Connect with us

Published

on

As Ford Motor Company continues to expand the number of branded vehicles equipped with its BlueCruise hands-free driving technology, it is now making the feature more accessible to drivers by offering more flexible subscription plans as well as a free trial for new customers.

The public got its first taste of Ford’s BlueCruise hands-free driving technology when the American automaker first announced it in the spring of 2021, debuting on the Mustang Mach-E. The F-150 Lightning would be the next EV to adopt the ADAS feature via an over-the-air (OTA) update, which was then followed by an upgraded version 1.2 that included hands-free lane change capabilities.

Since then, the system has delivered 100 million hands-free miles to Ford and Lincoln drivers, earned a blue ribbon in driver assistance from Consumer Reports, and been equipped on 225,000 Ford vehicles around the globe.

With plans for another 500,000 model year 2024 vehicles to be equipped with the necessary hardware in North America alone, Ford is making availability of the hands-free driving features easier and more flexible – whether you sign up the day of your EV purchase or a year or two later.

Ford hands free
Ford BlueCruise’s current hands-free coverage map in North America / Credit: Ford.com

Ford changes hands-free subscription model to annually or monthly

In addition to including BlueCruise hardware as a standard on its factory vehicles, Ford is giving customers the freedom to activate access to the driver assistance technology whenever they choose, whether it’s at the time of purchase or years down the road.

This more flexible model also gives Ford and Lincoln customers the option to subscribe to BlueCruise on a monthly or annual basis, with no minimum length commitment required. Ford points out that a customer can add hands-free driving for a single month ahead of a long road trip and have the freedom to not activate it again for years if they so choose. Ford Model e’s head of commercial acceleration, Ashley Lambrix, spoke:

BlueCruise is an experience-it-to-believe-it technology, and people are amazed at how BlueCruise can help make driving less stressful and more enjoyable – especially in traffic or on long drives. We believe in this technology and how it can help transform the highway driving experience and want to give more customers the opportunity to try it and provide flexibility for them to activate it when they want to use it.

In addition to the flexible subscription plans, Ford is now offering a free 90-day BlueCruise trial to all customers who purchase a 2024 Mustang Mach-E or F-150 Lightning. Ford points out that the hands-free feature will be available to purchase as a three-year package for $2,100 at the point of sale.

If a customer chooses to wait, they will receive the aforementioned 90-day trial and can decide to activate an annual hands-free driving plan for $800 or a $75 subscription per month. Again, BlueCruise can be activated or deactivated at any point during the vehicle ownership period.

Looking ahead, Ford says it will roll out BlueCruise 1.3 soon, beginning with Mustang Mach-E units from model year 2021-2023, and promises to “make hands-free highway driving even better.”

FTC: We use income earning auto affiliate links. More.

Continue Reading

Environment

Huawei Maextro set to challenge Maybach, Rolls-Royce in China with 852 hp

Published

on

By

Huawei Maextro set to challenge Maybach, Rolls-Royce in China with 852 hp

Packing up to 852 hp and a cutting-edge technology stack developed by Huawei, Chinese luxury brand Maextro just revealed its latest entry into the Mercedes-Maybach EQS and Rolls-Royce Spectre segment of ultra-luxe EVs. Meet the all-new Maextro S800.

Despite a somewhat steady stream of new Chinese EVs that defy expectations and threaten to re-set the global order of performance cars, semi trucks, and just about everything in between, brands like Maybach, Rolls-Royce, and even Bentley have seemed relatively “safe,” in the sense that their value is based on something a bit less objective than lap times or kW/mile.

The new Huawei Maextro S800, first shown as a series of renderings late last year, seems to have found some of Henry Rolls’ secret sauce – and they’ve sprinkled it liberally all over the S800.

Huawei sparkles – literally

The shimmering, sparkly, fiber-optic headliner was pioneered by Rolls-Royce over a decade ago, pushing back against the more open and accessible glass-roofs that were becoming popular in the higher end market. Huawei goes a step further, adding similar, Swarovski-like shimmer to not just the headliner – but the door handles, the headlights, projections dancing around the car as you approach it in the street.

Advertisement – scroll for more content

It looks and feels special, in other words. And these cars are all about making their owners feel special. Different.

When Henry Rolls began work on his first US factory in Springfield, Massachusetts way back in 1919, there was supposedly a mantra that management repeated to the workers. It went, “every time you touch the car, you add cost. Make sure you add value.”

I’m not here to argue that Huawei is living up to the same maxim with the Maextro, but I am here to argue that this car’s bespoke, purpose-built platform doesn’t share any parts with a lesser offering from the Mercedes or BMW or Volkswagen lineup in the way that a Maybach, Rolls-Royce, or Bentley does. That may not mean much to you and me, but the people shopping six- and seven-figure cars, it might.

Those well-heeled buyers will get a choice of EREV or “pure” battery electric powertrains good for between 480 and 852 all-electric horsepower. 32 ADAS sensors including both radar and lidar compliment a suite of cameras analyze the road ahead and feed data to Huawei’s ADS road perception system, which is constantly adjusting torque distribution, suspension compression and rebound, and front and rear steering to deliver a tech-driven chauffeur experience that Huawei insists is second to none.

That digital chauffeur is also pretty handy when the weather goes sideways, too. Huawei says the Maextro’s sensor array can help it to increase the detection distance in rain, fog, and dust by 60% compared to the benchmark, while delay was reduced by 40%.

In the event a collision is unavoidable, the car can adjust its stance, seating position, raise the windows, and unlock the central control lock to enable outside help to open the doors. Following the collision, the Maextro S800 switches the redundant power supply and calls for help, as well.

Finally, reports indicate that the Maextro S800 supports the 800V high-voltage system in some trims, suitable for 6C charging, which means it can be energized with up to 390 kW of charging power, taking just 10.5 minutes to charge the 66 kWh battery in the EREV version (523 hp) from 10% to 80%.

The Maextro S800 will enter the Chinese in May this year with a price range of 1 – 1.5 million yuan (about $135–205,000 US).

SOURCE | IMAGES: Maextro, via CarNewsChina.

FTC: We use income earning auto affiliate links. More.

Continue Reading

Environment

Volvo Penta set to show off its new BESS subsystem at bauma 2025

Published

on

By

Volvo Penta set to show off its new BESS subsystem at bauma 2025

Volvo Penta will debut its latest modular and scalable battery energy storage system (BESS) platform for the off-grid construction and mining industries at the bauma equipment show – here’s what you can expect.

Best-known for its marine engines and gensets, Volvo Penta is the power production arm of the Volvo Group, specializing in putting energy to work. Operating under the tagline, ‘Made to Move You’, Volvo Penta is headed to bauma 2025 with a plan to keep construction, port shipping, and mining operations moving productively and competitively throughout their transitions to battery and (in theory, at least) hydrogen power.

To that end, the company will show off a job site ready version of the scalable and modular BESS subsystem concept shown last year.

Volvo says its new, modular BESS subsystem will enable other OEMs and third party system integrators to seamlessly deploy electric power to meet the ever-exceeding energy needs in construction and mining.

Advertisement – scroll for more content

“Our modular and scalable battery-electric platform is designed to support the electrification ecosystem—combining high-performance drivelines with the crucial energy storage subsystems for efficient charging and operation in construction and mining,” says Hannes Norrgren, President of Volvo Penta Industrial. “We want to meaningfully collaborate with our customers on value-added customization that will enable them to stay productive, efficient, and future-ready.”

The Penta substation at bauma will be built around the company’s “Cube” battery pack, an energy-dense solution with a favorable C-rate designed to make it easy for BESS manufacturers to offer more compact job site solutions capable of charging and discharging energy with high levels of speed and efficiency, enabling both stationary and mobile BESS configurations that can change and grow to meet the evolving needs of a given asset fleet or project.

A Volvo Penta-developed DC/DC unit converts the voltage from the Cube battery packs (600 V) into lower voltage (24 V) for powering auxiliaries and portable offices.

Electrek’s Take

BESS concept packed with Penta Cube batteries; via Volvo.

Volvo Penta has always provided power. Historically that’s been from combustion, but the company is looking ahead, developing products that will bring energy to job sites, tractors, and more long after the last ICE engine shuts down.

SOURCE | IMAGES: Volvo Penta.

FTC: We use income earning auto affiliate links. More.

Continue Reading

Environment

Rivian Upfit Program offers fleet managers custom solutions for its EVs

Published

on

By

Rivian Upfit Program offers fleet managers custom solutions for its EVs

Just days after Rivian announced that it would be making its iconic electric delivery vans available to anyone willing to pay for one, the company launched the new Rivian Upfit Program, offering a “one-stop shop” to help fleet managers put its EVs to work.

Launched in partnership with commercial vehicle heavyweights Ranger Design, Sortimo of North America, Bush Specialty Vehicles, Holman, LEGEND, and EV Sportline, the Rivian Upfit Program helps fleet buyers make the switch to electric by simplifying the ordering process and delivering an experience that more closely reflects the experience fleet managers get at dealerships.

Despite partnering with leading brands and launching into a well-establish market, however, the program’s web page seems largely aimed at people outside the space – even kicking off with an explanation of what upfitting is:

Upfitting is the process of customizing a vehicle in order to meet fleet, business, or individual consumer needs to tackle the job at hand. This work is done after the vehicle has been built and released from the factory, and can include everything from shelving modifications, flooring options, to sirens and flashers and much more.

RIVIAN UPFIT PROGRAM

The program was announced on LinkedIn with a number of photos indicating upfit options for Rivian’s R1T and R1S vehicles focused on lifeguard and roadside assistance duty, and Rivian’s van upfit with a HVAC/telecom style toolbox arrangement.

Advertisement – scroll for more content

No word on pricing or turnaround time.

Electrek’s Take

The general consensus around the Electrek water cooler is that the direct-to-consumer model offered by Rivian, Tesla, and even CarMax deliver a superior customer experience, I’ve consistently drunk the franchise dealer Kool-Aid, arguing that the industry-leading margins enjoyed by these companies actually indicate they’re giving consumers an objectively worse deal than they’d get in a more competitive dealer landscape.

That same competitiveness has led to talented fleet managers at those franchise dealers putting in the effort to get to know the needs of the businesses and buyers in their regions, to understand what upfit options makes sense for their local markets, and – crucially – what to stock for quick turnaround when their customers need it.

Rivian is hoping its upfit partners will do a lot of that heavy lifting for them, but my two cents is that if building cars is hard, building relationships is harder, and Rivian isn’t going to make a good first impression by talking down to its customers. If you think differently, let me know how I got it wrong in the comments.

SOURCE | IMAGES: Rivian, via LinkedIn.

FTC: We use income earning auto affiliate links. More.

Continue Reading

Trending