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Victoria’s Secret has called on a cast of former “Angels” to rescue the bedeviled lingerie brand.

The struggling retailer tapped supermodels Gisele Bndchen, Naomi Campbell, Candice Swanepoel and Adriana Lima to helm its new “The Icon Collection” campaign, the company said Wednesday.

Victoria’s Secret disbanded the impossibly slim Angels in 2018 as the company embarked on a mission to make the brand more inclusive.

However, overall sales have sagged the past couple of years and the company has lost market dominance to rivals Aerie, Rihanna’s ultra-inclusive Savage X Fenty and Kim Kardashian’s Skims, which was recently valued at a staggering $4 billion.

The retailer generated $348 million in profits in 2022 — a sharp decline from the $646 million it made in 2021.

The company suffered a net loss of $72 million in 2020 as COVID lockdowns shuttered malls.

Skims also beat Victoria’s Secret to an “Icons” campaign, when it released photos of supermodels Tyra Banks, Heidi Klum, Alessandra Ambrosio and Swanepoel — all former Victoria’s Secret angels — donning Kardashian’s shapewear apparel last April.

Representatives for Victoria’s Secret did not immediately respond to The Post’s request for comment.

Despite being criticized over its very specific brand image, Victoria’s Secret kept its No. 1 spot as the top lingerie brand in 2022, according to consumer insights firm Brandessence Market Research.

The Ohio-based company’s new “Icon” collection, which also features Emily Ratajkowski and Hailey Bieber, centers around the lingerie brand’s new push-up demi bra, which was worn by supermodels Campbell and Swanepoel in a series of black-and-white photos shared to Victoria’s Secret’s social media pages on Wednesday.

The collection also includes panties, starting at $18.50, and slips and robes from $34.95 in sizes ranging from XS to XXL.

The centerpiece, the demi bra, will retail for $54.95 and ranges from 32A to 44DDD.

Despite the svelte waistlines seen in the campaign images, the collection’s size range is indicative of the brand’s move to get back in touch with its consumer base, who have bashed the company for being “tone-deaf” and slow to adopt more inclusive models and sizes.

“The collection was made to enhance one’s natural shape while staying true to the supportive and seamless look that we love,” Victoria’s Secret Chief Design Officer Janie Schaffer said in a press release.

“It’s an exciting, elevated collection to add to your wardrobe, while reinforcing that we are all icons.”

The size 0 waistlines and washboard abs that plagued Victoria’s Secret’s televised runway show were part of the reason the fashion show — at least as fans knew it — was cancelled ahead of its 2019 edition.

However, Victoria’s Secret announced it was bringing back the famed spectacle after a four-year hiatus in a pre-taped film that’s set to hit streaming services this fall.

This time around, there will be no “Angels” donning sparkly wings and instead has been teased as a showcase of women from around the world in a feature-length movie dubbed “Victoria’s Secret World Tour.”

Pieces in “The Icon” line will be featured in the upcoming show.

Victoria’s Secret, — which will release its second quarter earnings at the end of the month — posted net income of $1 million in the first quarter.

The figure was dismal compared to the $81 million in net income the brand brought in during the same period in 2022. Victoria’s Secret attributed the decline to its acquisition of fellow lingerie brand Adore Me for $400 million that was finalized in January.

Victoria’s Secret noted in its Q1 earnings report that the company’s second-quarter earnings will likely follow a similar trend.

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Day 20: Inside Trump’s White House

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Day 20: Inside Trump's White House

👉 Follow Trump 100 on your podcast app 👈

Twenty days into Donald Trump’s second term, US correspondents James Matthews and Mark Stone are joined by Washington DC cameramen Ed Young and Michael Herd to take a step back and discuss what it’s like covering the White House under President Trump compared to President Biden.

They also share some of the moments they got close (perhaps too close) to the most powerful man in the world.

You can email James, Martha and Mark on trump100@sky.uk

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US

Wreckage found in Alaska for missing Bering Air plane carrying 10 people

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Wreckage found in Alaska for missing Bering Air plane carrying 10 people

A small plane which crashed in western Alaska with 10 people on board has been found and the US Coast Guard (USCG) says there were no survivors.

The Bering Air flight left Unalakleet at 2.38pm on Thursday but contact was lost less than an hour later, the firm’s operations director David Olson said.

On Saturday, in a post on X, the coastguard said: “USCG has ended its search for the missing plane after the aircraft was located approx 34 miles southeast of Nome. 3 individuals were found inside and reported to be deceased.

“The remaining 7 people are believed to be inside the aircraft but are currently inaccessible due to the condition of the plane. Our heartfelt condolences are with those affected by this tragic incident.”

The Cessna 208B Grand Caravan – carrying a pilot and nine adult passengers – was flying across Norton Sound when tracking site Flightradar24 reported it at 5,300ft before contact was lost.

It was travelling from Unalakleet, a community of about 690 people in western Alaska, to Nome, a gold rush town just south of the Arctic Circle.

The flight time is normally just under an hour.

Mike Salerno, a spokesperson for the US Coast Guard, said rescuers were searching the aircraft’s last known location by helicopter when they spotted the wreckage. They lowered two rescue swimmers to investigate.

Nome in Alaska.
Pic: AP
Image:
The plane was heading to Nome, just south of the Arctic Circle. Pic: AP

In a post on Facebook, Nome’s fire department issued an update: “The Nome Search and Rescue Team is spooling up with assistance from the Alaska Air National Guard with recovery efforts.

“From reports we have received, the crash was not survivable. Our thoughts are with the families at this time.”

On Friday, Lieutenant Benjamin McIntyre-Coble, from the Alaskan coastguard, explained that the plane suffered a rapid loss of altitude and speed, according to radar data, but did not expand on the potential cause.

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Weather in Unalakleet at take-off time was -8.3C (17F) with fog and light snow, according to the US National Weather Service.

Bering Air serves 32 villages in western Alaska and air travel is often the only option of travelling long distances in rural parts of the US state, especially in winter.

It comes soon after two major air accidents in the US in recent weeks.

Sixty-seven people were killed when a jet and helicopter collided in Washington DC and seven died when a medical plane crashed in Philadelphia.

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Science

Atmos Space Cargo’s Phoenix Capsule Set for First Orbital Test on SpaceX Mission

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Atmos Space Cargo’s Phoenix Capsule Set for First Orbital Test on SpaceX Mission

A cargo-return technology developed by Germany-based Atmos Space Cargo is set to undergo its first in-space test with an upcoming SpaceX mission. The company’s Phoenix capsule will be launched aboard the Bandwagon 3 rideshare mission, scheduled for no earlier than April. The capsule has been designed to facilitate the safe return of high-value materials from orbit, particularly benefiting the biomedical sector. The test mission aims to gather crucial data on the capsule’s subsystems, onboard payloads, and reentry performance.

Mission Objectives and Scientific Payloads

According to reports, the Phoenix capsule will carry four payloads, including a radiation detector from the German Aerospace Center (DLR) and a bioreactor from UK-based Frontier Space. The mission’s primary goals include testing Phoenix’s performance in orbit, evaluating data from customer experiments, and deploying its proprietary inflatable atmospheric decelerator (IAD) for reentry stabilisation. This technology, acting as both a heat shield and parachute, is intended to enable a controlled descent back to Earth.

Challenges in Returning Space Cargo

Industry experts highlight that while the cost and complexity of launching experiments into space have been reduced, bringing them back to Earth remains a challenge due to high costs, long turnaround times, and technical difficulties. Atmos Space Cargo has positioned Phoenix as a cost-effective and reliable solution for returning biomedical samples, microgravity-manufactured materials, and other sensitive payloads.

Future Prospects and Industry Impact

Despite expectations that Phoenix will not survive its debut mission, the collected data will contribute to future improvements. Larger iterations of the capsule are planned to carry heavier payloads, including potential returns of rocket stages. Advisory board member and former NASA Deputy Administrator Lori Garver has stated that advancements in reusable and affordable cargo return technology are critical for the future of orbital space operations. The initiative aligns with broader efforts to enhance accessibility to in-space manufacturing and research.

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