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Costa Coffee, a British coffee chain owned by The Coca-Cola Company, is facing fierce backlash over a cartoon advertisement that features a transgender man with scars on his chest after an apparent double mastectomy.

The image on the mural — which was spotted on the side of a Costa Express van and shared on the recently renamed Twitter app X — shows a surfer with large pink lips and bright blue hair sipping coffee from a to-go cup.

But it is the scars symbolizing a breast removal operation that’s causing a fury of criticism and calls for boycott — an echo of the push to cancel Bud Light over its tie-up with transgender influencer Dylan Mulvaney.

“Costa Coffee deserves the full Bud Light treatment for glorifying women and girls cutting their breasts off in the name of gender identity,” media personality Oli London tweeted.

“Why is a coffee chain pushing sex change surgeries on customers that just want to drink coffee?” he questioned.

“Its off my list of coffee shops,” another chimed in.

“They deserve more than bud light, this is appalling and sadistic on so many levels,” yet another disturbed user replied.

Costa Coffee — based in Buckinghamshire, England — has over 4,000 locations in more than 32 countries.

It opened its first stateside location in Atlanta, Ga., last August.

A Costa Coffee spokesperson told The Post in a statement that “the mural, in its entirety, showcases and celebrates inclusivity.”

“At Costa Coffee we celebrate the diversity of our customers, team members and partners. We want everyone that interacts with us to experience the inclusive environment that we create, to encourage people to feel welcomed, free and unashamedly proud to be themselves,” the spokesperson added.

“This is the sickest ad campaign in the history of marketing. Stop female breast and genital mutilation,” one user posted.

One reply featured a coffee cup on a Costa-branded saucer that was smeared with blood with a surgical blade in place of a spoon. “Bloody disgusting,” the gory photo was captioned.

“What about women who have had mastectomies as cancer treatment? They don’t need this shoved in their faces either,” another wrote.

One response pointed out that “there is a current trend in advertising to use images which some people might find offensive. It makes no sense to alienate potential customers.”

The tweet was seemingly in reference to a slew of companies’ progressive moves that, instead of inspiring positivity and inclusivity, have influenced consumers to push a “go woke, go broke” narrative.

Aside from Bud Light — whose parent company lost $27 billion in market cap since its controversial ad debuted on April 1 — Target also found its company bleeding value when it launched an LGBTQ-friendly Pride collection featuring items geared towards children and infants.

Just this week, the New York Times was bashed for publishing an article ranking the five best clitoral vibrators, but never mentioning the word “woman” unless it were part of a vibrator’s name.

Instead, the piece said the vibrators were for and tested on people with vulvas.

Last month, the CEO of tampon maker August, Nadya Okamoto, was dragged for promoting her brand on a segment of CBS Mornings and calling her customers “menstruators” instead of “women” as she claimed that tampons can be “gender inclusive.”

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Day 20: Inside Trump’s White House

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Day 20: Inside Trump's White House

👉 Follow Trump 100 on your podcast app 👈

Twenty days into Donald Trump’s second term, US correspondents James Matthews and Mark Stone are joined by Washington DC cameramen Ed Young and Michael Herd to take a step back and discuss what it’s like covering the White House under President Trump compared to President Biden.

They also share some of the moments they got close (perhaps too close) to the most powerful man in the world.

You can email James, Martha and Mark on trump100@sky.uk

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US

Wreckage found in Alaska for missing Bering Air plane carrying 10 people

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Wreckage found in Alaska for missing Bering Air plane carrying 10 people

A small plane which crashed in western Alaska with 10 people on board has been found and the US Coast Guard (USCG) says there were no survivors.

The Bering Air flight left Unalakleet at 2.38pm on Thursday but contact was lost less than an hour later, the firm’s operations director David Olson said.

On Saturday, in a post on X, the coastguard said: “USCG has ended its search for the missing plane after the aircraft was located approx 34 miles southeast of Nome. 3 individuals were found inside and reported to be deceased.

“The remaining 7 people are believed to be inside the aircraft but are currently inaccessible due to the condition of the plane. Our heartfelt condolences are with those affected by this tragic incident.”

The Cessna 208B Grand Caravan – carrying a pilot and nine adult passengers – was flying across Norton Sound when tracking site Flightradar24 reported it at 5,300ft before contact was lost.

It was travelling from Unalakleet, a community of about 690 people in western Alaska, to Nome, a gold rush town just south of the Arctic Circle.

The flight time is normally just under an hour.

Mike Salerno, a spokesperson for the US Coast Guard, said rescuers were searching the aircraft’s last known location by helicopter when they spotted the wreckage. They lowered two rescue swimmers to investigate.

Nome in Alaska.
Pic: AP
Image:
The plane was heading to Nome, just south of the Arctic Circle. Pic: AP

In a post on Facebook, Nome’s fire department issued an update: “The Nome Search and Rescue Team is spooling up with assistance from the Alaska Air National Guard with recovery efforts.

“From reports we have received, the crash was not survivable. Our thoughts are with the families at this time.”

On Friday, Lieutenant Benjamin McIntyre-Coble, from the Alaskan coastguard, explained that the plane suffered a rapid loss of altitude and speed, according to radar data, but did not expand on the potential cause.

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Weather in Unalakleet at take-off time was -8.3C (17F) with fog and light snow, according to the US National Weather Service.

Bering Air serves 32 villages in western Alaska and air travel is often the only option of travelling long distances in rural parts of the US state, especially in winter.

It comes soon after two major air accidents in the US in recent weeks.

Sixty-seven people were killed when a jet and helicopter collided in Washington DC and seven died when a medical plane crashed in Philadelphia.

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Science

Atmos Space Cargo’s Phoenix Capsule Set for First Orbital Test on SpaceX Mission

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Atmos Space Cargo’s Phoenix Capsule Set for First Orbital Test on SpaceX Mission

A cargo-return technology developed by Germany-based Atmos Space Cargo is set to undergo its first in-space test with an upcoming SpaceX mission. The company’s Phoenix capsule will be launched aboard the Bandwagon 3 rideshare mission, scheduled for no earlier than April. The capsule has been designed to facilitate the safe return of high-value materials from orbit, particularly benefiting the biomedical sector. The test mission aims to gather crucial data on the capsule’s subsystems, onboard payloads, and reentry performance.

Mission Objectives and Scientific Payloads

According to reports, the Phoenix capsule will carry four payloads, including a radiation detector from the German Aerospace Center (DLR) and a bioreactor from UK-based Frontier Space. The mission’s primary goals include testing Phoenix’s performance in orbit, evaluating data from customer experiments, and deploying its proprietary inflatable atmospheric decelerator (IAD) for reentry stabilisation. This technology, acting as both a heat shield and parachute, is intended to enable a controlled descent back to Earth.

Challenges in Returning Space Cargo

Industry experts highlight that while the cost and complexity of launching experiments into space have been reduced, bringing them back to Earth remains a challenge due to high costs, long turnaround times, and technical difficulties. Atmos Space Cargo has positioned Phoenix as a cost-effective and reliable solution for returning biomedical samples, microgravity-manufactured materials, and other sensitive payloads.

Future Prospects and Industry Impact

Despite expectations that Phoenix will not survive its debut mission, the collected data will contribute to future improvements. Larger iterations of the capsule are planned to carry heavier payloads, including potential returns of rocket stages. Advisory board member and former NASA Deputy Administrator Lori Garver has stated that advancements in reusable and affordable cargo return technology are critical for the future of orbital space operations. The initiative aligns with broader efforts to enhance accessibility to in-space manufacturing and research.

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