inflation to rise. The central bank is mandated to bring down inflation to 2%.
But one more interest rate cut this year, in December, is currently expected by investors, according to data from the London Stock Exchange Group (LSEG).
The evidence of a weakening labour market provides justification for the interest rate cut of last week.