Tesla keeps creating new paying accounts on Elon Musk’s X (formerly Twitter) to the point that it is now likely paying around $20,000 per year to be on the social media platform.
It’s not clear what it is getting in return.
Public companies, like Tesla, have to disclose any “related transaction” that may have conflict of interest between its executives or board members and any other companies that they have interests in.
For example, Tesla often disclosed dealings with SpaceX over the shared use of Elon Musk’s plane or the latter’s purchase of Tesla parts.
Now Tesla is going to have more to disclose and possibly justify to its shareholders as it is starting to spend more money on X (formerly Twitter), which is under the ownership of its CEO, Elon Musk.
X has been having issues behind being profitable with advertising, and it has turned to subscription services.
Twitter Blue, now X Premium, is a $8 per month subscription service for X users. It “verifies” the user, gives them a blue badge, and gets them more visibility.
But X is also pushing a subscription for businesses called “Verified Organizations” with similar features:
It is quite expensive. X charges $1,000 a month for the main account and then $50 per month for every other “affiliated account.”
Tesla is paying for this service and Electrek has found 13 accounts affiliated to Tesla’s verified org account.
It means that Tesla is paying $1,650 per month – or roughly $20,000 per year – to be on X.
Where things are starting to look excessive is that Tesla appears to be launching several new accounts requiring an additional $50 per month payment for every aspect of its business since Musk took over Twitter and launched this new subscription service.
For example, Tesla launched a new “Tesla North America” account last month, a new “Tesla Europe” account in January, a new “Tesla AI” account in May, a new “Tesla Megapack” account in January, and new “Tesla Optimus” account also in January.
This strategy is unique to X as Tesla operates only a single official account on other social media platforms, like Instagram and Youtube.
The Tesla Optimus account has posted a single tweet since it was created in January:
Tesla has been paying $50 per month for this account which has been sitting useless for most of the time.
The automaker has also been paying “affiliate accounts” for executives like Franz von Holzhausen, Drew Baglino, and Tom Zhu, who all rarely use their accounts for anything other than repost Tesla’s own official posts.
Electrek’s Take
Update: Tesla fans seem to be missing the point here. They are focusing on the amount, which everyone agrees is meaningless for Tesla. It’s not the amount the problem, it is the decision-making being a slippery slope. Ironically, I explained it on X:
A good way to look at it would be if it wasn’t on X. Let’s say Tesla was taking this approach on Instagram and paying $50 per month on accounts that barely post or just repost the main account.@elonmusk would shut that shit down at Tesla real quick.
I think Elon Musk is trying to use Tesla as an example of how he would like companies to use X, but Tesla shareholders should ask themselves if that’s good for Tesla or if it’s just good for X.
Creating a bunch of new accounts, something Tesla doesn’t do on other more popular social media platforms seems excessive to me – especially when you consider that most of these accounts simply repost from other Tesla accounts.
That seems like a waste of $50 per month for each account. Obviously, that’s not much for a $750 billion company, but it does raise eyebrows when that waste goes straight into the pockets of X, which is owned by Elon Musk, who also happens to be the CEO of Tesla.
I think X has the potential to become something great, but you can’t force it like that. It is going to happen or it won’t, but I don’t think doing shady things like that is going to help.
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With its tire-blistering acceleration and record-setting performance, the Xiaomi SU7 Ultra has been getting attention throughout the auto industry, impressing everyone who’s seen it. That “everyone” now seems to include the OG supercar brand, itself.
CarNewsChina posted pictures from a Weibo user that reportedly show a Xiaomi SU7 Ultra exiting the storied Ferrari factory in Maranello, Italy. According to a Chinese blogger going by 西米露在博洛尼亚 (which seems to translate to “Sago Dessert in Bologna”), the prancing horse brand is actively benchmarking the Chinese hypercar for its own upcoming EV.
The SU7 Ultra was definitely coming from inside Ferrari’s facility. After verification, we learned this specific vehicle was officially purchased by Ferrari for testing, and the development of their next-generation electric platform.
The Xiaomi SU7 Ultra made its debut last year, promising 1,548 hp, sub 2.0-second 0-60 mph times, and a top speed well over 200 mph – all at a price lower than a Tesla Model S Plaid or Porsche Taycan Turbo GT. The car sold out almost immediately after it was unveiled, racking up some 50,000 orders almost overnight.
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The new electric benchmark
Xiaomi SU7 Ultra at Fiorano; via Weibo user Piniluoshan.
In the automotive world, “benchmarking” is a process in which car companies systematically tear down each others’ competitive products to compare everything from sound insulation, vehicle ride and handling, component materials, and even manufacturing methods against their own or against other industry leaders. The goal is to evaluate performance, cost, quality, and other key metrics, effectively figuring out “where they stand” in the market.
Featured image via Xiaomi; sources throughout the post.
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We’re finally getting our first teases of the upgraded 2027 Chevy Bolt, built on GM’s battery/motor platform formerly known as Ultium. So far, so good for the vehicle, which will be revealed later this Fall.
Chevy took to social media today to tease the 2027 Chevy Bolt, saying, “You asked, we listened. The #ChevyBolt is back and better than ever. More this fall. 👀”
Chevy ended the original Bolt program with the 2023 model, which was loved by a loyal group of customers (including myself). Some of the major gripes, including charging speed and rear brake lights, already look to be addressed. Also, a new more aggressive fascia is debuting.
Hopefully, the new Bolt will have improved charging speeds over and above the 54kW that previous Bolts adhered to. One possible downgrade is that the old Bolt’s amazing wireless CarPlay/Android Auto system will likely be replaced by GM’s move to Android’s built-in experience. For a few years, the Chevy Bolt was the most affordable long-range EV, and it won our 2022 Electrek car of the year for its versatility and price.
I would, of course, like to see the new Bolt as a hot hatchback, but GM CEO Mary Barra has hinted that it will likely take more of the EUV’s SUV form factor. Things like AWD options, SuperCruise, pricing, power and range are yet to be revealed, but stay tuned to Electrek for the latest on Bolt developments.
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On today’s test-acular episode of Quick Charge, it’s a new day and a new Chinese ADAS test for Tesla to conquer – but this one’s got a LOT more pedestrian carnage to parse through! We’ve also got some great e-bike deals from Retrospec and a bladder-busting Hyundai.
Today’s episode is brought to you by Retrospec – the makers of sleek, powerful e-bikes and outdoor gear built for everyday adventure! To that end, we’ve got a pair of Retrospec e-bike reviews followed up by the updated Hyundai IONIQ 6 with nearly 350 miles of range from its updated long-range battery. With that, Hyundai now has the longest range Korean EV on the market, while Texas is adding megawatts of battery energy storage to beef up its troubled grid, and it’s doing so faster and cheaper than ever before.
Plus: Quick Charge listeners can get an extra 10% off the price of their next awesome e-bike by using code ELECTREK10 at retrospec.com!
New episodes of Quick Charge are recorded, usually, Monday through Thursday (most weeks, anyway). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
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Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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