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Target said its quarterly sales fell for the first time in six years — a result of customers’ “negative reaction” to its spring “Pride” clothing collection that featured tuck-friendly swimwear and LGBTQ-friendly gear for infants and children.

Target’s CFO Michael Fiddelke addressed Target’s disastrous rainbow-clad collection in an earnings call on Wednesday, saying: “Traffic and top line trends were affected by the reaction to our Pride assortment.”

Sales at stores and digital channels open for at least a year were off 5.4% from a year earlier, according to Target’s Q2 earnings report released Wednesday, while digital sales slipped 10.5%.

Fiddelke said on the call that the retailer couldn’t quantify the impact the Pride collection alone had on comparable sales.

Brian Cornell, who’s been Target’s CEO since 2014, chimed in, adding that “the impact of inflation” contributed to the quarter’s losses.

Though foot traffic to Target stores recovered steadily in July, customers were purchasing food and other essentials rather than spending on apparel and impulse purchases, Cornell added.

Target’s revenue for the three-month period ended July 29 was $24.8 billion — 4.9% lower than this time last year and worse than the company’s predictions.

The figure was slightly under the $25.2 billion economists expected, though the dip isn’t surprising considering Target’s stock lost nearly $14 billion as the Pride Month controversy grabbed headlines.

The hefty losses were the result of a boycott that lasted over two weeks — triggered by Target’s release of “PRIDE” in May — an LGBTQ-friendly line that includes clothing for children and tuck-friendly womens swimwear with extra crotch coverage.”

Customers accused Target of grooming children with the items including alt-right rapper Forgiato Blow who topped iTunes charts with his rap song, Boycott Target” that addressed an LGBTQ agenda that the rapper sings has gone too far.

The fierce backlash from conservative consumers, including reactions that turned aggressive in some stores, pushed Target to yank some of its Pride merchandise from shelves in select locations and move displays farther back in others.

The move then caused Pride supporters to condemn the company for falling victim to “extremists,” leading to a boycott from customers on both sides of the political aisle.

The latest sales decline pushed Target to lower its profit goal for the full year, now expecting “comparable sales in a wide range around a mid-single-digit decline for the remainder of the year,” according to its Q2 report.

Despite the losses, Target will still be celebrating Pride Month in 2024, Cornell said, noting that future collections will focus on being “celebratory and joyous, with wide-ranging relevance.”

Target will also be “mindful of timing, placement and presentation” of its future Pride collections, Cornell added.

“Pride is one of many heritage moments that are important to our guests and our team, and we’ll continue to support these moments in the future.”

The Post has sought comment from Target.

Target has been celebrating the LGBTQ+ community during June with a clothing line and other items touting rainbow colors and related slogans for years.

However, the move has frequently landed the retailer in hot water for taking part in rainbow capitalism, which describes profiting off the commodification of the LGBTQ+ community, especially surrounding Pride month in June.

For 2022s Pride month, Target tapped a team of seven LGBTQ+ artists to design its collection. Pieces included genderless underwear and swimsuits.

There were also chest binders a gender-affirming undergarment often used by transgender and nonbinary people to flatten their chests and packing boxers, which are made with an extra pocket for a gender-affirming prosthetic.

Though LGBTQ customers seemed happy with the 2022 Pride line, they still expressed disappointment that the inclusive clothing was only available during Pride celebrations.

Last year’s Pride collection was an improvement from 2021 when the retailer’s LGBTQ+ line was slammed for being “ugly” and out of touch.

However, Target’s earnings didn’t suffer as much in recent years. Last year, the retailer took home $6.9 billion, a staggering 59% increase from 2022.

And in 2021, the Minneapolis-based chain reported $4.4 billion in net income for the fiscal year — a 33.13% increase from 2020.

The latest quarterly report was a far cry from Target’s performance throughout the pandemic when consumers flocked to the “cheap chic” retailer for clothes, home goods, and other discretionary goods.

Target shares have fallen nearly 18% so far this year, to $125.05.

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World

Trump warns Hamas – and claims Israel has agreed to 60-day ceasefire in Gaza

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Trump warns Hamas - and claims Israel has agreed to 60-day ceasefire in Gaza

Analysis: Many unanswered questions remain

In the long Gaza war, this is a significant moment.

For the people of Gaza, for the hostages and their families – this could be the moment it ends. But we have been here before, so many times.

The key question – will Hamas accept what Israel has agreed to: a 60-day ceasefire?

At the weekend, a source at the heart of the negotiations told me: “Both Hamas and Israel are refusing to budge from their position – Hamas wants the ceasefire to last until a permanent agreement is reached. Israel is opposed to this. At this point only President Trump can break this deadlock.”

The source added: “Unless Trump pushes, we are in a stalemate.”

The problem is that the announcement made now by Donald Trump – which is his social-media-summarised version of whatever Israel has actually agreed to – may just amount to Israel’s already-established position.

We don’t know the details and conditions attached to Israel’s proposals.

Would Israeli troops withdraw from Gaza? Totally? Or partially? How many Palestinian prisoners would they agree to release from Israel’s jails? And why only 60 days? Why not a total ceasefire? What are they asking of Hamas in return? We just don’t know the answers to any of these questions, except one.

We do know why Israel wants a 60-day ceasefire, not a permanent one. It’s all about domestic politics.

If Israeli Prime Minister Benjamin Netanyahu was to agree now to a permanent ceasefire, the extreme right-wingers in his coalition would collapse his government.

Itamar Ben-Gvir and Bezalel Smotrich have both been clear about their desire for the war to continue. They hold the balance of power in Mr Netanyahu’s coalition.

If Mr Netanyahu instead agrees to just 60 days – which domestically he can sell as just a pause – then that may placate the extreme right-wingers for a few weeks until the Israeli parliament, the Knesset, is adjourned for the summer.

It is also no coincidence that the US president has called for Mr Netanyahu’s corruption trial to be scrapped.

Without the prospect of jail, Mr Netanyahu might be more willing to quit the war safe in the knowledge that focus will not shift immediately to his own political and legal vulnerability.

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UK

The PM faced down his party on welfare and lost. I suspect things may only get worse

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The PM faced down his party on welfare and lost. I suspect things may only get worse

So much for an end to chaos and sticking plaster politics.

Yesterday, Sir Keir Starmer abandoned his flagship welfare reforms at the eleventh hour – hectic scenes in the House of Commons that left onlookers aghast.

Facing possible defeat on his welfare bill, the PM folded in a last-minute climbdown to save his skin.

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Welfare bill passes second reading

The decision was so rushed that some government insiders didn’t even know it was coming – as the deputy PM, deployed as a negotiator, scrambled to save the bill or how much it would cost.

“Too early to answer, it’s moved at a really fast pace,” said one.

The changes were enough to whittle back the rebellion to 49 MPs as the prime minister prevailed, but this was a pyrrhic victory.

Sir Keir lost the argument with his own backbenchers over his flagship welfare reforms, as they roundly rejected his proposed cuts to disability benefits for existing claimants or future ones, without a proper review of the entire personal independence payment (PIP) system first.

PM wins key welfare vote – follow latest

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Welfare bill blows ‘black hole’ in chancellor’s accounts

That in turn has blown a hole in the public finances, as billions of planned welfare savings are shelved.

Chancellor Rachel Reeves now faces the prospect of having to find £5bn.

As for the politics, the prime minister has – to use a war analogy – spilled an awful lot of blood for little reward.

He has faced down his MPs and he has lost.

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‘Lessons to learn’, says Kendall

They will be emboldened from this and – as some of those close to him admit – will find it even harder to govern.

After the vote, in central lobby, MPs were already saying that the government should regard this as a reset moment for relations between No 10 and the party.

The prime minister always said during the election that he would put country first and party second – and yet, less than a year into office, he finds himself pinned back by his party and blocked from making what he sees are necessary reforms.

I suspect it will only get worse. When I asked two of the rebel MPs how they expected the government to cover off the losses in welfare savings, Rachael Maskell, a leading rebel, suggested the government introduce welfare taxes.

Meanwhile, Work and Pensions Select Committee chair Debbie Abrahams told me “fiscal rules are not natural laws” – suggesting the chancellor could perhaps borrow more to fund public spending.

Read more:
How did your MP vote?
Welfare cuts branded ‘Dickensian’

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Should the govt slash the welfare budget?

These of course are both things that Ms Reeves has ruled out.

But the lesson MPs will take from this climbdown is that – if they push hard in enough and in big enough numbers – the government will give ground.

The fallout for now is that any serious cuts to welfare – something the PM says is absolutely necessary – are stalled for the time being, with the Stephen Timms review into PIP not reporting back until November 2026.

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Tearful MP urges govt to reconsider

Had the government done this differently and reviewed the system before trying to impose the cuts – a process only done ahead of the Spring Statement in order to help the chancellor fix her fiscal black hole – they may have had more success.

Those close to the PM say he wants to deliver on the mandate the country gave him in last year’s election, and point out that Sir Keir Starmer is often underestimated – first as party leader and now as prime minister.

But on this occasion, he underestimated his own MPs.

His job was already difficult enough – and after this it will be even harder still.

If he can’t govern his party, he can’t deliver change he promised.

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Politics

US sanctions crypto wallet tied to ransomware, infostealer host

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US sanctions crypto wallet tied to ransomware, infostealer host

US sanctions crypto wallet tied to ransomware, infostealer host

The US Treasury has sanctioned a crypto wallet containing $350,000 tied to the alleged cybercrime hosting service Aeza Group.

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