How trailblazer Jessica Campbell’s ‘different lens’ paid off in her first year as an AHL coach
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Ryan S. Clark, NHL reporter
SEATTLE — Bringing up Jessica Campbell’s name to anyone who has worked with or watched her work with the Coachella Valley Firebirds over the last year will illustrate why she gained a massive amount of trust in such a short time.
It’s been a little more than a year since Campbell made history when the Firebirds, who are the Seattle Kraken’s AHL affiliate, hired her as an assistant coach, making her the first woman to be behind the bench as a full-time coach in AHL history.
“She’s got a knowledge and an experience and a talent that players can see and understand and they know if they listen, they can get better at what they are doing,” Firebirds coach Dan Bylsma said. “That was evident right from the start and it came through some of the results that we got.”
One conversation with Campbell goes into a number of different subjects. It can range from the importance of building respect with players and empowering those players to reach new levels to managing the outside expectations that come with being a trailblazer in the ever-expanding discussion regarding representation and diversity in hockey.
Campbell navigated those items against the backdrop of the Firebirds’ first season. Their inaugural campaign started with the Firebirds playing their opening 20 games on the road with their arena still under construction. It ended with the Firebirds having the second-most points in the regular season and eventually falling a goal short of winning the AHL championship, the Calder Cup.
For Campbell, the initial step toward helping the Firebirds find success was to establish a foundation centered around respect. That meant letting those players know she was committed to their success and making sure she was doing her job to help them to the best of her ability.
Campbell spoke with players about their goals and the areas where they could improve and let them know she was willing to work with them for as long as they wanted.
“That’s the approach I take — it’s to work with them on an individual level,” Campbell said. “It’s how I want to support them, how they can be helped and then build around that. I was also involved in special teams and running power play. So again, the communication piece and showing them that my mind is creative and I wanted to bring that creativity to them and to the approach of how I could coach them and show them different ways they can think about the game or approach different situations.”
Supporting players to help them on the ice was only one part of Campbell’s approach. She also made a point to routinely check in with players to see how they were doing away from the ice and if they needed to talk about whatever was on their minds.
Firebirds director of business and hockey operations Troy Bodie said Campbell “really took it upon herself” to have meaningful conversations with players.
“It happens all the time where players are going through things and slumps,” Bodie said. “She can talk to them to get them to talk about whatever they are going through. Dan does not ask her to do it. She sniffs it out, goes and finds a player. Whether it is in the locker room or on the ice after practice, she goes and does it and does a great job with it.”
Campbell’s background as a skills coach means she can work with players to improve various aspects of their game, such as skating. Bodie said Campbell took “a lot of pride” in spending significant time with players before and after practices on different areas they wanted to develop.
Bodie estimated that the demand for Campbell by the players was so great that she was likely overworked because she excelled at creating such a high level of respect and trust in just one season.
“Before practices, she’d have half-hour skill sessions that would have 90 percent participation,” said Bodie, who played in more than 500 games between the AHL and NHL. “I was shocked because there’s usually never that much participation for an optional skills practice.”
That work was one of the reasons the Firebirds had success as a team and why numerous players achieved individual accomplishments. Campbell’s primary responsibilities were working with the forwards and running the power-play unit.
Scoring goals either 5-on-5 or with the extra skater advantage was not an issue for the Firebirds in 2022-23. They scored 257 goals, which gave them the third-highest scoring attack in the AHL, while also having 10 players who scored more than 10 goals in the regular season. Their power-play unit finished 14th out of the AHL’s 32 teams with a 20.3% success rate. Bylsma said the Firebirds’ power play ranged between seventh and 14th throughout the season.
The Calder Cup playoffs were no different. The Firebirds had 10 players finish with more than 10 points while leading the AHL with 89 goals — 35 more than the team that finished second in scoring, the Hershey Bears, who beat Coachella Valley for the Calder Cup.
Forward Tye Kartye, who was an undrafted free agent, was named the AHL Rookie of the Year after leading all first-year players with 57 regular-season points (28 goals and 29 assists) and eight points in 18 playoff games. Kartye’s performances led to him being called up to Seattle, where he scored three goals and had five points in 10 playoff games.
“I think players can sense the motive, sense the passion and sense the reasoning why you are a coach who is trying to get to them and why you talk to them,” Bylsma said. “When they see you are in it for them and have their best interest in mind, they are ready to listen. It may not be a loud voice, a rah-rah voice. It may not be a coach’s voice. We hope some of it comes from our players as well. But when a player understands that and senses that, they are all in — and our guys were all in.”
One of the Kraken’s top prospects, forward Shane Wright, spent part of his first professional season with the Firebirds, appearing in eight regular-season games and 24 playoff games. Wright repeatedly stressed how Campbell was “a smart hockey mind” while adding there is a lot to learn from her.
Wright said Campbell told him to “just be yourself” and to play his game. Wright, who was the fourth pick of the 2022 NHL draft, said Campbell told him to stay true to what got him to this point and continue to expand on those abilities.
Wright said the dialogue he and other players had with Campbell led to a collaborative process. He said it felt like there was an understanding that players could give their thoughts to Campbell and vice versa with the idea that everyone benefited from having an open dialogue.
“We feel comfortable going to her if we have a suggestion for her or if she sees something in our game that maybe we can fix or change — building that chemistry or that relationship is always really important,” Wright said.
For as much as Campbell’s job is about developing players, Bylsma explained why the AHL is also an important development stage for coaches.
Bylsma, who won a Stanley Cup and had 320 victories as an NHL coach, said his most formative years as a coach came in the AHL. He described his time spent in the AHL as “a marathon of learning” that allowed him to harness skills such as crafting and delivering a message to a team in ways that hopefully resonate with players.
“Unquestionably for a coach, being in the AHL is huge for their development,” Bylsma said. “Hopefully, as a coach for Jess and [Firebirds assistant Stu Bickel] that is part of my job to develop them as well and I hope that was the case this year.”
Campbell’s success on multiple levels in her first year behind an AHL bench is only just part of her story.
There is also the narrative around Campbell’s first season as it relates to being a coaching pioneer because, until her, there had never been a woman on an AHL bench in a full-time capacity.
“Anything you do differently, any way you approach things differently is always going to get recognized,” Campbell said. “The reality is anytime you see someone doing something different, you’re going to recognize that difference. … I always tried to look at the positive of, ‘Yeah, I might be different. But because I’m different, I’m bringing a different perspective and I’m bringing a new lens to the game and to the guys and to our locker room that they either haven’t heard before or it might be different.'”
Campbell said her ultimate hope is that while her being on the bench is different, there will come a time when seeing a woman on the bench of a men’s hockey team becomes normalized. She said as the season went on, she didn’t focus on being the only woman on an AHL bench but saw it more as the Firebirds having an assistant coach who happened to be a woman.
She also acknowledged how being in her position comes with pressure to perform because she knows there are other women with the same goals and aspirations as her.
“There are other people that perhaps from the outside are looking at it differently,” Campbell said. “I feel and I take pride in knowing that if our team succeeds, if I can succeed, then others are going to have the doors held open for them and that’s where we want the game to go.”
How did Campbell grapple with the gravity and significance of what she was doing? And how much support did she receive, whether from young girls or women who want to break into coaching or just anyone in general who championed what she was accomplishing?
“There was a ton of support from the community and there were also a lot of non-supporters — and that’s fine too,” Campbell said. “I think I’ve felt and I’ve heard it all at this point. But I try to just keep my focus on the work and the impact, and silence the thoughts that come from the outside noise. Yes, I think whatever you put your focus on, that’s where all your energy goes and I tried really hard to not let potential barriers or remarks or comments about me being a female coach in the game impact my confidence or ability as a coach.”
Campbell said she had to consciously check in with herself to make sure she was treating her job no differently than anyone else. That’s why she wanted to make it about the work and the impact that work had on the team.
“But I would be lying if I said it wasn’t something I thought about,” Campbell said. “I did feel that extra layer of pressure because I did feel the extra eyes and people look at me differently because I am different and that’s to me not a negative. To me, hopefully, eventually it will be old and just knowing that success usually trumps all negativity.
“To see the team succeed and to know we as a club and organization are moving in a direction of thinking outside the box, I think that is what I am mostly proud of. It’s knowing that the success that we have has spoken to potentially that the changes are for the good and it’s good for the growth of the game and that we have a unique coaching staff and there’s nothing wrong with that.”
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Ryan S. Clark
LAS VEGAS — Just when it appeared that the Vegas Golden Knights finally found an opening in overtime, their chances of winning Game 2 were quickly shut down in controversial fashion.
It wasn’t that the Golden Knights were overlooking what it means to be in a 2-0 series hole following a 5-4 overtime loss Thursday to the Edmonton Oilers on Thursday in Game 2 of the Western Conference semifinals at T-Mobile Arena.
They were more concerned with what they saw, and what they didn’t see from referee Gord Dwyer just 17 seconds before Leon Draisaitl‘s game-winning goal gave the Oilers their first 2-0 series lead since 2017.
Vegas defenseman Brayden McNabb was going toward for the puck when Edmonton winger Viktor Arvidsson‘s stick got between McNabb’s legs, which sent McNabb into the boards. The play wasn’t ruled a penalty, and it led to the Oilers eventually going into transition before Draisaitl converted a 2-on-1 chance for the winner.
“It’s pretty clear it’s a penalty,” Golden Knights captain Mark Stone said. “His stick is between McNabb’s legs, and he sends him headfirst into the boards. It’s a pretty clear-cut penalty in my eyes and I think everybody’s eyes, right? But that’s hockey. You don’t always get the calls.”
Golden Knights coach Bruce Cassidy was a bit more direct about what he saw on the McNabb play.
“Listen, Gord’s looking at it. He blew it. He missed the call,” Cassidy said. “I don’t know what else to say. It’s a can-opener trip, it’s a dangerous play, it’s all those things. But it didn’t get called, so you’ve got to keep playing.”
Cassidy said he didn’t have an immediate update on McNabb’s status for Game 3 on Saturday in Edmonton. If he were to miss Game 3, it would leave the Golden Knights without one of their most important players.
McNabb, who was part of their Stanley Cup-winning team in 2023, is one of their top-pairing options and also a crucial piece of a penalty kill that had a significant role in how the Golden Knights survived so late in overtime.
An urgently aggressive Golden Knights team kept pushing to start the first period before forward Victor Olofsson opened with his first-ever playoff goal on the power play in the first period. Three consecutive goals from Oilers trio Jake Walman, Vasily Podkolzin and Darnell Nurse gave them a 3-1 lead. Golden Knights forward William Karlsson scored late in the second to cut it to 3-2.
Oilers forward Evander Kane doubled the lead to 4-2 within the first two minutes of the third before Olofsson’s second, also on the power play, less than three minutes later again cut the lead to a single goal. The Golden Knights forced overtime when alternate captain and star defenseman Alex Pietrangelo fired a shot from distance with 8:02 remaining in regulation.
Vegas had two chances in the final 30 seconds, only to have them both stopped by Edmonton goaltender Calvin Pickard, who finished with 28 saves, before heading to overtime.
Olofsson had a chance at a game-winning hat trick with a point-blank chance with 18:45 remaining before Nurse’s stick stopped him from having a clean shot.
“Definitely had a lot of good looks, and I think we could have had a couple more goals,” Olofsson said of a Golden Knights team that finished with 19 high-danger scoring chances.
Natural Stat Trick’s metrics show that Vegas’ shot-share in overtime was 66.7%. But even in a period in which they controlled possession, there was a moment when they nearly lost their grip.
Golden Knights forward Nicolas Roy received a five-minute major for cross-checking after his stick connected with Trent Frederic’s face. Roy appeared as if he was trying to play a puck in midair, only to then strike Frederic, which sent the Oilers on the power play.
The NHL’s No. 12 power-play unit in the regular season, the Oilers had a few chances on net but were either stopped by Golden Knights goaltender Adin Hill or had their chances broken up by an aggressive forecheck that allowed them to go through unscathed.
With a pair of power-play goals already, the Golden Knights believed they could have added a third once McNabb went into the boards.
Instead? They watched the Oilers regroup, Draisaitl get on a 2-on-1 and beat Hill for the win.
“This one will sting,” Cassidy said. “But the positives tomorrow will be good. I felt that we outplayed the Oilers for the most part and deserved a better fate. How the guys look at that? If they take it as, ‘We just gotta carry that over’ — we both said we wanted to get better as the series went on and we were certainly better than Game 1. So, we’ll improve on today if we want to get back into it.”
Going back to their first campaign in the 2017-18 season, the Golden Knights have made the playoffs in all but one year. Throughout that time, they’ve been in a 2-0 series hole once, against the Colorado Avalanche in a second-round series back in 2021.
The Golden Knights would come back to win that series with four consecutive victories.
“I liked our game today; we had a lot of good chances,” said Stone, who is one of nine players who remain from that team in 2021. “We put up four goals, and usually when you score four goals, you’re going to win a playoff game. Unfortunately, we didn’t. You can’t get down, you got to go to Edmonton tomorrow, get ready for Saturday night’s game and put your best foot forward and get a win.”
With two games in the books for three of four second-round series, trends have begun to emerge — some not so good for the teams that many picked to make long runs this postseason.
The defending Stanley Cup champion Florida Panthers are in a 2-0 hole, returning home to host the Toronto Maple Leafs for Game 3 (7 p.m. ET, TNT). In Friday’s nightcap, the Dallas Stars will look for another road victory over the Winnipeg Jets (9:30 p.m. ET, TNT).
Read on for game previews with statistical insights from ESPN Research, a recap of what went down in Thursday’s games and the three stars of Thursday from Arda Öcal.
Matchup notes
Toronto Maple Leafs at Florida Panthers
Game 3 | 7 p.m. ET | TNT
In their franchise history, the Maple Leafs have won 84% of their best-of-seven series when going up 2-0. The Panthers are 0-5 in best-of-seven series when trailing 0-2.
This series features the two highest-scoring lines at 5-on-5 this postseason: Eetu Luostarinen–Anton Lundell–Brad Marchand (eight) and Matthew Knies–Auston Matthews–Mitch Marner (seven, including the game-winning goal in Game 2).
William Nylander scored a goal for the third straight game, and he has six goals and 13 points this postseason. He is the second Maple Leaf of the past 30 years to score five goals in a three-game span — joining Alexander Mogilny from 2003 — and the first Maple Leaf since Doug Gilmour in 1993 to have 13 or more points in the first eight games of a postseason.
With a goal in Game 2, Marchand now has 32 postseason points against the Leafs in his career, which is fourth most all time. He trails Gordie Howe (53), Alex Delvecchio (35) and Henri Richard (33).
Stepping in for injured Anthony Stolarz, Joseph Woll saved 25 of 28 shots for Toronto. His counterpart, Sergei Bobrovsky, allowed four goals on 20 shots and has allowed nine total goals through Games 1 and 2. That is tied for the second most he has allowed in a two-game span in his playoff career.
Dallas Stars at Winnipeg Jets
Game 2 | 9:30 p.m. ET | TNT
After a win in Game 1, the Stars are now -360 favorites to win the series, while the Jets are +280, according to ESPN BET. The win for Dallas snapped an eight-game losing streak in Game 1s.
Mikko Rantanen provided all the offense that Dallas needed in the 3-2 win, scoring his second single-period hat trick in as many games. He set a record for the most consecutive team goal contributions (goal or assist) in Stanley Cup playoff history, with 12; the previous mark was nine by Mario Lemieux in 1992.
Game 1 was Jason Robertson‘s first game back after sustaining an injury in the final game of the regular season. He played 13:44, including 1:00 on the power play, and registered one shot.
The opening clash was also Mark Scheifele‘s return to the ice, though his absence was just since April 30 and Game 5 against the Blues in Round 1. Scheifele scored a goal and registered seven shots in 22:36 of ice time.
Winnipeg’s Connor Hellebuyck and Dallas’ Jake Oettinger are considered the two leading candidates to be Team USA’s goaltender at the 2026 Olympics. Oettinger took the first round of the head-to-head battle, saving 29 of 31 shots and getting the W; Hellebuyck saved 21 of 24 shots in defeat.
Öcal’s three stars from Thursday
Wilson was key in the Capitals tying up their series against the Canes. It was the first time he had a playoff game with at least two points, two hits, two blocked shots and three shots on goal.
Draisaitl scored the game winner in overtime as Edmonton takes a 2-0 series lead on Vegas. He joins Esa Tikkanen (from 1991) as the only players in franchise history with multiple OT goals in a single postseason.
Eichel registered three assists in the OT loss to Edmonton, and he now has eight points in his past five games (one goal, seven assists). That ties his own mark for most points in a five-game span in his postseason career.
Thursday’s recaps
Washington Capitals 3, Carolina Hurricanes 1
Series tied 1-1 | Game 3 Saturday
After a loss to the Canes in Game 1, the Capitals looked like a different team as veteran winger Tom Wilson “set the tone,” according to Alex Ovechkin. Connor McMichael started the scoring at 2:16 of the second period, and John Carlson put the Caps up 2-0 with a power-play goal near the start of the third on an assist by Wilson and Dylan Strome. Shayne Gostisbehere pulled Carolina within one with a power-play goal of his own, but Wilson finished them off with an empty-netter with a minute left. Full recap.
0:52
John Carlson buries Caps’ second goal of the night
John Carlson sends the Capitals fans into a frenzy after a beautiful goal early in the third period.
Edmonton Oilers 5, Vegas Golden Knights 4 (OT)
EDM leads 2-0 | Game 3 Saturday
Seeking a win to tie up the series, Vegas was on the board first with a goal from Victor Olofsson at 8:42 of the first period. Edmonton, however, charged back with three straight goals in the second period (from Jake Walman, Vasily Podkolzin and Darnell Nurse), before William Karlsson drew the Knights within one at 18:10. Evander Kane put the Oilers back up by two at 1:52 of the third, before Vegas rallied with goals by Olofsson and Alex Pietrangelo to send the game to OT. Leon Draisaitl tallied the game winner, giving the Oilers a 5-4 win and a 2-0 series lead heading home to Alberta. Full recap.
3:32
Oilers prevail in OT to take 2-0 series lead
Scott Van Pelt recaps the Oilers’ thrilling 5-4 overtime win over the Golden Knights to take a 2-0 series lead.
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