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Amazon is adding a new charge for third-party sellers who ship their own products instead of paying for the company’s fulfillment services.

Beginning Oct. 1, members of Amazon’s Seller Fulfilled Prime program will pay the company a 2% fee on each product sold, according to a notice sent to merchants last week, which was viewed by CNBC. Previously, there was no such fee for sellers.

“We’re updating our requirements for Seller Fulfilled Prime to ensure that it provides customers a great and consistent Prime experience,” the notice states.

Representatives from Amazon did not immediately respond to a request for comment. The news was first reported by Bloomberg.

The SFP program, launched in 2015, allows third-party merchants to sell their products with the Prime badge without paying for Amazon’s fulfillment services, known as Fulfillment By Amazon. The SFP program hasn’t attracted as many users as FBA has, given that sellers are expected to meet the company’s Prime delivery standards, such as speedy shipping and weekend service. In June, Amazon reopened sign-ups for the invite-only program, after it suspended enrollment in SFP in 2019.

The e-commerce giant also charges sellers a referral fee between 8% and 15% on each sale. Sellers may also pay for things like warehouse storage, packing and shipping, as well as advertising fees.

Amazon’s marketplace has been an increasing focus of antitrust investigators in the U.S. and abroad, many of whom believe the company uses its power to squeeze the merchants that sell on its platform. Regulators have examined whether Amazon pressures sellers into using its services in exchange for preferential treatment on the marketplace.

The fee increase comes as the Federal Trade Commission is reportedly gearing up to file a long-awaited lawsuit against Amazon as soon as this month. The agency has been probing the company on a number of fronts, including its treatment of sellers on the marketplace, which now accounts for roughly 60% of its overall retail sales.

Amazon has pushed back on regulators’ accusations. In a blog post on Monday, the company argued sellers continue to flock to its sprawling marketplace “because it’s a great value.”

“These optional, paid services aren’t required for succeeding in the Amazon store — some independent sellers run thriving businesses without them — but many sellers choose to use them because they offer impactful opportunities to drive their business growth at lower cost,” Dharmesh Mehta, Amazon’s vice president of worldwide selling partner services, wrote in the blog post.

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The New York Times sues Perplexity, alleging copyright infringement

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The New York Times sues Perplexity, alleging copyright infringement

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The New York Times on Friday filed a lawsuit against Perplexity, alleging the artificial intelligence startup has illegally copied and distributed its copyrighted content.

The suit, filed in the Southern District of New York, accuses Perplexity of unlawfully scraping The Times’ stories, videos, podcasts and other content to formulate responses to user queries. The startup also generates outputs that are “identical or substantially similar to” The Times’ content, according to the complaint.

“While we believe in the ethical and responsible use and development of AI, we firmly object to Perplexity’s unlicensed use of our content to develop and promote their products,” Graham James, a spokesperson for The Times, said in a statement. “We will continue to work to hold companies accountable that refuse to recognize the value of our work.”

Perplexity did not immediately respond to CNBC’s request for comment.

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Founded in 2022, Perplexity is best known for its AI-powered search engine that gives users simple answers to questions. The startup has raised more than $1.5 billion in funding from investors including IVP, New Enterprise Associates and Nvidia, according to PitchBook.

The lawsuit from The Times on Friday serves as the latest example of how media companies and publishers are working to protect their intellectual property during the AI boom.

The Times is already involved in another ongoing copyright suit against Microsoft and OpenAI, which alleges the companies improperly used The Times’ content to train their AI models. That suit was filed in the Southern District of New York in 2023.

In September, AI startup Anthropic agreed to pay $1.5 billion to settle a class action lawsuit with a group of authors who claimed that the company had illegally downloaded their books and others from pirated databases.

That settlement makes up the largest publicly reported copyright recovery.

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HPE stock sinks 9% on revenue miss and weak server numbers

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HPE stock sinks 9% on revenue miss and weak server numbers

Antonio Neri, President and CEO of Hewlett Packard Enterprise.

Anjali Sundaram | CNBC

Hewlett Packard Enterprise shares fell 5% Friday after the company reported fourth-quarter revenue that missed analyst expectations.

The company reported earnings after the bell on Thursday, posting revenue of $9.68 billion, which was up 14% over the year prior but fell short of the $9.94 billion in revenue expected by analysts polled by LSEG.

Revenue for HPE’s server segment came in at $4.46 billion, down 5% from the $4.68 billion a year ago. The fourth-quarter number missed StreetAccount analyst expectations of $4.58 billion.

CFO Marie Myers addressed the shortfall on the analyst call Thursday, attributing it to the timing of artificial intelligence service shipments and lower-than-expected government spending.

“Despite these headwinds, we were encouraged by robust server order growth across both traditional server and AI offerings, with demand significantly outpacing revenue in this period,” she said.

Server revenue declined 10% from the third quarter.

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HPE beat earnings expectations with adjusted earnings of 62 cents per share, coming in above the 58 cents per share expected by LSEG.

The company expects fiscal 2026 first-quarter revenue in the range of $9 billion to $9.4 billion, which was short of the $9.87 billion expected by FactSet analysts.

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Netflix to buy Warner Bros. Discovery, Ulta earnings, Meta’s rebound and more in Morning Squawk

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Netflix to buy Warner Bros. Discovery, Ulta earnings, Meta's rebound and more in Morning Squawk

The Warner Bros. studios water tower stands next to a U.S. flag in Burbank, California, U.S. Nov. 18, 2025.

Mike Blake | Reuters

This is CNBC’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox.

Here are five key things investors need to know to start the trading day:

1. And the winner is…

Breaking news this morning: Netflix said it reached a deal to purchase Warner Bros. Discovery’s film and streaming assets, ending the sale process that has been the talk of tinsel town.

Here are the details:

  • Under the deal, Netflix will acquire WBD’s film studio and HBO Max streaming service. Discovery will continue with its spin out of its TV network business that houses brands such as TNT and CNN.
  • Netflix will pay $27.75 per WBD share in the cash-and-stock deal, equating to a total enterprise value of more than $82 billion.
  • The streaming giant’s acquisition is slated to close after the separation with Discovery, which is expected to happen in the third quarter of 2026.
  • Paramount Skydance and NBCUniversal parent Comcast also bid for all or some of WBD’s assets in the sale process, which officially began in October.
  • CNBC reported yesterday that Paramount attorneys sent a letter to WBD CEO David Zaslav questioning the “fairness and adequacy” of the sale procedures.

Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC. Versant would become the new parent company of CNBC upon Comcast’s planned spinoff of Versant.

2. That’s so meta

Mark Zuckerberg, chief executive officer of Meta Platforms Inc., wears a pair of Meta Ray-Ban Display AI glasses during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 17, 2025.

David Paul Morris | Bloomberg | Getty Images

Meta Platforms rebounded more than 3% yesterday, pulling the Facebook parent into positive territory for the week. The stock’s jump helped the S&P 500 and Nasdaq Composite eke out gains in Thursday’s session. Follow live markets updates here.

Meta’s rally came after Bloomberg reported that CEO Mark Zuckerberg is planning to make cuts to the company’s metaverse unit. The report said executives have considered cutting as much as 30% of the division’s budget, and that the cuts could include job losses that would likely impact Meta’s virtual reality unit. Stephanie Link, Hightower Advisors’ chief investment strategist, told CNBC that the move would be par for the course for Zuckerberg.

3. Full beat

Shoppers line up outside of Ulta Beauty before the 6am opening on Black Friday.

Aimee Dilger | LightRocket | Getty Images

Ulta Beauty doesn’t appear to be feeling the same slowdown that other consumer brands are reporting. The retailer beat Wall Street’s expectations on both lines for the third quarter, sending shares up more than 6% in extended trading.

Ulta raised its full-year profit and sales guidance for the second quarter in a row, saying it expects higher comparable store sales growth than previously penciled in. As CNBC’s Melissa Repko points out, Ulta is benefitting from consumers’ continued interest in beauty products — even as they pull back on other spending.

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4. Pulte’s problem

William Pulte, director of the Federal Housing Finance Agency (FHFA) nominee for US President Donald Trump, during a Senate Banking, Housing, and Urban Affairs Committee confirmation hearing in Washington, DC, US, on Thursday, Feb. 27, 2025.

Al Drago | Bloomberg | Getty Images

The Government Accountability Office is investigating Federal Housing Finance Authority Director Bill Pulte, the congressional watchdog said yesterday.

Senate Democrats last month called for the GAO to probe Pulte, asking the agency to determine whether Pulte and FHFA employees “misused federal authority and resources” to accuse President Donald Trump’s enemies of mortgage fraud. Pulte has criminally referred several Democrats to the Department of Justice, including New York Attorney General Letitia James, Sen. Adam Schiff and Rep. Eric Swalwell.

A GAO spokesperson said the organization isn’t ready to offer a timeline for the process. An FHFA spokesman declined CNBC’s request for comment.

5. Race to the top

Tesla Cybertrucks in front of the company’s store in Colma, California, US, on Monday, Nov. 10, 2025.

David Paul Morris | Bloomberg | Getty Images

Tesla made up ground in Consumer Reports’ closely watched ranking of auto brands release yesterday. The electric vehicle maker landed at No. 10 for 2026, up from the 18th spot last year.

Tesla’s rise was driven by an increase in reliability, Jake Fisher, Consumer Reports’ senior director of auto testing, told CNBC’s Michael Wayland. Notably, Tesla’s Cybertruck was the brand’s only model with a below-average score.

Subaru took the top spot for 2026, followed by BMW and Porsche. See the full list here.

The Daily Dividend

Here are some stories we recommend making time for this weekend.

CNBC’s Julia Boorstin, Lillian Rizzo, Alex Sherman, David Faber, Sara Salinas, Sarah Whitten, Melissa Repko, Chris Eudaily, Dan Mangan and Michael Wayland contributed to this report. Josephine Rozzelle edited this edition.

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