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Costa Coffee, a British coffee chain owned by The Coca-Cola Company, is facing fierce backlash over a cartoon advertisement that features a transgender man with scars on his chest after an apparent double mastectomy.

The image on the mural — which was spotted on the side of a Costa Express van and shared on the recently renamed Twitter app X — shows a surfer with large pink lips and bright blue hair sipping coffee from a to-go cup.

But it is the scars symbolizing a breast removal operation that’s causing a fury of criticism and calls for boycott — an echo of the push to cancel Bud Light over its tie-up with transgender influencer Dylan Mulvaney.

“Costa Coffee deserves the full Bud Light treatment for glorifying women and girls cutting their breasts off in the name of gender identity,” media personality Oli London tweeted.

“Why is a coffee chain pushing sex change surgeries on customers that just want to drink coffee?” he questioned.

“Its off my list of coffee shops,” another chimed in.

“They deserve more than bud light, this is appalling and sadistic on so many levels,” yet another disturbed user replied.

Costa Coffee — based in Buckinghamshire, England — has over 4,000 locations in more than 32 countries.

It opened its first stateside location in Atlanta, Ga., last August.

A Costa Coffee spokesperson told The Post in a statement that “the mural, in its entirety, showcases and celebrates inclusivity.”

“At Costa Coffee we celebrate the diversity of our customers, team members and partners. We want everyone that interacts with us to experience the inclusive environment that we create, to encourage people to feel welcomed, free and unashamedly proud to be themselves,” the spokesperson added.

“This is the sickest ad campaign in the history of marketing. Stop female breast and genital mutilation,” one user posted.

One reply featured a coffee cup on a Costa-branded saucer that was smeared with blood with a surgical blade in place of a spoon. “Bloody disgusting,” the gory photo was captioned.

“What about women who have had mastectomies as cancer treatment? They don’t need this shoved in their faces either,” another wrote.

One response pointed out that “there is a current trend in advertising to use images which some people might find offensive. It makes no sense to alienate potential customers.”

The tweet was seemingly in reference to a slew of companies’ progressive moves that, instead of inspiring positivity and inclusivity, have influenced consumers to push a “go woke, go broke” narrative.

Aside from Bud Light — whose parent company lost $27 billion in market cap since its controversial ad debuted on April 1 — Target also found its company bleeding value when it launched an LGBTQ-friendly Pride collection featuring items geared towards children and infants.

Just this week, the New York Times was bashed for publishing an article ranking the five best clitoral vibrators, but never mentioning the word “woman” unless it were part of a vibrator’s name.

Instead, the piece said the vibrators were for and tested on people with vulvas.

Last month, the CEO of tampon maker August, Nadya Okamoto, was dragged for promoting her brand on a segment of CBS Mornings and calling her customers “menstruators” instead of “women” as she claimed that tampons can be “gender inclusive.”

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Elon Musk steps up attacks on Trump once again – as the president fights back

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Elon Musk steps up attacks on Trump once again - as the president fights back

Elon Musk has stepped up his attacks on Donald Trump’s sweeping tax and spending bill – weeks after a spectacular fallout between the world’s richest man and the US president.

Following weeks of relative silence after clashing with Mr Trump over his “big beautiful bill”, the billionaire vowed to unseat politicians who support it.

In a post on X, Musk said those who had campaigned on cutting spending but then backed the bill “should hang their heads in shame”.

He added: “And they will lose their primary next year if it is the last thing I do on this Earth.”

Musk also threatened to put their faces on a poster which said “liar” and “voted to increase America’s debt” by $5trn (£3.6trn).

The posts attracted a swift reply from Mr Trump, who claimed the billionaire “may get more subsidy than any human being in history” for his electric car business.

“Without subsidies, Elon would probably have to close up shop and head back home to South Africa,” he wrote on Truth Social.

“No more Rocket launches, Satellites, or Electric Car Production, and our Country would save a FORTUNE. Perhaps we should have DOGE take a good, hard, look at this? BIG MONEY TO BE SAVED!!!”

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Elon’s dad on the Musk-Trump bust-up

Musk spent at least $250m (£182m) supporting Mr Trump in his presidential campaign and then led the newly formed Department of Government Efficiency (DOGE), which sacked about 120,000 federal employees.

He has argued the legislation would greatly increase the US national debt and wipe out the savings he claimed he achieved through DOGE.

As the Senate discussed the package, Musk called it “utterly insane and destructive”.

The Tesla and SpaceX CEO said the bill’s massive spending indicated “we live in a one-party country – the PORKY PIG PARTY!!”

“Time for a new political party that actually cares about the people,” he wrote.

Read more from Sky News:
Stab victim describes horrible reality of knife crime
Royal train to be scrapped with family to rely on helicopters

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Musk previously said some of his social media posts during his dramatic fallout with Mr Trump “went too far”.

He had shared a series of posts on X, including one that described Mr Trump’s tax and spending bill as a “disgusting abomination”.

He also claimed, in a since-deleted post, that the president appeared in files relating to the disgraced paedophile financier Jeffrey Epstein.

But Musk later wrote: “I regret some of my posts about President @realDonaldTrump last week. They went too far.”

In response, the president told the New York Post: “I thought it was very nice that he did that.”

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What’s in Trump’s ‘Big Beautiful Bill’?

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What's in Trump's 'Big Beautiful Bill'?

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Martha Kelner and Mark Stone break down what’s in Donald Trump’s huge tax and spending bill. He’s trying to sign it into law by the end of the week.

They also discuss the State Department’s decision to revoke US visas for British band Bob Vylan after their Glastonbury performance.

If you’ve got a question you’d like the Trump100 team to answer, you can email it to trump100@sky.uk.

You can also watch all episodes on our YouTube channel.

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Major German bank to offer crypto trading by 2026 amid bank ‘FOMO’

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Major German bank to offer crypto trading by 2026 amid bank ‘FOMO’

Major German bank to offer crypto trading by 2026 amid bank ‘FOMO’

Sparkassen-Finanzgruppe execs once ruled out adopting crypto over concerns of volatility and risk, and the banking giant also blocked customer crypto transactions back in 2015.

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