Tesla is paying $20,000 a year to be on Elon Musk’s X, and it’s not clear why
Tesla keeps creating new paying accounts on Elon Musk’s X (formerly Twitter) to the point that it is now likely paying around $20,000 per year to be on the social media platform.
It’s not clear what it is getting in return.
Public companies, like Tesla, have to disclose any “related transaction” that may have conflict of interest between its executives or board members and any other companies that they have interests in.
For example, Tesla often disclosed dealings with SpaceX over the shared use of Elon Musk’s plane or the latter’s purchase of Tesla parts.
Now Tesla is going to have more to disclose and possibly justify to its shareholders as it is starting to spend more money on X (formerly Twitter), which is under the ownership of its CEO, Elon Musk.
X has been having issues behind being profitable with advertising, and it has turned to subscription services.
Twitter Blue, now X Premium, is a $8 per month subscription service for X users. It “verifies” the user, gives them a blue badge, and gets them more visibility.
But X is also pushing a subscription for businesses called “Verified Organizations” with similar features:
It is quite expensive. X charges $1,000 a month for the main account and then $50 per month for every other “affiliated account.”
Tesla is paying for this service and Electrek has found 13 accounts affiliated to Tesla’s verified org account.
It means that Tesla is paying $1,650 per month – or roughly $20,000 per year – to be on X.
Where things are starting to look excessive is that Tesla appears to be launching several new accounts requiring an additional $50 per month payment for every aspect of its business since Musk took over Twitter and launched this new subscription service.
For example, Tesla launched a new “Tesla North America” account last month, a new “Tesla Europe” account in January, a new “Tesla AI” account in May, a new “Tesla Megapack” account in January, and new “Tesla Optimus” account also in January.
This strategy is unique to X as Tesla operates only a single official account on other social media platforms, like Instagram and Youtube.
The Tesla Optimus account has posted a single tweet since it was created in January:
Tesla has been paying $50 per month for this account which has been sitting useless for most of the time.
The automaker has also been paying “affiliate accounts” for executives like Franz von Holzhausen, Drew Baglino, and Tom Zhu, who all rarely use their accounts for anything other than repost Tesla’s own official posts.
Electrek’s Take
Update: Tesla fans seem to be missing the point here. They are focusing on the amount, which everyone agrees is meaningless for Tesla. It’s not the amount the problem, it is the decision-making being a slippery slope. Ironically, I explained it on X:
I think Elon Musk is trying to use Tesla as an example of how he would like companies to use X, but Tesla shareholders should ask themselves if that’s good for Tesla or if it’s just good for X.
Creating a bunch of new accounts, something Tesla doesn’t do on other more popular social media platforms seems excessive to me – especially when you consider that most of these accounts simply repost from other Tesla accounts.
That seems like a waste of $50 per month for each account. Obviously, that’s not much for a $750 billion company, but it does raise eyebrows when that waste goes straight into the pockets of X, which is owned by Elon Musk, who also happens to be the CEO of Tesla.
I think X has the potential to become something great, but you can’t force it like that. It is going to happen or it won’t, but I don’t think doing shady things like that is going to help.
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New EVs got a little more expensive in April, and consumers saw fewer deals than before, according to new estimates from Cox Automotive’s Kelley Blue Book.
In April, the average transaction price (ATP) for a new EV climbed to $59,255. That’s up 3.7% from the same time last year, and slightly higher, by 0.2%, than in March. Kelley Blue Book even revised March’s average price downward to $59,132.
Erin Keating, executive analyst at Cox Automotive, noted that “Ever since President Trump announced auto tariffs 47 days ago, the cost of new cars has been steadily climbing.”
At the same time, incentives took another dip. They made up just 11.6% of the average EV transaction price in April, down from 13.9% when they peaked in November 2024. This marks the second month in a row that EV incentives have declined.
Tesla led the way in May, selling more than 45,000 EVs – its best performance of the year so far. Most of those sales came from the updated Model Y, which continues to dominate the US EV market. Tesla’s average transaction price rose in April to $56,120, up both month over month and year over year.
Meanwhile, the Cybertruck, once the top-selling EV priced over $100,000, had an average sales price of $89,247 last month. But sales dropped below 2,000 units for the first time in a year, signaling a potential cool-off for the controversial pickup.
Overall, new EV sales in April were down nearly 6% from March, based on Kelley Blue Book’s early estimates. But year-to-date EV sales in 2025 are still up 5.4% compared to the same period in 2024.
Read more: Tesla Model 3 and Model Y prices rose higher in March as sales fell
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The EV3 is already one of the top-selling EVs in Europe and Korea, but when will Kia bring it to the US? After it was recently spotted testing on US streets, the Kia EV3 could finally make its North American debut soon. Here’s what we know.
When will the Kia EV3 make its North American debut?
Kia’s compact electric SUV was again the top-selling EV in Korea last month. It’s also currently among the best-selling electric cars in Europe.
Kia sold 27,761 EVs in Europe in the first quarter, up 17% from the previous record set in Q3 2023. The EV3 led the surge with 17,878 models sold, or 64% of Kia’s total electric vehicle sales in the region.
In March, the EV3 was also the best-selling retail electric car in the UK, driving Kia’s EVs to a record 21% share of its total sales. With the EV3 rolling out in other global markets, like Australia and New Zealand, when will it finally arrive in the US?
After the Kia EV3 was recently spotted testing on US streets, its North American debut could finally be coming up soon.
The new video from KindelAuto shows the 2026 Kia EV6 GT-Line trim, but with what appears to be the US-spec model. Despite the camo, you can see the EV3 has minor design changes, like added orange side reflectors, which are likely to meet regulations.
Although Kia has yet to confirm it, the EV3 could make its North American debut as early as later this year and launch in early 2026. Prices will be revealed closer to its debut, but the EV3 will likely start at around $35,000 to $40,000.
Kia’s smaller electric SUV starts at around 36,000 euros ($40,000) in Europe and roughly $30,700 in Korea (KRW 42.08 million).
In the meantime, those in North America will see Kia’s first electric sedan, the EV4, arrive next year. Kia confirmed the 2026 EV4 will have a built-in NACS port to access Tesla Superchargers and an estimated driving range of up to 330 miles. Prices are also expected to start at around $35,000 to $40,000.
Source: KindelAuto, TheKoreanCarBlog
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Less than a year after officially launching in the US, the 2025 Audi Q6 e-tron has received its safety rating from the Insurance Institute for Highway Safety (IIHS). According to the German automaker, its compact luxury crossover has been awarded Top Safety Pick+ status—the highest possible rating from the IIHS.
The Q6 e-tron remains the newest edition to Audi’s long-running all-electric segment of sedans, GTs, and SUVs. We first caught wind of it back in March 2024 when Audi teased a shadowy image while promising the Q6 e-tron would “overtake expectations.”
The 2025 Q6 e-tron made its official debut last September. The lineup includes an RWD version that delivers the longest range (321 miles) of any Audi BEV. At that point, the Q6 e-tron had received a five-star safety rating from the Euro NCAP, but until today, we were still awaiting its rating from the IIHS.
Today, Audi confirmed that the 2025 Q6 e-tron is an IIHS Top Safety Pick+ – the best you can get.
Audi Q6 e-tron wins Top Safety Pick+ amidst higher criteria
When announcing the award status from the IIHS, Audi pointed out that the US institute altered its Top Safety Pick+ criteria for 2025 models, making the top-tier award harder to achieve. This included a new focus on rear-passenger safety and a moderate overlap front collision test, which simulates a head-on collision, whereas the test vehicle strikes a vehicle of equal size and weight at 40 mph with 40% of the front widths of those vehicles overlapping.
The compact crossover achieved a “good” (the highest IIHS) rating on all tests, warranting the Top Safety Pick+ status. As such, the IIHS has deemed the Q6 e-tron one of the safest all-electric models on the road.
The 2025 Q6 e-tron starts at $63,800 in the US and is currently available in three trimlines and a Premium quattro powertrain configuration.
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