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McDonald’s on Thursday reported surprisingly strong sales in the latest quarter — and its chief executive cited the purple milkshake released in honor of furry mascot Grimace’s 52nd birthday.

“This quarter, if Im being honest, the theme was Grimace,” McDonald’s CEO Chris Kempczinski said on the companys conference call following the earnings report, according to CNBC.

The earnings report was released a month after the golden arches honored Grimace’s birthday with a limited-edition purple milkshake that was only available in the US.

McDonald’s also offered the Grimace Birthday Meal, which included the shake and the choice of a Big Mac, 10-piece Chicken McNuggets, or fries, though the offer ended on July 6, according to a McDonald’s tweet.

The photo-friendly purple drink — which was made with ice cream and blueberry and strawberry syrups — went viral on social media and was likely fueled by customers’ nostalgia for the rotund character.

As a result, McDonald’s — which has 13,513 restaurants in the US and over 38,000 abroad — recorded a revenue of $6.5 billion in the latest quarter, edging out Wall Street’s expectation of $6.27 billion.

The net sales marked a 14% increase from last year.

McDonald’s scored $2.31 billion in income — a sharp increase from the $1.8 billion reported in Q1.

McDonald’s share price closed up 1.2%, to $295.19, on Thursday.

On TikTok, Austin Frazier is attributed with starting the trend when he posted a clip of himself tasting the shake.

The video then cut to Frazier lying on the floor with the milkshake spilled around his head and mouth.

Since it was posted on June 13, the TikTok has garnered over 3.6 million views and caused a slew of other social media users to share clips faking their death after tasting the Grimace shake.

McDonald’s even acknowledged the trend, sharing a post of Grimace to social media captioned: “mee pretending i don’t see the grimace shake trendd.”

The Chicago-headquartered restaurant chain even changed the biography on its Instagram and Twitter pages to: “grimace is a close personal friend of mine.”

“‘Grimace’s Birthday’ quickly became one of our most socially engaging campaigns of all time,” the company said in its earnings report.

McDonaldland — the franchise’s fictional world inhabited by Ronald McDonald and his friends — welcomed Grimace on June 12, 1971, as “Evil Grimace,” a monster with four arms used to steal milkshakes.

But after he frightened children, McDonald’s phased out Grimace, along with other McDonaldland characters, in 2003.

The franchise later recast the purple blob as a warmer version of his old self, this time with two arms, and revived the beloved fuzzball in 2022.

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Rocket Lab stock jumps 8%, building on strong two-month rally

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Rocket Lab stock jumps 8%, building on strong two-month rally

An Electron rocket launches the Baby Come Back mission from New Zealand on July 17, 2023.

Rocket Lab

Rocket Lab stock soared 8% Monday, building on a strong run fueled by space innovation.

Shares of the space infrastructure company have nearly doubled over the last two months following a slew of successful launches and a deal with the European Union.

The stock is up 63% year to date after surging nearly sixfold in 2024.

Last month, Rocket Lab announced a partnership with the European Space Agency to launch satellites for constellation navigation before December.

Rocket Lab also announced the successful launch of its 66th, 67th and 68th Electron rockets in June. The company successfully deployed two rockets from the same site in 48 hours.

Read more CNBC tech news

Rocket Lab competes with a growing list of companies in a maturing and increasingly competitive space industry with growing demand. Some of the main competitors in the sector include Elon Musk‘s SpaceX and Firefly Aerospace, which filed its prospectus to go public on Friday.

“For Electron, our little rocket, we’ve seen increased demand over the last couple of years and we’re not just launching single spacecraft — these are generally entire constellations for customers,” CEO Peter Beck told CNBC last month.

He said the company is producing a rocket every 15 days.

Beck, a New Zealand-native, founded the company in 2006. Since its debut on the Nasdaq in August 2021 through a merger with a special purpose acquisition company, the Long Beach, California-based company’s market value has swelled to more than $19 billion.

WATCH: Rocket Lab CEO Peter Beck: One thing I don’t worry about at night is demand

Rocket Lab CEO Peter Beck: One thing I don't worry about at night is demand

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Ford beat every supercar at Goodwood with a truck because EVs are just better

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Ford beat every supercar at Goodwood with a truck because EVs are just better

The Goodwood Festival of Speed happened this weekend, and Ford’s electric SuperTruck managed to beat every other vehicle, gas or electric, to the top of the hill.

The Goodwood Festival of Speed is a yearly event on the grounds of Goodwood House, a historic estate in West Sussex, England. The event started in 1993, and has become one of the largest motorsports festivals in the world.

Many companies attend Goodwood to debut new models, and enthusiasts or race teams will show off rare or customized vehicles or race unique cars.

One of the central features of the event is the Goodwood hillclimb, a short one-way race up a small hill on the property. The track is only 1.17mi/1.89km long, with a 304ft/92.7m uphill climb. It’s not a particularly taxing event – merely a fun way to show off some classic or unique racing vehicles.

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As is often the case, companies brought out several interesting EVs to the event, including Honda’s Super EV concept, the recently-unveiled Hyundai Ioniq 6N, and the upcoming Porsche Cayenne EV, still in camouflage after recently setting an SUV record at another UK hillclimb.

Many of these cars came just to show off, to do a demonstration run up the hill and join the company of the world’s most exotic hypercars.

But some cars show up for the glory, and join “the shootout,” the sprint up the hill for the best time.

And Ford didn’t come to show off, it came to win. And in order to win, it brought…. a truck.

The F-150 “SuperTruck” / Source: Ford

Ford’s SuperTruck is a one-off, 1,400+ horsepower prototype electric vehicle, supposedly based on the F-150 Lightning, but in fact bearing almost no similarity or even resemblance.

It’s been festooned with aerodynamic elements all about, lowered, equipped with race tires, and power output has been boosted to the aforementioned 1,400hp. It was driven by Romain Dumas, who Ford have been using since 2022 to drive their electric prototypes.

For the purposes of a hillclimb, perhaps the most important aspect is the Ford’s electric drive. Hillclimbs are a popular form of racing in Britain, and often consist of a short sprint up a small hill, showcasing acceleration and nimbleness more than anything.

Electric cars do well in this sort of racing due to their instant low-end torque, being able to jump off the line faster than the gas competition. They also tend to have plenty of torque, which helps with carrying them up the hills involved.

EVs do well on longer hillclimbs too, because as races reach higher and higher altitudes, gas cars suffer from reduced power due to less oxygen being available for combustion. EVs don’t suffer from this, so they tend to do well at, say, Pike’s Peak hillclimb – which, incidentally, Ford also brought its SuperTruck to, and also beat everybody at.

This year was not the first time Ford has brought a ridiculous electric chonker to Goodwood. Last year, it brought the SuperVan, which has a similar powertrain to the SuperTruck, and also beat everybody.

The SuperVan’s main competition last year was Subaru’s 670hp “Project Midnight” WRX, piloted by Scott Speed, who Dumas handily defeated by over two seconds, 43.98 to 46.07. And this year, the SuperTruck’s main competition was… the same Subaru, piloted by Speed, who Dumas handily defeated by just under two seconds, 43.23 to 45.03.

Ford did not, however, set an all-time record with the SuperTruck, in fact coming in fifth on the list of fastest runs ever. In front of it are two gas cars and two electric – the gas-powered Gould GR51, a tiny open-wheel race car, with a 42.90; an F1 car driven by Nick Heidfeld that set a 41.6 in 1999; the electric VW ID.R, also piloted by Dumas with a 39.90 (which broke Heidfeld’s 20-year record); and the all-time record holder the electric McMurtry Spierling “fan car,” with a mind-blowing 39.08 in 2019.

You’ll notice something similar about all of these – they’re all small racecars that are actually built for speed, whereas the truck is… a big truck. And yet, Ford still managed to beat every single challenger this year, with its big honker of an EV, because EVs are just better.

Watch the run in full below, starting at 9:34. Blink and you’ll miss it.

And now, if Ford continues its pattern, we’re looking forward to seeing the Super Mustang Mach-E at Goodwood next year, which did well this year at a tough Pike’s Peak, getting first in its class and second overall, likely due to inclement conditions that limited running to the lower portion of the course, limiting the EV’s high-altitude advantages.

Given the Super Mustang is a real racecar, and not a chonky truck, it might even give VW’s ID.R time a run for its money (but, frankly, really has no shot at the overall record, because the Spierling’s “fans” give it an absurdly unbeatable amount of downforce).


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Anthropic, Google, OpenAI and xAI granted up to $200 million for AI work from Defense Department

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Anthropic, Google, OpenAI and xAI granted up to 0 million for AI work from Defense Department

A view of the Pentagon on December 13, 2024, in Washington, DC. Home to the US Defense Department, the Pentagon is one of the world’s largest office buildings.

Daniel Slim | Afp | Getty Images

The U.S. Department of Defense on Monday said it’s granting contract awards of up to $200 million for artificial intelligence development at Anthropic, Google, OpenAI and xAI.

The DoD’s Chief Digital and Artificial Intelligence Office said the awards will help the agency accelerate its adoption of “advanced AI capabilities to address critical national security challenges.” The companies will work to develop AI agents across several mission areas at the agency.

“The adoption of AI is transforming the Department’s ability to support our warfighters and maintain strategic advantage over our adversaries,” Doug Matty, the DoD’s chief digital and AI officer, said in a release.

Elon Musk’s xAI also announced Grok for Government on Monday, which is a suite of products that make the company’s models available to U.S. government customers. The products are available through the General Services Administration (GSA) schedule, which allows federal government departments, agencies, or offices to purchase them, according to a post on X.

OpenAI was previously awarded a year-long $200 million contract from the DoD in 2024, shortly after it said it would collaborate with defense technology startup Anduril to deploy advanced AI systems for “national security missions.”

In June, the company launched OpenAI for Government for U.S. federal, state, and local government workers.

WATCH: US needs an allied strategy for AI investment in military and defense: Palantir

US needs an allied strategy for AI investment in military and defense: Palantir

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