After shocking bankruptcy, anti-VanMoof e-bikes like these may be the answer
Less than a week ago, the once highest-funded electric bike brand in the world, VanMoof, declared bankruptcy. Now a post-mortem of the company shows what went wrong for the high-tech e-bike maker and why an e-bike that is the antithesis of a VanMoof might hold the answer for the future of the industry.
Voices from all over the industry have jumped at a chance to tell us why VanMoof failed, with the reasons mostly coming down to attempting to grow too quickly, over-reliance on high tech, expensive proprietary technology, and the inability to service its growing customer base’s complex e-bikes.
But more important than just what went wrong at VanMoof is a discussion of what needs to go right as the e-bike industry rolls forward.
In a recent missive written by Tuuli Jevstignejev, the biking industry expert details why VanMoof’s direction was the wrong path and which course is best for both riders and the e-bike companies that exist to serve them.
Tuuli’s biking bona fides are irreproachable. She’s worked for and advised some of the biggest names in the industry, has a phone full of the numbers of the most famous biking athletes and extreme sports aficionados in the world, boasts a tattoo of every European city she’s lived in – each more bikeable than the next – and currently serves as the CMO at Ampler Bikes.
And her message likely won’t come as a shock, especially since much of it was heard just a month ago when she sat shoulder to shoulder with Taco Carlies, CEO of VanMoof, on a panel at the Micromobility Europe conference in Amsterdam. I was there that day enjoying an even better than front row seat to the meeting of industry titans – I was on stage hosting the panel.
When I asked Tuuli about the biggest industry challenges to growing e-bike ridership, she didn’t give the same usual response of “getting butts in seats for test rides” or “creating new features and tech.” Instead, her message was simple. In fact, it was about simplicity itself:
One of the biggest challenges in our industry is to make sure we have quality over quantity and that we are able to service the bikes. If you grow too big too fast, then very often, that’s not the case anymore.
Our biggest challenge is to maintain customer happiness and product quality. We can do that by standardizing e-bikes so that people can either service the bikes themselves or take them to a regular bike shop, so it’s not difficult to manage the product after the purchase.
Just moments later I asked VanMoof’s cofounder and CEO Taco Carlies about his thoughts on constantly iterating new e-bike models with yearly releases like the cellphone industry versus doubling down on tried-and-true designs with longer product cycles.
As you can imagine, VanMoof’s CEO favored the model of constantly updating products to create a steady release of e-bikes with new features:
I think if you look at the entire industry, I think that the industry is still innovating at a very rapid pace, and if you compare it with the iPhone, we’re probably somewhere now at the time of the iPhone 3, 4 or 5. So lots of brands are introducing new models and they always have some cool new features. Motor technology is improving fast, battery technology is improving, so I still think it makes sense that brands introduce new models every year or two.
Holding an obviously different view, Tuuli was quick to jump in with a response right after VanMoof’s CEO finished. And now with VanMoof’s bankruptcy less than a week behind us, her words ring eerily true:
As Tuuli stated on the panel:
I have a very polarizing opinion on that. I feel like we have a lot of technology around us and it’s very distracting. The trend I would like to see is to go back to basics so that e-bikes get more standardized and simpler. I feel like we don’t need a new iPhone every year, I think it’s very wasteful. You don’t always have to keep yourself in the game just by launching something new and shinier when you can also just make some tiny corrections and improvements on existing products. I feel like like we’re all doing a great job getting more people outside of cars and on bikes, which is the main purpose of what we’re all doing, but I also feel like we all need to look into how we do it right.
With more time to reflect on those ideals, in her recent post Tuuli discussed even further how we can achieve that goal.
Tuuli explained:
So what’s the solution? We still want to get people out of cars and onto bikes, so having a simple product that brings you from point A to point B – which should look good and feel great riding – should be the norm. You should be able to switch your handlebars or pedals if you don’t like the ones you get, you should be able to continue cycling if your battery dies, and you should be able to get a quick fix for your bike from that bike shop down the street that’s been there for 40+ years.
Having personally toured Ampler Bikes’ factory in Tallinn, Estonia, I’ve seen firsthand how the company has focused on building simple, attractive, and serviceable e-bikes.
It’s a process that has resulted in slick-looking e-bikes that frankly don’t even look like e-bikes at all. And that’s kind of the point. The “e” part of the bikes doesn’t set them apart, it simply makes them easier to ride. But at the end of the day, they’re a basic, high-quality bicycle just like any other you’d find across Europe. And that’s why they can be easily serviced at home or in any bike shop.
As Tuuli continued:
Ampler is a simple, straightforward, and purposeful bike in essence. It’s been built and designed to look and feel like a regular bicycle. The whole purpose of the product is to accommodate different customer needs for frame sizes (and we have a lot) or the possibility of adjusting the bike to their personal needs. And yes, having so many product categories and frame sizes in stock is not always easy. Still, Ampler also never had the ambition to go for the fast hypergrowth path. A good example of having a sustainable growth mentality is that the bikes are all hand assembled in our own factory in Europe, Estonia.
Electrek’s Take
I enjoy new technology as much as the next guy, but there is a time and a place. And the machine that I use for a critical task like carrying me around town isn’t where I want the most cutting-edge, proprietary tech that will be quickly obsolete.
Hundreds of years ago we got around on horses, which when well taken care of, were a long-term transportation method. Even 150 years ago, trains were a long-term solution. Cars built 50-75 years ago still run today, as they were built to last. It makes no sense that an e-bike built this week is something so tech-infused that it is quickly obsolete or replaced by a new generation every 12 months. Like any form of transportation, it should be designed to be serviceable for an extended lifetime.
Ampler isn’t the only company doing this, but it is a good example of one that has made this model a priority. And I hope more brands see the value in that.
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Environment
Ram is once again delaying its first electric truck: Here’s when you can expect to see it now
If you’re waiting on Ram’s electric pickup, you’ll have to wait a little longer. Ram is yet again delaying its electric pickup truck, the 1500 REV, and the Ramcharger plug-in hybrid (PHEV) version. Here’s when you can expect to see them reach dealerships now.
When is Ram delaying its electric pickup truck until now?
Ram’s first electric pickup truck was initially scheduled to arrive by the end of 2024. Last year, former Stellantis CEO Carlos Tavares said the launch date would be pushed back to the first half of 2025 and then 2026.
Here we are, and the Ram 1500 REV is still nowhere in sight. According to a new memo sent to suppliers, Ram is again delaying the electric pickup truck.
The note, viewed by Crain’s Detroit Business, said production is now being pushed back until summer 2027. It will now arrive as a 2028 model year. The plug-in hybrid (PHEV) Ramcharger version will also be delayed until the first quarter of 2026.
Stellantis confirmed the news in a statement to Crain’s, saying the delay was due to “extending the quality validation period.”
A company spokesperson explained in an email that Stellantis “continues to reassess its product strategy in North America to align it with our competitive advantage with the Range Extended Ram and in light of slowing consumer demand for half-ton BEV pickups.”
After pulling the PHEV Ramcharger ahead of the EV pickup last year, Stellantis blamed weak demand for electric trucks.
Outperforming the competition, or falling behind?
The Ram 1500 REV will be available with a massive 168 kWh battery, which provides an estimated 350-mile range. Ram said a larger 229 kWh battery option would be available later, with at least 500 miles range.
Tavares promised for years that Ram’s EV pickup would “outperform all competitors” where it matters most in range, towing, and charging times. The Ram 1500 REV is expected to arrive with a towing capacity of up to 14,000 lbs and a 2,700 lb max payload.
In comparison, Ford’s F-150 Lightning offers a driving range of up to 320 miles, a 10,000-lb max towing capacity, and a 2,000-lb max payload capacity.
The 2025 Chevy Silverado EV offers up to 492 miles of range, 12,500 lbs of towing capacity, and 1,800 lbs of max payload capacity.
Tavares said last year that Stellantis is “facing a very significant amount of workload” with the first electric Jeep and Dodge models, the Wagoneer S and Charger Daytona, rolling out.
Stellantis sold 2,595 electric Jeep Wagoneer S and 1,947 Dodge Charger EV models in the US in the first quarter of 2025.
Ford F-150 Lightning sales are down 7% compared to last year, with 7,187 models sold through March. Meanwhile, GM sold 2,383 Chevy Silverado EVs, 3,479 GMC Hummer EVs (including the SUV), and 1,249 GMC Sierra EV models in the first three months of the year.
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Tscherning, a large Danish construction company, announced that it returned its entire corporate fleet of Tesla vehicles because of Elon Musk.
In Europe, Tesla is suffering from major brand damage due to its CEO’s involvement in politics.
Sales had already been declining in 2024, but the decline dramatically accelerated in 2025 after many people started to become increasingly concerned about Musk’s backing of Trump and far-right political parties in Europe.
The problem is that not only is Tesla missing out on new sales, but current Tesla owners are also rushing to sell their vehicles because they don’t want to be associated with the brand at all.
This is also true of corporate sales, which are popular in Europe.
Last year, we reported on Rossmann, one of the largest pharmacy chains in Europe. Rossmann had a large Tesla corporate fleet and decided to sell it because of Musk’s actions.
Tscherning, a large Danish construction company, was in a similar situation. It had electrified its corporate fleet using Tesla vehicles, but it announced this week that it returned them all:
At Tscherning, we not only decide how we drive – but also who we drive with. That’s why we’ve chosen to hand over the keys to our Tesla company cars – not because Tesla has become a bad car, but in light of Elon Musk’s political commitment and the opinions he has publicly expressed (and which are increasingly hard to overlook), we as a company have chosen to say “thank you for the ride.”
The company added that it doesn’t want to be “associated with the values and political direction that currently accompany the Tesla brand.”
It will instead buy “European alternatives” to Tesla vehicles.
Tscherning shared a video of returning its Tesla vehicles:
Electrek’s Take
The situation for Tesla in Europe right now is not sustainable. I’m afraid there will likely be major layoffs and even store closures.
Despite the availability of the new Model Y for the full quarter, Q2 is currently tracking about the same as Q1, which was down 40% year-over-year:
The two lines at the bottom are Q1 and Q2 2025. As you can see, they are tracking way bellow every single quarters in the last 3 years.
And now with corporate fleets being returned and existing owners selling their cars, if you really want a Tesla, you are way better off buying it used with those cratering prices.
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North American homeowners who drive EVs can bump up against limited residential electrical capacities when it comes to installing Level 2 chargers. ELECQ is changing the game with the debut of its Power Monitor, which places smart EV charging at the core of home load balancing and solar integration.
ELECQ Power Monitor solves home energy headaches
Home EV charger installation can be tricky due to limited electrical panel capacity and the high cost of upgrading a home’s service. Without smart systems, that often means wasted solar power, higher energy bills, and chargers that trip the system when too much is running at once.
Active Load Management (ALM) solves this by dynamically balancing a home’s total energy usage, allowing EVs to charge without overloading the system or requiring costly upgrades. This is where ELECQ’s home energy management system comes in. The ELECQ Power Monitor tracks your home’s load and communicates with the ELECQ Level 2 EV Charger.
ELECQ Power Monitor automatically balances residential loads in real time, eliminating the need for expensive electrical infrastructure upgrades. It intelligently prevents overloads, enhancing the safety and reliability of your home’s electrical system. By proactively managing your home’s energy use, ELECQ ensures you avoid overload risks, keeping your family safe and your electricity stable.
Seamless solar EV charging
ELECQ’s real-time monitoring and intelligent algorithms maximize EV charging directly from solar-generated energy. This reduces reliance on the electrical grid and fully utilizes your solar investment, and it also improves household energy efficiency. The ELECQ Power Monitor unlocks three solar charging modes to maximize the use of excess solar energy to charge your EV:
- Only Solar mode: Exclusively uses solar-generated power for EV charging, entirely bypassing grid power.
- Solar Priority mode: Prioritizes solar power for EV charging but supplements with minimal grid power if necessary.
- Unlimited mode: Utilizes solar power primarily while the grid provides supplementary energy as needed, ensuring maximum charging speed.
Using the ELECQ app is a breeze
ELECQ’s intuitive app offers homeowners effortless management and scheduling of EV charging, providing real-time visibility into your home’s energy consumption and solar production.
The ELECQ EV charger hooks up to both 2.4G and 5GHz Wi-Fi, plus Bluetooth, so you can manage charging straight from the Elecq app—anytime, anywhere. Set it to juice up during off-peak hours and save cash on your energy bill. And you’ll automatically get the latest over-the-air updates.
The ELECQ app makes setting up and using the Power Monitor a breeze, too. You can schedule charge times, track how much power you’re pulling from the grid or your solar panels in real time, and see exactly what each session costs. Need the receipts? You can export detailed reports for every charge, right from the app.
Safe and reliable technology
The ELECQ Power Monitor and Level 2 EV charger are built with safety and reliability at the core, so you don’t have to worry when the weather or the grid gets unpredictable. The system keeps an eye on your home’s electrical load and solar production, using high-precision sensors that help it operate smoothly with panels up to 200 amps. Everything is UL certified, RoHS compliant, and tested to prevent overheating, short circuits, or fire risks.
Whether it’s a lightning strike or a power surge, ELECQ has your back. With 10kV/5kA surge protection and tough NEMA 4 and IK10 certifications, this setup is made to handle just about anything, from blizzards to blazing heat. That means it not only protects your home, but also your EV battery and charging hardware. The EV charger is safe to install indoors or out. Plus, the ELECQ Power Monitor uses Wi-Sun technology to automatically communicate with the ELECQ Level 2 EV Charger – it doesn’t even need wifi.
The ELECQ Power Monitor is UL-certified, ensuring it meets strict U.S. safety and performance standards.
Why choose ELECQ?
ELECQ stands distinctively apart from other home energy solutions like Tesla and other traditional chargers because it’s universally compatible with solar installations and actively optimizes energy consumption.
- Unlike Tesla’s more closed ecosystem, which often requires proprietary components like the Powerwall and Gateway, ELECQ offers an open and flexible solution. This reduces installation complexity and minimizes ecosystem lock-in, ensuring broader compatibility with diverse home energy setups.
- Compared to traditional chargers, ELECQ enables millisecond-level data transmission with high reliability and strong wall penetration by adopting Wi-SUN, and minimal interference—unlike traditional Wi-Fi connections, which often suffer from instability and limited coverage.
ELECQ saves money and energy
The ELECQ Power Monitor and Level 2 EV charger not only combines smart home energy management with Level 2 charging but also delivers substantial savings on money and energy.
ELECQ smartly taps into your solar setup to make sure you’re squeezing every drop of clean energy out of it. That means less grid power, lower energy bills, and more money in your pocket. And since you’re using more renewable energy and less fossil-fueled electricity, you’re also shrinking your home’s carbon footprint without even thinking about it.
Order the ELECQ Power Monitor on Amazon here.
Order the ELECQ Level 2 EV charger 50A on Amazon here.
Transform your home energy future with ELECQ
ELECQ empowers homeowners across North America to manage energy more efficiently, reduce energy costs, enhance safety, and fully capitalize on solar investments. With ELECQ, smarter, greener home energy management is finally accessible and effortless.
Discover how ELECQ can redefine your energy future today. Follow ELECQ on Facebook here and on LinkedIn here.
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