The Volkswagen ID.3 is seeing a surge in demand following the automaker’s decision to slash prices last month. The lower ID.3 price had a significant impact this past month, with sales rising over 300%.
Volkswagen ID.3 sales in China up 300% after price cuts
In early June, Volkswagen cut prices on its small ID.3 electric car, offering a limited-time “historically low price” deal.
The German automaker’s joint venture with SAIC (SAIC-VW) slashed prices by 16%, resulting in a new starting price of around 119,900 yuan ($16.6K) from 142,900 yuan ($19.8K).
The price cuts are already having a drastic impact on VW’s sales in the region. According to CarNewsChina, Volkswagen ID.3 sales climbed to 7,378 units in July, a whopping 305% increase from the 1,819 units sold in June.
Not only does it represent massive growth month-over-month, but it’s also the first time the ID.3 has crossed 5,000 in monthly sales since launching in 2021.
The price cuts came after Volkswagen lost ground in the Chinese market it once dominated. EV makers in the region, such as BYD, Tesla, NIO, and others, continue seeing higher demand.
SAIC-VW ID.3 (Source: SAIC-VW)
At VW’s general meeting in May, shareholders were quick to bring up the automaker’s lagging EV sales in China, the company’s largest market.
BYD surpassed VW in the first three months of the year in passenger sales, extending its lead through June.
SAIC-VW offers two versions of the ID.3, the base version starting at 119,900 yuan ($16.6K) and a higher-end trim for 149,900 yuan ($20.8K). The ID.3 is powered by a single rear electric motor with 170 hp (125 kW) and 310 Nm peak torque. With a 57.3 kWh battery pack, the ID.3 has a 450 km (280 miles) CLTC range.
SAIC-VW ID.3 electric car in China (Source: SAIC-VW)
Volkswagen’s EV lineup in China consists primarily of the ID.3, ID.4, and ID.6 electric models. The automaker’s other EVs in the region did not experience the same surge in sales, with 4,031 ID.4 and 1,513 ID.6 models sold last month.
Electrek’s Take
After seeing the surge in ID.3 sales following the recent price cuts, will VW do the same with its other models in the region? Or, more importantly, can they afford to?
The automaker faces stiff competition, with models like the BYD Dolphin and Yuan Plus EVs dominating the Chinese market. The BYD Dolphin starts at 116,800 yuan ($16.2K), while the Yuan Plus is going for 134,000 yuan ($18.6K)
Despite the higher ID.3 sales, the model was still far behind the Dolphin (21,800) and Yuan Plus (23,594) in July.
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Volvo Penta will debut its latest modular and scalable battery energy storage system (BESS) platform for the off-grid construction and mining industries at the bauma equipment show – here’s what you can expect.
Best-known for its marine engines and gensets, Volvo Penta is the power production arm of the Volvo Group, specializing in putting energy to work. Operating under the tagline, ‘Made to Move You’, Volvo Penta is headed to bauma 2025 with a plan to keep construction, port shipping, and mining operations moving productively and competitively throughout their transitions to battery and (in theory, at least) hydrogen power.
To that end, the company will show off a job site ready version of the scalable and modular BESS subsystem concept shown last year.
Volvo says its new, modular BESS subsystem will enable other OEMs and third party system integrators to seamlessly deploy electric power to meet the ever-exceeding energy needs in construction and mining.
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“Our modular and scalable battery-electric platform is designed to support the electrification ecosystem—combining high-performance drivelines with the crucial energy storage subsystems for efficient charging and operation in construction and mining,” says Hannes Norrgren, President of Volvo Penta Industrial. “We want to meaningfully collaborate with our customers on value-added customization that will enable them to stay productive, efficient, and future-ready.”
The Penta substation at bauma will be built around the company’s “Cube” battery pack, an energy-dense solution with a favorable C-rate designed to make it easy for BESS manufacturers to offer more compact job site solutions capable of charging and discharging energy with high levels of speed and efficiency, enabling both stationary and mobile BESS configurations that can change and grow to meet the evolving needs of a given asset fleet or project.
A Volvo Penta-developed DC/DC unit converts the voltage from the Cube battery packs (600 V) into lower voltage (24 V) for powering auxiliaries and portable offices.
Electrek’s Take
BESS concept packed with Penta Cube batteries; via Volvo.
Volvo Penta has always provided power. Historically that’s been from combustion, but the company is looking ahead, developing products that will bring energy to job sites, tractors, and more long after the last ICE engine shuts down.
Just days after Rivian announced that it would be making its iconic electric delivery vans available to anyone willing to pay for one, the company launched the new Rivian Upfit Program, offering a “one-stop shop” to help fleet managers put its EVs to work.
Launched in partnership with commercial vehicle heavyweights Ranger Design, Sortimo of North America, Bush Specialty Vehicles, Holman, LEGEND, and EV Sportline, the Rivian Upfit Program helps fleet buyers make the switch to electric by simplifying the ordering process and delivering an experience that more closely reflects the experience fleet managers get at dealerships.
Despite partnering with leading brands and launching into a well-establish market, however, the program’s web page seems largely aimed at people outside the space – even kicking off with an explanation of what upfitting is:
Upfitting is the process of customizing a vehicle in order to meet fleet, business, or individual consumer needs to tackle the job at hand. This work is done after the vehicle has been built and released from the factory, and can include everything from shelving modifications, flooring options, to sirens and flashers and much more.
The program was announced on LinkedIn with a number of photos indicating upfit options for Rivian’s R1T and R1S vehicles focused on lifeguard and roadside assistance duty, and Rivian’s van upfit with a HVAC/telecom style toolbox arrangement.
That same competitiveness has led to talented fleet managers at those franchise dealers putting in the effort to get to know the needs of the businesses and buyers in their regions, to understand what upfit options makes sense for their local markets, and – crucially – what to stock for quick turnaround when their customers need it.
Rivian is hoping its upfit partners will do a lot of that heavy lifting for them, but my two cents is that if building cars is hard, building relationships is harder, and Rivian isn’t going to make a good first impression by talking down to its customers. If you think differently, let me know how I got it wrong in the comments.
For 2025, the Ram ProMaster EV commercial van gets up to 180 miles range from its 110 kWh battery pack, new 12- and 13-foot cargo configurations to meet more fleets’ needs, and a starting price of “just” $56,495. All of which sounds … kind of familiar, right?
When Ram rolled out its ProMaster EV electric cargo van last year, the company promised a huge range of customizable features, 12- and 13- configurations, a “super high roof” variant, and more – even touting a heated windshield. Which is almost exactly what you’ll find hyped up in the latest Stellantis press release for the “All-new 2025 Ram ProMaster EV Cargo Van.”
So, if it’s basically the same van, what’s the story here?
Glad you asked – see, the 2024 announcement for the ProMaster EV made lots of promises, but anecdotal conversations revealed that the vast majority of ProMaster EVs that made it customers last year were the step van version, with its “pocket” side door and roll-up rear door.
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That makes sense, considering that’s how Stellantis’ prime customers for the Ram ProMaster EV, Merchants Fleet …
The Ram Truck brand has announced that Merchants Fleet will become a key commercial customer of the all-new Ram ProMaster electric van (EV) that debuts later this year. The agreement calls for the purchase of 12,500 Ram ProMaster EVs.
Stellantis, with input from Amazon, designed the vehicle with unique last mile delivery features and Amazon will deploy the vehicles to routes across the United States. Building on the current relationship and as part of the long-term agreement, Stellantis and Amazon will be putting thousands of BEV ProMasters on the road every year.
ProMaster EV’s unique factory step-van upfit; via Ram.
The story here, then, is that the conventional cargo variants (sliding van door, split-opening rear doors, etc.) are finally available for smaller fleets and van-lifers to order, production capacity apparently having caught up to demand. It’s that van, when ordered in a 12-foot cargo/low roof spec, that pushes that range estimate up to 180 miles. The high-roof version gets a claimed 164 miles of range.
“Our freedom of choice approach with powertrain extends to the Ram Professional lineup with an appropriate solution for last-mile delivery in the Ram ProMaster EV,” says Tim Kuniskis, Ram brand CEO. “With front-wheel drive and a low step-in height, the ProMaster is a solid player and continues to perform well in a wide variety of business sectors, such as the growing home delivery environment, construction services wholesale and IT services among others.”
For 2025, Stellantis has “repositioned” the ProMaster EV step van with a new, lower starting price to match its improved availability. The van can now be had for $69,995 plus $1,995 destination fee. That’s down significantly from the $79,990 starting price for 2024 – proving once again that old adage: good things come to those who wait.
For that money, you get the “All-new” Ram that’s so All-new, in fact, that Stellantis issued almost the exact same press photos they used at the 2024 launch. The order books for the 2025 ProMaster EV officially opened last week.
If the “All-new” 2025 model is so similar, the specs so close, the photos so indistinguishable from the 2024 model that it takes your humble author nearly a week to figure if there’s even a story here at all hardly matters for a $10,000 price cut.