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Bud Light sales continue to reel in the wake of the Dylan Mulvaney controversy, as new data shows Corona Light and Coors Light have reaped the benefits of Buds decline.

Data from Evercore ISI shows that in the 12-week period leading up to July 2, Bud Lights sales volume fell by 27.1% over that timeframe which includes much of the aftermath following transgender activist Dylan Mulvaneys early April social media post showing the custom can Bud Light provided her with.

In that same period, rival light beers saw sales rise.

Coors Light’s sales volume rose by 17.8%, while Miller Lites increased by 14.3% and Corona Lights ticked up by 3%. 

The fallout from the Bud Light controversy has spilled over into other Anheuser-Busch InBev beers which have also suffered from sales declines. 

The Bud Light family of products, which includes not only the beer but also a seltzer that shares its name, was down 28.5% in terms of collective sales volume over that period.

Meanwhile, Budweisers sales volume dipped by 13.5% and Busch Lights declined by 9.8% over the same period.

Collectively, Anheuser-Busch InBev beer sales were down 15.4% in the 12 weeks leading up to July 2, according to the Evercore ISI data.

The companys beer brand which has seen the smallest decline was Michelob Ultra, which was down just 4.5%.

The beer sales volume lost by Anheuser-Busch InBev brands has contributed to gains by rival beer brands owned by Constellation Brands and Molson Coors.

In mid-June, Constellations Modelo Especial dethroned Bud Light as the top-selling U.S. beer in terms of dollar sales in the prior four weeks according to Nielsen data analyzed by Bump Williams Consulting. However, at that point, Bud Light remained the top-selling beer brand on a year-to-date basis.

The Evercore ISI data showed that sales of Modelo Especial were up 11% in the 12 weeks preceding July 2.

Aside from the gains by Modelo and Corona Light, one of Constellation Brands beers that saw the most sales volume growth was Corona Familiar, which was up 26.6%.

Taken together, Constellations beer sales volume was up 10% in the 12 weeks leading up to July 2.

This week, the stock price for Constellation Brands hit an all-time high, closing at $269.20 on Thursday topping the prior record of $257.49 in late November 2022.

Coors Banquet saw the biggest jump in sales volume of Molson Coors brands with a sales volume increase of 24.6% over that period, followed by Coors Light and Miller Lite.

Overall, Molson Coors beers saw a 10.7% increase in the 12 weeks before July 2.

Anheuser-Busch InBev has sought to distance itself from the controversy since shortly after it began.

CEO Brendan Whitworth said in April, “We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”

As part of the brands effort to move beyond the controversy, Bud Light recently launched its summer marketing campaign the theme of which is “Easy to Summer” which the company hopes will help reverse the recent trend.

Todd Allen, VP of marketing for Bud Light, previously told FOX Business, “Its incredibly clear the amount of love and passion people have for Bud Light, and we care deeply about our consumers. And what Ive heard over the past few weeks is that people want us to get back to what we do best: being the beer of easy enjoyment. This new work is really about reaffirming the role that Bud Light plays for our drinkers: celebrating a summer of fun and entertainment through music, backyard grilling, football, and easy enjoyment.”

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Sports

Preds irked as Wild net winner with net displaced

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Preds irked as Wild net winner with net displaced

The Nashville Predators disagreed that a “weird” Minnesota Wild overtime goal scored with the net displaced Tuesday night should have counted.

Wild forward Kirill Kaprizov sent a pass across the crease to teammate Marcus Johansson just as Predators goalie Justus Annunen pushed the net off its moorings. Johansson’s shot hit the side of the net as the cage continued to slide out of place. He collected the puck and then backhanded it over the goal line and off the end boards with the net dislodged.

The referee signaled a goal at 3:38 of overtime, and it was upheld after an NHL video review. Minnesota won, 3-2, overcoming an emotional letdown when Nashville’s Steven Stamkos tied the score with just 0.3 seconds left in regulation.

“The explanation was that, in [the referee’s] opinion, it was a goal. I disagree with his opinion, but that’s the way it is,” Nashville coach Andrew Brunette said.

Stamkos wasn’t pleased with the goal call after the game.

“Obviously, a weird play. I can see the confusion, but the confusing part for us was why it was so emphatically called [a goal]. I get it. Listen, the net came off. If the puck goes in right away, no problem if the net is off. But he missed the net, and the puck actually bounced back to him because the net was sideways,” he said.

The NHL’s Situation Room upheld the goal because it felt Annunen caused the net to be displaced prior to an “imminent scoring opportunity” by Johansson and cited Rule 63.7 as justification. The rule reads:

“In the event that the goal post is displaced, either deliberately or accidentally, by a defending player, prior to the puck crossing the goal line between the normal position of the goalposts, the Referee may award a goal. In order to award a goal in this situation, the goal post must have been displaced by the actions of a defending player, the attacking player must have an imminent scoring opportunity prior to the goal post being displaced, and it must be determined that the puck would have entered the net between the normal position of the goal posts.”

Stamkos didn’t believe that Johansson’s goal-scoring shot was only made possible by the net having come off its moorings.

“I understand the net came off. I don’t think there was any intent from our goaltender to knock it off — it came off twice today. From our vantage point, we thought the puck came back to him on the second attempt because the net was off. If not, the puck goes behind the net, and we live to fight another day. So, that’s where we didn’t agree with the call,” he said.

Brunette doesn’t believe his goalie intentionally pushed the net off its moorings.

“I don’t think just by the physics of pushing that’s what he was trying to do. I thought they missed the net. If the net didn’t dislodge, you would have ended up hitting the net,” he said.

“Unfortunately, they didn’t see it the same way. And you move on.”

This was the second win in a row for the Wild, moving them to 5-6-3 on the season. Nashville dropped to 5-6-4, losing its second straight overtime game.

“We deserved a lot better, for sure. One of our best games of the season, for sure,” Stamkos said.

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Science

How Hot Was the Universe 7 Billion Years Ago? Scientists Now Have an Answer

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Japanese astronomers using ALMA data have found the universe was about twice as hot 7 billion years ago, with a temperature of 5.13 K compared to today’s 2.7 K. The finding aligns perfectly with Big Bang predictions that the Universe cools as it expands, providing the most precise mid-epoch measurement yet and reinforcing confidence in standard cosmology.

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Environment

All the EVs you can buy for less than Cadillac CELESTIQ’s $60,000 price hike

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All the EVs you can buy for less than Cadillac CELESTIQ's ,000 price hike

Cadillac wants to live up to its “standard of the world” tag line so bad they can taste is – but adding $60K to the CELESTIQ’s MSRP might not be the flex the marketing team might think. To teach them a lesson, we’re going to ignore the CELESTIQ and list every new EV you can buy for less than that $60K price hike, instead. Enjoy!

Cadillac is on the verge of an electric renaissance, with nearly 40% of all new Caddies sold last quarter being electric and historic votes of confidence coming from the international motoring press. That said, a $60,000 price hike on the company’s hand built, ultra-luxury flagship CELESTIQ sedan feels especially like a cynical cash grab in today’s economy.

So, instead of talking about the now $60,000 pricier Cadillac CELESTIQ, I’ve decided to give you a list of all the new EVs you can buy (in the US, at least) for less than that $60K. Take a look at the list, below, then let me know if I missed any in the comments.

If you’re curious about what those vehicles are actually selling for, what rebates and special rates are out there, or even just want to take one for a test drive, click on one of the links and you’ll be directed to a local dealer who can walk you through it all (trusted affiliate link).

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Original content from Electrek.


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