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Workers fulfill orders at an Amazon fulfillment center on Prime Day in Melville, New York, US, on Tuesday, July 11, 2023.

Johnny Milano | Bloomberg | Getty Images

For the millions of sellers who make up the booming Amazon marketplace, few things are as perpetually concerning as the threat of getting suspended for alleged wrongdoing and watching business evaporate overnight.

Helping third-party sellers recover their accounts has turned into a large and lucrative enterprise, because the only way the merchants can get back up and running is to admit guilt and correct the issue or show sufficient evidence that they did nothing wrong. The process is often costly, lengthy and fraught with challenges.

Enter the illicit broker.

For a fee of $200 to $400, sellers can pay for services like “Amazon Magic,” as one broker on encrypted messaging service Telegram calls it. The offerings also include access to company insiders who can remove negative reviews on a product and provide information on competitors. Users are told to send a private message to learn the price of certain services.

The Telegram group has over 13,000 members, and it’s far from the only one. Other brokers peddle similar services on Telegram as well as on WeChat, WhatsApp and Facebook Groups. The confidential data is promoted as intelligence gold for any seller working to get their product or account reinstated.

The groups are part of a robust market of so-called black hat service providers that have cropped up alongside the rise of third-party marketplaces on Amazon, Etsy, and Walmart. Amazon’s marketplace now accounts for over 60% of goods sold on the platform, and includes numerous businesses that generate millions of dollars a year in annual revenue on the site.

Source: Telegram

Source: Telegram

As it’s grown, the sprawling global marketplace has also seen a surge in the number of counterfeiters and spammers trying to game the system, which has pushed Amazon to ramp up enforcement. Much of the activity originates off of Amazon’s marketplace and on social media and encrypted messaging apps, complicating the policing efforts.

A public Facebook page identified by CNBC offers an internal screenshot service with “valuable insight into your seller account, allowing you to see how Amazon employees view your account and its performance.”

Facebook parent Meta didn’t respond to a request for comment.

The issue of rogue employees taking bribes is not a new one for Amazon. The company has in the past dealt with low-level, low-wage seller support staffers in China, India, and Costa Rica, who have accepted payments in exchange for leaking information.

Brokers, who act as middlemen between sellers and employees, often reach out to insiders on LinkedIn, said a person familiar with the matter who asked not to be named due to confidentiality. Amazon has an internal group tasked with threat analysis and response, including a team dedicated to investigating employees suspected of leaking data, the source said. The threat analysis unit monitors social media platforms for abusive groups where bad actors may congregate before engaging in illicit activity on Amazon’s marketplace.

Amazon told CNBC that it has systems in place to detect suspicious behavior like improper access to confidential data and investigates these activities, sharing information with law enforcement agencies. It reports abusive groups to social media platforms and encrypted messaging services, where bad actors are increasingly concentrating their activities in order to avoid detection, the company said.

“There is no place for fraud at Amazon and we will continue to pursue all measures to protect our store and hold bad actors accountable,” Christy Distefano, an Amazon spokesperson, said in an email.

Amazon declined to say whether it has disciplined or fired employees for leaking data in exchange for payments, beyond noting that it has zero tolerance for staffers who violate its policies.

Amazon’s ongoing bribery problem

In 2018, Amazon investigated claims that employees, primarily based in China, received payments of $80 to more than $2,000 to share confidential sales information or delete bad reviews, The Wall Street Journal reported. More recently, the Department of Justice charged six individuals in 2020 for participating in a scheme to bribe employees and contractors for internal data.

Earlier this month, the fifth defendant in the case, who is a well-known seller consultant, was sentenced to probation and house arrest after pleading guilty in March. Account annotations, internal notes from an Amazon staffer on a seller’s account, were among the confidential data being exchanged between the defendants and employees.

Amazon said it uncovered the suspicious behavior related to the bribery case in 2018 and reported it to the FBI. The company said it had “robust systems” in place to detect suspicious behavior such as fraud and abuse. Amazon has also urged social media companies to assist it with rooting out fraudulent activity like fake reviews.

While Amazon is aware of the problem and is investing in people and technology to weed it out, groups continue to proliferate into the hundreds, the person with knowledge of the issue told CNBC. Accessing groups on encrypted chat apps like Telegram, WeChat or WhatsApp may require a link or invitation.

Remi Vaughn, a spokesperson for Telegram, told CNBC in an email that “moderators proactively monitor public parts of the platform and accept user reports in order to remove content that breaches our terms of service.”

The Amazon Magic group on Telegram is public, with users advertising black hat services almost daily. Screenshots of Amazon’s internal Paragon system, which is used by seller support employees to handle cases, are distributed freely in the group. CNBC authenticated the legitimacy of the screenshots with sources knowledgeable of the system.

“Much more you can find about your account by ordering screenshots with inside information from us, as seller support sees it,” a message in the Telegram chat states.

Many of the messages in the group are in Russian, and a user who runs the group claims on Facebook to be based in Ukraine. The person didn’t respond to a request for comment.

How this young Indiana couple stole $1.2 million from Amazon

Group administrators list a full menu of services available in an online spreadsheet. Annotations, which often include more detailed information than the suspension notifications, are priced at $180 a piece, and attacks on a competitor’s listing vary in pricing. Securing an upvote on a review, a tactic used to manipulate trustworthiness or popularity of a product, costs 50 cents. The brokers guarantee buyers they can deliver the goods within one to two business days.

Amazon sellers have for years complained of being unfairly kicked off the site without explanation. The process of getting their account back can take months, costing critical sales in the meantime. The issue was a key focus of a 16-month investigation by the House Antitrust Subcommittee into competitive practices at Amazon and other Big Tech companies.

“When Amazon turns off the faucet, everything goes to hell,” said Cynthia Stine, president of eGrowth Partners, a consultancy that helps merchants get reinstated. “I’ve had CEOs of large companies cry on the phone with me, and they’ve had to lay off their people. They’ve declared bankruptcy.”

Account annotations are like an “insurance policy” for sellers who’ve been suspended, Stine said. She said she comes across potential clients who’ve purchased annotations and are seeking to regain selling privileges roughly once or twice a month. As black hat brokers and consultants have multiplied over the years, it’s eaten into her business, Stine said.

“For a time, people wouldn’t even come to us, they would just go work with whoever they bought the data from,” she added.

Amazon has previously said it has processes in place to help sellers avoid deactivation and get reinstated when appropriate. The company disputed claims that the chaotic and costly suspension process justifies illicit tactics like buying confidential data.

“There is no place for fraud at Amazon and no excuse for resorting to illegal activities,” an Amazon spokesperson told CNBC last month.

WATCH: CNBC’s full interview with Satori’s Dan Niles

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How Elon Musk’s plan to slash government agencies and regulation may benefit his empire

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How Elon Musk’s plan to slash government agencies and regulation may benefit his empire

Elon Musk’s business empire is sprawling. It includes electric vehicle maker Tesla, social media company X, artificial intelligence startup xAI, computer interface company Neuralink, tunneling venture Boring Company and aerospace firm SpaceX. 

Some of his ventures already benefit tremendously from federal contracts. SpaceX has received more than $19 billion from contracts with the federal government, according to research from FedScout. Under a second Trump presidency, more lucrative contracts could come its way. SpaceX is on track to take in billions of dollars annually from prime contracts with the federal government for years to come, according to FedScout CEO Geoff Orazem.

Musk, who has frequently blamed the government for stifling innovation, could also push for less regulation of his businesses. Earlier this month, Musk and former Republican presidential candidate Vivek Ramaswamy were tapped by Trump to lead a government efficiency group called the Department of Government Efficiency, or DOGE.

In a recent commentary piece in the Wall Street Journal, Musk and Ramaswamy wrote that DOGE will “pursue three major kinds of reform: regulatory rescissions, administrative reductions and cost savings.” They went on to say that many existing federal regulations were never passed by Congress and should therefore be nullified, which President-elect Trump could accomplish through executive action. Musk and Ramaswamy also championed the large-scale auditing of agencies, calling out the Pentagon for failing its seventh consecutive audit. 

“The number one way Elon Musk and his companies would benefit from a Trump administration is through deregulation and defanging, you know, giving fewer resources to federal agencies tasked with oversight of him and his businesses,” says CNBC technology reporter Lora Kolodny.

To learn how else Elon Musk and his companies may benefit from having the ear of the president-elect watch the video.

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Why X’s new terms of service are driving some users to leave Elon Musk’s platform

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Why X's new terms of service are driving some users to leave Elon Musk's platform

Elon Musk attends the America First Policy Institute gala at Mar-A-Lago in Palm Beach, Florida, Nov. 14, 2024.

Carlos Barria | Reuters

X’s new terms of service, which took effect Nov. 15, are driving some users off Elon Musk’s microblogging platform. 

The new terms include expansive permissions requiring users to allow the company to use their data to train X’s artificial intelligence models while also making users liable for as much as $15,000 in damages if they use the platform too much. 

The terms are prompting some longtime users of the service, both celebrities and everyday people, to post that they are taking their content to other platforms. 

“With the recent and upcoming changes to the terms of service — and the return of volatile figures — I find myself at a crossroads, facing a direction I can no longer fully support,” actress Gabrielle Union posted on X the same day the new terms took effect, while announcing she would be leaving the platform.

“I’m going to start winding down my Twitter account,” a user with the handle @mplsFietser said in a post. “The changes to the terms of service are the final nail in the coffin for me.”

It’s unclear just how many users have left X due specifically to the company’s new terms of service, but since the start of November, many social media users have flocked to Bluesky, a microblogging startup whose origins stem from Twitter, the former name for X. Some users with new Bluesky accounts have posted that they moved to the service due to Musk and his support for President-elect Donald Trump.

Bluesky’s U.S. mobile app downloads have skyrocketed 651% since the start of November, according to estimates from Sensor Tower. In the same period, X and Meta’s Threads are up 20% and 42%, respectively. 

X and Threads have much larger monthly user bases. Although Musk said in May that X has 600 million monthly users, market intelligence firm Sensor Tower estimates X had 318 million monthly users as of October. That same month, Meta said Threads had nearly 275 million monthly users. Bluesky told CNBC on Thursday it had reached 21 million total users this week.

Here are some of the noteworthy changes in X’s new service terms and how they compare with those of rivals Bluesky and Threads.

Artificial intelligence training

X has come under heightened scrutiny because of its new terms, which say that any content on the service can be used royalty-free to train the company’s artificial intelligence large language models, including its Grok chatbot.

“You agree that this license includes the right for us to (i) provide, promote, and improve the Services, including, for example, for use with and training of our machine learning and artificial intelligence models, whether generative or another type,” X’s terms say.

Additionally, any “user interactions, inputs and results” shared with Grok can be used for what it calls “training and fine-tuning purposes,” according to the Grok section of the X app and website. This specific function, though, can be turned off manually. 

X’s terms do not specify whether users’ private messages can be used to train its AI models, and the company did not respond to a request for comment.

“You should only provide Content that you are comfortable sharing with others,” read a portion of X’s terms of service agreement.

Though X’s new terms may be expansive, Meta’s policies aren’t that different. 

The maker of Threads uses “information shared on Meta’s Products and services” to get its training data, according to the company’s Privacy Center. This includes “posts or photos and their captions.” There is also no direct way for users outside of the European Union to opt out of Meta’s AI training. Meta keeps training data “for as long as we need it on a case-by-case basis to ensure an AI model is operating appropriately, safely and efficiently,” according to its Privacy Center. 

Under Meta’s policy, private messages with friends or family aren’t used to train AI unless one of the users in a chat chooses to share it with the models, which can include Meta AI and AI Studio.

Bluesky, which has seen a user growth surge since Election Day, doesn’t do any generative AI training. 

“We do not use any of your content to train generative AI, and have no intention of doing so,” Bluesky said in a post on its platform Friday, confirming the same to CNBC as well.

Liquidated damages

Bluesky CEO: Our platform is 'radically different' from anything else in social media

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The Pentagon’s battle inside the U.S. for control of a new Cyber Force

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The Pentagon's battle inside the U.S. for control of a new Cyber Force

A recent Chinese cyber-espionage attack inside the nation’s major telecom networks that may have reached as high as the communications of President-elect Donald Trump and Vice President-elect J.D. Vance was designated this week by one U.S. senator as “far and away the most serious telecom hack in our history.”

The U.S. has yet to figure out the full scope of what China accomplished, and whether or not its spies are still inside U.S. communication networks.

“The barn door is still wide open, or mostly open,” Senator Mark Warner of Virginia and chairman of the Senate Intelligence Committee told the New York Times on Thursday.

The revelations highlight the rising cyberthreats tied to geopolitics and nation-state actor rivals of the U.S., but inside the federal government, there’s disagreement on how to fight back, with some advocates calling for the creation of an independent federal U.S. Cyber Force. In September, the Department of Defense formally appealed to Congress, urging lawmakers to reject that approach.

Among one of the most prominent voices advocating for the new branch is the Foundation for Defense of Democracies, a national security think tank, but the issue extends far beyond any single group. In June, defense committees in both the House and Senate approved measures calling for independent evaluations of the feasibility to create a separate cyber branch, as part of the annual defense policy deliberations.

Drawing on insights from more than 75 active-duty and retired military officers experienced in cyber operations, the FDD’s 40-page report highlights what it says are chronic structural issues within the U.S. Cyber Command (CYBERCOM), including fragmented recruitment and training practices across the Army, Navy, Air Force, and Marines.

“America’s cyber force generation system is clearly broken,” the FDD wrote, citing comments made in 2023 by then-leader of U.S. Cyber Command, Army General Paul Nakasone, who took over the role in 2018 and described current U.S. military cyber organization as unsustainable: “All options are on the table, except the status quo,” Nakasone had said.

Concern with Congress and a changing White House

The FDD analysis points to “deep concerns” that have existed within Congress for a decade — among members of both parties — about the military being able to staff up to successfully defend cyberspace. Talent shortages, inconsistent training, and misaligned missions, are undermining CYBERCOM’s capacity to respond effectively to complex cyber threats, it says. Creating a dedicated branch, proponents argue, would better position the U.S. in cyberspace. The Pentagon, however, warns that such a move could disrupt coordination, increase fragmentation, and ultimately weaken U.S. cyber readiness.

As the Pentagon doubles down on its resistance to establishment of a separate U.S. Cyber Force, the incoming Trump administration could play a significant role in shaping whether America leans toward a centralized cyber strategy or reinforces the current integrated framework that emphasizes cross-branch coordination.

Known for his assertive national security measures, Trump’s 2018 National Cyber Strategy emphasized embedding cyber capabilities across all elements of national power and focusing on cross-departmental coordination and public-private partnerships rather than creating a standalone cyber entity. At that time, the Trump’s administration emphasized centralizing civilian cybersecurity efforts under the Department of Homeland Security while tasking the Department of Defense with addressing more complex, defense-specific cyber threats. Trump’s pick for Secretary of Homeland Security, South Dakota Governor Kristi Noem, has talked up her, and her state’s, focus on cybersecurity.

Former Trump officials believe that a second Trump administration will take an aggressive stance on national security, fill gaps at the Energy Department, and reduce regulatory burdens on the private sector. They anticipate a stronger focus on offensive cyber operations, tailored threat vulnerability protection, and greater coordination between state and local governments. Changes will be coming at the top of the Cybersecurity and Infrastructure Security Agency, which was created during Trump’s first term and where current director Jen Easterly has announced she will leave once Trump is inaugurated.

Cyber Command 2.0 and the U.S. military

John Cohen, executive director of the Program for Countering Hybrid Threats at the Center for Internet Security, is among those who share the Pentagon’s concerns. “We can no longer afford to operate in stovepipes,” Cohen said, warning that a separate cyber branch could worsen existing silos and further isolate cyber operations from other critical military efforts.

Cohen emphasized that adversaries like China and Russia employ cyber tactics as part of broader, integrated strategies that include economic, physical, and psychological components. To counter such threats, he argued, the U.S. needs a cohesive approach across its military branches. “Confronting that requires our military to adapt to the changing battlespace in a consistent way,” he said.

In 2018, CYBERCOM certified its Cyber Mission Force teams as fully staffed, but concerns have been expressed by the FDD and others that personnel were shifted between teams to meet staffing goals — a move they say masked deeper structural problems. Nakasone has called for a CYBERCOM 2.0, saying in comments early this year “How do we think about training differently? How do we think about personnel differently?” and adding that a major issue has been the approach to military staffing within the command.

Austin Berglas, a former head of the FBI’s cyber program in New York who worked on consolidation efforts inside the Bureau, believes a separate cyber force could enhance U.S. capabilities by centralizing resources and priorities. “When I first took over the [FBI] cyber program … the assets were scattered,” said Berglas, who is now the global head of professional services at supply chain cyber defense company BlueVoyant. Centralization brought focus and efficiency to the FBI’s cyber efforts, he said, and it’s a model he believes would benefit the military’s cyber efforts as well. “Cyber is a different beast,” Berglas said, emphasizing the need for specialized training, advancement, and resource allocation that isn’t diluted by competing military priorities.

Berglas also pointed to the ongoing “cyber arms race” with adversaries like China, Russia, Iran, and North Korea. He warned that without a dedicated force, the U.S. risks falling behind as these nations expand their offensive cyber capabilities and exploit vulnerabilities across critical infrastructure.

Nakasone said in his comments earlier this year that a lot has changed since 2013 when U.S. Cyber Command began building out its Cyber Mission Force to combat issues like counterterrorism and financial cybercrime coming from Iran. “Completely different world in which we live in today,” he said, citing the threats from China and Russia.

Brandon Wales, a former executive director of the CISA, said there is the need to bolster U.S. cyber capabilities, but he cautions against major structural changes during a period of heightened global threats.

“A reorganization of this scale is obviously going to be disruptive and will take time,” said Wales, who is now vice president of cybersecurity strategy at SentinelOne.

He cited China’s preparations for a potential conflict over Taiwan as a reason the U.S. military needs to maintain readiness. Rather than creating a new branch, Wales supports initiatives like Cyber Command 2.0 and its aim to enhance coordination and capabilities within the existing structure. “Large reorganizations should always be the last resort because of how disruptive they are,” he said.

Wales says it’s important to ensure any structural changes do not undermine integration across military branches and recognize that coordination across existing branches is critical to addressing the complex, multidomain threats posed by U.S. adversaries. “You should not always assume that centralization solves all of your problems,” he said. “We need to enhance our capabilities, both defensively and offensively. This isn’t about one solution; it’s about ensuring we can quickly see, stop, disrupt, and prevent threats from hitting our critical infrastructure and systems,” he added.

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