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Ruth Porat, chief financial officer of Alphabet Inc., speaks during a news conference at Michigan Central Station in Detroit, Michigan, on Friday, Feb. 4, 2022.

Jeff Kowalsky | Bloomberg | Getty Images

A string of Google executives have changed their roles in the span of several months, in a shift that has sidelined many of company’s remaining old guard.

The changes encompass high-profile executives such as finance chief Ruth Porat, YouTube CEO Susan Wojcicki and employee No. 8, Urs Hölzle, among others. Some say they have left their roles for a new challenge and others have left to seek opportunities in artificial intelligence.

In February, Wojcicki — one of the most prominent women in Silicon Valley — announced that she was stepping back after nine years at the helm of the Google-owned platform that grew to be the world’s most popular video service. She had been at Google for more than 25 years, after famously lending her garage to Google founders Sergey Brin and Larry Page to use as their first office.

While she’ll still be in an advisory role at Google, she said she wanted to “start a new chapter.”

Wojcicki wasn’t the only executive to leave YouTube. Robert Kyncl, the chief business officer for 12 years, stepped away to become CEO of Warner Music Group at the beginning of the year. 

In March, CapitalG founder and longtime Google employee David Lawee stepped down from his role after 17 years at Alphabet, saying he wanted to explore new areas of interest and spend more time with his family.

Hölzle, who has long overseen Google’s technical infrastructure and was its eighth employee, said he would be stepping back from management after 24 years of leading technical teams, CNBC reported in July. Hölzle will be classified as an “individual contributor,” which means he will be working independently and no longer managing employees. 

Also in July, Porat announced that she will step down as Alphabet‘s chief financial officer after eight years and take a new role as president and chief investment officer. When asked about the timing of the move, Porat, who was previously Morgan Stanley‘s CFO, said she wanted to take on a different set of challenges.

Porat will also be engaged with policymakers to “recognize the importance of technology” and on issues including employment, economic, competitiveness and infrastructure expansion,” the company said.

“We have a steady and experienced leadership team, many of whom have been with the company for well over a decade, ” said Google spokesperson Courtenay Mencini in statement about the shifts. “We also have a strong bench of leaders at Google who can smoothly transition when people who’ve had long and successful careers here decide to pursue new opportunities inside and outside the company.”

Searching for itself in an AI-first world

As Google looks for replacements for executives like Porat, it’s also searching for its own identity in a pivotal moment in the company’s history.

The company was caught flat-footed last fall when OpenAI launched its AI-powered chatbot ChatGPT, and suddenly found itself in a rare spot where its core search business was threatened.

Industry observers wondered if users could simply get answers from an AI-powered chatbot, how long would they keep entering queries into a search engine? It was an ironic moment for the search giant, given that CEO Sundar Pichai had been talking up the company’s “AI-first” strategy since 2016, with little to show externally.

In June, Google execs admitted to employees that users are “still not quite happy” with the search experience, CNBC reported. Search boss Prabhakar Raghavan and engineering VP HJ Kim spent several minutes pledging to do a better job to employees while Pichai noted that it’s still the most trusted search engine.

Geoffrey Hinton, known as “The godfather of AI” and one of the most respected voices in the field, told The New York Times in May that he was leaving the company after a decade to warn the world about the potential threat of AI, which he said is coming sooner than he previously thought. 

Shortly before that, amid a reorganization in Google’s AI teams, the company promoted the CEO of its DeepMind subsidiary, Demis Hassabis, to lead AI for the entire company, and former McKinsey exec James Manyika to become Google’s senior vice president of technology and society and to oversee Google Research.

Google’s AI head, Jeff Dean, who’s been at the company since 1999, became a chief scientist as part of the change. The company called it a promotion, but it effectively took him out of a large leading role in AI to be an individual contributor, reportedly helping oversee Gemini, one of its critical large language models.

The company is also cutting costs, another rarity, while the core search product faces changing user behavior, ad pullbacks and an AI boom that requires increasing investment, all amid a slowing economy and investor calls to reduce spending.

It’s also staring down multiple federal lawsuits, including an imminent antitrust trial set to begin in September that alleges Google illegally maintained a monopoly by cutting off rivals from search distribution channels.

More like other big companies, some employees say

Employees’ perceptions of the company have also changed in recent years.

While potential employees still consider Google a top place to work with extremely competitive perks, it has grown to be more bureaucratic than in its earlier days.

This perception shift has created a “fragile moment” for Google amid the pressure from OpenAI and Microsoft, argued former Google employee Praveen Seshadri in a Medium post that went viral earlier this year.

“I have left Google understanding how a once-great company has slowly ceased to function,” wrote Seshadri in his blog post that detailed the challenges of Google’s growing bureaucracy.

“Like mice, they are trapped in a maze of approvals, launch processes, legal reviews, performance reviews, exec reviews, documents, meetings, bug reports, triage, OKRs, H1 plans followed by H2 plans, all-hands summits, and inevitable reorgs.”

Former Waze CEO Noam Bardin, who quit Google in 2021, shared Seshadri’s post on LinkedIn. In a blog post a couple years earlier, Bardin had written that employees aren’t incentivized to build Google products.

“The problem was me — believing I can keep the startup magic within a corporation, in spite of all the evidence showing the opposite,” he wrote in his critique of the company.

Like Seshadri and Bardin, a number of AI specialists have left the company, saying it had grown too bureaucratic to get things done.

Eight AI researchers who created “Transformers,” an integral part of the infrastructure behind ChatGPT and other chatbots, have left the search giant since 2017 — many of them going on to start their own companies. Five of them left in 2021 alone.

Llion Jones, who departed Google this month to start his own company focused on AI, told CNBC’s Jordan Novet, “the bureaucracy had built to the point where I just felt like I couldn’t get anything done.”

Other AI researchers at Google have made similar complaints in recent months. Several have gone on to start their own companies focused on AI, where they have more agency over vision and speed.

In February, longtime product exec Clay Bavor said after 18 “wonderful years” at Google, he was leaving to start an artificial intelligence company with former Salesforce co-CEO Bret Taylor. “We share an obsession with recent advances in AI, and we’re excited to build a new company to apply AI to solve some of the most important problems in business,” Bavor wrote at the time.

“We’ve made intentional efforts throughout the year to move quickly with nimble teams,” said Google spokesperson Courtenay Mencini. “For instance, products like Bard and SGE [Search Generative Experience] are being developed by small, fast-moving teams that have been built for these high-priority efforts.”

Despite its efforts, the company faced criticism from investors and its own employees when it quickly tried to announce its ChatGPT competitor Bard, which it started opening up to the wider public in March. While the rollout’s reputation has rebounded after several updates and a successful developer conference, the company still has yet to launch SGE to the wider public.

The company has also become less flexible as it strives to get employees back into the office.

Google recently cracked down on its hybrid three-day-a-week office policy to include badge tracking, and noted attendance will be included in performance reviews, CNBC previously reported. Additionally, employees who already received approval for remote work may now have that status reevaluated.

There’s also a new emphasis on cost-cutting that has taken some employees by surprise.

Even if the company had been considered slower moving, at least it had been considered secure — commonly known as a place where employees could “rest and vest.” That changed with the company’s first-ever mass layoffs in January, where Alphabet abruptly announced it was eliminating about 12,000 jobs, or 6% of its workforce, in an overnight email. Some employees reportedly arrived at work to discover their badges no longer worked. It then declined to pay out the remainder of employees’ approved leave time.

While the company included competitive severance packages, some employees lost trust in leadership, who had long encouraged employees to be kind, humble and open-minded, or “Googley.”

The company has also reduced spending on real estate, even asking employees in its cloud unit to share desks. It’s also cut down on desktop PCs and equipment refreshes for employees. It started cutting travel and events late last year.

In an all-hands meeting last September, employees voted to ask Pichai why the company is “nickel-and-diming employees” with some of its cutbacks on perks and travel.

Google’s culture can still be enjoyable even if some things, like certain swag items, are getting taken away, the CEO argued.

“I remember when Google was small and scrappy,” Pichai said. “We shouldn’t always equate fun with money. I think you can walk into a hardworking startup and people may be having fun and it shouldn’t always equate to money.” 

Pichai’s statement touched a nerve. Yes, many people joined Google so their work would immediately have an impact of many more users than other companies. It’s still considered one of the top places to work, with opportunities to tackle some of the industry’s biggest problems. But, alongside all that, money and perks had flowed generously, regardless of the speed at which projects moved.

Now, the company faces its biggest challenge yet, which falls on the shoulders of Pichai and the next guard — trying to recreate the magic of its early days along with delivering revenue while being under more pressure than ever.

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Americans are heating their homes with bitcoin this winter

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Americans are heating their homes with bitcoin this winter

As winter’s chill settles in across the U.S., and electricity bills become a bigger budgeting issue, most Americans will rely on their usual sources of warmth, such as home heating oil, natural gas, and electric furnaces. But in a few cases, crypto is generating the heat, and if some of the nascent crypto heat industry’s proponents are correct, someday its use as a source within homes and buildings will be much more widespread.

Let’s start with the basics: the computing power of crypto mining generates a lot of heat, most which just ends up vented into the air. According to digital assets brokerage, K33, the bitcoin mining industry generates about 100 TWh of heat annually — enough to heat all of Finland. This energy waste within a very energy-intense industry is leading entrepreneurs to look for ways to repurpose the heat for homes, offices, or other locations, especially in colder weather months.

During a frigid snap earlier this year, The New York Times reviewed HeatTrio, a $900 space heater that also doubles as a bitcoin mining rig. Others use the heat from their own in-home cryptocurrency mining to spread warmth throughout their house.

“I’ve seen bitcoin rigs running quietly in attics, with the heat they generate rerouted through the home’s ventilation system to offset heating costs. It’s a clever use of what would otherwise be wasted energy,” said Jill Ford, CEO of Bitford Digital, a sustainable bitcoin mining company based in Dallas. “Using the heat is another example of how crypto miners can be energy allies if you apply some creativity to their potential,” Ford said.

It’s not necessarily going to save someone money on their electric bill — the economics will vary greatly from place to place and person to person, based on factors including local electricity rates and how fast a mining machine is — but the approach might make money to offset heating costs.

“Same price as heating the house, but the perk is that you are mining bitcoin,” Ford said.

A single mining machine — even an older model — is sufficient. Solo miners can join mining pools to share computing power and receive proportional payouts, making returns more predictable and changing the economic equation.  

“The concept of using crypto mining or GPU compute to heat homes is clever in theory because almost all the energy consumed by computation is released as heat,” said Andrew Sobko, founder of Argentum AI, which is creating a marketplace for the sharing of computing power. But he added that the concept makes the most sense in larger settings, particularly in colder climates or high-density buildings, such as data centers, where compute heat shows real promise as a form of industrial-scale heat recapture.

To make it work — it’s not like you can transport the heat somewhere by truck or train — you have to identity where the computing heat is needed and route it to that place, such as co-locating GPUs in environments from industrial parks to residential buildings.

“We’re working with partners who are already redirecting compute heat into building heating systems and even agricultural greenhouse warming. That’s where the economics and environmental benefits make real sense,” Sobko said. “Instead of trying to move the heat physically, you move the compute closer to where that heat provides value,” he added.

Why skeptics say crypto home heating won’t work

There are plenty of skeptics.

Derek Mohr, clinical associate professor at the University of Rochester Simon School of Business, does not think the future of home heating lies in crypto and says even industrial crypto is problematic.

Bitcoin mining is so specialized now that a home computer, or even network of home computers, would have almost zero chance of being helpful in mining a block of bitcoin, according to Mohr, with mining farms use of specialized chips that are created to mine bitcoin much faster than a home computer.

“While bitcoin mining at home — and in networks of home computers — was a thing that had small success 10 years ago, it no longer is,” Mohr said.

“The bitcoin heat devices I have seen appear to be simple space heaters that use your own electricity to heat the room … which is not an efficient way to heat a house,” he said. “Yes, bitcoin mining generates a lot of heat, but the only way to get that to your house is to use your own electricity,” Mohr said.

He added that while running your computer non-stop would generate heat, it has a very low probability of successfully mining a bitcoin block.

“In my opinion, this is not a real opportunity that will work. Instead it is taking advantage of things people have heard of — excess heat from bitcoin mining and profits from mining — and is giving false hope that there is a way for an individual to benefit from this,” Mohr said.

But some experts say more widespread use of plug-and-play, free-standing mining rigs, might make the concept viable in more locations over time. In the least, they say it is worth studying the dual use economic and environmental benefits based on the underlying fact that crypto mining generates significant heat as a byproduct of the computer processing.

“How can we capture the excess heat from the operation to power something else? That could range from heating a home to warming water, even in a swimming pool. As a result, your operating efficiency is higher on your power consumption,” said Nikki Morris, the executive director of the Texas Christian University Ralph Lowe Energy Institute.

She says the concept of crypto heating is still in its earliest stages, and most people don’t yet understand how it works or what the broader implications could be. “That’s part of what makes it so interesting. At Texas Christian University, we see opportunities to help people build both the vocabulary and the business use feasibility with industry partners,” Morris said.

Because crypto mining produces a digital asset that can be traded, it introduces a new source of revenue from power consumption, and the power source could be anything from the grid to natural gas to solar to wind or battery generation, according to Morris. She cited charging an electric vehicle at mixed-use buildings or apartment complexes as an example.

“Picture a similar scenario where an apartment complex’s crypto mining setup produces both digital currency and usable heat energy. That opens the door to distributed energy innovation to a broader stakeholder base, an approach that could complement existing heating systems and renewable generation strategies,” Morris said.

There are many questions to explore, including efficiency at different scales, integration with other energy sources, regulatory considerations, and overall environmental impact, “but as these technologies evolve, it’s worth viewing crypto heating not just as a curiosity, but as a small window into how digital and physical energy systems might increasingly converge in the future,” Morris said.

Testing bitcoin heat in the real world

The crypto-heated future may be unfolding in the town of Challis, Idaho, where Cade Peterson’s company, Softwarm, is repurposing bitcoin heat to ward off the winter.

Several shops and businesses in town are experimenting with Softwarm’s rigs to mine and heat. At TC Car, Truck and RV Wash, Peterson says, the owner was spending $25 a day to heat his wash bays to melt snow and warm up the water.

“Traditional heaters would consume energy with no returns. They installed bitcoin miners and it produces more money in bitcoin than it costs to run,” Peterson said. Meanwhile, an industrial concrete company is offsetting its $1,000 a month bill to heat its 2,500-gallon water tank by heating it with bitcoin.

Peterson has heated his own home for two-and-a-half years using bitcoin mining equipment and believes that heat will power almost everything in the future. “You will go to Home Depot in a few years and buy a water heater with a data port on it and your water will be heated with bitcoin,” Peterson said. 

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These underperforming groups may deliver AI-electric appeal. Here’s why.

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These underperforming groups may deliver AI-electric appeal. Here's why.

Reshoring and infrastructure products could be the next ETF play after AI, say ETF experts

Industrial and infrastructure stocks may soon share the spotlight with the artificial intelligence trade.

According to ETF Action’s Mike Atkins, there’s a bullish setup taking shape due to both policy and consumer trends. His prediction comes during a volatile month for Big Tech and AI stocks.

“You’re seeing kind of the old-school infrastructure, industrial products that have not done as well over the years,” the firm’s founding partner told CNBC’s “ETF Edge” this week. “But there’s a big drive… kind of away from globalization into this reshoring concept, and I think that has legs.”

Global X CEO Ryan O’Connor is also optimistic because the groups support the AI boom. His firm runs the Global X U.S. Infrastructure Development ETF (PAVE), which tracks companies involved in construction and industrial projects.

“Infrastructure is something that’s near and dear to our heart based off of PAVE, which is our largest ETF in the market,” said O’Connor in the same interview. “We think some of these reshoring efforts that you can get through some of these infrastructure places are an interesting one.”

The Global X’s infrastructure exchange-traded fund is up 16% so far this year, while the VanEck Semiconductor ETF (SMH), which includes AI bellwethers Nvidia, Taiwan Semiconductor and Broadcom, is up 42%, as of Friday’s close.

Both ETFs are lower so far this month — but Global X’s infrastructure ETF is performing better. Its top holdings, according to the firm’s website, are Howmet Aerospace, Quanta Services and Parker Hannifin.

Supporting the AI boom

He also sees electrification as a positive driver.

“All of the things that are going to be required for us to continue to support this AI boom, the electrification of the U.S. economy, is certainly one of them,” he said, noting the firm’s U.S. Electrification ETF (ZAP) gives investors exposure to them. The ETF is up almost 24% so far this year.

The Global X U.S. Electrification ETF is also performing a few percentage points better than the VanEck Semiconductor ETF for the month.

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How tariffs and AI are giving secondhand platforms like ThredUp a boost

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How tariffs and AI are giving secondhand platforms like ThredUp a boost

At ThredUp‘s 600,000-square-foot warehouse in Suwanee, Georgia, roughly 40,000 pieces of used clothing are processed each day. The company’s logistics network — four facilities across the U.S. — now rivals that of some fast-fashion giants.

“This is the largest garment-on-hanger system in the world,” said Justin Pina, ThredUp’s senior director of operations. “We can hold more than 3.5 million items here.”

Secondhand shopping is booming. The global secondhand apparel market is expected to reach $367 billion by 2029, growing almost three times faster than the overall apparel market, according to GlobalData.

President Donald Trump’s tariffs were billed as a way to bring manufacturing back home. But the measures hit one of America’s most import-dependent industries: fashion.

About 97 percent of clothing sold in the U.S. is imported, mostly from China, Vietnam, Bangladesh and India, according to the American Apparel and Footwear Association.

For years, Gen Z shoppers have been driving the rise of secondhand fashion, but now more Americans are catching on.

“When tariffs raise those costs, resale platforms suddenly look like the smart buy. This isn’t just a fad,” said Jasmine Enberg, co-CEO of Scalable. “Tariffs are accelerating trends that were already reshaping the way Americans shop.”

For James Reinhart, ThredUp’s CEO, the company is already seeing it play out.

“The business is free-cash-flow positive and growing double digits,” said Reinhart. “We feel really good about the economics, gross margins near 80% and operations built entirely within the U.S.”

ThredUp reported that revenue grew 34% year over year in the third quarter. The company also said it acquired more new customers in the quarter than at any other time in its history, with new buyer growth up 54% from the same period last year.

“If tariffs add 20% to 30% to retail prices, that’s a huge advantage for resale,” said Dylan Carden, research analyst at William Blair & Company. “Pre-owned items aren’t subject to those duties, so demand naturally shifts.”

Inside the ThredUp warehouse, where CNBC got a behind-the-scenes look. automation hums alongside human workers. AI systems photograph, categorize, and price thousands of garments per hour. For Reinhart, the technology is key to scaling resale like retail.

“AI has really accelerated adoption,” said Reinhart. “It’s helping us improve discovery, styling, and personalization for buyers.”

That tech wave extends beyond ThredUp. Fashion-tech startups Phia, co-founded by Phoebe Gates and Sophia Kianni, is using AI to scan thousands of listings across retail and resale in seconds.

“The fact that we’ve driven millions in transaction volume shows how big this need is,” Gates said. “People want smarter, cheaper ways to shop.”

ThredUp is betting that domestic infrastructure, automation, and AI will keep it ahead of the curve, and that tariffs meant to revive U.S. manufacturing could end up powering a new kind of American fashion economy.

“The future of fashion will be more sustainable than it is today,” said Reinhart. “And secondhand will be at the center of it.”

Watch the video to learn more.

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