How gas station economics will change in the electric vehicle charging future

Published

2 years ago

August 19, 2023

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As electric vehicles proliferate, some gas stations are making expensive overhauls to add EV charging stations.

In most cases, they aren’t scrapping traditional liquid fuel pumps. But select locations, including an RS Automotive in Takoma Park, Md., and a Shell station in Fulham, England, have made a full switch.

Location, cost, power requirements and conversion time are among the multiple considerations that factor into a gas station’s decision to convert all or a portion of their existing infrastructure to allow for EV charging.

“Figuring out how to do this on an active site can be complex and challenging,” said Neha Palmer, chief executive of TeraWatt Infrastructure, which is developing a network of electric vehicle charging centers for fleet operations across California, Arizona, and New Mexico. “How do you sequence the construction when you have vehicles that might want to fuel there?”

Here’s what gas station owners need to know about the EV charging trend and their future.

The EV fast-charging model

Locations like office complexes, hospitals and hotels typically offer a slower charging option, since people generally stay put for hours at a time. Gas stations, however, are investing in Level 3 chargers, which are more powerful and generally charge a car in 20 to 30 minutes.

While slower charging stations are often free to motorists, that’s not generally true for fast charging stations, given ongoing operational expenses such as electricity and extra fees charged by utilities in commercial settings, said Seth Cutler, chief operating officer of EV Connect, whose software tools help companies build charging station networks.

Big oil company franchisers and car dealers are on board

For large oil giants, adding EV chargers is both a defensive and offensive play.

Gas station numbers have been decreasing at a sharp rate in the past three decades and the trend is expected to continue in the coming years, according to Shubhendra Anand, vice president of research and strategy at Market Research Future. In fact, at least a quarter of service stations globally are at risk of closure by 2035 without significant business model tweaks, according to consulting firm BCG.

The Biden administration has a stated goal of having 500,000 electric vehicle chargers nationally where EVs make up at least 50% of new car sales by 2030. By current administration estimates, there are more than three million EVs and more than 130,000 public chargers nationwide.

The European oil majors are among the energy sector leaders in the global EV charging push.

Shell has EV-charging-only mobility hubs in China and the Netherlands, in addition to the Fulham location. The company intends to own more than 70,000 public EV charge points worldwide by 2025, and 200,000 by 2030, according to an email statement from Barbara Stoyko, senior vice president of mobility for Shell Americas.

BP also sees the need for mixed-use hybrid refueling and EV charging stations, according to Sujay Sharma, chief executive of BP’s electric vehicle charging business in the U.S. “Today’s gas stations are well positioned to adopt EV charging due to locations in high-demand areas, in addition to their existing convenience offerings including restrooms, food and beverage,” Sharma stated in an email.

Franchise car dealers are also increasingly getting on board, thanks to pushes from automakers like GM and Ford.

As of late last year, 65% of Ford’s dealers had opted into the EV certification program (a little under 2,000, according to data shared by Ford), as it has started to make the role of car dealers central to the EV transition process.

The National Automobile Dealers Association said in a May release that franchise owners will spend an estimated $5.5 billion on EV infrastructure across OEM brands, with per store costs ranging from $100,000 to over $1 million.

Upfront costs can be jaw-dropping, incentives help

Adding EV charging capabilities is not a one-two decision that owners should take lightly. Indeed, the return on investment could be seven to 10 years on average, according to an estimate provided by Yair Nechmad, co-founder and chief executive of Nayax, a global commerce enablement and payments platform, which offers its services to gas stations.

The hardware and software for fast charging can run between $50,000 for one charger and $500,000 for multiple fast chargers and dispensers, said Michael Hughes, chief revenue officer of ChargePoint Holdings, a technology company that makes EV charging hardware and software to help drivers find local charging stations and amenities. The infrastructure, meanwhile, which includes the cost of breaking ground, running power, permits and contractors, generally costs about twice that, he said.

That makes it advisable to incur all the infrastructure changes upfront, even if a gas station only intends to make a few chargers available at the onset, said Rohan Puri, chief executive of Stable Auto Corporation, which helps make charging stations more profitable for companies that own and operate them. His advice: “Put in as much power as you think you’re going to need in 10 years.”

There are numerous federal, state and utility-based incentives for commercial businesses to purchase and install fast chargers. This includes the U.S. Department of Transportation’s Federal Highway Administration NEVI Formula Program, which provides generous funding to states to strategically deploy EV charging stations.

Gas station owners can search for information on incentive programs they may qualify for.

Location is a key factor, gas station franchise concerns

Even with incentives, there can be barriers to entry, location being a major factor. According to the U.S. Department of Energy, 80 percent of EV charging happens at home, which makes adding EV charging less appealing for in-town gas stations, Hughes said. Local gas stations also don’t generally have amenities to keep people entertained while they are charging their vehicles.

Real estate can also be prohibitive. A traditional gas station may have two islands with four pumps each for liquid fuel; the same utilization rate would require about 40 charging stations, Hughes said.

By contrast, gas stations along major highways between highly traveled destinations can be ideal for electric charging hubs. These locations tend to have multiple amenities, offering people the opportunity to grab a cup of coffee, get a quick bite to eat, stretch their legs or walk the dog while they charge their vehicle, Hughes said.

Convenience stores like Sheetz, Wawa, Royal Farms and Buc-ee’s that double as gas station operators are also starting to add electric chargers at certain locations, said Albert Gore, executive director of The Zero Emission Transportation Association, a federal coalition that advocates for EVs, and who is a former Tesla and SolarCity executive. It can’t be “a place that you’re just going to run in and buy a Snickers,” Gore said.

While there can be a first-mover advantage for gas stations, some owners, like Blake Smith, founder of SQRL Holdings, a gas station and convenience store operator, are taking it slow. His company operates more than 150 convenience store gas station locations and offers electric charging in select locations in Florida. By contrast, the company hasn’t installed any EV charges in Arkansas, where it has more than 60 stations.

“I would never recoup my investment,” he said, adding that a move to all electric charging could be decades away. “We’re not flipping a switch to where gas vehicles are getting off the road and it will be EV-only.”

Environment

Zevtron, ParkMobile to support discontinued Shell Recharge EV chargers

Published

2 hours ago

February 24, 2025

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Zevtron, ParkMobile to support discontinued Shell Recharge EV chargers

Zevtron, ParkMobile, and Athena Partners Strategy Group are together supporting charging site owners and EV drivers affected by Shell Recharge’s shutdown of its EV charger software.

Shell Recharge is discontinuing its Shell Sky software in third-party commercial EV chargers in the US and Canada. It will service third-party commercial fleet EV chargers until April 30; after that, it’s lights out, leaving hundreds of EV charging stations across the US inoperable.

Zevtron, ParkMobile, and Athena Partners Strategy Group is deploying Zevtron’s white-label EV charging software across the former Shell Recharge network to restore full operational capacity to these chargers.

“Shell’s exit has left hundreds of chargers effectively stranded,” said Chris Mckenty, SVP of sales & marketing at Zevtron. “Our goal is to rapidly restore these stations to full functionality while enhancing their capabilities with flexible branding, seamless payment options, and improved management tools.”

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ParkMobile will extend its capabilities to process EV charging sessions so users can both park and charge. “Integrating EV charging parking sessions into ParkMobile simplifies access for millions of drivers who already rely on our platform,” said Andy Harman, vice president of sales at ParkMobile.

Athena Partners Strategy Group will work closely with cities, businesses, and property owners to deploy the new solution efficiently. “We see this as a major opportunity to not only restore EV charging infrastructure but also improve it for the long term,” said Nick Stanton, managing partner of Athena Partners Strategy Group.

The partnership says it’s a “turnkey solution to ensure uninterrupted service, enhanced user experience, and improved revenue potential.”

For more information on transitioning Shell Recharge EV chargers to the Zevtron-powered network,
contact Chris Mckenty at cmckenty@zevtron.com

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Volkswagen ID.4 breaks into the top 5 best-selling EVs in the US after sales surged in January

Published

3 hours ago

February 24, 2025

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Volkswagen ID.4 breaks into the top 5 best-selling EVs in the US after sales surged in January

The Volkswagen ID.4 was the third best-selling EV in the US last month, trailing only the Tesla Model Y and Model 3. Volkswagen’s electric SUV made a comeback after sales surged over 650% in January.

Volkswagen ID.4 was the third best-selling EV in January

Although ID.4 sales fell by 55% last year after Volkswagen halted production and deliveries in September due to a recall over faulty door handles, the EV made a triumphant return in 2025.

Volkswagen sold 4,979 ID.4’s in the US last month, up 653% from January 2024. To put it in perspective, VW only sold 646 ID.4 models in the fourth quarter and just over 17,000 in 2024. At this rate, ID.4 sales are on pace to reach nearly 60,000 by the end of 2025.

According to Cox Automotive’s latest EV Market Monitor report, the ID.4 was the third best-selling EV in the US last month, behind the Tesla Model Y and Model 3.

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The Honda Prologue and Tesla Cybertruck rounded out the top five. Combined, the top five selling EV models accounted for 54% of total sales in the US last month.

Rank	Model
1.	Tesla Model Y
2.	Tesla Model 3
3.	Volkswagen ID.4
4.	Tesla Cybertruck
5.	Honda Prologue

Top-selling EVs in the US in January 2025 (Cox Automotive)

Over 102,200 electric vehicles were sold in the US in January, up nearly 30% from January 2024. Although sales were down from the record 132,392 sold in December 2024, a drop was expected over typical seasonal trends.

Tesla doesn’t provide a breakdown of US sales, so we will not know exact sales numbers until registration data is released.

Honda-Prologue-best-selling-EV — 2024 Honda Prologue Elite (Source: Honda)

Honda’s electric SUV continues to take the market by storm, with 3,744 Prologues sold in January. After delivering the first models last March, the Honda Prologue became the seventh best-selling EV in the US last year, with over 33,000 models sold.

Volkswagen announced the ID.4 was back on sale last month, with the “aim of re-instating the ID.4 to its prior position as one of the best-selling electric vehicles in the US and Canada.” It looks like it’s happening quicker than expected.

Volkswagen-ID.4-best-selling — Volkswagen ID.4 (Source: Volkswagen)

The new entry-level 2025 Volkswagen ID.4 RWD Pro model starts at $45,095, while the AWD Pro costs $48,995. Both are powered by an 82 kWh battery. Volkswagen said the 62 kWh battery will be available later this year. The larger battery provides an EPA-estimated range of up to 291 miles.

VW’s base models feature a gloss black grille, black roof rails, and a 12.9″ infotainment system with Android Auto and Apple CarPlay support. The AWD version has 20″ wheels, a heated windshield, and a tow hitch.

The ID.4 Pro S RWD starts at $50,195, and the AWD model has a sticker price of $54,095. It gets an added illuminated VW logo at the front and rear, premium LED projector headlights, a panoramic fixed glass roof, power tailgate, and more.

Volkswagen’s range-topping 2025 ID.4 Pro S Plus is only available in AWD and starts at $57,295. The Plus trim features 21-inch wheels, added exterior design elements, heated rear seats, a premium Harman Kardon audio system, and an Area View (an overhead view camera).

Both electric SUVs feature some of the biggest discounts on the market right now. To make room for 2025 models, VW is offering close-out prices on the 2024 ID.4, with leases starting as low as $189 per month. However, the Honda Prologue is hard to pass up, starting at just $209 per month. Ready to check them out for yourself? You can use our links below to find deals on the Volkswagen ID.4 and Honda Prologue in your area today.

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Here’s why Rivian’s (RIVN) stock is down today even after its big Q4 milestone

Published

5 hours ago

February 24, 2025

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Here's why Rivian's (RIVN) stock is down today even after its big Q4 milestone

Rivian (RIVN) shares hit a new yearly low on Monday, dropping nearly 10%. Despite achieving its first gross profit in Q4, Rivian’s stock is taking a beating due to mixed analyst opinions. Here’s what they’re saying.

Last week, Rivian released its fourth quarter 2024 earnings, announcing a gross profit of $170 million. Although still a relatively small number, it’s a massive $776 million improvement from Q4 2023 and Rivian’s first positive gross profit.

After shutting down its manufacturing plant in Normal, IL, last April for upgrades and launching its second-generation R1 vehicles, CEO RJ Scaringe said the company is seeing “meaningful” cost reductions.

“This quarter, we achieved positive gross profit and removed $31,000 in automotive cost of goods sold per vehicle delivered in Q4 2024 relative to Q4 2023,” Scaringe explained last week after releasing fourth-quarter earnings.

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Rivian built 49,476 vehicles last year and delivered 51,579. In 2025, the company expects slightly fewer deliveries, projecting between 46,000 and 51,000 due to external factors, including changing government policies. It also expects lower EDV deliveries for Amazon after higher output in Q4.

	Q1 2024	Q2 2024	Q3 2024	Q4 2024	Full-Year 2024	2025 guidance
Deliveries	13,588	13,790	10,018	14,183	51,579	46,000 – 51,000
Production	13,980	9,612	13,157	12,727	49,476	N/A

Rivian EV deliveries and production by quarter in 2024

Some Wall St analysts are also concerned about policy changes under the Trump Administration. On Monday, Bank of America analysts downgraded Rivian stock to an Underperform rating from Neutral following its Q4 results.

The analysts also cut Rivian’s stock price target to $10 from $13, saying the 2025 delivery forecast was “softer than expected” and “there could be more downside risk if policy changes are enacted.”

Rivian-stock-Q4-2024-earnings — Production at Rivian’s Normal, IL plant (Source: Rivian)

Rivian stock hit with a downgrade after Q4 earnings

Bank of America warned that new competition from Lucid (LCID), GM’s Chevy, and VW’s Scout could impact sales projections over the next few years.

Meanwhile, the memo did say Rivian is still “one of the most viable” EV startups and the joint venture with Volkswagen is “complicating earnings forecasts for at least the next four years” for forecasting. Rivian finalized its EV joint venture with VW in the fourth quarter, worth up to $5.8 billion, of which Rivian will get $3.5 billion over the next few years.

Part of Rivian’s lower 2025 delivery forecast is due to plant upgrades coming at the end of the year for its more affordable R2 SUV. Starting at $45,000, the R2 will be nearly half the cost of the current R1S and R1T.

Rivian plans to begin R2 production early next year in Normal but expects output to significantly ramp up at its new EV plant in Georgia.

Rivian-stock-Q4-profit — Rivian EV production plans (Source: Rivian)

Despite closing on its loan agreement for the US DOE for up to $6.6 billion last month, the funding is up in the air with Trump threatening to freeze federal loans.

“Given the Trump Administration’s focus on cost-cutting, we believe there could be a risk to RIVN’s $6.6 billion Department of Energy loan closed by the Biden Administration on Jan 16,” Bank of America analysts said.

Despite the downgrade, several analysts upgraded the stock. Needham raised its price target from $14 to $17, while Wells Fargo bumped theirs up to $14 from $11 with an “Equal-Weight” rating.

Rivian’s stock was down over 8% on Monday following the downgrade. At around $11.90, however, Rivian shares are still up 11% over the past year.

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