While the Web3 gaming ecosystem is still trying to find its footing in the mainstream gaming world, a key element missing from almost all the Web3 titles is inspiration. To achieve a broader audience, Web3 gaming needs a “wow” moment to go viral and into the records of gaming history.
Web3 gaming studios are falling into the same trap that many of their traditional predecessors fell into: Better visuals, more rewards and a larger cast of characters. Sure, these are some vital elements of the gaming experience, but in order to expand a whole ecosystem, developers need to think beyond that.
With Street Fighter 6 just released and Mortal Kombat 1 on the horizon, it’s safe to say that the fighting games are having a big comeback. But let’s remember the exact moment that showed players worldwide the joy of fighting games for the first time: The EVO Moment 37.
In 2004, during the golden years of home consoles, the fighting game-focused tournament EVO saw a magical moment where two legendary players competed with each other and one of them — Daigo Umehara — pulled a move that was then considered impossible. YouTube was not a thing back then, so that moment was captured by the official DVD that was released the following year. It was named “Evo Moment 37” and became a major trigger for wide audiences to take fighting games seriously.
Web3 gaming needs that. Web3 studios need to add inspiration, “wow” moment potential and an aspect of virality to their products. It will be a tough road to gain the interest of mainstream audiences until then.
Om Nom enters the metaverse
Games like Angry Birds, Fruit Ninja, and Cut the Rope assumed the role of catalyzers during the dawn of mobile gaming: They catapulted smartphones and tablets to the hands of a mainstream audience with vivid visuals, cute characters and intuitive gameplays that used then-groundbreaking frictionless touch screen in innovative ways. That’s why ZeptoLab partnering with The Sandbox to bring Om Nom — the green monster from the Cut the Rope franchise — to Web3 is big news for old schoolers.
Cut the Rope is coming to The Sandbox. (The Sandbox)
Players will have a chance to explore a virtual world inspired by the franchise in Om Nom’s Social Hub. The event will host familiar characters from Cut the Rope with the end goal of discovering Om Nom’s origin story.
ZeptoLab business development director Kristina Truvaleva says bringing the classic title to the metaverse will give players “a feeling that they have been transported into a whole new world — permeated with nostalgia but full of fresh challenges.”
The virtual world went live on Aug. 10. Players who complete all quests and requirements will have a chance to share a pool of 120,000 SAND. A real-life prize called Om Nom’s Money Box will also be sent to 1:1 avatar holders that pass all of Om Nom’s Social Hub quests.
Axie builders get the Greenlight
Axie Infinity creator Sky Mavis recently introduced Mavis Hub: Greenlight, a program for developers to share their early game builds with the community. The program allows players to playtest and includes a voting system that lets the community vote on the games they are most excited about, driving competition between developers.
We’re thrilled to introduce Mavis Hub: Greenlight — a new initiative that will increase the number of Axie games on the Mavis Hub by adding a way for the community to vote on their favorite up-and-coming Axie Builder’s Program games.
The games must be at the playable beta stage to be eligible for the program, meaning the core game loop should be complete and provide at least one complete game session. Successful games on Greenlight may receive extra support, such as additional grants and user acquisition budgets for soft launches.
The program echoes similar exercises in Web2 gaming, like the now-defunct Steam Greenlight, which has been turned into Steam Direct. They streamline the process for developers and provide valuable feedback from the community, driving engagement as players decide who stays and who goes.
Players can vote for games they like using Mavis Hub: Greenlight. (Axie Infinity Blog)
Interested players can try out two debut games on Greenlight called Mini Tri-Force and Culinary Wars. In the former, the player tries to save their Axie clan in a poisoned forest by combatting youkai – ghosts in Japanese folklore. The latter is a co-op cooking game that heavily resembles Overcooked, where players take the role of chefs and make haste to fulfill orders in a short amount of time – often resulting in chaos.
Mavis Hub: Greenlight has been launched on the Mavis Hub Desktop App, while a web-based version is also in the works.
$150K inducements to join the dark side
Layer-1 blockchain network Aelf launched its Aelevate program, dangling the offer of up to $150,000 per Web2 studio to help developers transition to blockchain technology and create games on the Aelf network.
? Calling all game studios & developers! Aelevate program is now open, offering up to US$150K grants per studio. ??
The company’s track record so far lacks any gaming ventures, but Aelf aims to break into the gaming world with this program. Considering the blockchain gaming market is projected to be over $60 billion by 2027 – nearly 15 times its $4.6 billion market size from 2022 – Aelf’s enthusiasm is understandable.
“Our goal is to break the daunting barriers studios face in integrating blockchain technology into their games, particularly in the current uncertain and challenging crypto climate,” said Tavia Wong, head of commercial at Aelf, adding:
Through Aelevate, we are pledging our support for the Web3 gaming space as we provide crucial infrastructural support and expert industry guidance for our participants to thrive and succeed in this new Web3 frontier.”
Aelf presents its suite of decentralized applications to successful applicants, streamlining the blockchain transition process with asset integration, token creation and the development of smart contracts. The program also assists the business side of Web3 with mentorships, market strategies and fundraising opportunities.
The program applications are open until Sept. 30, with the first round of grants scheduled to be awarded in October.
Hot Take – Nitro Nation: World Tour
Mythical Games’ Nitro Nation: World Tour is a free Web3 drag racing game on mobile and is a great option to blow off a long day’s steam. It combines simple gameplay mechanics with beautiful graphics – for a mobile game, of course.
The controls are straightforward to grasp, as there are only two buttons. The first is the gas button which is used to keep the indicator in the green zone at the beginning of the race. As the race starts, this button turns into the “Gear Shift” button, which should be pressed when the indicator is in the green zone to keep a steady pace. The second is the nitro button, which gives the car a little boost.
Nitro Nation: World Tour gameplay. (Nitro Nation: World Tour)
Players can upgrade and tune their cars to have an edge on the streets. The game also provides a wide range of customization options that can be bought using the in-game currency and boasts a vast roster of fully licensed cars ranging from Subarus and Mazdas to Aston Martins and Paganis.
Licensed car brands in Nitro Nation: World Tour. (Nitro Nation: World Tour)
Web3 elements come into play as NFT cars, which can be dropped from purchasable car packs or directly bought from and sold on the marketplace. The NFT cars come pre-tuned and with better stats. The game is perfectly playable without NFT cars, so mainstream free-to-play (F2P) players aren’t forced into these Web3 elements. Nitro Nation: World Tour offers simpler gameplay than your usual Forzas and Need for Speeds but manages to keep it fun. If you are into cars, racing or NFTs, consider trying out Nitro Nation: World Tour.
More from crypto gaming space:
– Bandai Namco, the world-renowned publisher of Dark Souls and Tekken games, collaborated with blockchain network Oasys and startup Attructure to unveil an AI-enhanced virtual pet game that features NFT-based digital creatures.
– Amazon Prime Gaming partnered up with Web3 auto chess game Mojo Melee to offer free exclusive drops to Amazon Prime members.
– Web3 Mahjong game Mahjong Meta went live after its two-month-long open beta phase.
– nWay’s mech fighting game Wreck League collaborates with Yuga Labs to host Yuga-themed mech NFTs.
– NFT-based open-world social MMO game Dininho released on Arbitrum.
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Erhan Kahraman
Based in Istanbul, Erhan started his career as a gaming journalist. He now works as a freelance writer and content creator with a focus on cutting-edge technology and video games. He enjoys playing Elden Ring, Street Fighter 6 and Persona 5.
The US government redesignated Garantex on Thursday to its list of sanctioned entities, along with its successor, Grinex, but TRM Labs suggests it may be ineffective.
Since last year’s general election, Sir Mel Stride has become a familiar face for those of us who like our politics.
During the campaign, he regularly found himself on breakfast TV and radio. So much so, Sir Mel was referred to as the “minister for the morning round” by some of our industry colleagues.
By our count, he was on Sky News Breakfast at least 10 times during the campaign’s 43 days.
Following the election, and losing the Conservative leadership race to Kemi Badenoch, Sir Mel now puts questions to Rachel Reeves as shadow chancellor.
Still seen as a safe pair of hands, Sir Mel’s penchant for doing the “morning round” hasn’t slowed down either, making regular appearances on breakfast TV and radio.
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Luckily, he found some time between all that to sit down for an interview with Sky’s Beth Rigby for the Electoral Dysfunction podcast. He spoke about his transition to Opposition, taking on Reform, and the most controversial topic in Westminster – lunch.
Here’s what we learned:
1. Opposition isn’t ‘awful’ – but it is like ‘warfare’
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‘I think people will see through Reform’s populism’
Before the election, Sir Mel served as work and pensions secretary. Shifting to the Opposition was not “awful”, despite losing the muscle of the civil service.
“But it is like guerrilla warfare,” he said.
“You suddenly lose all the trappings of government. Somebody once said to me, ‘when you get in the back of a car and you sit down and it doesn’t go anywhere, that’s when you realise you’re no longer a minister’.
“So it is that sort of sense of being looked after that disappears.”
There’s also a smaller team of Conservatives in the Commons. Before the election, Rishi Sunak had 343 MPs behind him.
Ms Badenoch currently only has 119.
“When you’re down to 120 MPs – and some set piece events, there might be only a fraction of those people there – it’s much quieter.
“What I actually often do is I can be quite provocative of the Opposition to get them going, because then at least you get something to feed off. Sometimes I do that to, just get the energy in the chamber.”
2. Being at the despatch box on big days can be ‘tricky’ – but he has a ‘secret’
You may remember Sir Mel’s lively response to Rachel Reeves’s spring statement in March. He revealed that, on those big political days, he isn’t told what the chancellor will say until about half an hour before it’s said in the Commons.
“It does give you and your team literally 10 or 15 minutes to… work out what the main things are,” he said.
However, he tells Electoral Dysfunction that you do have to be able to think on your feet in that scenario.
He said: “You are thinking about ‘what are the attack lines I’m going to use?’… and amend what you’re going to do.”
He added that he doesn’t get nervous. That might have to do with Sir Mel having been president of the Oxford Union debating society “many, many years ago”.
“Now the secret’s out. The secret is out Beth, and you’re the first to have gleaned that secret from me,” he said.
To be fair, it is on his website.
3. He’s not a huge fan of Reform
Image: Nigel Farage
As the Conservatives battle with Reform for the right, Sir Mel didn’t have many positive words for Nigel Farage’s party.
“With Reform… these are populists, who peddle fantasy economics,” he said.
“‘Take everybody out of income tax up to £20,000 costs about £80bn according to the IFS [Institute For Fiscal Studies].”
The IFS has said it needed “more detail” to exactly cost Reform’s proposal, but “it could easily be in the range of £50 to £80bn a year”.
“I think ultimately,” Sir Mel says, “people will see through a lot of the populism that Reform stands for.”
He added that he believed that Reform’s 2024 manifesto, was, economically, “a work of fiction”.
“I mean, it’s quite dangerous, actually. I think if they’d been elected… the economy would have gone into a very bad place,” he said.
4. His ideal lunch? A cheese and ham toastie
Image: Ms Badenoch and Sir Mel see eye-to-eye on many things – lunch isn’t one of them. Pic: PA
Sir Mel also addressed the most pressing issue of all – lunch.
If you’re unaware, this has proven a controversial subject in Westminster. Ms Badenoch told The Spectator in December she was “not a sandwich person… lunch is for wimps”.
In March, however, Ms Reeves gave a rebuttal to Electoral Dysfunction, revealing she whips up a cheddar sandwich in 11 Downing Street when she can.
Sir Mel falls more in line with his opposite number than his leader.
“I’ve always liked a sandwich, particularly a toasted sandwich,” he said.
“I’d go with the Cadillac, the Rolls Royce of sandwiches, a ham and cheese.”
Sir Mel has previously, however, been partial to some more peculiar fillings.
“Do you remember those Breville toastie makers? When I went to university, I had one of those, or whatever the equivalent was,” he said.
“You could put baked beans in, eggs in, and all sorts of things.
“It was fantastic.”
To each, their own.
Electoral Dysfunction unites political powerhouses Beth Rigby, Ruth Davidson, and Harriet Harman to cut through the spin, and explain to you what’s really going on in Westminster and beyond.
Want to leave a question for Beth, Ruth, and Harriet?