The Disney+ logo is displayed on a TV screen in Paris, December 26, 2019.
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Disney is raising prices on almost all of its streaming offerings as it looks to accelerate profitability for the business.
Commercial-free Disney+ will cost $13.99 per month, a 27% increase, beginning Oct. 12. Disney+ with ads will remain $7.99 per month. Disney will also expand its ad-tier offering to select markets in Europe and in Canada beginning Nov. 1.
Disney is increasing the price of Hulu without ads to $17.99 per month, a 20% price hike. Hulu with ads will also staythe same price, at $7.99 per month.
For comparison, Netflix’s standard plan without commercials is $15.49 per month. Warner Bros. Discovery’s Max is $15.99 per month.
The decision to price Disney+ nearly as high as commercial-free Netflix and Max, and charge even more for Hulu, signals Disney believes its content library can compete with both of those services. When Disney Chief Executive Officer Bob Iger launched Disney+ in 2019, he deliberately set the niche family offering at a low price of $6.99 per month — nearly half the price of Netflix.
Last year, Disney increased the cost of Disney+ by $3 per month. Iger acknowledged he was surprised the price increase led to minimal cancelations of the service.
“We took a pretty significant price increase at Disney+ sometime late in 2022, and we really didn’t see significant churn or loss of subs because of that, which was actually heartening,” Iger said during Disney’s earnings call on Wednesday.
Iger noted that Disney is deliberately trying to steer users toward its ad-supported services by keeping prices for those services the same. The advertising landscape for streaming is healthier than traditional linear TV, Iger added.
Disney has added 3.3 million subscribers for its U.S. advertising-supported service after it launched in December, Iger announced on the call. About 40% of new Disney+ subscribers have signed up for the ad tier, he said.
Disney Executive Chairman Bob Iger.
Charley Gallay | Getty Images
Disney is now betting consumers will pay more for its streaming services even as the Hollywood writers and actors strikes threaten its content pipeline in the coming months.
For consumers who want both Disney+ and Hulu without commercials, they can pay $19.99 per month in a new “premium duo” offering — a $12 per month savings. That offer will be available starting Sept. 6. The Disney+ and Hulu bundle with ads will not change from its $9.99 per month price.
Disney also increased the price of its bundle of Disney+ (no ads), Hulu (no ads) and ESPN+ (with ads) to $24.99 per month from $19.99 per month. The bundle of all three products with commercials will be $14.99 per month, an increase of $2 per month.
Disney said Wednesday its streaming division lost $512 million in its fiscal third quarter. Disney+ excluding India’s Hotstar added 800,000 subscribers during the period. Disney+ ended the quarter with 105.7 million Disney+ subscribers, excluding Hotstar, and about 146 million in all.
Disney is also increasing the price of Hulu + Live TV with ads to $76.99 from $69.99 per month. The commercial-free Hulu + Live TV will jump to $89.99 per month from $82.99 per month.
WATCH: Bob Iger will lead Disney through this difficult time, says BofA Securities’ Jessica Reif Ehrlich.
Correction: This story was updated to reflect that the ad-free Disney+ price increase will take effect Oct. 12. A previous version misstated the date.
The Oracle headquarters in Austin, Texas, on April 24, 2024.
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Oracle is promoting its presidents of cloud infrastructure, Clay Magouyrk, and industries, Mike Sicilia, to co-CEOs, the company announced Monday.
Safra Catz, the software giant’s current CEO, will serve as executive vice chair on the company board.
Larry Ellison will remain Oracle’s board chairman and chief technology officer. He has been active outside the company, helping to finance Skydance Media’s merger in August with CBS News’ parent company, Paramount Global. The combined company, run by Ellison’s son, David, is now exploring an acquisition of Warner Bros. Discovery, CNBC reported earlier this month.
Oracle has been one of the biggest beneficiaries of the artificial intelligence boom thanks to its cloud infrastructure business and its access to Nvidia’s graphics processing units, or GPUs, which are both needed to run large workloads. Oracle and other major cloud providers like Microsoft, Amazon and Google are in a fierce competition for customers.
As Oracle’s cloud infrastructure president, Magouyrk led the development of its Gen2 platform. Sicilia oversaw Oracle’s applications for vertical businesses, from banking to retail.
“A few years ago, Clay and Mike committed Oracle’s Infrastructure and Applications businesses to AI—it’s paying off,” Oracle founder and Chief Technology Officer Larry Ellison said in a statement.
Shares of the company rose 3% on Monday morning.
Oracle’s stock has surged 30% in the past month after its first-quarter earnings report projected massive cloud growth from the AI boom. Shares are up about 85% for the year.
The company said that its remaining performance obligations, a measure of contracted revenue that has not yet been recognized, soared to $455 billion, up 359% from a year earlier. The company also reaffirmed its financial guidance on Monday.
“At this time of strength is the right moment to pass the CEO role to the next generation of capable executives,” Catz said in a statement.
For decades, Oracle grew by selling licenses to database software that stores and serve up data for a variety of processes inside companies. The company also fielded applications and middleware. In the early 2010s, with Amazon gaining a foothold in information technology with its cloud-based services for computing, storage and databases, Oracle set out to build its own cloud. It wasn’t immediately popular, prompting the company to bring out a second generation of infrastructure in 2018.
Oracle’s cloud picked up business from young technology companies TikTok and Zoom. The real momentum came after OpenAI released ChatGPT in 2022, as Oracle sought to rent out Nvidia graphics chips for training and running AI models. It won business from cloud competitor Microsoft. More recently Oracle picked up a $300 billion contract from OpenAI over five years, starting in 2027.
On Monday, Oracle hinted at its corporate transformation toward AI-led cloud infrastructure, calling its webcast to announce the executive transition “AI Changes Everything.”
Clay Magouyrk, senior vice president of engineering for cloud infrastructure at Oracle Corp., stands for a photograph at an Oracle office in Seattle, Washington, U.S., on Thursday, July 19, 2018.
Chona Kasinger | Bloomberg | Getty Images
Catz was named co-CEO of Oracle in 2014 alongside Mark Hurd after Ellison stepped down from the role. Hurd died in 2019, and Catz continued to lead the company as its sole CEO. Catz joined Oracle in 1999 after 13 years of investment banking at Donaldson, Lufkin & Jenrette, and in 2005 she became Oracle’s finance chief.
Catz departs her role after selling over $2.5 billion in stock in 2025, according to filings with the Securities and Exchange Commission. She was also one of just 55 women to lead a Fortune 500 company.
Oracle is also involved in the Trump administration’s ongoing negotiations around social media platform TikTok, as CNBC has previously reported.
TikTok’s future in the U.S. has been uncertain since 2024, when Congress passed a bill that would ban the platform unless its Chinese parent company ByteDance divested from U.S. operations.
White House press secretary Karoline Leavitt on Saturday said Oracle will be responsible for maintaining TikTok’s data and privacy in the U.S. The platform will be owned by an investor consortium that includes Oracle and Silver Lake, and Oracle will keep its cloud deal with the platform, sources told CNBC’s David Faber earlier this month.
Oracle also said it was promoting two other executives. Mark Hura, executive vice president of North America sales, will become president of global field operations, and Doug Kehring, executive vice president of operations, will assume the role of principal financial officer.
In this photo illustration, the Luxshare Precision company logo is seen displayed on a smartphone screen.
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Shenzhen-listed Luxshare saw its shares jump about 10% on Monday, following a report that the Chinese device assembler had signed a deal with OpenAI to produce a consumer AI device.
The company, which is also a supplier for Apple, is already developing a prototype of the device using ChatGPT large language models, The Information reported Friday, citing people familiar with the matter.
One source said that one of the products OpenAI has talked to suppliers about making would resemble a smart speaker without a display, which could put it in competition with Apple devices using Siri, with the company targeting late 2026 or early 2027 for its first device launches.
Luxshare’s 10% jump brought its year-to-date gains to about 50%. Most stocks on the Shenzhen Stock Exchange aren’t allowed to trade up or down more than 10% in a single day, relative to the previous day’s closing price. The company is also reportedly considering a secondary listing in Hong Kong this year.
Luxshare and OpenAI did not immediately respond to CNBC’s requests for comment.
OpenAI has long been signaling a desire to push into dedicated AI devices, presenting a potential challenge to Apple and its iPhone.
As part of these plans, The Information reported that OpenAI has been poaching staff from Apple to join its hardware division, now led by ex-Apple executive Tang Tan.
Earlier this year, the AI company, headed by Sam Altman, partnered with former Apple designer Jony Ive after buying his hardware startup, io Products, in a $6.4 billion deal. Ive is responsible for designing many of Apple’s most iconic products, including the iPhone, iPad and MacBook Air.
An OpenAI partnership with Luxshare would bring Apple’s longtime supplier — responsible for assembling items like the AirPods and Vision Pro — into the AI comapny’s orbit.
The AI company has also approached China-based Goertek, which also assembles AirPods, HomePods and Apple Watches, to provide components, including speaker modules, for its planned devices, according to the Information report.
OpenAI has been pushing deeper into hardware, hiring the former head of Meta’s Orion augmented reality glasses initiative in November to lead its robotics and consumer hardware efforts.
iPhone Air is the big newcomer among Apple‘s latest lineup that went on sale Friday, but inside the slim phone’s raised plateau is another new piece of hardware that signals a renewed focus on artificial intelligence.
Apple’s custom A19 Pro chip introduces a major architecture change, with neural accelerators added to each GPU core to increase compute power. Apple also debuted its first ever wireless chip for iPhone, the N1, and a second generation of its iPhone modem, the C1X. It’s a move analysts say gives Apple control of all the core chips in its phones.
“That’s where the magic is. When we have control, we are able to do things beyond what we can do by buying a merchant silicon part,” said Tim Millet, Apple vice president of platform architecture. He sat down with CNBC at Apple Park in September for the first U.S. interview about the new chips.
Until now, Broadcom was the main provider of wireless and bluetooth chips for iPhones, although Apple has made networking chips for the AirPods and Apple Watch for nearly a decade. Apple’s N1 is in the entire iPhone 17 lineup and the iPhone Air.
Arun Mathias, Apple vice president of wireless software technologies and ecosystems, gave CNBC an example of the N1’s improved Wi-Fi functionality.
“One of the things people may not realize is that your Wi-Fi access points actually contribute to your device’s awareness of location, so you don’t need to use GPS, which actually costs more from a power perspective,” Mathias said. “By being able to do this more seamlessly in the background, not needing to wake up the application processor as much, we can do that significantly more efficiently.”
Apple’s new custom SoC for iPhone, A19 Pro, has neural accelerators added to the GPU cores to prioritize AI workloads
Qualcomm modems remain in the iPhone 17, 17 Pro and 17 Pro Max, but Apple’s C1X is in the iPhone Air.
“It may not be as good as Qualcomm’s yet, in terms of just overall throughput and performance, but they can control it and they can make it run at lower power. So you’re going to get better battery life,” said Ben Bajarin, CEO of Creative Strategies, a technology research and consulting firm. He expects Apple to “completely phase out” Qualcomm in the “next couple of years.”
Apple’s Mathias said the C1X is “up to twice as fast” as the C1 and “uses 30% less energy” than the Qualcomm modem in the iPhone 16 Pro.
Neither Qualcomm or Broadcom saw much market impact following Apple’s announcement, and both companies will maintain licensing deals with Apple for certain core technologies.
“They probably won’t ever have their own Apple model like Google or OpenAI,” Bajarin said. “They’re still going to run those services on iPhone, right? They want the iPhone to be the best place for developers to run their AI.”
Apple has been making its own system on a chip, or SoC, since the A series launched with the iPhone 4 in 2010. The latest generation A19 Pro has a new chip architecture that prioritizes AI workloads, adding neural accelerators to the GPU cores.
“We are building the best on-device AI capability that anyone else has,” Millet told CNBC. “Right now we are focused on making sure that these phones that we’re shipping today, or shipping soon, will be capable of all the important on-device AI workloads that are coming.”
Privacy is a major reason Apple is prioritizing on-device AI, but Millet said there’s another reason, too.
“It is efficient for us. It is responsive. We know that we are much more in control over the experience,” he said.
One “built-in AI” feature Millet highlighted is the new front camera that uses AI to detect a new face and automatically switches to taking a horizontal photo. “It’s leveraging a full complement of almost all the capabilities in the A19 Pro,” Millet said.
Apple’s original AI hardware, its Neural Engine, was first unveiled back in 2017. It was barely mentioned at the launch. Instead, it’s all about adding compute power to the GPUs.
“The integration of the neural processing is reaching MacBook Pro class performance inside an iPhone,” Millet said. “It’s a big, big step forward in ML compute. And so when you look inside the Neural Engine, for example, you have a lot of dense matrix math. We didn’t have that capability in our GPU. But now we do with A19 Pro.”
Bajarin told CNBC that Apple’s neural accelerators may work similarly to the tensor cores on Nvidia‘s AI chips, such as the H100.
“We’re integrating neural processing in a way that allows someone who’s writing a program to one of those small processors, extending the instruction set so they have a new class of computer that they have access to right there, and they can switch back and forth between 3D-rendering instructions and neural-processing instructions, all seamlessly inside the same microprogram,” Millet said.
Apple’s previous generation A19 SoC is in the base model iPhone 17, while the A19 Pro is in the iPhone Air, iPhone 17 and 17 Pro Max.
Apple’s iPhone 17 Pro shown on September 9, 2025 at Apple Park in California has enhanced 3D-rendering capabilities powered by Apple’s custom chip, A19 Pro, with neural accelerators added to the 6 GPU cores.
Katie Tarasov
Following overheating issues in the iPhone 15, a new “vapor chamber” in the Pro models keeps the custom chips cool.
“It’s actually positioned in concert with where the system on a chip, the A19 Pro is positioned,” said Kaiann Drance, Apple’s vice president of worldwide iPhone product marketing. “We think about how that all goes together, including with that forged unibody aluminum design, which is incredibly thermally conductive so that we can effectively dissipate heat with the vapor chamber, with where it’s positioned with our chip. And it’s even laser welded into it, which creates a metallic bond which also helps dissipate heat.”
More chips, more U.S. manufacturing
Apple still relies on others for smaller components, like Samsung for memory and Texas Instruments for analog chips. All bigger core chips, however, may be Apple-designed in every iPhone as soon as next year, according to Bajarin.
“We expect that there would be modems coming to Mac. We would expect there’s modems coming to iPad. There’s probably N variants of the networking chip coming to Mac,” Bajarin said. “I think over the course of the next few years, it will be on all of the portfolio.”
When CNBC asked Apple’s Millet if neural accelerators will be in the GPU cores of M5, the next anticipated SoC for Mac, he said, “We have a unified approach to architecture.”
The iPhone maker plans to manufacture at least some of its custom chips in the U.S., at facilities like Taiwan Semiconductor Manufacturing Company‘s new campus in Arizona, where CNBC got a tour of the first completed fab.
Apple’s A19 Pro is made at the leading edge of TSMC’s 3-nanometer node. While TSMC is workingtoward 3nm production in Arizona by 2028, it’s not there yet.
“If you need to be on the leading edge, it’s going to be Taiwan for the time being,” Bajarin said.
In August, Trump announced a 100% tariff on chips from companies not making domestically. That same day, Apple increased its U.S. spending commitment to $600 billion over the next four years. CEO Tim Cook said part of that will go toward creating an “end-to-end silicon supply chain right here in America.”
“There’s really a question of what part of tariffs impact the silicon supply chain,” Bajarin said. “This is obviously why Apple and Tim Cook are on their mission and out there talking about investing in America.”
As part of that plan, Bajain said Apple could give struggling U.S. chipmaker Intel “serious consideration if 14A really does deliver on all of its promises.” Although, he added, it’s “going to be awhile” before Intel “becomes a viable option.”
For now, Apple is committed to making chips at TSMC Arizona.
“We are super excited about TSMC’s push into U.S. manufacturing. Obviously it will help us from a time zone perspective, and we also appreciate that the diversity of the supply is also really important,” Millet said.
When asked if he knows how much of Apple’s $600 billion U.S. spend will go toward custom silicon, Millet said, “I hope it’s a lot.”
Watch the video to see a behind-the-scenes look at Apple’s latest custom silicon.