The Mazda MX-30 EV is back on the chopping block for the 2024 model year, after a short reintroduction in California, wherein the car has only sold 66 units in 2023.
Mazda will no longer sell the MX-30 in the US, after this year’s model only sold 66 units so far. Sales started slow with single digits for the first three months of the year, then picked up to a year-high of 18 in May, and dropped 11% to 16 units in June. The MX-30 was only available in California, a common thread amongst low-production EVs which help automakers comply with California’s emissions rules.
This is not the first time the MX-30 EV has been cancelled in California. Its previous run sold a total of 505 total cars in the US, missing Mazda’s modest goal of 560 units. Then the car was off the shelves for about half a year with an uncertain future, but was resurrected this January for another run.
Now, again, the MX-30 will once again go off the market. There are still a few cars available in the US (Carscoops found 15 in a quick search), so if you were waiting to pull the trigger, this may be your last chance.
Mazda does have an additional MX-30 plug-in hybrid model, called the MX-30 R-EV, but it’s not available in the US. The R-EV has half the battery size of the BEV version, but this gives a 53-mile range – still respectable for a PHEV.
The MX-30’s cancellation means that Mazda will once again sell zero electric vehicle models in the United States. We don’t know whether Mazda will bring it back for another hurrah or if it will be dead for good this time, but last time Mazda didn’t issue a discontinuation press release, while this time it did. So we doubt it will come back, though it depends on how much it costs Mazda to build and distribute these few EVs versus how much it costs them to pay California’s emissions penalties for noncompliance.
Now we wait and see what Mazda will do next. The company recently gave an update on its EV plans and has an EV sales target of 25-40% by 2030 (which is still too low to meet EPA rules). But it doesn’t really have any known EVs on the horizon, other than a very cool-looking sportscar concept which might become an electrified Miata. In the meantime, it says it plans to focus on “large platform PHEVs” like the CX-90 and CX-70 PHEV, and the CX-50 hybrid (which is not even a plug-in).
Electrek’s Take
When we reviewed the MX-30 EV, we came away pretty unimpressed. The interior and exterior look nice, but the car offered a poor value proposition compared to other entry-level EVs like the Chevy Bolt, Nissan Leaf, and even the Mini Cooper SE.
It was also clear to us that the car was only being sold as a compliance vehicle, in small numbers only in California, and seemed like a callback to the early EV compliance programs of a decade ago.
In particular, the huge empty space under the hood, clearly intended to house a rotary engine for the PHEV version, and the “electric” badging only being present as a sticker on the window, made the effort feel quite slapdash. And Mazda even admitted it slowed down the car to make it feel more like a gas vehicle (and yet, it was still fun to drive through some canyons).
So it’s not really a surprise that this car didn’t take off. Mazda didn’t really seem like it was serious about the car, and buyers wouldn’t have much reason to buy it over the competition other than brand loyalty or because they like its quirky look or suicide doors. On a pure spec or value comparison, other offerings blew it out of the water, and were clearly more serious EVs.
It is currently an open question as to whether any Japanese automakers will really take EVs seriously – which could hurt the country as a whole if they don’t. Most Japanese companies are lagging on EVs, and it’s starting to be a problem, with both Toyota and Mitsubishi being forced pull back from China this month because they just don’t have any EVs to sell to a country that rabidly wants them.
Besides, as we always say, we really want an electric Miata!!! So we hope Mazda can turn it around and get up to speed on EVs. But it’s going to take more than 66 sales of a gimped PHEV to do so.
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Investors are entering 2025’s first-quarter earnings season with a huge cloud of uncertainty hanging over them — thanks primarily to U.S. President Donald Trump’s tariffs.
The scale of duties announced in April, along with the volatility injected by subsequent updates and reversals in policy, have so far exceeded even the most bearish forecasts.
Negotiators from the European Union and the U.K. are in talks with U.S. officials to try to alleviate their respective 25% and 10% blanket tariffs, while also grappling with broader tariffs on steel, aluminum and autos. Meanwhile, the rest of the world watches on to see whether red-hot tensions between Washington and Beijing will cool, averting a trade war between the two biggest economies that would have far-ranging repercussions.
Two major earnings reports have already landed in Europe, providing an indication of the tone to come.
Luxury giant LVMH said its categories such as beauty, wines and spirits were vulnerable to a pullback in spending by “aspirational clientele.” Dutch semiconductor firm ASML, which manufacturers chipmaking machines critical to global tech, said tarifs were “creating a new uncertainty” around demand. But neither was able to quantify the scale of the impact.
Here are five other major European firms yet to report earnings that could face big hits from the tariff turmoil.
Maersk
Danish shipping giant Maersk, a bellwether for global trade, is poised to report first-quarter earnings on May 8. Shares of the company have been highly volatile in recent weeks, moving sharply as investors react to the Trump administration’s back-and-forth tariff announcements.
An escalating trade war between the U.S. and China, the world’s two largest economies, has been a major source of concern for the maritime and transport sector.
Analysts expect Maersk’s first-quarter earnings before interest, depreciation, taxes and amortization (EBITDA) to come in at $2.3 billion, according to an LSEG-compiled consensus, down from $3.6 billion in the final three months of 2024.
Maersk earlier this month described the U.S. tariffs as “significant” and — in their current form — clearly not good news for the global economy, stability and trade.
“It is still too early to say with any confidence how this will ultimately unfold. We need to see how countries will respond to these plans — and to what extent they choose to negotiate, impose counter-tariffs, adjust import duties, or pursue a combination of these measures,” the company said in a statement on April 3.
Shell
Shell is scheduled to report first-quarter earnings on May 2. It comes after the British oil giant in March announced plans to boost shareholder returns, cut costs and double down on its liquefied natural gas (LNG) push.
In a later trading update, Shell trimmed its first-quarter LNG production outlook, citing unplanned maintenance, including in Australia.
A Shell logo in Austin, Texas.
Brandon Bell | Getty Images News | Getty Images
Oil and gas stocks have been caught up in tariff-fueled market turmoil in recent weeks, with energy majors exposed to growing recession fears, subdued oil demand and falling crude prices.
Analysts at wealth manager Hargreaves Lansdown said earlier this month that Shell’s “sharpened focus on efficiency and quality leaves it well-placed to grow free cash flow and shareholder distributions.”
But it can’t control the oil price, Hargreaves Lansdown noted, “so, investors have to be prepared for the relatively high level of volatility that accompanies the entire sector.”
Shell is expected to report first-quarter adjusted earnings of $5.14 billion, according to an LSEG-compiled consensus, down from $7.73 billion in the same period a year ago. The energy major reported adjusted earnings $3.66 billion in the final three months of 2024.
Equity analysts have singled out Shell as the best capital allocator among its European peers, pointing toward the firm’s steadfast commitment to cost discipline under CEO Wael Sawan.
Volkswagen
Germany’s Volkswagen is one of many automotive firms expected to take a hit from tariffs — particularly those on Canada and Mexico — though results out April 30 should give a clearer indicaion of how much it expects to be able to shoulder through operations in Chattanooga, Tennessee.
The U.S. in April implemented a 25% charge on all foreign cars imported into the country, which appears to have already caused some panic-buying.
Volkswagen’s Chief Financial Officer Arno Antlitz told CNBC last month the company was in favor of open markets but already felt “like an American company” due to its thousands of U.S. employees.
However, analysts warn tariffs are especially negative for German carmakers which export thousands of vehicles a year to the U.S., while many cars produced in the country still require European-made parts.
Volkswagen is expected to produce higher year-on-year revenue in the first quarter, up to 77.6 billion euros ($88.2 billion) from 75.5 billion euros, an LSEG-compiled consensus shows. Earnings before interest and taxes (EBIT) are seen dipping to 4.03 billion euros from 4.6 billion euros.
Lufthansa
As geopolitical tensions mount, some have questioned whether travel demand will suffer or trends will change — and the results of German airline group Lufthansa, due April 29, could hold some clues.
Lufthansa CEO Carsten Spohr told CNBC in early March that he expected global demand to drive “significantly” higher profit in 2025 and had not seen any dent in transatlantic bookings. But a lot has changed since then, with the scale of Trump’s tariffs and rhetoric fueling public anger and even boycotts of U.S. products.
A Lufthansa Airlines plane taxiing for takeoff as an United Airlines plane lands at San Francisco International Airport (SFO) in San Francisco, California, United States on February 7, 2025.
Anadolu | Anadolu | Getty Images
Figures for March published by the International Trade Administration showed a 17.2% year-on-year fall in visitor arrivals from Western Europe to the U.S., against a 3.4% dip from Asia and a 17.7% increase from the Middle East.
Lufthansa Group, which includes the German flag carrier along with SWISS, Austrian Airlines, Brussels Airlines and Italy’s ITA Airways, has already been grappling with challenges including strikes, global price pressures and Boeing aircraft delivery delays.
According to an LSEG-compiled consensus, analysts expect the group to report revenue of around 8.07 billion euros in the first quarter, up from 7.4 billion euros the previous year, and a roughly $630 million loss in EBIT, trimmed from a $871 million loss year-on-year and down from $482 million profit the prior quarter.
The Trump administration said last week that it had opened an investigation into how importing certain pharmaceuticals affects national security, widely seen as a prelude to tariffs on drugs — also suggested to be happening in the coming months by Commerce Secretary Howard Lutnick.
There remains no clarity over what size the tariffs will be, and when or even if they will come into effect.
For Denmark’s Novo Nordisk, Europe’s second-largest listed company, that leaves exposed the U.S. sales of its hugely popular obesity and diabetes treatments Ozempic and Wegovy. Traders will be hoping its May 7 results give an indication of how it is preparing for that, and how much can be offset by its “very significant” manufacturing set-up in the U.S.
Emily Field, head of European pharmaceuticals research at Barclays, told CNBC earlier this month that tariffs were the “No. 1 question on investors’ minds.”
— CNBC’s Karen Gilchrist andAnnika Kim Constantinocontributed reporting.
Tesla has settled another wrongful death lawsuit, and it has significant implications based on Tesla’s legal strategy of not settling unless it is at fault.
Admitting a mistake is difficult. We humans are not good at it, which is why I respected Elon Musk when he said that Tesla wouldn’t seek victory in “just” legal cases against it and would “never settle an unjust case” against the company:
We will never seek victory in a just case against us, even if we will probably win. – We will never surrender/settle an unjust case against us, even if we will probably lose..
This strategy also means that if Tesla ever settles a case, it is admitting that it was in the wrong, even if settlements often come with no admission of wrongdoing.
Tesla has very rarely settled cases and Musk made this comment back in 2022. A lot has changed since then.
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In fact, around the same time Musk made that comment, he announced that he was building a team of “hardcore lawyers” at Tesla to pursue legal cases aggressively.
But it started to happen over the last few years.
In the UK, a Tesla owner challenged Tesla over its failure to deliver on its full self-driving claims and won a settlement that represented a refund of his purchase cost for FSD, with interest, after filing a claim in small claims court in 2023.
Now, Tesla has settled a second wrongful death lawsuit.
The estate of Clyde Leach, a Tesla Model Y owner, sued Tesla for wrongful death after his Model Y “suddenly accelerated, went off the road, and slammed into a pillar at an Ohio gas station.” Leach, 72, died from “blunt force trauma, burns, and other injuries” after the vehicle burned down following the impact.
Unlike Huang’s case, the lawsuit didn’t focus specifically on Tesla’s Autopilot or other ADAS features, but it claimed that a defect led to a “sudden acceleration” that contributed to the crash.
This makes it particularly interesting that Tesla, which claims never to settle unjust claims against the company, has confirmed that it settled the case with Leach’s estate in a filing on Monday in federal court in San Francisco.
The terms of the settlement have not been released.
Electrek’s Take
In Tesla’s early days, there were numerous claims of “sudden unintended acceleration” regarding Tesla vehicles. I would often look into them, and we even had third parties review the telemetric logs; you could almost always prove pedal misplacement.
I assumed some of it also had to do with people not being used to vehicles that accelerate as quickly as Teslas, leading to less forgiving situations when pressing the wrong pedal.
However, considering Tesla settled this case and Musk’s claim that Tesla would not settle an “unjust” claim, there could be a case that sudden acceleration could occur with Tesla vehicles.
This could complicate a lot of other cases against Tesla.
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Despite the will-they, won’t-they uncertainty surrounding the future of tariffs and union jobs and – let’s face it – just about everything else in every industry these days, GM says it has no plans to move production of its Ultium-based EVs from Mexico to the US.
The General seems to know a good thing when it sees one, so it should come as no surprise to learn that GM has no plans to scuttle its assembly lines out of the country.
“At this time, GM has no plans to halt or relocate production of any of our EV models made in Mexico,” the director of GM de México’s EV operations, Adrián Enciso, told the Spanish-language newspaper, Milenio. “It’s possible that additional models, such as (the new 2026 Chevy Spark) could be built here, too.”
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Market Watch is reporting that the proposed tariffs, if they take effect, could raise GM’s cost to make electric cars in Mexico by up to $4,300 per vehicle. But while that could put a significant per-unit dent in GM’s profits, it’s worth noting that the EVs might continue to be built in Mexico and sold in Canada and other markets – the new Spark, especially, is targeted towards Central and South America, anyway.
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