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LeBron James of the Los Angeles Lakers at a game against the LA Clippers at ESPN Wide World Of Sports Complex on July 30, 2020 in Lake Buena Vista, Florida.

Mike Ehrmann | Getty Images

As Disney considers a strategic partner for ESPN, Chief Executive Officer Bob Iger and ESPN head Jimmy Pitaro have held early talks about bringing professional sports leagues on as minority investors, including the National Football League and the National Basketball Association, according to people familiar with the matter.

ESPN has held preliminary discussions with both the NFL and NBA about a variety of new partnerships and investment structures, the people said. In a statement, an NBA spokesperson said, “We have a longstanding relationship with Disney and look forward to continuing the discussions around the future of our partnership.”

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Spokespeople for ESPN and the NFL declined to comment.

Talks with the NFL have occurred in conjunction with the league’s own desire for a company to take a stake in its media assets, including the NFL Network, NFL.com and RedZone, said the people, who asked not to be named because the talks have been private.

The NBA and Disney have broached many potential structures around a renewal of media rights, the people said. Disney and Warner Bros. Discovery have exclusive negotiating rights with the NBA until next year.

Iger said last week in an interview with CNBC’s David Faber that Disney is looking for a strategic partner for ESPN as it prepares to transition the sports network to streaming. He didn’t elaborate on what exactly that meant beyond saying a partner could bring additional value with distribution or content. He acknowledged selling a stake in the business was possible.

Disney owns 80% of ESPN. Hearst owns the other 20%.

“Our position in sports is very unique and we want to stay in that business,” Iger said to Faber. “We’re going to be open minded about looking for strategic partners that could either help us with distribution or content. I’m not going to get too detailed about it, but we’re bullish about sports as a media property.”

Theoretically, a jointly owned subscription streaming service among multiple leagues could eventually give consumers new packages of games and other innovative ways to take in content.

The move would be a logical one for Disney as it tries to move past the traditional cable subscriber model and underscores how badly the company wants to find a solution for the sports network as its audience declines. There’s no better partner for sports content than the leagues, themselves.

Superficially, it may make less sense for the NBA and NFL, which sign lucrative media rights deals with many media partners that fuel team revenue and player salaries with a range of media companies.

Professional sports leagues could face conflicts of interest if they take a minority stake in ESPN. Owning a stake in ESPN may irritate Disney’s competitors, such as Comcast‘s NBCUniversal, Fox, Amazon, Paramount Global and Apple, who help make the leagues billions of dollars by participating in bidding wars for sports rights. Taking an ownership stake in ESPN could give leagues the incentive to boost the value of that entity rather than striking deals with competitors.

Major League Baseball and the National Hockey League may also want to get involved in any deal that involves the NBA and NFL, one of the people said. Involving multiple leagues in a strategic investment would be complicated and unprecedented. The MLB and NHL did not immediately respond to requests for comment.

There would also be hurdles for Disney. ESPN also employs hundreds of journalists that cover the major sports leagues. Selling an ownership stake to the leagues could cloud the perception of objectivity for ESPN’s reporting apparatus.

Still, the leagues are already business partners with ESPN. It’s possible ESPN could put measures in place to ensure reporters can continue to cover the leagues while minimizing conflicts, but it adds another layer of complexity to any deal.

A streaming-first ESPN

ESPN is trying to forge a new path as a digital-first, streaming entity. Disney realizes ESPN won’t be able to make money like it previously has in a traditional TV model.

Selling a minority stake in ESPN to the leagues could mitigate future rights payments, allowing Disney to better compete with the big balance sheets of Apple, Google and Amazon. It would also guarantee ESPN a steady flow of premium content from the leagues.

Until last quarter, Disney’s bundle of linear TV networks still had revenue growth because affiliate fee increases to pay-TV providers — largely driven by ESPN — made up for the millions of Americans who cancel cable each year. That trend finally ended last quarter, according to people familiar with the matter. Accelerating cancellations have now overwhelmed fee increases, and linear TV revenue outside of advertising has begun to decline.

“A lot has been said about renting [sports right] versus owning,” Iger said last week in his CNBC interview. “If you can rent it and continue to be profitable from renting, which we have been and we believe we will continue to be, then there’s value in staying in it. We have great relationships with Major League Baseball, and the National Hockey League, and various college conferences, and of course the NFL and the NBA. It’s not just about the live sports coverage of those leagues, those teams, it’s also about all of the shoulder programming it throws off on ESPN and what you can do with it in a streaming world.”

ESPN would like to morph itself into a streaming hub for all live sports. Management would like to launch a feature allowing ESPN.com or the ESPN app to funnel users to games no matter where they stream, CNBC reported earlier this year.

While striking a deal with professional sports leagues wouldn’t be easy, Disney appears to be pushing the envelope on its thinking to prepare for a streaming-dominated world that includes its full portfolio of sports rights.

“If [a partner] comes to the table with value, whether it’s content value, distribution value, whether it’s capital, whether it just helps derisk the business — that wouldn’t be the primary driver — but if they come to the table with value that enables ESPN to make a transition to a direct-to-consumer offering, we’re going to be very open minded about that,” Iger said.

WATCH: Disney CEO Bob Iger talks to CNBC’s David Faber about ESPN and its future

Disney CEO Bob Iger on ESPN: Bullish on sports but open to finding a new strategic partner

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Trump’s new China threat, bank earnings, Boeing deliveries and more in Morning Squawk

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Trump's new China threat, bank earnings, Boeing deliveries and more in Morning Squawk

Travis Hutchison, a soybean farmer, unloads his cargo from his family’s truck at a local grain dealer in Queen Anne, Maryland, on Oct. 10, 2025.

Roberto Schmidt | AFP | Getty Images

This is CNBC’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox.

Here are five key things investors need to know to start the trading day:

1. Transpacific turmoil

The volatile U.S.-China relationship hit another bump yesterday when President Donald Trump said he is considering placing a cooking oil embargo on Beijing in retaliation for it’s refusal to buy U.S. soybeans. The ongoing feud has led to choppy stock market trading over recent days.

Here’s the latest:

  • In a Truth Social post published shortly before yesterday’s closing bell, Trump wrote that China’s refusal to buy American soybeans is “an Economically Hostile Act.” Trump threatened blocking all business with China “having to do with Cooking Oil.”
  • China was the top buyer of the U.S. crop last year but has not purchased any soybeans since May, as the countries have sparred over trade policy.
  • The White House has criticized China in recent days and threatened a new 100% tariff, following China’s tightening of export restrictions for rare earth materials.
  • U.S. Trade Representative Jamieson Greer told CNBC yesterday that China’s future actions will determine if the higher levies are actually implemented. Meanwhile, Treasury Secretary Scott Bessent said China’s latest moves are an attempt “to pull everybody else down with them.”
  • Stocks have whipsawed in recent sessions as investors monitored the latest developments. The S&P 500 ended yesterday’s session in the red after Trump’s post stymied the index’s attempted comeback.
  • Follow live market updates here.

2. Banking on it

A customer uses an ATM at a Bank of America branch in Boston, Massachusetts.

Brian Snyder | Reuters

3. Day 15

Travelers wait to go through security at O’Hare International Airport (ORD) in Chicago, Illinois, US, on Friday Oct. 10, 2025.

Christopher Dilts | Bloomberg | Getty Images

While Trump has repeatedly said that his administration’s mass layoffs are targeting “Democrat Agencies” amid the shutdown, the cuts also appear to be affecting bipartisan efforts. At the Treasury Department — where nearly 1,450 federal employees have received reduction-in-force notices — the entire 83-person staff of the bipartisan-supported Community Development Financial Institutions Fund was cut.

As the shutdown enters its third week, air traffic controllers have handed out leaflets at some airports urging the public to pressure Congress to reopen the government. Some airports meanwhile are refusing to play a video from Homeland Security Secretary Kristi Noem blaming Democrats for the shutdown.

4. Taking off

The Boeing Company at Paris Air Show 2025 in Le Bourget airport.

Nicolas Economou | Nurphoto | Getty Images

With September’s figures now in the books, Boeing is on track for its highest annual plane delivery count since 2018. The company said yesterday that it delivered 55 aircraft last month, bringing its total to 440 airplanes in the first nine months of 2025.

As CNBC’s Leslie Josephs notes, Boeing has been able to stabilize its production following several safety and production crises. Executives are aiming to increase production of Boeing’s pricey 737 Max planes.

Boeing on Tuesday also received approval from European Union antitrust regulators for its $4.7 billion acquisition of Spirit AeroSystems. The plane maker agreed to sell some of Spirit’s businesses to remedy competition concerns.

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5. Cash grab

Cheng Xin | Getty Images

The Justice Department seized around $15 billion worth of bitcoin from the cryptocurrency wallets of Chen Zhi, who prosecutors allege ran a large-scale “pig butchering” fraud operation in Cambodia. Zhi, who remains at large, is charged with wire fraud conspiracy and money laundering conspiracy.

It is the largest-ever forfeiture action sought by the DOJ.

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Survey results from JPMorgan highlight just how differently Americans in different income brackets view the economy.

CNBC’s Leslie Josephs, Dan Mangan, Lillian Rizzo, Kevin Breuninger, Spencer Kimball, Jeff Cox and Liz Napolitano contributed to this report. Josephine Rozzelle edited this edition.

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Walmart deploys millions of new sensors in retail’s first large-scale deployment of IoT tech

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Walmart deploys millions of new sensors in retail's first large-scale deployment of IoT tech

Walmart is deploying millions of ambient Internet of Things battery-free sensors throughout its massive supply chain in the U.S.

The retail giant is using technology from Wiliot in what the IoT vendor is calling the first large-scale deployment of ambient IoT in the retail sector and one of the largest such implementations to date.

Ambient IoT is a class of IoT devices mainly powered by harvesting ambient energy from radio waves, light, motion, heat, or other viable ambient energy sources. It’s an evolution of legacy IoT and radio frequency identification technologies that promise lower costs and high scalability.

Walmart will be using the IoT sensors to track pallets nationwide by the end of 2026. “Expansion to other global markets is under consideration, but the immediate focus is the U.S. rollout,” Cathey said.

The company will now have real-time insights into inventory management, knowing exactly where merchandise is located and whether it’s owned by the retailer, at any moment, and covering an estimated 90 million pallets of inventory when at full scale.

The ambient IoT sensors Walmart uses capture signals about temperature, location, humidity, and dwell time. These signals are linked with the company’s advanced artificial intelligence systems, enabling the company to dramatically improve supply chain efficiency, inventory accuracy, and cold chain compliance.

“We expect to be active in about 500 Walmart locations by the end of the year, with plans for national expansion in 2026,” said Greg Cathey, senior vice president of transformation and innovation at Walmart. The rollout will cover 4,600 Walmart Supercenters, Neighborhood Markets, and more than 40 distribution centers, generating high-resolution supply chain data that feeds into Walmart’s AI systems, he said.

“This data provides proof of delivery, improves replenishment decisions, and lets us know where our items are in real time,” Cathey said. “By combining continuous sensing with AI, we’re moving from probabilistic predictions to precision decision-making.”

Greater visibility into supply chain

What makes the addition of ambient IoT sensors significant is it provides a new stream of data into AI systems, enabling them to be even more effective in giving Walmart greater visibility into supply chain operations.

The technology initiative is already making a significant impact by eliminating some manual tasks and providing automated alerts, Cathey said. “Associates no longer need to perform time-consuming checks to locate items,” he said. “Automated alerts now flag this information in real time, allowing associates to act faster and dedicate more time to serving customers.”

The enhanced visibility into the supply chain is also helping to resolve inventory discrepancies, allowing improved customer experiences.

While Cathey did not disclose specific figures such as cost savings, Walmart is anticipating gains from higher supply chain efficiency, improved inventory accuracy, reduced manual tasks for associates, and the ability to get items on shelves more quickly. “Customers [will] benefit from better product availability and consistency,” he said.

“AI system performance is predicated on its training data. The better the data, the better the AI performance,” said Julien Bellanger, president of Wiliot. “Supply chain AI has long been fueled by inherently out-of-date data — or forecasted data that represents projections rather than reality.”

Ambient IoT is changing this model, Bellanger said, by fueling AI with data that reflects what’s actually happening throughout the supply chain.

“We have been here before; Walmart was an early adopter of RFID back in 2004 when it was supposed to provide much the same functionality,” said Bill Ray, distinguished vice president, analyst and chief of research at research firm Gartner. “However, this time the cost of the tags is much lower, and that will be a tipping point.”

Ray says it’s important to note that the value of such IoT systems is already known. “The business models have been well studied and evaluated, when RFID was first touted as the solution to supply chain problems,” he said. “RFID has had an enormous impact, but the cost of the tags prevented the transformation it had promised. The industry has been able to integrate the new, lower-cost tags into the same value models, and come up with positive answers.”

Gartner has been tracking Wiliot for a long time. “The question was never if the technology could deliver on its promise. The question was if Wiliot could reliably scale production without compromising tag performance or price, and if it could integrate with existing supply chain systems. This announcement tells us that Walmart is convinced it can, now Wiliot will have to prove it,” Ray said.

“Ambient IoT just works,” Cathey said. “It doesn’t require wanding or scanning. It lets our associates do what they do, and they can focus on doing their jobs safely and efficiently while providing continuous, real-time visibility into our supply chain.”

Ambient IoT got a boost earlier this year when a new business alliance was created to develop and promote an open, multi-standard ecosystem for ambient IoT manufacturers, suppliers, integrators, operators, users, and customers, based on next-generation, battery-free ambient IoT standards.

By focusing on advanced communication technologies, the alliance is seeking to overcome the limitations of traditional battery-powered IoT devices, promoting more sustainable and efficient products.

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Nvidia, Microsoft, xAI and BlackRock part of $40 billion deal for Aligned Data Centers

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Nvidia, Microsoft, xAI and BlackRock part of  billion deal for Aligned Data Centers

An Aligned data center in Northlake, Illinois, US, on Thursday, Oct. 9, 2025.

Christopher Dilts | Bloomberg | Getty Images

Nvidia, Microsoft, BlackRock and Elon Musk’s xAI are part of a consortium of investors that has agreed to purchase Aligned Data Centers for $40 billion, the companies announced Wednesday.

Aligned designs and operates data centers and data campuses across North and South America, and is owned by Macquarie Asset Management.

MGX of Abu Dhabi, United Arab Emirates, BlackRock’s Global Infrastructure Partners and members of Artificial Intelligence Infrastructure Partnership, or AIP, will acquire 100% of the company’s equity, in what will be the largest global data center deal to date, according to a release.

AIP was created by BlackRock, MGX, Microsoft and Nvidia in September 2024 to accelerate investment in AI infrastructure. The Kuwait Investment Authority, xAI and Temasek have joined as additional participants.

The Aligned deal marks AIP’s first investment and is a step toward the group’s goal of deploying $30 billion of equity capital.

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“With this investment in Aligned Data Centers, we further our goal of delivering the infrastructure necessary to power the future of AI, while offering our clients attractive opportunities to participate in its growth,” Larry Fink, CEO of BlackRock and Chairman of AIP, said in a statement.

AI companies have been racing to build out the infrastructure they believe they will need to meet growing demand for the technology.

Companies including OpenAI, Nvidia, CoreWeave and Oracle are striking ambitious data center and computing deals that will require unprecedented amounts of funding and power.

Data centers are the large facilities that house the hardware and equipment needed to run big AI workloads and train models. Aligned currently operates 50 campuses and has more than 5 gigawatts of operational and planned capacity.

The Aligned transaction is expected to close late next year, and it is still subject to regulatory approvals and other standard closing conditions.

WATCH: Nvidia CEO Huang: AI needs much bigger computers, entire data centers are one big computer

Nvidia CEO Huang: AI needs much bigger computers, entire data centers are one big computer

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