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Victoria’s Secret has called on a cast of former “Angels” to rescue the bedeviled lingerie brand.

The struggling retailer tapped supermodels Gisele Bndchen, Naomi Campbell, Candice Swanepoel and Adriana Lima to helm its new “The Icon Collection” campaign, the company said Wednesday.

Victoria’s Secret disbanded the impossibly slim Angels in 2018 as the company embarked on a mission to make the brand more inclusive.

However, overall sales have sagged the past couple of years and the company has lost market dominance to rivals Aerie, Rihanna’s ultra-inclusive Savage X Fenty and Kim Kardashian’s Skims, which was recently valued at a staggering $4 billion.

The retailer generated $348 million in profits in 2022 — a sharp decline from the $646 million it made in 2021.

The company suffered a net loss of $72 million in 2020 as COVID lockdowns shuttered malls.

Skims also beat Victoria’s Secret to an “Icons” campaign, when it released photos of supermodels Tyra Banks, Heidi Klum, Alessandra Ambrosio and Swanepoel — all former Victoria’s Secret angels — donning Kardashian’s shapewear apparel last April.

Representatives for Victoria’s Secret did not immediately respond to The Post’s request for comment.

Despite being criticized over its very specific brand image, Victoria’s Secret kept its No. 1 spot as the top lingerie brand in 2022, according to consumer insights firm Brandessence Market Research.

The Ohio-based company’s new “Icon” collection, which also features Emily Ratajkowski and Hailey Bieber, centers around the lingerie brand’s new push-up demi bra, which was worn by supermodels Campbell and Swanepoel in a series of black-and-white photos shared to Victoria’s Secret’s social media pages on Wednesday.

The collection also includes panties, starting at $18.50, and slips and robes from $34.95 in sizes ranging from XS to XXL.

The centerpiece, the demi bra, will retail for $54.95 and ranges from 32A to 44DDD.

Despite the svelte waistlines seen in the campaign images, the collection’s size range is indicative of the brand’s move to get back in touch with its consumer base, who have bashed the company for being “tone-deaf” and slow to adopt more inclusive models and sizes.

“The collection was made to enhance one’s natural shape while staying true to the supportive and seamless look that we love,” Victoria’s Secret Chief Design Officer Janie Schaffer said in a press release.

“It’s an exciting, elevated collection to add to your wardrobe, while reinforcing that we are all icons.”

The size 0 waistlines and washboard abs that plagued Victoria’s Secret’s televised runway show were part of the reason the fashion show — at least as fans knew it — was cancelled ahead of its 2019 edition.

However, Victoria’s Secret announced it was bringing back the famed spectacle after a four-year hiatus in a pre-taped film that’s set to hit streaming services this fall.

This time around, there will be no “Angels” donning sparkly wings and instead has been teased as a showcase of women from around the world in a feature-length movie dubbed “Victoria’s Secret World Tour.”

Pieces in “The Icon” line will be featured in the upcoming show.

Victoria’s Secret, — which will release its second quarter earnings at the end of the month — posted net income of $1 million in the first quarter.

The figure was dismal compared to the $81 million in net income the brand brought in during the same period in 2022. Victoria’s Secret attributed the decline to its acquisition of fellow lingerie brand Adore Me for $400 million that was finalized in January.

Victoria’s Secret noted in its Q1 earnings report that the company’s second-quarter earnings will likely follow a similar trend.

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Crypto hacks are a wake-up call for DeFi

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Crypto hacks are a wake-up call for DeFi

Crypto hacks are a wake-up call for DeFi

Crypto hacks underscore the urgent need for CEXs and DeFi to overhaul their security, collaborate on risk management and embrace self-regulation.

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FATF’s crypto checklist hints at the next regulatory crackdown

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FATF’s crypto checklist hints at the next regulatory crackdown

FATF’s crypto checklist hints at the next regulatory crackdown

The FATF is shaping global crypto rules from behind the scenes, with stablecoins and DeFi next in line for scrutiny.

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Kia’s first electric hatchback is here and it has nearly 400 miles range: Meet the EV4 hatch

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Kia's first electric hatchback is here and it has nearly 400 miles range: Meet the EV4 hatch

Who said hatchbacks are going out of style? Kia’s first electric hatchback, the EV4, went on sale in the UK on Monday, offering the longest driving range of any of its EVs to date. Here’s a full breakdown of prices and specs.

Meet the EV4, Kia’s first electric hatchback

After launching the sedan version in Korea in April, the EV4 already took the top spot as the best-selling domestic electric sedan in its second month on the market. It’s already being called a “box office hit.” Now, the new hatch variant is officially on sale.

Kia opened orders for the EV4 hatchback in the UK on Monday, starting from £34,695 ($47,700). The EV4 is Kia’s first crack at an electric hatchback.

With an impressive 388 miles of WLTP driving range, it’s also the longest driving range of any EV Kia has ever produced.

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The hatch is based on the same E-GMP platform as the EV4 sedan and Kia’s other electric vehicles, but it’s custom-tailored for European buyers.

The base EV4 “Air” is available with two battery packs: 58.2 kWh or 81.4 kWh, providing a WLTP driving range of up to 273 miles or 388 miles on a full charge. Kia said it’s the brand’s first electric vehicle offering a range of over 380 miles.

Kia-EV4-first-electric-hatchback
Kia EV4 hatchback GT-Line (Source: Kia)

The sporty “GT-Line” and top-spec “GT-Line S” variants are available exclusively with the extended range (81.4 kWh) battery, which offers a range of 362 miles.

All EV4 hatchback models are powered by a single front motor with 201 bhp (150 kW) and 283 Nm of torque, good for a 0 to 62 mph sprint in 7.5 secs.

Kia's-first-electric-hatchback
Kia EV4 hatchback (Source: Kia)

The interior features a similar setup to Kia’s latest EV models, like the EV3 and EV9, with its new connected car Navigation Cockpit (ccNC) at the center. The setup features dual 12.3″ driver clusters and infotainment screens in a curved panoramic display. An additional 5.3″ touchscreen for climate control is included for easy access to heating and ventilation functions.

Like the EV3, Kia’s electric hatchback will include an AI Assistant, powered by ChatGPT. It will also be the brand’s first vehicle with several entertainment settings, including “Rest mode” and Theatre mode.”

Kia-EV4-first-electric-hatchback-interior
Kia EV4 hatchback interior (Source: Kia)

With all the seats upright, the electric hatch has a boot space of 435 liters, which Kia claims makes it “one of the most practical vehicles in its segment.”

With a length of 4,430 mm, a width of 1,860 mm, and a height of 1,485 mm, the EV4 hatchback is about the size of Kia’s XCreed.

The EV4 hatch can recharge from 10% to 80% in 29 minutes, while the larger battery will take approximately 31 minutes to charge using a 350 kW DC fast charger.

Kia EV4 hatchback trim Starting Price Driving Range
(WLTP)
Air Standard Range £34,695 ($47,700) 273 miles
Air Long Range £37,695 ($51,700) 388 miles
GT-Line £39,395 ($54,000) 362 miles
GT-Line S £43,895 ($60,200) 362 miles
Kia EV4 hatchback prices and range in the UK

Kia opened orders for the new electric hatch on Monday, July 1. It will join the EV3, EV6, and EV9 in the brand’s European lineup. The EV4 hatchback will be built at Kia’s plant in Slovakia to expedite deliveries, which are scheduled to begin in the Fall.

Kia also announced on Monday that a new EV4 Fastback variant will join the lineup, but didn’t offer any additional details. More info, including prices and specs, “will be revealed in due course.” Check back soon for the latest.

What do you think of Kia’s first electric hatchback? Would you buy one in the US? Unfortunately, it’s not likely to make the trip overseas, but we will see the sedan version launch at some point in early 2026. Let us know your thoughts in the comments.

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