Google, the parent company of YouTube, responded to a report that suggested YouTube advertisers are sourcing data from children viewing videos on the platform.
On Aug. 18, a day after the report surfaced, Google posted a blog reinstating its “strict privacy standards around made for kids content,” which is content marked on YouTube created for children.
The BigTech giant said it has focused on creating kid-specific products like YouTube Kids and supervised accounts.
“We’ve invested a great deal of time and resources to protect kids on our platforms, especially when it comes to the ads they see…”
It said it launched a restriction worldwide for personalized ads and age-sensitive ad categories for its users under 18. Additionally, the post clarified that it does not allow third-party trackers on ads that appear on kids’ content.
Nonetheless, on Aug. 17, data analysis and transparency platform Adalytics published a 206-page report alleging that advertisers on YouTube could be “inadvertently harvesting data from millions of children.”
Some of the claims made in the report include cookies indicating a “breakdown” of privacy and YouTube creating an “undisclosed persistent, immutable unique identifier” that gets transmitted to servers even on made-for-kids videos with no clarity on why it’s collecting it.
An article from The New York Times also reported on the research from Adalytics, specifically highlighting an instance where an adult-targeted ad from a Canadian bank was shown to a viewer on a video label for kids.
Adalytics reported that since that viewer clicked on the ad, tracking software from Google, Meta and Microsoft, along with companies, was tagged on the user’s browser.
Concerns around Google’s privacy and data collection standards have been raised in recent months, as the company has been releasing more products with artificial intelligence (AI) incorporated.
On July 11, Google was hit with a lawsuit over its new AI data-scraping privacy policy updates, with the prosecutors saying it is representing millions of users who have had their privacy and property rights violated due to the changes.
Less than a month later, a report was published that analyzed AI-powered extensions for Google’s internet browser Chrome, which said two-thirds could endanger user security.
Most recently, on Aug. 15, Google introduced a series of enhancements for its search engine incorporating advanced generative AI features.
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Sir Keir Starmer has said he will defend the decisions made in the budget “all day long” amid anger from farmers over inheritance tax changes.
Chancellor Rachel Reeves announced last month in her key speech that from April 2026, farms worth more than £1m will face an inheritance tax rate of 20%, rather than the standard 40% applied to other land and property.
The announcement has sparked anger among farmers who argue this will mean higher food prices, lower food production and having to sell off land to pay for the tax.
Sir Keir defended the budget as he gave his first speech as prime minister at the Welsh Labour conference in Llandudno, North Wales, where farmers have been holding a tractor protest outside.
Sir Keir admitted: “We’ve taken some extremely tough decisions on tax.”
He said: “I will defend facing up to the harsh light of fiscal reality. I will defend the tough decisions that were necessary to stabilise our economy.
“And I will defend protecting the payslips of working people, fixing the foundations of our economy, and investing in the future of Britain and the future of Wales. Finally, turning the page on austerity once and for all.”
He also said the budget allocation for Wales was a “record figure” – some £21bn for next year – an extra £1.7bn through the Barnett Formula, as he hailed a “path of change” with Labour governments in Wales and Westminster.
And he confirmed a £160m investment zone in Wrexham and Flintshire will be going live in 2025.
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‘PM should have addressed the protesters’
Among the hundreds of farmers demonstrating was Gareth Wyn Jones, who told Sky News it was “disrespectful” that the prime minister did not mention farmers in his speech.
He said “so many people have come here to air their frustrations. He (Starmer) had an opportunity to address the crowd. Even if he was booed he should have been man enough to come out and talk to the people”.
He said farmers planned to deliver Sir Keir a letter which begins with “‘don’t bite the hand that feeds you”.
Mr Wyn Jones told Sky News the government was “destroying” an industry that was already struggling.
“They’re destroying an industry that’s already on its knees and struggling, absolutely struggling, mentally, emotionally and physically. We need government support not more hindrance so we can produce food to feed the nation.”
He said inheritance tax changes will result in farmers increasing the price of food: “The poorer people in society aren’t going to be able to afford good, healthy, nutritious British food, so we have to push this to government for them to understand that enough is enough, the farmers can’t take any more of what they’re throwing at us.”
Mr Wyn Jones disputed the government’s estimation that only 500 farming estates in the UK will be affected by the inheritance tax changes.
“Look, a lot of farmers in this country are in their 70s and 80s, they haven’t handed their farms down because that’s the way it’s always been, they’ve always known there was never going to be inheritance tax.”
On Friday, Sir Keir addressed farmers’ concerns, saying: “I know some farmers are anxious about the inheritance tax rules that we brought in two weeks ago.
“What I would say about that is, once you add the £1m for the farmland to the £1m that is exempt for your spouse, for most couples with a farm wanting to hand on to their children, it’s £3m before anybody pays a penny in inheritance tax.”
Ministers said the move will not affect small farms and is aimed at targeting wealthy landowners who buy up farmland to avoid paying inheritance tax.
But analysis this week said a typical family farm would have to put 159% of annual profits into paying the new inheritance tax every year for a decade and could have to sell 20% of their land.
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The Country and Land Business Association (CLA), which represents owners of rural land, property and businesses in England and Wales, found a typical 200-acre farm owned by one person with an expected profit of £27,300 would face a £435,000 inheritance tax bill.
The plan says families can spread the inheritance tax payments over 10 years, but the CLA found this would require an average farm to allocate 159% of its profits each year for a decade.
To pay that, successors could be forced to sell 20% of their land, the analysis found.