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Workers fulfill orders at an Amazon fulfillment center on Prime Day in Melville, New York, US, on Tuesday, July 11, 2023.

Johnny Milano | Bloomberg | Getty Images

For the millions of sellers who make up the booming Amazon marketplace, few things are as perpetually concerning as the threat of getting suspended for alleged wrongdoing and watching business evaporate overnight.

Helping third-party sellers recover their accounts has turned into a large and lucrative enterprise, because the only way the merchants can get back up and running is to admit guilt and correct the issue or show sufficient evidence that they did nothing wrong. The process is often costly, lengthy and fraught with challenges.

Enter the illicit broker.

For a fee of $200 to $400, sellers can pay for services like “Amazon Magic,” as one broker on encrypted messaging service Telegram calls it. The offerings also include access to company insiders who can remove negative reviews on a product and provide information on competitors. Users are told to send a private message to learn the price of certain services.

The Telegram group has over 13,000 members, and it’s far from the only one. Other brokers peddle similar services on Telegram as well as on WeChat, WhatsApp and Facebook Groups. The confidential data is promoted as intelligence gold for any seller working to get their product or account reinstated.

The groups are part of a robust market of so-called black hat service providers that have cropped up alongside the rise of third-party marketplaces on Amazon, Etsy, and Walmart. Amazon’s marketplace now accounts for over 60% of goods sold on the platform, and includes numerous businesses that generate millions of dollars a year in annual revenue on the site.

Source: Telegram

Source: Telegram

As it’s grown, the sprawling global marketplace has also seen a surge in the number of counterfeiters and spammers trying to game the system, which has pushed Amazon to ramp up enforcement. Much of the activity originates off of Amazon’s marketplace and on social media and encrypted messaging apps, complicating the policing efforts.

A public Facebook page identified by CNBC offers an internal screenshot service with “valuable insight into your seller account, allowing you to see how Amazon employees view your account and its performance.”

Facebook parent Meta didn’t respond to a request for comment.

The issue of rogue employees taking bribes is not a new one for Amazon. The company has in the past dealt with low-level, low-wage seller support staffers in China, India, and Costa Rica, who have accepted payments in exchange for leaking information.

Brokers, who act as middlemen between sellers and employees, often reach out to insiders on LinkedIn, said a person familiar with the matter who asked not to be named due to confidentiality. Amazon has an internal group tasked with threat analysis and response, including a team dedicated to investigating employees suspected of leaking data, the source said. The threat analysis unit monitors social media platforms for abusive groups where bad actors may congregate before engaging in illicit activity on Amazon’s marketplace.

Amazon told CNBC that it has systems in place to detect suspicious behavior like improper access to confidential data and investigates these activities, sharing information with law enforcement agencies. It reports abusive groups to social media platforms and encrypted messaging services, where bad actors are increasingly concentrating their activities in order to avoid detection, the company said.

“There is no place for fraud at Amazon and we will continue to pursue all measures to protect our store and hold bad actors accountable,” Christy Distefano, an Amazon spokesperson, said in an email.

Amazon declined to say whether it has disciplined or fired employees for leaking data in exchange for payments, beyond noting that it has zero tolerance for staffers who violate its policies.

Amazon’s ongoing bribery problem

In 2018, Amazon investigated claims that employees, primarily based in China, received payments of $80 to more than $2,000 to share confidential sales information or delete bad reviews, The Wall Street Journal reported. More recently, the Department of Justice charged six individuals in 2020 for participating in a scheme to bribe employees and contractors for internal data.

Earlier this month, the fifth defendant in the case, who is a well-known seller consultant, was sentenced to probation and house arrest after pleading guilty in March. Account annotations, internal notes from an Amazon staffer on a seller’s account, were among the confidential data being exchanged between the defendants and employees.

Amazon said it uncovered the suspicious behavior related to the bribery case in 2018 and reported it to the FBI. The company said it had “robust systems” in place to detect suspicious behavior such as fraud and abuse. Amazon has also urged social media companies to assist it with rooting out fraudulent activity like fake reviews.

While Amazon is aware of the problem and is investing in people and technology to weed it out, groups continue to proliferate into the hundreds, the person with knowledge of the issue told CNBC. Accessing groups on encrypted chat apps like Telegram, WeChat or WhatsApp may require a link or invitation.

Remi Vaughn, a spokesperson for Telegram, told CNBC in an email that “moderators proactively monitor public parts of the platform and accept user reports in order to remove content that breaches our terms of service.”

The Amazon Magic group on Telegram is public, with users advertising black hat services almost daily. Screenshots of Amazon’s internal Paragon system, which is used by seller support employees to handle cases, are distributed freely in the group. CNBC authenticated the legitimacy of the screenshots with sources knowledgeable of the system.

“Much more you can find about your account by ordering screenshots with inside information from us, as seller support sees it,” a message in the Telegram chat states.

Many of the messages in the group are in Russian, and a user who runs the group claims on Facebook to be based in Ukraine. The person didn’t respond to a request for comment.

How this young Indiana couple stole $1.2 million from Amazon

Group administrators list a full menu of services available in an online spreadsheet. Annotations, which often include more detailed information than the suspension notifications, are priced at $180 a piece, and attacks on a competitor’s listing vary in pricing. Securing an upvote on a review, a tactic used to manipulate trustworthiness or popularity of a product, costs 50 cents. The brokers guarantee buyers they can deliver the goods within one to two business days.

Amazon sellers have for years complained of being unfairly kicked off the site without explanation. The process of getting their account back can take months, costing critical sales in the meantime. The issue was a key focus of a 16-month investigation by the House Antitrust Subcommittee into competitive practices at Amazon and other Big Tech companies.

“When Amazon turns off the faucet, everything goes to hell,” said Cynthia Stine, president of eGrowth Partners, a consultancy that helps merchants get reinstated. “I’ve had CEOs of large companies cry on the phone with me, and they’ve had to lay off their people. They’ve declared bankruptcy.”

Account annotations are like an “insurance policy” for sellers who’ve been suspended, Stine said. She said she comes across potential clients who’ve purchased annotations and are seeking to regain selling privileges roughly once or twice a month. As black hat brokers and consultants have multiplied over the years, it’s eaten into her business, Stine said.

“For a time, people wouldn’t even come to us, they would just go work with whoever they bought the data from,” she added.

Amazon has previously said it has processes in place to help sellers avoid deactivation and get reinstated when appropriate. The company disputed claims that the chaotic and costly suspension process justifies illicit tactics like buying confidential data.

“There is no place for fraud at Amazon and no excuse for resorting to illegal activities,” an Amazon spokesperson told CNBC last month.

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Samsung launches thin S25 Edge as Apple reportedly prepares the iPhone ‘Air’

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Samsung launches thin S25 Edge as Apple reportedly prepares the iPhone 'Air'

Samsung launched the Galaxy S25 Edge, a thinner version of its flagship smartphone.

Arjun Kharpal | CNBC

Samsung on Tuesday unveiled a thin version of its flagship smartphone in an unusually timed launch as it looks to maintain momentum in its mobile divison against an uncertain consumer backdrop and U.S. tariff policy.

The Samsung Galaxy S25 Edge is just 5.8 millimeters thin and weighs 163 grams, making it one of the thinnest smartphones on the market.

Samsung said the device starts at $1,099 and goes on sale on May 30.

The launch comes just under four months after Samsung staged its annual flagship phone launch for the S25 series. It is unusual for Samsung to launch a new high-end device this soon after the January event with the normal timeline generally being the middle of the year for the unveiling of its latest foldable phones.

The move highlights the South Korean tech giant’s desire to capitalize on the success of the S25 range as it faces rising competition from Chinese players and an uncertain macroeconomic environment.

Samsung reported last month that it saw a jump in revenue and profit in the first quarter of the year at its mobile division thanks to strong sales of its S25 series.

However, Daniel Araujo, vice president at Samsung’s mobile division, warned on an earnings call last month that smartphone demand is expected to decrease in the second quarter due to “seasonality trends” and forecasts could be “adjusted” further due to global tariff policy.

U.S. President Donald Trump’s “reciprocal” tariffs took effect in April though they were paused shortly after. The White House exempted certain tech products such as smartphones and chips, providing some reprieve for companies like Samsung and Apple. The U.S. and China meanwhile agreed on Monday to pause most of their tariffs on each party.

Araujo said that the S25 Edge could help “sustain flagship-centric sales,” underscoring why Samsung has decided to launch the phone now.

Apple reportedly working on thin iPhone

Thinner phones have become an obsession with smartphone makers who are hoping these devices will appeal to people who want the flagship experience without the size of a traditional device. Samsung’s S25 Edge has a 6.7-inch display, the same as the Galaxy S25+, but it is thinner and lighter.

The Samsung Galaxy S25 Edge on display during a briefing at the Samsung KX store in London, U.K.

Arjun Kharpal | CNBC

The phone also packs a dual camera system and Samsung’s latest AI features.

“For the second half of 2025 ‘thin is most definitely in’,” Ben Wood, chief analyst at CCS Insight, told CNBC.

“Samsung is first out the gate with a slim design, but Apple is expected to follow in September, and the burgeoning Chinese brands such as Honor and Xiaomi probably won’t be far behind.”

Samsung may be trying to get ahead of its closest rival Apple, which is gearing up to launch a thin version of its flagship device dubbed the iPhone 17 Air, according to a Bloomberg report this year.

“It is hard to believe this is not a pre-emptive strike following the widespread speculation that Apple will have a thin iPhone in its next line-up,” Wood added.

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Coinbase joining S&P 500 days after bitcoin soared past $100,000

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Coinbase joining S&P 500 days after bitcoin soared past 0,000

Brian Armstrong, CEO of Coinbase, speaking on CNBC’s Squawk Box outside the World Economic Forum in Davos, Switzerland on Jan. 21st, 2025.

Gerry Miller | CNBC

Coinbase is joining the S&P 500, replacing Discover Financial Services in the benchmark index, according to a release on Monday. Shares of the crypto exchange jumped 8% in extended trading.

The change will take effect before trading on May 19. Discover is in the process of being acquired by Capital One Financial.

Since going public through a direct listing in 2021, Coinbase has become a bigger part of the U.S. financial system, with bitcoin soaring in value and large institutions gaining regulatory approval to create spot bitcoin exchange-traded funds.

Bitcoin spiked last week, topping $100,000 and nearing its record price reached in January.

However, Coinbase has been a particularly volatile stock and is trading well below its peak from late 2021. The shares closed on Monday at $207.22, giving the company a market cap of $53 billion. At its high, the stock traded at over $357.

Stocks added to the S&P 500 often rise in value because funds that track the S&P 500 will add it to their portfolios.

The index, which is heavily weighted towards tech because of the massive market caps of the industry’s heavyweights, continues to add companies from across the sector. In September, Dell and defense software provider Palantir were added to the S&P 500, following artificial intelligence server maker Super Micro Computer and security software vendor CrowdStrike earlier last year.

To join the S&P 500, a company must have reported a profit in its latest quarter and have cumulative profit over the four most recent quarters.

Coinbase last week reported net income of $65.6 million, or 24 cents a share, down from $1.18 billion, or $4.40 a share a year earlier, after accounting for the fair value of its crypto investments. Revenue rose 24% to $2.03 billion from $1.64 billion a year ago.

Also last week, Coinbase announced plans to buy Dubai-based Deribit, a major crypto derivatives exchange for $2.9 billion. The deal, which is the largest in the crypto industry to date, will help Coinbase broaden its footprint outside the U.S.

Coinbase shares are down 17% this year, underperforming bitcoin, which is now up about 10% over that stretch.

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Perplexity AI wrapping talks to raise $500 million at $14 billion valuation

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Perplexity AI wrapping talks to raise 0 million at  billion valuation

Dado Ruvic | Reuters

Perplexity AI is in late-stage talks to raise $500 million at a $14 billion valuation, a source familiar with the situation confirmed to CNBC Monday.

Accel, the Palo Alto-based venture capital firm, will lead the round, according to the source, who spoke anonymously because the round is not yet finalized. The Wall Street Journal first reported on the late-stage numbers.

The funding is on the lower end of Perplexity’s planned raise, which CNBC reported in March. During those early-stage talks, Perplexity was looking to raise between $500 million and $1 billion in funding at an $18 billion post-money valuation, per a source familiar.

The artificial intelligence search engine company competes against the likes of Google and Microsoft-backed OpenAI. Its valuation in December was $9 billion, triple its $3 billion valuation in June 2024.

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Perplexity has just under $100 million in annual recurring revenue, or ARR, the source told CNBC in March.

Perplexity has been in the middle of the generative AI boom that began in late 2022 with the launch of OpenAI’s ChatGPT, and it’s betting big on its upcoming AI agent web browser, called Comet. But Perplexity faces increasing competition in the AI search market.

In March, Anthropic launched its web search product, allowing its chatbot Claude to display real-time search results to a subset of users.

Last fall, OpenAI launched a search feature within ChatGPT, its viral chatbot, that positioned it to better compete with Perplexity, as well as leading search engines such as Google and Microsoft‘s Bing.

Google has released AI Overviews within its search product as well, though it sparked controversy over high-profile errors soon after its release.

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