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McDonald’s on Thursday reported surprisingly strong sales in the latest quarter — and its chief executive cited the purple milkshake released in honor of furry mascot Grimace’s 52nd birthday.

“This quarter, if Im being honest, the theme was Grimace,” McDonald’s CEO Chris Kempczinski said on the companys conference call following the earnings report, according to CNBC.

The earnings report was released a month after the golden arches honored Grimace’s birthday with a limited-edition purple milkshake that was only available in the US.

McDonald’s also offered the Grimace Birthday Meal, which included the shake and the choice of a Big Mac, 10-piece Chicken McNuggets, or fries, though the offer ended on July 6, according to a McDonald’s tweet.

The photo-friendly purple drink — which was made with ice cream and blueberry and strawberry syrups — went viral on social media and was likely fueled by customers’ nostalgia for the rotund character.

As a result, McDonald’s — which has 13,513 restaurants in the US and over 38,000 abroad — recorded a revenue of $6.5 billion in the latest quarter, edging out Wall Street’s expectation of $6.27 billion.

The net sales marked a 14% increase from last year.

McDonald’s scored $2.31 billion in income — a sharp increase from the $1.8 billion reported in Q1.

McDonald’s share price closed up 1.2%, to $295.19, on Thursday.

On TikTok, Austin Frazier is attributed with starting the trend when he posted a clip of himself tasting the shake.

The video then cut to Frazier lying on the floor with the milkshake spilled around his head and mouth.

Since it was posted on June 13, the TikTok has garnered over 3.6 million views and caused a slew of other social media users to share clips faking their death after tasting the Grimace shake.

McDonald’s even acknowledged the trend, sharing a post of Grimace to social media captioned: “mee pretending i don’t see the grimace shake trendd.”

The Chicago-headquartered restaurant chain even changed the biography on its Instagram and Twitter pages to: “grimace is a close personal friend of mine.”

“‘Grimace’s Birthday’ quickly became one of our most socially engaging campaigns of all time,” the company said in its earnings report.

McDonaldland — the franchise’s fictional world inhabited by Ronald McDonald and his friends — welcomed Grimace on June 12, 1971, as “Evil Grimace,” a monster with four arms used to steal milkshakes.

But after he frightened children, McDonald’s phased out Grimace, along with other McDonaldland characters, in 2003.

The franchise later recast the purple blob as a warmer version of his old self, this time with two arms, and revived the beloved fuzzball in 2022.

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China’s crypto liquidation plans reveal its grand strategy

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China’s crypto liquidation plans reveal its grand strategy

China’s crypto liquidation plans reveal its grand strategy

China’s plan to liquidate confiscated crypto through Hong Kong exchanges isn’t simply a policy — it’s to control global digital asset markets and outmaneuver the US.

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Hamas responds to disarmament reports as health officials say 18 killed in Israeli fire – including people trying to access food

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Hamas responds to disarmament reports as health officials say 18 killed in Israeli fire - including people trying to access food

Hamas has said it will not disarm unless an independent Palestinian state is established with Jerusalem as its capital.

The militant group said it was issuing a statement “in response to media reports quoting US envoy Steve Witkoff, claiming [Hamas] has shown willingness to disarm”.

It continued: “We reaffirm that resistance and its arms are a legitimate national and legal right as long as the occupation continues.

“This right is recognised by international laws and norms, and it cannot be relinquished except through the full restoration of our national rights – first and foremost, the establishment of an independent, fully sovereign Palestinian state with Jerusalem as its capital.”

Hamas also condemned Mr Witkoff’s visit to an aid distribution centre in Gaza on Friday as “nothing more than a premeditated staged show”.

Donald Trump’s Middle East envoy Mr Witkoff and Mike Huckabee, the US ambassador to Israel, visited a centre run by the controversial Gaza Humanitarian Foundation (GHF).

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Trump envoy Witkoff visits Gaza

Hamas said the trip was “designed to mislead public opinion, polish the image of the occupation, and provide it with political cover for its starvation campaign and continued systematic killing of defenceless children and civilians in the Gaza Strip”.

Mr Witkoff said he spent “over five hours in Gaza”. In a post on X on Friday, he said: “The purpose of the visit was to give [President Trump] a clear understanding of the humanitarian situation and help craft a plan to deliver food and medical aid to the people of Gaza.”

Palestinians wait to receive food from a charity kitchen, amid a hunger crisis, in Gaza City, August 2, 2025. REUTERS/Mahmoud Issa
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Palestinians wait to receive food from a charity kitchen in Gaza City. Pic: Reuters

Elidalis Burges, a critical care nurse in Gaza, told Sky News she saw the US visit as a “PR stunt” and that the American officials were “just being shown a small portion of what is actually happening”.

“I think the visit to the GHF site was just a controlled visit dictated by the Israeli military,” she said. “If they really wanted people to see what is happening here, they would allow international journalists from around the world to enter.

“They would allow the leaders of the world to come here and see.”

Hamas releases hostage video

It comes as Hamas released a video showing Israeli man, Evyatar David, being held hostage in what appears to be a tunnel.

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Video released of Israeli hostage

Mr David was taken from the Nova Music Festival on 7 October 2023.

His family have given permission for media outlets to show the video.

More than a dozen killed by Israeli fire

Gaza health officials have said 18 people, including eight who were trying to access food, were killed by Israeli fire on Saturday.

Witness Yahia Youssef told Reuters news agency he helped carry three people wounded by gunshots and saw others lying on the ground near a food distribution centre.

In response to questions about several eyewitness accounts of violence at one of its facilities, GHF said “nothing [happened] at or near our sites”.

Read more:
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The US and Israel-backed GHF has been marred by controversy and fatal shootings ever since it was set up earlier this year.

According to the United Nations’ human rights office, at least 859 people have been killed “in the vicinity” of GHF aid sites since late May.

Dr Tom Adamkiewicz, who is working at a hospital in Gaza, has said Palestinian children, women and men are “being shot at, basically like rabbits”.

It is a “level of barbarity I don’t think the world has seen”, he told Sky News.

The Israel Defence Forces has repeatedly said it “categorically rejects the claims of intentional harm to civilians” and has blamed Hamas militants for fomenting chaos and endangering civilians.

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Gaza deaths increase when aid sites open

The war in Gaza began when Hamas-led militants killed around 1,200 people, mostly civilians, in an attack on Israel on 7 October 2023 and abducted 251 others. Of those, they still hold around 50, with 20 believed to be alive, after most of the others were released in ceasefires or other deals.

Israel’s retaliatory offensive has killed more than 60,000 Palestinians, according to Gaza’s Hamas-run health ministry, which does not differentiate between militants and civilians in its count.

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North Korea’s opened its doors to Russian tourists. So… how was their holiday?

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North Korea's opened its doors to Russian tourists. So... how was their holiday?

The world’s most secretive state is a mystery for billions of people – but not Anastasiya Samsonova.

She has returned from a week’s holiday in North Korea.

“We saw nothing terrible there, there is no danger there,” the 33-year-old HR manager tells me.

“Frankly speaking, we really liked it.”

She was part of a group of 15 Russian tourists who were the first foreign visitors to a new seaside resort, which was opened to great fanfare by North Korea’s leader Kim Jong Un in June.

Her holiday snaps show a white sand beach, shimmering seas and high-rise hotels. But something’s missing – people.

Russian tourist Anastasiya Samsonova at the Wonsan-Kalma beach resort in North Korea. Pic: Anastasiya Samsonova
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Anastasiya Samsonova at the Wonsan-Kalma beach resort in North Korea. Pic: Anastasiya Samsonova

There are rows of sun loungers, but not a soul sitting on them. A glittering banquet hall that’s devoid of diners.

That’s because, when it comes to international tourists, the Wonsan-Kalma resort is currently only open to Russians.

“The hotel was absolutely new,” Anastasiya enthuses, unfussed by the absence of others.

“Everything was done very beautifully, a good interior … very developed infrastructure.”

North Korean leader Kim Jong Un and his daughter Kim Ju Ae stand on the beach in Wonsan.
Pic: KCNA/Reuters
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Kim Jong Un and his daughter Kim Ju Ae on the beach in Wonsan at the resort’s opening. Pic: KCNA/Reuters

Kim Jong Un and his daughter Kim Ju Ae watch a person on a waterslide.
Pic: KCNA/Reuters
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The North Korean watching a slide at the resort. Pic: KCNA/Reuters

But why not Turkey? Or Thailand?

I gently suggest that people in Britain might be shocked at the idea of a summer break in a country better known for famines and forced labour than parasols and pina coladas.

“We were interested in seeing how people live there,” Anastasiya explains.

“There were a lot of prejudices about what you can and can’t do in North Korea, how you can behave. But actually, we felt absolutely free.”

Russian tourist Anastasiya Samsonova enjoying a meal on a train in North Korea. Pic: Anastasiya Samsonova
Image:
Pic: Anastasiya Samsonova

Anastasiya is one of a growing number of Russians who are choosing to visit their reclusive neighbour as the two allies continue to forge closer ties following the Kremlin’s invasion of Ukraine.

Last year, North Korean troops supplied military support in Russia’s Kursk region, and now there is economic cooperation too.

Russian tourist Anastasiya Samsonova reading a North Korean newspaper. Pic: Anastasiya Samsonova
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Pic: Anastasiya Samsonova

North Korean produce, including apples and beer, has started appearing on supermarket shelves in Russia’s far east.

And last month, Moscow launched direct passenger flights to Pyongyang for the first time in decades.

But can this hermit nation really become a holiday hotspot?

The Moscow office of the Vostok Intur travel agency believes so. The company runs twice-weekly tours there, and I’m being given the hard sell.

North Korean apples on sale in Russia. Pic: Danil Biryukov / DVHAB.RU
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Pic: Danil Biryukov / DVHAB.RU

“North Korea is an amazing country, unlike any other in the world,” director Irina Kobeleva gushes, before listing some unusual highlights.

“It is a country where you will not see any advertising on the streets. And it is very clean – even the asphalt is washed.”

She shows me the brochures, which present a glossy paradise. There are images of towering monuments, pristine golf greens and immaculate ski slopes. But again, no people.

Irina Kobeleva, director of Vostok Intur travel's Moscow office
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‘There is a huge growing demand among young people,’ Irina Kobeleva says

Ms Kobeleva insists the company’s tours are increasingly popular, with 400 bookings a month.

“Our tourists are mostly older people who want to return to the USSR,” she says, “because there is a feeling that the real North Korea is very similar to what was once in the Soviet Union.

“But at the same time, there is a huge growing demand among young people.”

Sure enough, while we’re chatting, two customers walk in to book trips. The first is Pavel, a young blogger who likes to “collect” countries. North Korea will be number 89.

“The country has opened its doors to us, so I’m taking this chance,” he tells me when I ask why he wants to go.

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For pensioner Tatiana, the reason is sentimental.

“My husband wanted to go there, but now he’s gone. So I want his wish to come true,” she says.

It’ll certainly cost them. One week’s trip that takes in Pyongyang, a circus and the new beach resort, costs roughly £1,500 without flights.

At that price, I suspect most tourists will be content for this secretive state to remain hidden.

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