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McDonald’s on Thursday reported surprisingly strong sales in the latest quarter — and its chief executive cited the purple milkshake released in honor of furry mascot Grimace’s 52nd birthday.

“This quarter, if Im being honest, the theme was Grimace,” McDonald’s CEO Chris Kempczinski said on the companys conference call following the earnings report, according to CNBC.

The earnings report was released a month after the golden arches honored Grimace’s birthday with a limited-edition purple milkshake that was only available in the US.

McDonald’s also offered the Grimace Birthday Meal, which included the shake and the choice of a Big Mac, 10-piece Chicken McNuggets, or fries, though the offer ended on July 6, according to a McDonald’s tweet.

The photo-friendly purple drink — which was made with ice cream and blueberry and strawberry syrups — went viral on social media and was likely fueled by customers’ nostalgia for the rotund character.

As a result, McDonald’s — which has 13,513 restaurants in the US and over 38,000 abroad — recorded a revenue of $6.5 billion in the latest quarter, edging out Wall Street’s expectation of $6.27 billion.

The net sales marked a 14% increase from last year.

McDonald’s scored $2.31 billion in income — a sharp increase from the $1.8 billion reported in Q1.

McDonald’s share price closed up 1.2%, to $295.19, on Thursday.

On TikTok, Austin Frazier is attributed with starting the trend when he posted a clip of himself tasting the shake.

The video then cut to Frazier lying on the floor with the milkshake spilled around his head and mouth.

Since it was posted on June 13, the TikTok has garnered over 3.6 million views and caused a slew of other social media users to share clips faking their death after tasting the Grimace shake.

McDonald’s even acknowledged the trend, sharing a post of Grimace to social media captioned: “mee pretending i don’t see the grimace shake trendd.”

The Chicago-headquartered restaurant chain even changed the biography on its Instagram and Twitter pages to: “grimace is a close personal friend of mine.”

“‘Grimace’s Birthday’ quickly became one of our most socially engaging campaigns of all time,” the company said in its earnings report.

McDonaldland — the franchise’s fictional world inhabited by Ronald McDonald and his friends — welcomed Grimace on June 12, 1971, as “Evil Grimace,” a monster with four arms used to steal milkshakes.

But after he frightened children, McDonald’s phased out Grimace, along with other McDonaldland characters, in 2003.

The franchise later recast the purple blob as a warmer version of his old self, this time with two arms, and revived the beloved fuzzball in 2022.

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Hageman video fuels Senate chatter as Lummis leaves Wyoming seat open

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Hageman video fuels Senate chatter as Lummis leaves Wyoming seat open

Wyoming Representative Harriet Hageman intensified chatter about a 2026 Senate run by posting a video days after Senator Cynthia Lummis announced she will not seek reelection.

​The five-second clip shows the congresswoman alongside a single-word caption: “Soon.” It breaks a months‑long lull on her account and bolsters speculation that she is eyeing Lummis’ open seat.

Wyoming’s Senate seat has been a reliable voice in advancing regulatory clarity for the crypto industry, from market structure bills and stablecoin regulation to banking access. Whoever replaces Lummis will help decide whether crypto keeps a dedicated champion in the Senate.

Hageman’s tweet has fueled speculation that she may target Wyoming’s open crypto-focused Senate seat. Source: Harriet Hageman

A crypto ally steps down

Lummis is expected to retire at the end of her term, removing one of the digital‑asset industry’s most outspoken allies from the Senate just as lawmakers edge toward potential votes on landmark market‑structure legislation.

​Lummis has built a national profile as a reliable pro‑crypto voice, embracing Bitcoin early and co‑sponsoring legislative efforts widely viewed to advance the blockchain industry, including the Responsible Financial Innovation Act and the ongoing US Clarity Act

Her pending exit leaves the industry without a guaranteed champion in a chamber that has become increasingly central to decisions on trading‑platform oversight, stablecoin rules and banking access for crypto firms.

Related: Crypto community ‘very sorry’ over Senator Lummis’ reelection decision

​Hageman’s record and crypto’s hopes

As Wyoming’s at‑large House member, she has so far focused on broader conservative themes like parental rights in education, opposition to federal overreach and backing pro‑fossil fuel energy policies, while aligning herself with President Donald Trump. A Senate campaign would test how much she is willing to lean into Lummis’ crypto legacy alongside those priorities.

Wyoming’s crypto community is already nudging her in that direction. Caitlin Long, founder of Custodia Bank and a key architect of the state’s blockchain‑friendly laws, praised Hageman as “salt of the earth.” Long was reacting to news of Hageman’s expected entry in the race.

Introducing Harriet Hageman | Source: Caitlin Long

Related: Crypto among sectors ‘debanked’ by 9 major banks: US regulator

Long’s backing effectively introduces Hageman to crypto audiences as the preferred successor, even though the House member has not yet made digital assets a signature focus.

Wyoming’s 2026 Senate race is now poised to double as a test of whether the state wants to preserve its identity as home to the Senate’s most visible crypto advocate, or fold digital asset policy into a broader Trump‑era Republican agenda.