Genesis and Samsung team up to tech out the new GV90 electric SUV
Genesis is developing a new flagship electric SUV, the GV90, its largest EV so far. The GV90 will feature the latest technology and software in a rare collaboration between the Hyundai Motor Group and Samsung.
The Genesis GV90 will be the largest SUV from the brand, positioned as its flagship electric vehicle.
The electric SUV is part of Hyundai’s next-gen models, featuring a new dedicated platform, batteries, and production capabilities as part of its KRW 109.4 trillion ($85B) investment over the next decade.
Hyundai’s current electric models ride on the E-GMP platform, including the IONIQ 5, IONIQ 6, Kia EV6, and Genesis GV60.
After revealing the new investment, Hyundai Motor Group’s CEO, Jae Hoon Chang, said its new Integrated Modular architecture (IMA) would replace the E-GMP models going forward.
The new IMA platform is designed to cover more than just mid-size SUVs, enabling a “significant advancement” over the E-GMP, as Chang explained:
It encompasses nearly all vehicle classes, ranging from small and large SUVs to pickup trucks, along with the flagship models of the Genesis brand.
A report from South Korea’s ET News last month claimed Hyundai was finalizing the development of the platform with an included massive 113.2 kWh battery pack.
If the reports are true, this would be among the highest capacities for mass-produced passenger EVs. The Mercedes Benz EQS has 107.8 kWh and is currently the highest, with the Tesla Model S (100 kWh) and Kia EV9 (99.8 kWh) not far behind. This would suggest an expected range of up to nearly 500 miles (800 km). And that’s not all.
Genesis GV90 to feature Samsung tech in rare collab
Last month, Hyundai formed a powerhouse alliance with other South Korean industry leaders, including Samsung, SK, and LG, to boost EV sales in the region.
According to South Korean Car Blog, the GV90 will feature Samsung Electronics’ “Exynos Auto V920” semiconductor. The powerful processor provides an immersive driving experience with advanced driver assist features, a digital cockpit, and functional safety features.
As such, the Genesis GV90 will offer the latest infotainment system with video streaming services, games, and more.
The Exynos Auto V920 features 10 CPUs, increasing performance by 70% compared to previous generations. With the latest processing unit, NPU performance (an important factor in using AI) has also improved by 270%.
The flagship Genesis GV90 will mark the first time that Hyundai Motor Group will use Samsung Electronics semiconductors. In addition, Samsung Display will supply the OLED, another Hyundai first.
Electrek’s Take
I, for one, can’t wait to see the new flagship Genesis electric SUV. A long-range, next-gen EV platform with advanced Samsung tech and a luxurious, tech-focused Genesis interior? Sign me up.
Hyundai is making big moves as the industry shifts to electric vehicles, and so far, it is working out in its favor. The automaker is targetting over 10% profitability with its next-gen EVs with enhanced production capabilities in 2030.
Through economies of scale, Hyundai says, the new EV platform will enable maximum cost reduction. The company plans to share over 80 common modules across several segments for greater flexibility and efficiency.
The Genesis GV90 will mark a new era for the brand as it works to become a top three EV producer by the end of the decade.
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Tesla’s Q2 results are in, and they are way, way down from Q2 of 2024. At the same time, Nissan seems to be in serious trouble and the first-ever all-electric Dodge muscle car is getting recalled because its dumb engine noises are the wrong kind of dumb engine noises. All this and more on today’s deeply troubled episode of Quick Charge!
We’ve also got an awesome article from Micah Toll about a hitherto unexplored genre of electric lawn equipment, a $440 million mining equipment deal, and a list of incompetent, corrupt, and stupid politicians who voted away their constituents’ futures to line their pockets.
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OpenAI is distancing itself from Robinhood‘s latest crypto push after the trading platform began offering tokenized shares of OpenAI and SpaceX to users in Europe.
“These ‘OpenAI tokens’ are not OpenAI equity,” OpenAI wrote on X. “We did not partner with Robinhood, were not involved in this, and do not endorse it.”
The company said that “any transfer of OpenAI equity requires our approval — we did not approve any transfer,” and warned users to “please be careful.”
Robinhood announced the launch Monday from Cannes, France, as part of a broader product showcase focused on tokenized equities, staking, and a new blockchain infrastructure play. The company’s stock surged above $100 to hit a new all-time high following the news.
“These tokens give retail investors indirect exposure to private markets, opening up access, and are enabled by Robinhood’s ownership stake in a special purpose vehicle,” a Robinhood spokesperson said in response to the OpenAI post.
Robinhood offered 5 euros worth of OpenAI and SpaceX tokens to eligible EU users who signed up to trade stock tokens by July 7. The assets are issued under the EU’s looser investor restrictions via Robinhood’s crypto platform.
“This is about expanding access,” said Johann Kerbrat, Robinhood’s SVP and GM of crypto. “The goal with tokenization is to let anyone participate in this economy.”
The episode highlights the dynamic between crypto platforms seeking to democratize access to financial products and the companies whose names and equity are being represented on-chain
U.S. users cannot access these tokens due to regulatory restrictions.
Despite the warnings, BYD continues introducing new discounts. On Wednesday, BYD’s luxury off-road brand began offering over 50% Huawei’s smart driving tech.
BYD introduces new discounts on smart driving tech
After BYD cut prices again in May, the China Automobile Manufacturers Association (CAMA) warned that the ultra-low prices are “triggering a new round of price war panic.”
Although they didn’t single out BYD, it was pretty obvious. BYD slashed prices across 22 of its vehicles by up to 34%, triggering several automakers to follow suit in China.
BYD’s cheapest EV, the Seagull, typically starts at about $10,000 (66,800 yuan). After the price cuts, the Seagull is listed at under $8,000 (55,800 yuan).
It doesn’t look like China’s EV leader plans to slow down anytime soon. Fang Cheng Bao, BYD’s luxury off-road brand, introduced new discounts on Huawei’s smart driving tech on Wednesday.
The limited-time offer cuts the price of Huawei’s Qiankun Intelligent Driving High-end Function Package to just 12,000 yuan ($1,700).
Buyers who order the smart driving tech in July will save over 50% compared to its typical price of 32,000 yuan ($4,500).
Earlier this year, Fang Chang Bao launched the Tai 3, its most affordable vehicle, starting at 139,800 yuan ($19,300). The Tai 3 is about the size of the Tesla Model Y, but costs about half as much.
The Tai 3 will spearhead a new sub-brand of electric SUVs following the more premium Bao 8 and Bao 5 hybrid SUVs.
BYD’s luxury off-road brand sold 18,903 vehicles last month, up 50% from May and 605% compared to last year. Fang Cheng Bao has now sold over 10,000 vehicles for three consecutive months.
The Chinese EV giant sold 382,585 vehicles in total in June, an increase of 12% from last year. In the first half of the year, BYD’s cumulative sales reached over 2.1 million, a YOY increase of 33%.
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