Collecting art is historically not just about the art itself but who the artist is and the story behind the piece. The emergence of NFTs as a way to attribute provenance to digital objects has seen an explosion of interest in the past few years, even if that’s currently seeing something of a lull.
The work of artists like Alotta Money, Josie Bellini, Trevor Jones, Coldie, Snowfro, Beeple, and collections such as Fidenzas and Ringers, show that digital art is here to stay, even as many pockets of the NFT space are reportedly down 95% from all-time highs.
But with the artists playing such an important role in the market, it’s been intriguing to see Grails by PROOF flip this paradigm on its head by abstracting away who the artist is. A gamification mechanic reveals between 20–25 pieces of art to 1,000 whitelisted collectors prior to a minting window — but the catch is no one knows who the artists are behind each respective piece.
This creates a special dynamic that introduces a different type of speculation about who the artist could be behind each work. Some collectors mint a piece they like purely based on their assessment of the art itself, while others take a punt on their ability to guess who the artist might be behind.
Protoglyph by Larva Labs from Season 1 Grails. (OpenSea)
Grails was the brainchild of PROOF co-founder Kevin Rose, with the inaugural season launched in February 2022 and the first-ever reveal on March 6, 2022. Eli Scheinman, head of art at PROOF, explains the concept aims:
“To engage collectors in a way that abstracted away some of the financialization of collecting NFTs that was, and still is, in many ways so rampant. By taking away an artist’s name, it really demanded or challenged all of the collectors to really go deep and spend a lot of time with each of these artworks.”
Season IV (4) of Grails is set for reveal on Aug. 11, with Scheinman continuing to experiment with the mechanics and double down on the storytelling and production value of the reveal.
“We try to maintain that sense of it being special and unique, so that means we’re constantly trying to iterate and improve the experience in new ways,” Scheinman says, explaining that season three had introduced the notion of a series, enabling a single artist to contribute multiple unique pieces as part of a collection.
“In season four, we’re taking that a step further in that three of the five series that are in this exhibition are true long-form generative projects using the Art Blocks engine. Those outputs, when minted, are really generated live in that moment. Whereas in the past, these were pre-curated outputs, meaning an artist would provide us with the files ahead of time, and then we would distribute those on mint.”
Grails IV alpha:
– 20 artists – No repeat artists from past seasons – 6 Art Blocks Curated artists – 3 long-form generative collections w/ @ArtBlocksEngine – 1 genesis NFT – 1 NFT will interact w/ a secret adjacent contract
“I think storytelling is fundamental to connecting through a piece of artwork, and the way that we do Grails, for example, is really this fun way of playing with that notion in that you go from zero context to 100% context.”
Notable sales came from Autoglyphs, Alpha Centauri Kid and Drifter Shoots.
We also saw Chinese contemporary artist Yue Minjun release his first NFT collection titled ‘Kingdom of the Laughing Man. The 999 pieces minted for between 0.35–0.39 ETH and now sit at a 0.55 ETH floor on OpenSea.
Autoglyph #511 by Larva Labs sold for 190 ETH ($347,288). (OpenSea) Where my Vans Go #30 by Drifter Shoots sold for 18.69 ETH ($34,400). (OpenSea) Autoglyph #346 by Larva Labs sold for 199 ETH ($370,480). (OpenSea)Creation by Alpha Centauri Kid sold for 23.69 ETH ($44,400). (OpenSea)
Luca Netz claps back at idea PFP holders are doomed
Deep into an NFT bear market where volumes have tested new 12-month lows, the question that persistently gets asked by PFP collections holders is, “How does this drive value back to holders?”
Luca Netz, CEO of Pudgy Penguins, clapped back at a tweet suggesting PFP holders have no stake in the enterprise and outlined why he believes PFP holders are not doomed if they pick the right project. Netz explained that “building a globally recognized brand is the best path to accruing value for the NFT holder.”
NFT value accrual funnel laid out by Luca Netz (X (Twitter))
Brands that are striving to build household IP, such as Pudgy Penguins, VeeFriends and Doodles, all are diversifying their brand offerings, including real-world offerings, ensuring their IP has many more touch points outside of the NFT ecosystem.
Pudgy Penguins at Comic Con (X)
From VeeFriends physical collector cards and multiple collaborations, including their recent announcement with Reebok for physical sneakers, to Doodles last week announcing its partnership with Crocs, to Pudgy Penguins showing up at Comic Con in San Diego in July.
Having holders to appease can be both a gift and a curse, but some founders are navigating this terrain better than others; Netz is one of those. The serial entrepreneur, who has done over $500 million in consumer packaged goods sales, took over the Pudgy project after issues with the original founding team and has arguably threaded the needle better than others.
It still remains to be seen how Netz’s masterplan plays out, but this well-thought-out thread articulates a future that many NFT collectors could get behind, validated by the 1,000+ bookmarks the thread already has.
Amazon Prime dips its toe into the Web3 gaming waters with Mojo Melee
In a small preview of what is to come, Amazon Prime has partnered with Mojo Melee to give away NFTs for its Prime subscribers.
The auto battler game is built on Polygon and played via web browsers and Android devices. The offer for Prime subscribers is set to expire in just under three weeks.
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Greg Oakford
Greg Oakford is the co-founder of NFT Fest Australia. A former marketing and communications specialist in the sports world, Greg now focuses his time on running events, creating content and consulting in web3. He is an avid NFT collector and hosts a weekly podcast covering all things NFTs.
A 21-year-old man has been arrested over a series of arson attacks, police have said, after a fire at a house owned by Prime Minister Sir Keir Starmer.
The suspect was arrested in the early hours of Tuesday on suspicion of arson with intent to endanger life, according to the Metropolitan Police.
He remains in custody.
Emergency services were called to fires at the doors of two homes in north London within 24 hours of each other – one just after 1.35am on Monday in Kentish Town and the other on Sunday in Islington. Both properties are linked to Sir Keir.
Image: Police are investigating links to several fires, which they are treating as suspicious. Pic: LNP
Detectives were also checking a vehicle fire last Thursday on the same street as the Kentish Town property to see whether it is connected.
Part of the area was cordoned off as police and London Fire Brigade (LFB) investigators examined the scene.
Neighbours described hearing a loud bang and said police officers were looking for a projectile.
Image: Emergency services were deployed to the scene in Kentish Town, north London, on Monday. Pic: PA
Image: Pic: PA
The prime minister is understood to still own the home, which was damaged by fire on Monday, but nobody was hurt. Pictures showed scorching at the entrance to the property.
Sir Keir used to live there before he and his family moved into 10 Downing Street after Labour won last year’s general election. It is believed the property is being rented out.
In the early hours of Sunday, firefighters dealt with a small fire at the front door of a house converted into flats in nearby Islington, which is also linked to the prime minister.
Image: Counter-terror police are leading the investigation. Pic: LNP
In a statement, police said: “As a precaution and due to the property having previous connections with a high-profile public figure, officers from the Met’s Counter Terrorism Command are leading the investigation into this fire.
“Enquiries are ongoing to establish what caused it. All three fires are being treated as suspicious at this time, and enquiries remain ongoing.”
The prime minister’s official spokesman said: “I can only say that the prime minister thanks the emergency services for their work and it is subject to a live investigation. So I can’t comment any further.”
Kemi Badenoch has condemned the suspected arson attacks.
Writing on X, the Conservative leader said: “This is a shocking incident. My thoughts are with the prime minister and his family. No one should face these sorts of threats, let alone people in public service.
“It’s an attack on our democracy and must never be tolerated.”
Shadow justice secretary Robert Jenricktold Sky News on Tuesday: “It’s important that the prime minister and anyone in public life has their family, their homes, protected.
“It is absolutely wrong, disgraceful, for any individual to take the kind of action that we saw against the prime minister’s home.”
Arizona Governor Katie Hobbs vetoed two key cryptocurrency-related bills that aimed to expand the state’s involvement in digital assets while signing a strict regulatory measure targeting Bitcoin ATMs.
On May 12, Hobbs rejected Senate Bill 1373, which sought to establish a Digital Assets Strategic Reserve Fund. The fund would have allowed Arizona to hold crypto assets obtained through seizures or legislative allocations.
“Current volatility in cryptocurrency markets does not make a prudent fit for general fund dollars,” she stated in her veto letter. “I have already signed legislation this session which allows the state to utilize cryptocurrency without placing general fund dollars at risk,” she added.
That decision followed her veto of Senate Bill 1025 — the more ambitious “Arizona Strategic Bitcoin Reserve Act” — on May 3. It would have authorized up to 10% of the state’s treasury and retirement funds to be invested in Bitcoin and other digital assets.
According to data from bitcoinlaws.io, 26 US states have introduced strategic crypto reserve bills, with 18 of them currently active.
Hobbs also vetoed Senate Bill 1024, which would have permitted state agencies to accept cryptocurrency payments for taxes, fines and fees via approved service providers.
Although the proposal attempted to shield the state from direct exposure to price volatility, Hobbs said it still introduced “too much risk.”
On May 12, Hobbs approved House Bill 2387, which introduces new consumer protection rules for cryptocurrency kiosk (ATM) operators, aiming to reduce fraud and improve transparency.
The bill mandates that kiosks display clear, multilingual warnings about common crypto scams and require users to acknowledge these risks before completing transactions. Operators must also provide detailed receipts that include transaction data, contact information, fees and refund policies.
Furthermore, the bill caps transactions at $2,000 per day for new customers and $10,500 per day for returning users after 10 days. Kiosk providers must also offer 24/7 toll-free customer service and post the number visibly on each machine.
Under the bill, if a new user is tricked into sending crypto under false pretenses and reports it with proof within 30 days, they are entitled to a full refund, including fees.
According to CoinATMRadar, there are currently 20 active Bitcoin ATMs in Arizona.
Notably, Hobbs has not entirely closed the door on digital assets. On Wednesday, she signed House Bill 2749, which updates Arizona’s unclaimed property laws to include digital assets.
The legislation allows the state to retain unclaimed cryptocurrencies in their original form rather than liquidating them into fiat currency.
Robert Jenrick has claimed the UK is “already an island of strangers” after the prime minister faced criticism for using that phrase in a speech on migration.
The shadow justice secretary told Sky News Breakfast with Wilfred Frost that the UK was not at risk of becoming an “island of strangers”, as Sir Keir claimed, but that this already the reality.
Asked if he agreed with the PM’s language he said: “I think we already are. I think there are certain places in this country where people are not living side by side, where we are a very divided and segregated society.
“If you look at the centre of Bradford, for example, 50% of people were not born in the UK. If you look at the centre of Luton, almost 50% of people only arrived in the UK in the last 10 years. If you look at parts of Dagenham, the white British population has reduced by 50% in the last 25 years.”
In 2021, 80.1% of Bradford residents reported their country of birth as England according to the ONS, while in Luton the figure is 60.3% of the local population and in Barking and Dagenham it was 58.2%.
In Barking and Dagenham, about 85% of the population identified as white in 2001, which fell to 58.3% in 2011 and 44.9% in 2021.
He said without the fair rules, “we risk becoming an island of strangers, not a nation that walks forward together”.
The comment has attracted criticism from within his own party, including Labour MP Sarah Owen, who said it could put the UK on “a very dark path”.
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‘We risk becoming an island of strangers’
The chair of the Women and Equalities Select Committee said “fair and sensible” checks on immigration “should not equal blaming all the woes of our country on immigrants”.
“The best way to avoid becoming an ‘island of strangers’ is investing in communities to thrive – not pitting people against each other,” she added.
“I’ve said it before and will say it again, chasing the tail of the right risks taking our country down a very dark path.”
Nadia Whittome, the Labour MP for Nottingham East, also said the phrase mimicked the “scaremongering of the far-right”, while former shadow chancellor John McDonnell argued it was reminiscent of the late politician Enoch Powell.
Home Secretary Yvette Cooper defended the prime minister, pointing out “he also said we are a diverse nation and that he celebrates that”.
She added: “It is possible to both say that we have had huge benefits through generations by people coming, being part of communities, contributing, and also that that will continue to be important in the future, and also say we have a problem with the immigration system and that net migration needs to come down.”