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Brian Moller is a self-described “master threader.”

Since Meta debuted Instagram Threads a day after the July 4 holiday, the radio personality and comedian, whose stage name is B Mo the Prince, has been cracking jokes and playfully bantering with other early adopters of the Twitter clone. In the past week, he’s made several quips about his new Threads compulsion taking precedence over certain life necessities, like sleep.

Moller has spent the last few years building an expansive presence on social media sites like TikTok, Instagram and YouTube as a creator of short comedy sketches, making fun of Gen Z and millennials and how they perceive one another. He now has roughly 3 million followers across social media and online video platforms.

The one major app that’s eluded him: Twitter.

“The vibe was off,” Moller said, regarding the reception to his jokes and posts about comedy sketches on Twitter. “It’s not really the platform for that.”

Power Instagram users like Moller are a big reason why Threads raced to the top of the downloads charts to become one of the fastest-growing consumer apps ever, topping 100 million users in its first week. With Twitter sputtering due to technical glitches and Elon Musk’s erratic behavior turning away many former loyalists, Meta CEO Mark Zuckerberg pounced on the opportunity to kick a rival while it was down.

The hard part is keeping users.

Threads skyrocketed out of the gate in large part because it was easy for existing Instagram users to create accounts on the new messaging service and connect with their established following. But the app is already showing signs of waning momentum, with online analytics firms Sensor Tower and Similarweb reporting a drop in engagement.

Moller is exploring how Threads could become a central service to his online existence and a potential avenue for reaching a bigger audience. He’s hoping that Threads has staying power and that people will continue to open the app throughout the day to engage with his jokes and other forms of entertainment.

Earlier this week, Meta rolled out its first big update to Threads, adding features that make it easier to see followers and a translate button so users can read text in other languages.

Still, Threads lacks key enhancements that could help creators build their audiences on the app beyond their existing Instagram following, said Caspar Lee, whose YouTube channel has more than 6.6 million subscribers. There’s not even a website for users to access via desktop.

“Threads is the really good looking new kid in class that everyone wants to talk to,” said Lee, who also has a venture firm and is co-founder of marketing firm Influencer. “Then over the next few weeks they got to work out whether there’s anything more to them.”

Threads becomes fastest growing app in history, hitting 100 million users in five days

Currently, Threads users are unable to search for topics or hashtags that represent hot topics. The feed is algorithmic, based on who a user follows and content recommended by Instagram. There’s a feel of randomness and unorganized chaos to it. You’re not really part of a conversation.

“That’s a big thing that’s on Twitter, that’s on TikTok and YouTube, that you can jump on a topic, trend and you can get loads of people following you and consuming your content,” Lee said. “It’s going to be interesting to see if people can go from the initial boost they had in the first few days to a continuous growth in the next few months.”

The nicer Twitter

Instagram executives have started by positioning Threads as a kinder alternative to Twitter, discouraging chatter about news and politics and focusing more on entertainment and lifestyle content. Adam Mosseri, the head of Instagram, said Threads can cater to people interested in topics like fashion, sports, music and beauty who have never found like-minded communities on Twitter.

Conflict is a major draw on Twitter, which is often used by high-profile politicians to tout their views and slam those of their rivals.

Lee even created a popular YouTube video five years ago in which he read “mean tweets” with comedian Jack Whitehall. The video has been viewed more than 1 million times.

Moller said he finds Threads to be more welcoming than Twitter and enjoys being able to scroll through and post without having to engage in real-time arguments. One of the few things he does on Twitter is read about sports. Even then, comments can be “so argumentative” that they’re off-putting, he said, adding that the combative nature of discussions has only increased since Musk acquired the company late last year.

Threads, at least so far, “doesn’t have the same vitriol,” he said.

Thilina Kaluthotage | Nurphoto | Getty Images

Marcel Floruss, a fashion influencer with over 580,000 Instagram followers and more than 1 million YouTube subscribers, says it was a “smart move” for Meta to try capturing disillusioned Twitter users as well as people who have have deserted the app.

However, he’s still trying to understand how Threads can help him. Floruss built an influencer career by giving fashion advice and tips, and he never found a way to “offer any value on Twitter,” which he says is more for news, live events and politics.

On Stories, Instagram’s time-limited messaging tool that’s akin to Snapchat, Floruss can share tips along with photos. He also creates content for TikTok, Instagram’s short-video service Reels, Snapchat and YouTube. Floruss said he’s going to “play around” with Threads, but he’s not ready to make it a priority given how much time he spends elsewhere.

“The potential benefit is outweighed by the amount of work that I feel like I need to put in,” he said.

Floruss isn’t alone in taking a wait-and-see approach.

Chas Lacaillade, CEO of influencer talent agency Bottle Rocket Management, said many of his creator clients are holding off with Threads until the app shows it can be a place that can bolster their careers.

“They aren’t looking to go zero to 100 miles on this other thing,” Lacaillade said. “It’s so important not to discredit what you got in search of something that is unproven or is the flavor of the month.”

Creators, Lacaillade said, would rather spend their time deepening existing relationships instead of working on a new social media service that could quickly lose steam.

Threads “had this really splashy entrance,” Lacaillade said. The true test, he said, will be Meta’s ability to find sustained momentum.

As it stands now, creators don’t have a way to monetize their presence on Threads. There’s no advertising, so brands aren’t looking for influencer partners, and it’s not clear if Threads can turn into a channel to help them steer people to sites where they can sell merchandise or promote their Patreon pages, he said.

A Meta spokesperson said in an email that the company’s priority “is to build consumer value first and foremost” in order “to explore how to build business value in a way that doesn’t compromise the consumer experience.” 

The spokesperson also pointed to Mosseri’s previous public statements describing how Instagram “has been entirely focused on keeping the lights on and fixing bugs, but we’re starting to priorite the obvious missing features, like a following feed, the edit button, and post search.”

‘Starving for regular monetization’

Creators say YouTube remains the No. 1 outlet for influencers to build lasting careers.

“What other platform outside of YouTube has the ability to keep you or any viewer interested for longer than 30 seconds?” Floruss said. “You have the attention of people that’s worth a lot of money to advertisers.”

While Twitter struggles with advertisers, the site is trying to gain relevance among creators. The company recently began paying some verified users when ads are served in their conversations. That could entice some people to use Twitter over Threads, said Tameka Bazile, who works in artist relations and marketing at Time.

Bazile noted that some Twitter users have posted that they’ve received payments as high as $35,000, and she said that could be an attractive way to draw in “micro-influencers” or “nano-influencers,” who lack big audiences but have established some name recognition in certain communities.

“The creator economy is starving for regular monetization,” she said.

Twitter hasn’t revealed some important details of how it’s paying certain creators like the percentage revenue share they’re getting from ads, industry experts said.

Brendan Gahan, a partner and chief social officer at ad agency Mekanism, said Twitter’s system needs some transparency.

“It feels like right now Twitter has just granted a bunch of random accounts,” Gahan said.

Twitter didn’t provide a comment for this story.

Sasha Kaletsky, co-founder and managing partner of Creator Ventures, said in an email that it’s “almost impossible” for Twitter’s recent influencer payment plans to compete with brand deals from Instagram or YouTube.

Like with Threads, creators will wait to see how Twitter works for their peers before “spending much more time making content there,” Kaletsky said.

Marketing influencer Jack Appleby said his income is derived from a mix of brand sponsorships on platforms like Twitter and LinkedIn and his own newsletter as well as from speaking engagements.

For Threads to become important to creators, Appleby said the app needs to have better analytics so they can measure engagement and prove to brands that they have reach.

Appleby likes how Threads allows for posts to be up to 500 characters, which he said lets him write more complete thoughts. Tweets max out at 280 characters, except for paying subscribers, who can write messages with up to 25,000 characters. Appleby said he definitely doesn’t need that much space.

“My hope is that Threads allows us to like be a little more human,” he said.

As for Moller, the comedian, he’s hoping Threads continues to feel playful and fun. With time and some clever features, perhaps the engagement will be strong enough that it can help his entertainment career.

“This came along, and I was like, I’m sure Zuckerberg is not putting out something half-assed,” he said.

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Nvidia insiders dump more than $1 billion in stock, according to report

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Nvidia insiders dump more than  billion in stock, according to report

NVIDIA founder and CEO Jensen Huang speaks during the NVIDIA GTC Paris keynote, part of the 9th edition of the VivaTech technology startup and innovation fair, held at the Dôme de Paris in the Porte de Versailles exhibition center in Paris on June 11, 2025.

Mustafa Yalcin | Anadolu | Getty Images

Insiders at artificial intelligence chipmaker Nvidia have dumped more than $1 billion in stock over the last year, according to a report from the Financial Times.

About $500 million worth of sales occurred over the last month as the market notched new highs and shook off geopolitical tensions that had rattled investors, according to the report. The stock is up more than 17% this year despite concerns over curbs limiting AI chip sales overseas and 44% over the last three months.

Securities filings revealed that the tech titan recently unloaded about $15 million worth of shares as part of his more than $900 million plan announced in March to sell up to 6 million shares through the end of the year. Huang’s net worth totals about $138 billion, placing him as 11th on the Bloomberg Billionaires Index.

Last week, the chipmaking giant hit a fresh record and rallied for five straight days following the stock sales and an annual shareholder meeting, where the CEO called robotics the biggest opportunity for the company after AI. That helped the chipmaker regain its seat as the most valuable company ahead Microsoft and Apple.

The FT article cited a report from VerityData, which noted that the jump in shares above $150 prompted the stock dump.

Last year, Huang unloaded more than $700 million in Nvidia shares as part of a prearranged plan.

A Nvidia spokesperson declined to comment on the report.

Read the complete Financial Times report here.

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Tesla’s IPO was 15 years ago. The stock is up almost 300-fold since then

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Tesla's IPO was 15 years ago. The stock is up almost 300-fold since then

CEO of Tesla Motors Elon Musk waves after ringing the opening bell at the NASDAQ market in celebration of his company’s initial public offering in New York June 29, 2010.

Brendan McDermid | Reuters

At the time of Tesla’s IPO 15 years ago, the company had generated roughly $150 million in revenue in its lifetime. That came almost entirely from the Roadster, a two-seat electric sportscar that boasted a range of 236 miles on a single charge.

The Model S sedan was still in the lab, two years away from hitting the market.

“The Model S, which is planned to compete in the premium vehicle market, is intended to have a significantly broader customer base than the Tesla Roadster,” the company said in its IPO filing, ahead of its planned $226 million offering.

A bet on Tesla, which debuted on the Nasdaq on June 29, 2010, was a wager on CEO Elon Musk’s ability to develop a roster of mass-market electric cars and scale an automaker far away from the Detroit auto hub, focusing instead on Silicon Valley, home to much of the world’s top tech talent.

Musk didn’t start Tesla, but he invested early, served as chairman and took over as CEO in October 2008, after leading a board revolt against founding CEO and inventor Martin Eberhard early that year.

An investor who put $10,000 into Tesla’s stock at the time of the company’s IPO and held onto all those shares would now own a stake worth close to $3 million. A similar investment at the time in the S&P 500 would have resulted in holdings worth about $57,000.

Far removed from its days as an experimental clean-tech startup led by a member of the “PayPal mafia,” Tesla is now the eighth most-valuable publicly traded U.S. company, with a market cap of over $1 trillion after nearly hitting $100 billion in revenue last year.

The Roadster is largely in the history books, and the Model S is no longer of great importance to the company’s bottom line. Rather, it’s Tesla’s top-selling Model Y SUV and Model 3 sedan, along with sales of environmental regulatory credits, that helped define the company’s financial success over the past decade.

We went to Texas for Tesla's robotaxi launch. Here's what we saw

But for the 54-year-old Musk (his birthday was Saturday), now the world’s wealthiest person, that’s the past. He’s told investors that the reason to buy and own Tesla stock from here has almost nothing to do with selling cars to consumers.

“If somebody doesn’t believe Tesla’s going to solve autonomy, I think they should not be an investor in the company,” Musk said on an earnings call in April of last year. He added, “We will, and we are.”

Two months after that, Musk said his company’s Optimus humanoid robots that he hopes some day will perform like R2-D2 and C-3PO in Star Wars, could some day lift Tesla’s market cap to $25 trillion.

Musk, who last year characterized himself as “pathologically optimistic,” has said he expects thousands of Optimus robots to be working in Tesla factories by the end of 2025, and that the company will begin selling the robot next year.

As for autonomy, Tesla currently lags behind Alphabet’s Waymo, which is operating public robotaxi services in several U.S. markets, and Baidu’s Apollo Go in China. Tesla’s Robotaxi just launched a very limited pilot service in Austin, Texas, earlier this month, and said Friday it had completed its first driverless delivery of a new car to a customer.

While Tesla still has its share of fanatics and a largely bullish slate of analysts, Wall Street is skeptical of Musk’s futuristic promises or sees them as baked into the stock price. The stock is down about 20% this year, badly underperforming major U.S. indexes and trailing all of its megacap tech peers. Apple, down 19.7% for the year, is the only one close.

Earlier in June, Tesla’s vice president of Optimus robotics, Milan Kovac, said he’s leaving the company after a nine-year tenure, and Musk more recently fired Omead Afshar, the automaker’s vice president of manufacturing and operations.

Meanwhile, Tesla EV sales have been sluggish in 2025, with automotive revenue suffering a second straight year-over-year decline in the first quarter due to an aging lineup and bustling competition, especially from lower-cost Chinese manufacturers.

New Tesla sales in Europe fell for a fifth straight month in May, according to data from the European Automobile Manufacturers Association, or ACEA, and Tesla’s newest model, the Cybertruck, has failed to gain significant traction in the U.S. after a series of recalls.

Hovering over Tesla’s business is the unpredictability of Musk.

Long glorified for his business success — through PayPal, Tesla, SpaceX, brain tech startup Neuralink and artificial intelligence company xAI, among other pursuits — Musk asserted himself in the political realm last year, when he endorsed Donald Trump for president and subsequently injected nearly $300 million into his campaign and related Republican causes.

Tesla CEO Elon Musk holds a key gifted by U.S. President Donald Trump in the Oval Office of the White House on May 30, 2025 in Washington, DC.

Kevin Dietsch | Getty Images

Musk spent the first few months of 2025 spearheading President Trump’s Department of Government Efficiency (DOGE), slashing the size of the federal government and stripping resources from regulatory agencies, including those tasked with oversight of his companies.

But his pivot to politics came at a cost, at least in the short term.

Musk’s vocal and financial support of Trump, endorsement of Germany’s far-right AfD party and extended string of charged and divisive remarks and gestures, including on his social network X and in press appearances, has been correlated with declines in Tesla’s reputation, and a drop in his overall favorability, according to polling data.

“Unless Tesla can come up with a whole range of new products that will really excite consumers, and unless they can mitigate some of the antagonism caused by their leader, they will be seen as past their peak and will begin to go down,” David Haigh, CEO of research and consulting firm Brand Finance, said in January.

Brand Finance’s data showed that the value of Tesla’s brand fell by 26% in 2024, a second straight annual decline. That was before Musk’s time working in the second Trump administration.

Musk’s official tenure in Washington, D.C., ended earlier in June, just as his relationship with the president was souring. Shares of Tesla fell 14% on June 5, as President Trump threatened to pull government contracts for Musk‘s companies, escalating a war of words over the president’s spending bill.

Musk temporarily slowed his posting about politics on social media after that, and appeared to focus more on promoting his businesses. But this weekend he resumed attacking portions of the bill that would hamper solar and renewable energy companies, including Tesla.

Whether Musk is now focused enough to solve Tesla’s problems and, even if he is, whether that’s a big catalyst for the company, is very much up in the air.

Musk and Tesla didn’t respond to a request for comment.

Tesla investors have learned that volatility is a big part of the story, and has been since the company’s stock market debut. On more than 40 occasions in the past 15 years, Tesla’s stock has gained or lost at least 20% in a single month.

Here are the three best and worst months for the stock and what happened to cause these hefty moves:

The good months

Elon Musk attends a discussion session during the Cannes Lions International Festival Of Creativity in Cannes, France, June 19, 2024.

Marc Piasecki | Getty Images

May 2013

In Tesla’s best month on record, the stock jumped 81%. The company for the first time reported a quarterly profit, albeit a very narrow one. It didn’t mark a sudden turn to profitability, as Tesla continued to lose money until 2018. But sales of Model S cars topped estimates as did revenue from zero emission vehicle (ZEV) credits, which have long been a boon for the company and have sometimes been the difference between a quarter ending in the red or the black.

August 2020

Following a big dip in the early days of the Covid pandemic, Tesla’s stock began an historic rally, leading to an eightfold increase in the stock in 2020, by far its best year on record. Its single best month that year was August, when the share price jumped 74%. Model 3 sales were accelerating rapidly, but much of the momentum was tied to buzz that the company could soon enter the S&P 500, and a pandemic market boom, when retail investors poured into meme stocks, cryptocurrencies and FOMO (fear of missing out) assets. Tesla’s big announcement in August 2020 was a five-for-one stock split, with the share price having soared well past $1,000. Tesla would split its stock again in 2022.

November 2010

Tesla’s 62% rally in its fifth full month as a public company was as much a sign of early volatility as anything else. The next month, the company would lose almost a quarter of its value, wiping out most of those gains. Tesla’s cash position at the end of 2010 was precarious enough that the company warned it may need to raise more money in the future, particularly “if there are delays in the launch of the Model S.” On Nov. 9, 2010, Tesla reported a 31% drop in year-over-year revenue to $31.2 million and a net loss of $35 million. A week earlier, the company said Panasonic had invested $30 million in Tesla through a private placement.

The bad months

Elon Musk, during a news conference with President Donald Trump on May 30, 2025 inside the Oval Office at the White House in Washington.

Tom Brenner | The Washington Post | Getty Images

December 2022

Tesla’s steepest monthly slump on record was a 37% decline to wrap up 2022, which was the worst year for the Nasdaq since the 2008 financial crisis. The company faced a production halt at its Shanghai facility, which was dealing with a fresh onslaught of Covid cases. Musk had been selling Tesla stock in big chunks to fund his $44 billion acquisition of Twitter, which he later renamed X.

Musk said on Twitter Spaces on Dec. 22 that he wouldn’t be selling any stock for 18 to 24 months. In a debate with a Tesla shareholder, he pinned Tesla’s declining share price on Federal Reserve rate hikes, writing that “people will increasingly move their money out of stocks into cash, thus causing stocks to drop.” The distraction of the Twitter deal weighed on Tesla shares, and Musk also frustrated some shareholders by borrowing personnel from the Tesla Autopilot team to work on his social media company’s technology.

February 2025

What was supposed to be a honeymoon period for Tesla, thanks to Trump’s return to the White House, turned into a massive selloff, with the stock plummeting 28% in February. In its earnings report in late January, Tesla said automotive revenue sank 8% from a year earlier and the company reported a 23% drop in operating income. Tesla cited reduced average selling prices across its Model 3, Model Y, Model S and Model X lines as a major reason for the decline. Investors also worried about impending tariffs on goods and materials coming from Canada and Mexico, where some of its key suppliers are based. With Musk ramping up his political rhetoric, new vehicle registrations dropped in Europe, plummeting in Germany by around 60% in January from a year earlier.

January 2024

The beginning of 2024 was almost as bad for Tesla, with the stock tumbling 25% to open the year. The company reported revenue and profit for the fourth quarter that trailed estimates, partly because of steep price cuts around the world. Tesla warned that volume growth in 2024 “may be notably lower” than in 2023, and cautioned investors that it was “currently between two major growth waves.”

Elon Musk speaks onstage at Elon Musk Answers Your Questions! during SXSW at ACL Live on March 11, 2018 in Austin, Texas.

Diego Donamaria | Getty Images

There were countless other monumental moments for Tesla along the way and, had Musk gotten his wish in 2018, the IPO anniversary may have never taken place.

“Am considering taking Tesla private at $420. Funding secured,” Musk infamously tweeted in August of that year. Tesla’s stock trading was initially halted and shares were volatile for weeks. A take-private never occurred.

The SEC investigated and charged Musk with civil securities fraud as a result of the tweets. Tesla and Musk struck a revised settlement agreement in 2019 over those charges. The agreement forced Musk to temporarily relinquish his role as chairman of the Tesla board, a position that’s now held by Robyn Denholm.

WATCH: No bad news is great news for Tesla robotaxi debut

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France is betting Eutelsat can become Europe’s answer to Starlink — but experts aren’t convinced

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France is betting Eutelsat can become Europe's answer to Starlink — but experts aren't convinced

France views Eutelsat as a strategic asset in the EU’s push for technological sovereignty.

Benoit Tessier | AFP via Getty Images

For years, France’s Eutelsat has been trying to build a European alternative to Elon Musk’s Starlink satellite broadband service.

The company merged with British satellite venture OneWeb in 2023, consolidating the region’s satellite communications industry in an effort to catch up to Starlink, which is owned by SpaceX.

Last week, the French state led a 1.35-billion-euro ($1.58 billion) investment in Eutelsat, making it the company’s biggest shareholder with a roughly 30% stake.

Europe largely lags behind the U.S. in the global space race. Starlink’s constellation of over 7,000 satellites dwarfs Eutelsat’s. Meanwhile, Europe’s launch capabilities are more limited than the U.S. The region still relies heavily on America for certain launch services, which is a market dominated by SpaceX.

Eutelsat currently has a market capitalization of 1.6 billion euros, much lower than estimates for Starlink owner SpaceX’s value, which was pegged at $350 billion in a secondary share sale last year. In 2020, analysts at Morgan Stanley said that they see Starlink growing to $80.9 billion in their “base case valuation” for the firm.

Luke Kehoe, industry analyst at network monitoring firm Ookla, said France’s investment in Eutelsat shows the country “is now treating Eutelsat less like a commercial telco and more like a dual-use critical-infrastructure provider” and a “strategic asset” in the European Union’s push for technological sovereignty.

However, building a European competitor to Starlink will be no mean feat.

A matter of scale

Communications industry experts tell CNBC that, while Eutelsat could boost Europe’s efforts to create a sovereign satellite internet provider, challenging its U.S. rival Starlink would require a significant increase in investments in Low Earth Orbit (LEO) satellites.

Eutelsat’s OneWeb arm operates a total of 650 LEO satellites, which is less than a tenth of Starlink’s 7,600-strong global satellite constellation.

“To offer greater capacity and coverage, [Eutelsat] needs to increase the number of satellites in space, a task made more difficult due to the fact that many of OneWeb’s satellites are nearing the end of their lifespan and will need to be first replaced before growing the constellation’s size,” Joe Gardiner, research analyst at market research firm CCS Insight, told CNBC via email.

Ookla’s Kehoe echoed this view. “Eutelsat’s chances of achieving parity with Starlink in the mass-market satellite broadband segment within the next five years remain limited, given SpaceX’s unmatched global scale in LEO infrastructure,” he said.

“Even with the latest injection of capital from the French state, Eutelsat continues to lag behind Starlink in several key areas, including capital, manufacturing throughput, launch access, spectrum and user terminals.”

Nevertheless, he thinks the company is “well positioned to succeed in European-sovereign, security-sensitive and enterprise segments that prioritise jurisdictional control and sovereignty over raw constellation capacity.” The enterprise segment refers to the market for corporate space clients.

Could Eutelsat replace Starlink in Europe?

That’s certainly the hope. France’s Emmanuel Macron has urged Europe to ramp up its investment in space, saying last week that “space has in some way become a gauge of international power.”

When Eutelsat announced its investment from France last week, the firm stressed its role as “the only European operator with a fully operational LEO network” as well as the “strategic role of the LEO constellation in France’s model for sovereign defense and space communications.”

Earlier this year, Eutelsat was rumoured to be in the running to replace Starlink in Ukraine. For years, Starlink has offered Ukraine’s military its satellite internet services to assist with the war effort amid Russia’s ongoing invasion.

Read more CNBC tech news

Relations between the U.S. and Ukraine soured following the election of President Donald Trump and reports surfaced that U.S. negotiators had raised the possibility of cutting Ukraine’s access to Starlink.

Germany set up 1,000 Eutelsat terminals in Ukraine in April with the aim of providing an alternative — rather than a replacement — for Starlink’s 50,000 terminals in the war-torn country.

Since then, U.S.-Ukraine tensions have somewhat cooled, and Starlink remains the primary satellite broadband provider to the Ukrainian military.

Eutelsat’s former CEO Eva Berneke has herself admitted that the company cannot yet match Starlink’s scale.

“If we were to take over the entire connectivity capacity for Ukraine and all the citizens — we wouldn’t be able to do that. Let’s just be very honest,” she said in an April interview with Politico.

Berneke was replaced as CEO in May by Jean-Francois-Fallacher, a former executive of French telecoms giant Orange.

Apples and oranges

Increased government investment needed to support European satellite sector, says Eutelsat CEO

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