McDonald’s on Thursday reported surprisingly strong sales in the latest quarter — and its chief executive cited the purple milkshake released in honor of furry mascot Grimace’s 52nd birthday.
“This quarter, if Im being honest, the theme was Grimace,” McDonald’s CEO Chris Kempczinski said on the companys conference call following the earnings report, according to CNBC.
The earnings report was released a month after the golden arches honored Grimace’s birthday with a limited-edition purple milkshake that was only available in the US.
McDonald’s also offered the Grimace Birthday Meal, which included the shake and the choice of a Big Mac, 10-piece Chicken McNuggets, or fries, though the offer ended on July 6, according to a McDonald’s tweet.
The photo-friendly purple drink — which was made with ice cream and blueberry and strawberry syrups — went viral on social media and was likely fueled by customers’ nostalgia for the rotund character.
As a result, McDonald’s — which has 13,513 restaurants in the US and over 38,000 abroad — recorded a revenue of $6.5 billion in the latest quarter, edging out Wall Street’s expectation of $6.27 billion.
The net sales marked a 14% increase from last year.
McDonald’s scored $2.31 billion in income — a sharp increase from the $1.8 billion reported in Q1.
McDonald’s share price closed up 1.2%, to $295.19, on Thursday.
On TikTok, Austin Frazier is attributed with starting the trend when he posted a clip of himself tasting the shake.
The video then cut to Frazier lying on the floor with the milkshake spilled around his head and mouth.
Since it was posted on June 13, the TikTok has garnered over 3.6 million views and caused a slew of other social media users to share clips faking their death after tasting the Grimace shake.
McDonald’s even acknowledged the trend, sharing a post of Grimace to social media captioned: “mee pretending i don’t see the grimace shake trendd.”
The Chicago-headquartered restaurant chain even changed the biography on its Instagram and Twitter pages to: “grimace is a close personal friend of mine.”
“‘Grimace’s Birthday’ quickly became one of our most socially engaging campaigns of all time,” the company said in its earnings report.
McDonaldland — the franchise’s fictional world inhabited by Ronald McDonald and his friends — welcomed Grimace on June 12, 1971, as “Evil Grimace,” a monster with four arms used to steal milkshakes.
But after he frightened children, McDonald’s phased out Grimace, along with other McDonaldland characters, in 2003.
The franchise later recast the purple blob as a warmer version of his old self, this time with two arms, and revived the beloved fuzzball in 2022.
Members of the European Broadcasting Union (EBU) will meet today to discuss Israel’s involvement in next year’s Eurovision Song Contest.
The meeting at Eurovision’sorganisers’ headquarters in Geneva will address the new rules intended to stop governments and third parties from disproportionately influencing voting.
Should members not be convinced about the new rules, there may be a vote on Israel‘s participation in 2026.
In November, the EBU changed the voting system for the song contest over allegations of “interference” from the Israeli government.
That came after Israeli singer Yuval Raphael received the largest number of votes from the public in this year’s contest, ultimately finishing as runner-up to Austria’s entry after the jury votes were counted.
After the final in May, Irish broadcaster RTE requested a breakdown in voting numbers from the EBU, while Spain’s public broadcaster, Radio Television Espanola, called for a “complete review” of the voting system to avoid “external interference”.
Dutch public broadcaster AVROTROS added in September thatthere had been “proven interference by the Israeli government during the last edition of the Song Contest, with the event being used as a political instrument”.
Their statement did not elaborate on the means of “interference”.
Image: Israel has not commented on accusations of interference in voting. File pic: AP
Israeli broadcaster still preparing entry
Israel has not commented on the accusations regarding voting for the contest, which stresses its political neutrality, but it has frequently claimed that it faces a global smear campaign.
KAN, the Israeli public broadcaster, also said it is preparing for next year’s Eurovision content.
It added it will present its position on possible disqualification at the meeting.
In September, officials from the EBU announced plans for an emergency vote on Israel’s participation, with president Delphine Ernotte-Cunci saying “given that the union has never faced a divisive situation like this before”. The board agreed it “merited a broader democratic basis for a decision”.
More than 70,000 Palestinians have been killed during Israel’s war in Gaza, according to the Hamas-run health ministry.
It was sparked by the 7 October 2023 attack by Palestinian militant group Hamas on Israel in which 1,200 people were killed and 251 taken hostage to Gaza.
A review into the rising demand for mental health, ADHD and autism services has been launched by the health secretary.
The independent review will look at rates of diagnosis, and the support offered to people.
Health Secretary Wes Streeting said the issue needs to be looked at through a “strictly clinical lens” after he claimed in March that there had been an “overdiagnosis” of mental health conditions, with “too many people being written off”.
Mental health conditions are being more commonly reported among the working-age population, figures analysed by the Institute for Fiscal Studies found.
More than half of the increase in 16 to 64-year-olds claiming disability benefits since the pandemic is due to more claims relating to mental health or behavioural conditions.
A total of 1.3 million people claim disability benefits – 44% of all claimants – primarily for mental health or behavioural conditions, the analysis shows.
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The review will be led by leading clinical psychologist Professor Peter Fonagy, the national clinical adviser on children and young people’s mental health, who will work with academics, doctors, epidemiological experts, charities and parents.
He will look at what is driving the rising demand for services, and inequalities in accessing support.
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Govt orders review into ADHD rise
The Department of Health said 13 times more people were waiting for an autism assessment in September 2025 compared with April 2019.
There is £688m in extra funding going towards hiring 8,500 more mental health workers so the NHS can expand on talking therapies and increase the number of mental health emergency departments.
Mr Streeting said: “I know from personal experience how devastating it can be for people who face poor mental health, have ADHD or autism, and can’t get a diagnosis or the right support.
“I also know, from speaking to clinicians, how the diagnosis of these conditions is sharply rising.
“We must look at this through a strictly clinical lens to get an evidence-based understanding of what we know, what we don’t know, and what these patterns tell us about our mental health system, autism and ADHD services.
“That’s the only way we can ensure everyone gets timely access to accurate diagnosis and effective support.”
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ADHD is changing the world of work
Prof Fonagy said: “This review will only be worthwhile if it is built on solid ground. We will examine the evidence with care to understand, in a grounded way, what is driving rising demand.
“My aim is to test assumptions rigorously, and listen closely to those most affected, so that our recommendations are both honest and genuinely useful.”
The assassination attempt on a former Russian spy was authorised by Vladimir Putin, who is “morally responsible” for the death of a woman poisoned by the nerve agent used in the attack, a public inquiry has found.
The chairman, Lord Hughes, found there were “failings” in the management of Sergei Skripal, 74, who was a member of Russian military intelligence, the GRU, before coming to the UK in 2010 on a prisoner exchange after being convicted of spying for Britain.
But he found the assessment that he wasn’t at “significant risk” of assassination was not “unreasonable” at the time of the attack in Salisbury on 4 March 2018, which could only have been avoided by hiding him with a completely new identity.
Mr Skripal and his daughter Yulia, 41, who was also poisoned, were left seriously ill, along with then police officer Nick Bailey, who was sent to search their home, but they all survived.
Image: Sergei Skripal and Yulia Skripal.
Pic: Shutterstock
Dawn Sturgess, 44, died on 8 July, just over a week after unwittingly spraying herself with novichok given to her by her partner, Charlie Rowley, 52, in a perfume bottle in nearby Amesbury on 30 June 2018. Mr Rowley was left seriously ill but survived.
In his 174-page report, following last year’s seven-week inquiry, costing more than £8m, former Supreme Court judge Lord Hughes said she received “entirely appropriate” medical care but her condition was “unsurvivable” from a very early stage.
The inquiry found GRU officers using the aliases Alexander Petrov, 46, and Ruslan Boshirov, 47, had brought the Nina Ricci bottle containing the novichok to Salisbury after arriving in London from Moscow with a third agent known as Sergey Fedotov to kill Mr Skripal on 2 March.
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Image: L-R Suspects who used the names of Sergey Fedotov, Ruslan Boshirov and Alexander Petrov. Pics: UK Counter Terrorism Policing
The report said it was likely the same bottle Petrov and Boshirov used to apply the military-grade nerve agent to the handle of Mr Skripal’s front door before it was “recklessly discarded”.
“They can have had no regard to the hazard thus created, of the death of, or serious injury to, an uncountable number of innocent people,” it said.
It is “impossible to say” where Mr Rowley found the bottle, but was likely within a few days of it being abandoned on 4 March, meaning there is “clear causative link” with the death of mother-of-three Ms Sturgess.
Image: Novichok was in perfume bottle. Pic: Reuters
Lord Hughes said he was sure the three GRU agents “were acting on instructions”, adding: “I have concluded that the operation to assassinate Sergei Skripal must have been authorised at the highest level, by President Putin.
“I therefore conclude that those involved in the assassination attempt (not only Petrov, Boshirov and Fedotov, but also those who sent them, and anyone else giving authorisation or knowing assistance in Russia or elsewhere) were morally responsible for Dawn Sturgess’s death,” he said.
Russian ambassador summonsed
After the publication of the report, the government announced the GRU has been sanctioned in its entirety, and the Russian Ambassador has been summonsed to the Foreign Office to answer for Russia’s ongoing campaign of alleged hostile activity against the UK.
Sir Keir Starmer said the findings “are a grave reminder of the Kremlin’s disregard for innocent lives” and that Ms Sturgess’s “needless” death was a tragedy that “will forever be a reminder of Russia’s reckless aggression”.
“The UK will always stand up to Putin’s brutal regime and call out his murderous machine for what it is,” the prime minister said.
He said deploying the “highly toxic nerve agent in a busy city centre was an astonishingly reckless act” with an “entirely foreseeable” risk that others beyond the intended target would be killed or injured.
The inquiry heard a total of 87 people presented at A&E.
Image: Pic AP
Lord Hughes said there was a decision taken not to issue advice to the public not to pick anything up which they hadn’t dropped, which was a “reasonable conclusion” at the time, so as not to cause “widespread panic”.
He also said there had been no need for training beyond specialist medics before the “completely unexpected use of a nerve agent in an English city”.
After the initial attack, wider training was “appropriate” and was given but should have been more widely circulated.
In a statement following the publication of his report, Lord Hughes said Ms Sturgess’s death was “needless and arbitrary”, while the circumstances are “clear but quite extraordinary”.
“She was the entirely innocent victim of the cruel and cynical acts of others,” he said.
Image: ‘We can finally put her to peace’ . Pic: Met Police/PA
‘We can have Dawn back now’
Speaking after the report was published, Ms Sturgess’s father, Stanley Sturgess, said: “We can have Dawn back now. She’s been public for seven years. We can finally put her to peace.”
In a statement, her family said they felt “vindicated” by the report, which recognised how Wiltshire police wrongly characterised Ms Sturgess as a drug user.
But they said: “Today’s report has left us with some answers, but also a number of unanswered questions.
“We have always wanted to ensure that what happened to Dawn will not happen to others; that lessons should be learned and that meaningful changes should be made.
“The report contains no recommendations. That is a matter of real concern. There should, there must, be reflection and real change.”
Wiltshire Police Chief Constable Catherine Roper admitted the pain of Ms Sturgess’s family was “compounded by mistakes made” by the force, adding: “For this, I am truly sorry.”
Russia has denied involvement
The Russian Embassy has firmly denied any connection between Russia and the attack on the Skripals.
But the chairman dismissed Russia’s explanation that the Salisbury and Amesbury poisonings were the result of a scheme devised by the UK authorities to blame Russia, and the claims of Petrov and Borisov in a television interview that they were sightseeing.
The inquiry chairman said the evidence of a Russian state attack was “overwhelming” and was designed not only as a revenge attack against Mr Skripal, but amounted to a “public statement” that Russia “will act decisively in its own interests”.
Lord Hughes found “some features of the management” of Mr Skripal “could and should have been improved”, including insufficient regular written risk assessments.
But although there was “inevitably” some risk of harm at Russia’s hands, the analysis that it was not likely was “reasonable”, he said.
“There is no sufficient basis for concluding that there ought to have been assessed to be an enhanced risk to him of lethal attack on British soil, such as to call for security measures,” such as living under a new identity or at a secret address, the chairman said.
He added that CCTV cameras, alarms or hidden bugs inside Mr Skripal’s house might have been possible but wouldn’t have prevented the “professionally mounted attack with a nerve agent”.
Sky News has approached the Russian Embassy for comment on the report.