As Ford Motor Company continues to expand the number of branded vehicles equipped with its BlueCruise hands-free driving technology, it is now making the feature more accessible to drivers by offering more flexible subscription plans as well as a free trial for new customers.
The public got its first taste of Ford’s BlueCruise hands-free driving technology when the American automaker first announced it in the spring of 2021, debuting on the Mustang Mach-E. The F-150 Lightning would be the next EV to adopt the ADAS feature via an over-the-air (OTA) update, which was then followed by an upgraded version 1.2 that included hands-free lane change capabilities.
Since then, the system has delivered 100 million hands-free miles to Ford and Lincoln drivers, earned a blue ribbon in driver assistance from Consumer Reports, and been equipped on 225,000 Ford vehicles around the globe.
With plans for another 500,000 model year 2024 vehicles to be equipped with the necessary hardware in North America alone, Ford is making availability of the hands-free driving features easier and more flexible – whether you sign up the day of your EV purchase or a year or two later.
Ford BlueCruise’s current hands-free coverage map in North America / Credit: Ford.com
Ford changes hands-free subscription model to annually or monthly
In addition to including BlueCruise hardware as a standard on its factory vehicles, Ford is giving customers the freedom to activate access to the driver assistance technology whenever they choose, whether it’s at the time of purchase or years down the road.
This more flexible model also gives Ford and Lincoln customers the option to subscribe to BlueCruise on a monthly or annual basis, with no minimum length commitment required. Ford points out that a customer can add hands-free driving for a single month ahead of a long road trip and have the freedom to not activate it again for years if they so choose. Ford Model e’s head of commercial acceleration, Ashley Lambrix, spoke:
BlueCruise is an experience-it-to-believe-it technology, and people are amazed at how BlueCruise can help make driving less stressful and more enjoyable – especially in traffic or on long drives. We believe in this technology and how it can help transform the highway driving experience and want to give more customers the opportunity to try it and provide flexibility for them to activate it when they want to use it.
In addition to the flexible subscription plans, Ford is now offering a free 90-day BlueCruise trial to all customers who purchase a 2024 Mustang Mach-E or F-150 Lightning. Ford points out that the hands-free feature will be available to purchase as a three-year package for $2,100 at the point of sale.
If a customer chooses to wait, they will receive the aforementioned 90-day trial and can decide to activate an annual hands-free driving plan for $800 or a $75 subscription per month. Again, BlueCruise can be activated or deactivated at any point during the vehicle ownership period.
Looking ahead, Ford says it will roll out BlueCruise 1.3 soon, beginning with Mustang Mach-E units from model year 2021-2023, and promises to “make hands-free highway driving even better.”
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Solar panel giant Qcells announced today that it’s temporarily furloughing 1,000 US workers – 25% of its workforce – and reducing pay and shifts at its factories in northeast Georgia due to supply chain delays caused by US Customs.
Qcells furloughs 1,000 workers
The supply chain delays are hindering the company’s ability to import components to build its solar panels. This has resulted in Qcells’ two factories in Cartersville and Dalton being unable to operate at full capacity for several months.
Qcells spokeswoman Marta Stoepker shared the following statement in an exclusive with Channel 2 Action News in Atlanta:
The company says the furloughed workers, who were notified this afternoon, will retain full benefits and won’t be laid off. However, Qcells will no longer be using staffing agency employees in Georgia “at this time.”
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As Qcells introduced new supply chains to support its growing solar panel manufacturing facilities in Georgia, the company was recently forced to scale back production while our shipments into the US were delayed in the customs clearance process.
Although our supply chain operations are beginning to normalize, today we shared with our employees that HR actions must be taken to improve operational efficiency until production capacity returns to normal levels.
Stoepker said it expects to bring the furloughed workers back “in the coming weeks and months.” She continued:
Our commitment to building the entire solar supply chain in the United States remains. We will soon be back on track with the full force of our Georgia team delivering American-made energy to communities around the country.
Electrek’s Take
In January 2023, the Seoul-headquartered Qcells announced it would invest more than $2.5 billion to build a solar supply chain in Georgia – the largest-ever investment in clean energy manufacturing in the US to date. That included expanding the Dalton solar factory and building a fully integrated solar supply chain factory in Cartersville, Georgia, that will manufacture solar ingots, wafers, cells, and finished panels.
It’s not quite there yet, because that takes time. In the meantime, it’s being penalized by Customs. The US government under Trump says it’s keen on boosting domestic manufacturing. Why would it work against a company that’s onshoring an entire solar supply chain, including recycling?
Dalton and Cartersville employ nearly 4,000 people. Its total output will reach 8.4 GW of solar production capacity per year, which is equivalent to nearly 46,000 panels per day – enough to power approximately 1.3 million homes annually.
It’s ludicrous that it has been forced to furlough a quarter of its workforce due to the ineptness of the Trump administration’s US Customs policies. This is right up there with the ICE arrests at Hyundai’s plant in Georgia. Bravo.
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The breakthrough EV batteries Toyota says will double driving range and cut charging times are facing another setback. The company is once again delaying plans for a new battery plant in Japan.
Why is Toyota delaying its EV battery plant this time?
Earlier this year, Toyota bought a 280,000-square-meter plot of land in Fukuoka, Japan, where it planned to build a plant to produce the more advanced EV batteries.
A location agreement was expected to be signed by April, but Toyota pushed back construction by several months, blaming slower-than-expected demand for electric vehicles.
The agreement was expected to be finalized this Fall, but that will no longer be the case. According to Nikkei, Toyota is delaying the EV battery plant for the second time. Toyota will review and adjust plans over the next year.
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Fukuoka governor, Seitaro Hattori, confirmed the news with reporters on Friday following a meeting with Toyota’s president, Koji Sato. Hattori also shut down claims that Toyota was planning to scrap the battery plant altogether.
Toyota EV battery roadmap (Source: Toyota)
Toyota again blamed slowing EV demand for the delay. The decision comes despite Keiji Kaita, president of Toyota’s Carbon Neutral Advanced Engineering Development Center, confirming at the Japan Mobility Show just last week that it’s “sticking on the schedule” to introduce its first solid-state battery-powered EV by 2028.
Last month, Toyota said it aimed to “achieve the world’s first practical use of all-solid-state batteries in BEVs” after securing a partnership with Sumitomo Metal Mining Co. to mass-produce them. It’s also working with Japanese oil giant Idemitsu.
Idemitsu’s value chain for solid electrolytes used in all-solid-state EV batteries (Source: Idemitsu)
The company recently revealed a solid-state battery pack prototype that it claims can deliver 747 miles (1,200 km) range and 10-minute fast charging, but will we ever see it actually in production?
Electrek’s Take
Toyota has been making empty promises about EV batteries for almost a decade now. It initially planned to introduce solid-state EV batteries in 2020, then pushed it to 2023, then 2026, and now it’s saying it will be around 2028.
Mass production is likely closer to the end of the decade, if Toyota doesn’t delay it again. While it’s blaming the slowing demand, global EV sales are still on the rise. According to Rho Motion, global EV sales topped 2 million for the first time in a single month in September 2025. Through the first nine months of the year, EV sales are up 26% compared to the same period in 2024.
Even with the US ending the $7,500 federal tax credit and other policies designed to promote electric vehicles, global adoption will continue building momentum over the next few years.
Is it a demand issue, or is Toyota just looking for another excuse? With rivals like Volkswagen, Mercedes-Benz, Hyundai, BMW, and Honda advancing next-gen EV batteries, Toyota will only fall further behind if it continues delaying key projects.
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