Many Anheuser-Busch distributors say they are resigned to their painful Bud Light losses — and that they have given up on luring back disaffected customers following the Dylan Mulvaney fiasco, The Post has learned.
After four months of hiring freezes and layoffs — with some beer truck drivers getting heckled and harassed even as Bud Light sales have dropped by more than 25% — Anheuser-Busch wholesalers have accepted that they have lost a chunk of their customers for good — and need to focus on a new crop of drinkers.
Consumers have made a choice,” said an executive at a Texas-based beer distributor who did not want to be identified. “They have left [Bud Light] and thats how its going to be. I dont envision a big percentage of them coming back.
Sales of other Anheuser-Busch beers including Budweiser, Michelob Ultra and Busch Light also have been in decline since Bud Lights marketing tie-up with transgender influencer Mulvaney.
Whats more, those lost customers have likely found that Bud Lights competitors, including Coors Light and Miller Lite, are a very similar product.
Winning the beer wars comes down to whoever is best at marketing, the executive said.
“There is an increasing feeling that this [Bud Light] decline rate could last for a while and the distributors are worried about losing those drinkers to other similar brands,” David Steinmann, executive editor of Beer Marketers Insights, told The Post.
A pair of social media posts by Mulvaney on April 1 — holding a 16-ounce can of Bud Light with her image on it and another of her sitting in a bubble bath surrounded by Bud Light cans — sparked a backlash that has lasted longer than most anticipated.
The strategy of targeting younger, newer consumers is the right one, Michael Stone, chairman of Beanstalk Group, a New York-based branding firm, told The Post. But Anheuser-Busch made a mistake executing on the strategy.
One silver lining for beleaguered Anheuser-Busch distributors is the rise of Modelo Especial — the No. 2 beer brand, which Anheuser-Busch owns outside of the US.
Rival Constellation Brands distributes Modelo in the US, where it has been outselling Bud Light on a weekly basis since May.
Whats helping distributors is having Modelo in their portfolio, the beer executive said. But if you dont have Constellation, you are in a pickle.
While Bud Light remains the No. 1 beer brand in the US, those days are likely numbered, with Modelo expected to overtake it by the end of August, experts say.
Even before the Mulvaney disaster, beer suppliers have been fighting a broader crisis.
Beer has long been the No. 1 alcoholic drink in the world and the beverage of choice for new drinkers, but just last year, spirits surpassed beer for the first time ever in the US.
Hard liquor accounted for 42.1% market share in 2022 compared to beers 41.9% market share, according to the Distilled Spirits Council of the United States.
The increasing popularity of ready-to-drink cocktails is fueling the trend away from beer.
In response, breweries are partnering with spirits companies that are making canned cocktails.
Those include Cutwater Spirits, which Anheuser-Busch bought in 2019. The craft distillery is now part of Anheusers Beyond Beer.
Beer distributors and suppliers want to win over so-called “legal age drinkers,” before they acquire a taste for other alcoholic beverages.
There are so many different options for coming-of-age drinkers today, the beer executive said.
Hartman had 48 hours from the league’s ruling Monday night to decide whether to appeal the ban for slamming an opponent’s head to the ice with his right forearm, the longest for on-ice conduct in more than six years.
The initial appeal goes to NHL commissioner Gary Bettman, who has regularly sided with the Department of Player Safety and disciplinary decisions made by its vice president, George Parros. If Bettman upholds the suspension, Hartman has the right to appeal to a neutral arbitrator.
Hartman is forfeiting $487,805 in salary as part of his fifth career suspension and fourth since 2023. He would get more than $48,000 back for each game it is reduced by, if at all.
Washington‘s Tom Wilson recouped six games worth of salary when his 2018 suspension was reduced from 20 to 14 on appeal to an arbitrator jointly appointed by the league and union, even though he had already served 16.
Hartman, 30, was initially ejected with a match penalty for roughing Ottawa‘s Tim Stutzle late in the second period of the teams’ game Saturday night.
“Hartman contends that he is attempting to use his hand to regain his balance, using Stutzle for support and that their fall to the ice is accidental. We disagree,” Player Safety said in a video announcing the suspension. “With Stutzle bent low and focused on winning the draw, Hartman chooses to take advantage of a vulnerable player in an unacceptable fashion. Hartman intentionally uses his forearm and body weight to drive Stutzle’s head directly into the ice from a height, which makes this play inherently dangerous and unacceptable.”
Grenfell Tower will be demolished, Angela Rayner has confirmed.
The demolition is expected to take “around two years” and be carried out “sensitively”, the government said.
The official announcement comes after the deputy prime minister met with campaigners to tell them of the decision on Wednesday evening – sparking an angry reaction.
Grenfell United has accused Ms Rayner of “ignoring” the voices of people who lost family in the fire in June 2017, which killed 72 people.
The disaster was Britain’s deadliest residential fire since the Second World War and began a national reckoning over the safety and conditions of social housing and tower blocks.
There have been discussions over the years about how best to commemorate the tragedy.
Engineering experts have said that while the tower remains stable, and it is safe for people to live, work and study nearby, its condition will worsen over time and there is no realistic prospect of bringing it back into use.
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Anger over Grenfell Tower plans
Why is Grenfell Tower being demolished?
In its announcement of the demolition, the government said Ms Rayner was told by engineers that the tower is “significantly damaged”.
While it “remains stable”, this is due to the supports put in place after the fire.
Engineers said it is also not “practicable” to keep many of the damaged storeys as part of a long-term memorial.
“Taking the engineering advice into account the deputy prime minister concluded that it would not be fair to keep some floors of the building that are significant to some families, whilst not being able to do so for others and knowing that, for some, this would be deeply upsetting,” the government said.
Image: Angela Rayner has confirmed that Grenfell Tower will be demolished. Pic: PA
How will the demolition take place?
The government says it wants to take the next steps “respectfully and carefully”, with continued support for the community around Grenfell.
It said no changes will take place before the eighth anniversary of the fire in June this year.
The next step is to find someone to carry out the demolition.
A “specialist contractor” will be found to come up with a “detailed plan” for taking down the tower.
The government estimates it will take around two years to “sensitively take down the tower through a process of careful and sensitive progressive deconstruction that happens behind the wrapping”.
Any leftover materials from the tower and its surrounding communal areas can be carefully removed and then returned as part of any memorial, if the community so chooses, according to the government.
Ahead of the decision being made publicly, Ms Rayner wrote to families, survivors and surrounding residents to tell them of the planned demolition.
The government says it has “prioritised” engaging with the community, and that Ms Rayner has been offering to speak with them and listen to their views for several months. The deputy prime minister also met with community groups, residents’ associations, schools and faith leaders.
These conversations have made it clear the tower “remains a sacred site” – however it is also clear “there is not a consensus about what should happen to it”.
The government said that for some the tower remains a “symbol of all they lost” and helps ensure “the tragedy is never forgotten and can act as a reminder of the need for justice and accountability”.
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The visibility of the tower also “helps some people continue to feel close to those they lost”.
But the announcement added that for some, the tower is a “painful reminder of what happened and is having a daily impact on some members of the community”.
It means services between Newton-le-Willows / Wigan North Western and ManchesterOxford Road / Manchester Victoria will be cancelled, revised or diverted.
TransPennine Express services are not running between Liverpool Lime Street and Manchester Victoria.
People going between those cities are advised to travel via Warrington Central instead.
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Northern trains are also affected between Liverpool and Manchester Airport, and Chester and Leeds to Manchester Victoria.
Transport for Wales routes from Chester / Llandudno to Manchester Airport / Manchester Oxford Road are impacted, as are Holyhead to Manchester Airport services.
Replacement buses are running in some areas and tickets are being accepted on other services.
A Network Rail spokesperson said engineers were “assessing the situation in order to repair the damaged cables as quickly as possible” but the line was likely to stay closed for most of the day.
They added: “We’re really sorry to any passengers affected by this incident and urge anyone planning to travel by train between Liverpool and Manchester to plan ahead and check with their train operator for the latest travel information.”